Journal of Advertising and Sales Management

Keyword Index

A

Academic Research Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach [Volume 4, Issue 3, 2023, Pages 417-452]
According to the purpose and nature Interpretive structural modeling of choosing a financing strategy for the supply chain of petrochemical industries [Volume 3, Issue 3, 2022, Pages 230-245]
Actual Purchase Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2024, Pages 59-79]
Addiction to Social Media Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2024, Pages 59-79]
Administrative ethics Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks [Volume 3, Issue 4, 2022, Pages 119-141]
Advertising Evaluation effectiveness of web cultural advertisement( Case : web site banners) [Volume 3, Issue 1, 2022, Pages 19-41]
Advertising Elucidating the Cognitive Phenomenon of Brand Authenticity in Online Purchasing Behavior with a Focus on Brand Attachment [Volume 3, Issue 4, 2022, Pages 285-305]
Advertising The scientometric analysis of the application of artificial intelligence in advertising. [Volume 5, Issue 4, 2024, Pages 197-212]
Advertising Examining the Impact of Anthropomorphism in AI-Generated Advertising Content on Trust and Attitudes in Digital Advertising: The Mediating Role of Social Presence [Volume 6, Issue 1, 2025, Pages 17-37]
Advertising Effectiveness Evaluation effectiveness of web cultural advertisement( Case : web site banners) [Volume 3, Issue 1, 2022, Pages 19-41]
Advertising of electoral candidates Identifying the challenges of campaigning election candidates based on the nature of political marketing studied by the representatives of Kermanshah city [Volume 5, Issue 4, 2024, Pages 103-122]
Agility Discovering factors related to customer sensitivity in the agility of supply chains [Volume 3, Issue 2, 2022, Pages 140-150]
AIEDA model Evaluating the impact of social media parameters on the variables of the AIEDA model in accepting mobile banking [Volume 5, Issue 1, 2024, Pages 224-247]
Air Transportation Investigating the Shallenges and Strategies for the Development of the Air Transport Industry [Volume 3, Issue 1, 2022, Pages 131-147]
Altruistic Behavior Theory Analyzing Iranian Consumers' Buying Behavior in the Refurbished Electronics Market: A Focus on Smartphones [Volume 6, Issue 2, 2025, Pages 17-39]
Ambiguity Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method [Volume 5, Issue 3, 2024, Pages 1-13]
Antecedents and Consequences A Meta- Analysis of the Antecedents and Consequences of Customer- Based Brand Equity [Volume 5, Issue 3, 2024, Pages 14-36]
Anthropology Anthropomorphism and the Evolution of Sensory Interactions in Virtual Reality Media: Creating Interactive Marketing Experiences [Volume 6, Issue 4, 2025, Pages 1-21]
Anthropomorphism Examining the Impact of Anthropomorphism in AI-Generated Advertising Content on Trust and Attitudes in Digital Advertising: The Mediating Role of Social Presence [Volume 6, Issue 1, 2025, Pages 17-37]
Anti-Corruption Socialization Identifying and prioritizing the factors affecting corruption in Sari Municipality [Volume 2, Issue 1, 2021, Pages 94-114]
Antifragile Supply Chain Analysis of Supply Chain Anti-fragility in the Textile Industry Using the Best-Worst Method and CoCoSo [Volume 4, Issue 3, 2023, Pages 112-125]
Anti-fragility theory Analysis of Supply Chain Anti-fragility in the Textile Industry Using the Best-Worst Method and CoCoSo [Volume 4, Issue 3, 2023, Pages 112-125]
Aras Gray Identifying the correct strategic marketing plan for exporting products using the ARAS-G method [Volume 2, Issue 4, 2021, Pages 201-209]
Art marketing Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2023, Pages 82-111]
Arvand free zone A model of innovative marketing opportunities for entrepreneurs in the field of halal tourism in Arvand Free Zone [Volume 3, Issue 2, 2022, Pages 104-121]
Asaluyeh Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh) [Volume 5, Issue 4, 2024, Pages 213-245]
Asian Productivity Organization Model The Effect Of Internal Marketing on Tourism Agencies : The role of Mediating Variables of Organizational Commitment and Citizenship behavior [Volume 1, Issue 2, 2020, Pages 94-106]
Association rules Investigating the Impact of Learning Orientation on Market Orientation Based on Data Mining and Association Rules [Volume 4, Issue 3, 2023, Pages 374-392]
Association rules Extract the patterns of customers buying behavior using a combination of clustering and association rules (Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
Atlas TE Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers) [Volume 6, Issue 3, 2025, Pages 78-98]
Attracting and retaining customers Designing a pattern for attracting and retaining loyal customers based on social responsibility in the clothing industry(A case study of Hakopian stores) [Volume 2, Issue 2, 2021, Pages 1-19]
Audience Attraction Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2023, Pages 82-111]
Audio-Visual Media Civil liability of audio-visual media caused by false advertising [(Articles in Press)]
Audit Risk Acceptance Investigating Individual Differences and Auditor’s Cognitive-Behavioral Abilities on Auditing Risk Acceptance and Presenting an Optimal Model [Volume 3, Issue 2, 2022, Pages 248-262]
Augmented Reality (AR) The Impact of Augmented Reality on Home Appliance Purchase Intention: The Mediating Roles of Cognitive and Behavioral Control [Volume 6, Issue 2, 2025, Pages 299-312]
Augmented reality interactive technology The Impact of Psychological Mechanisms on Brand Love and Information Technology Identity through Self-Referencing (Case Study: DJ Kala Online Store, Arak City) [Volume 2, Issue 4, 2021, Pages 15-31]
Automated Ad Generation The Nature of Programmatic Advertising in the Platform Ecosystem: A Systematic Review [Volume 6, Issue 3, 2025, Pages 175-195]
Automotive industry Challenges and obstacles of arbitration in international contracts of the automobile industry and its solutions [(Articles in Press)]

B

B2B business A framework of key success factors of customer relationship management in B2B companies: A study of pharmaceutical distribution companies [Volume 5, Issue 2, 2024, Pages 284-309]
B2C businesses Design and Validation of a Competency Model for SEO Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 6, Issue 3, 2025, Pages 196-223]
Backstabbing Identifying the Effective Factors of Seller's Backstabbing in Sales Department [Volume 6, Issue 1, 2025, Pages 38-55]
Banking Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 48-64]
Banking Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank) [Volume 3, Issue 1, 2022, Pages 42-56]
Banking Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
Banking Providing a customer relationship management model with an emphasis on customer knowledge management in the banking industry [(Articles in Press)]
Banking Industry Provide brand storytelling model in the banking industry [(Articles in Press)]
Banking Industry Design and validation of sustainable banking model to achieve the goals of resistance economy [Volume 4, Issue 1, 2023, Pages 109-133]
Banking Industry Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank) [Volume 3, Issue 4, 2022, Pages 90-105]
Banking Industry Designing Brand Social Strength in Iran Agricultural Bank [(Articles in Press)]
Banking Industry Designing a model for the application of blockchain technology in the Iranian banking industry based on Grounded theory [Volume 2, Issue 2, 2021, Pages 195-211]
Banking Industry Identifying and Prioritizing Drivers Affecting the Future of Smart Marketing in the Banking Industry with a Focus on Blockchain Technology Using Fuzzy Delphi and Codas [(Articles in Press)]
Banking Industry Investigating smart marketing scenarios based on iot in the banking industry [Volume 3, Issue 1, 2022, Pages 227-240]
Banking Industry Identifying factors affecting the retention of creative employees in Iran's banking industry with emphasis on indicators of motivational factors and management and leadership [(Articles in Press)]
Banking Industry Providing a model for improving the competitiveness of foreign exchange services for customers in the banking industry [Volume 3, Issue 2, 2022, Pages 295-319]
Banking service policy Providing a model of banking services with an innovation ecosystem approach in state banks [Volume 3, Issue 3, 2022, Pages 212-223]
Bank Mellat Identifying and ranking the factors affecting customers' tendency to use internet and mobile banking in Bank Mellat, Zahedan [Volume 1, Issue 3, 2020]
Bank of Agriculture Designing and explaining the customer experience management model in order to improve the organizational efficiency of Iran Agricultural Bank [Volume 2, Issue 4, 2021]
Bankruptcy A comparative study of the procedure governing bankruptcy in Iranian commercial law and English law [Volume 2, Issue 3, 2021, Pages 187-200]
Bankrupt debt A comparative study of the procedure governing bankruptcy in Iranian commercial law and English law [Volume 2, Issue 3, 2021, Pages 187-200]
Bankrupt liquidation A comparative study of the procedure governing bankruptcy in Iranian commercial law and English law [Volume 2, Issue 3, 2021, Pages 187-200]
Barriers Designing a model of obstacles to the optimal performance of the supply chain of SMEs [Volume 4, Issue 3, 2023, Pages 265-281]
Basel Committee Minimizing the credit risk of customers by using the detection of the amount of risk in banks [Volume 4, Issue 2, 2023, Pages 361-375]
Behavioral finance Forecasting the changes in the currency market rate based on the behavioral finance approach and classical finance using the systemic dynamics approach [Volume 2, Issue 3, 2021, Pages 170-184]
Behavioral intention Investigating the impact of the characteristics of influential people and their pages on the behavioral intentions and purchase intentions of followers in social media [Volume 5, Issue 2, 2024, Pages 1-21]
Behavioral trends Forecasting the changes in the currency market rate based on the behavioral finance approach and classical finance using the systemic dynamics approach [Volume 2, Issue 3, 2021, Pages 170-184]
Belonging to the brand Visual analysis of the effective components in creating brand loyalty in the conditions of disappointment of their customers [Volume 3, Issue 2, 2022, Pages 235-247]
Best&‌‌‌‌‌ndash Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]
Bias Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2024, Pages 140-156]
Bibliometric Providing Sales force management framework in Refah Chain Stores utilizing the Bibliometric and Thematic Analysis methods [Volume 4, Issue 2, 2023, Pages 114-141]
Bibliometric A systematic review of Strategic partner selection in start-ups (bibliometric approach) [Volume 5, Issue 1, 2024, Pages 248-264]
Bibliometric A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
Bibliometric analysis Money Matters in Social Innovation: Exploring Social Innovation Revenue Models through Bibliometric Analysis [Volume 4, Issue 3, 2023, Pages 21-48]
Bibliometric analysis Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
Bibliometrics A Systematic Review of Scientific Networks and Research Trends on Brand Coolness with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 198-218]
Big Data Designing a model big data-based customer relationship management Abstract [Volume 3, Issue 1, 2022, Pages 112-130]
Bilateral Investment Agreement The Effect Of Bilateral Investment Treatie On The Flow Foreign Direct Investment In Developing Countries [Volume 2, Issue 4, 2021, Pages 113-128]
Blockchain Designing a model for the application of blockchain technology in the Iranian banking industry based on Grounded theory [Volume 2, Issue 2, 2021, Pages 195-211]
Blockchain technology Identifying and Prioritizing Drivers Affecting the Future of Smart Marketing in the Banking Industry with a Focus on Blockchain Technology Using Fuzzy Delphi and Codas [(Articles in Press)]
Blogger Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
Blogger Sales Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
Brand authenticity Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
Brand avoidance Identifying and Analyzing the Antecedents and Consequences of Brand Embarrassment in Consumers [Volume 5, Issue 1, 2024, Pages 295-308]
Brand Awareness The Effect Of Brand Signature Through The Variables Of Brand Attitude, Brand Awareness And Brand Reputation On Brand Performance [Volume 2, Issue 4, 2021, Pages 162-186]
Brand Awareness The Impact of Environmental Advertising on Consumer Ethnicity, Brand Awareness and Brand Reputation in Entrepreneurial Companies; The moderating role of perceived value and consumer citizenship behavior [Volume 4, Issue 1, 2023, Pages 263-279]
Brand Awareness The effect of social media marketing on purchase intention, considering the mediating role of customer Engagement, brand image, and brand awareness [Volume 5, Issue 3, 2024, Pages 161-186]
Brand Communications Investigating the impact of brand communication and service quality on brand image and its role in purchase intention, considering the mediating role of customer loyalty. [Volume 6, Issue 2, 2025, Pages 276-298]
Brand-customer relationships The Role of Brand transgression Severity on Customer Willingness to Brand punish with the Mediating Role of Brand Forgiveness and Brand-Customer Relationships (Case study: Dairy brand customers in Ahvaz) [Volume 2, Issue 1, 2021, Pages 1-15]
Brand Enactment Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2023, Pages 25-42]
Brand Engagement. Trust Investigating the factors affecting social media brand engagement and its impact on brand performance by considering the mediating role of brand equity and the moderating role of trust in social media [Volume 6, Issue 2, 2025, Pages 40-60]
Brand equity Exploring the effect of brand experience on brand attitude, brand reputation and brand equity [Volume 1, Issue 1, 2020, Pages 33-49]
Brand equity The effect of brand coolness and brand advocacy on the brand equity of Esteghlal Sports Club with the mediating role of brand love [Volume 3, Issue 4, 2022, Pages 89-99]
Brand equity The impact of SMS marketing on consumer perception of brand equity [Volume 4, Issue 2, 2023, Pages 552-566]
Brand equity Designing a model of brand equity in fast fashion clothing based on foundational data theory [Volume 3, Issue 3, 2022, Pages 420-429]
Brand equity The Effect of Positioning Strategy on Brand Equity Through Customers' Perceived Experience (Case Study: Tehran Office Furniture Industry) [Volume 4, Issue 2, 2023, Pages 48-64]
Brand equity Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
Brand equity The effect of social media advertising on customer behavior with the mediating role of brand equity (Pegah Lorestan) [Volume 5, Issue 1, 2024, Pages 331-349]
Brand equity The effect of brand identity and image on brand equity with the mediating role of brand attachment, attitude, trust and commitment (case study, home appliance consumers) [Volume 5, Issue 1, 2024, Pages 265-294]
Brand equity The effect of signature and brand knowledge on brand equity with the mediating role of attitude and brand reputation among home appliance consumers [Volume 6, Issue 1, 2025, Pages 132-151]
Brand equity Investigating the factors affecting social media brand engagement and its impact on brand performance by considering the mediating role of brand equity and the moderating role of trust in social media [Volume 6, Issue 2, 2025, Pages 40-60]
Brand equity Presenting a brand equity model based on sustainable competitive advantage, marketing strategy, and company image [Volume 6, Issue 2, 2025, Pages 112-132]
Brand experience Exploring the effect of brand experience on brand attitude, brand reputation and brand equity [Volume 1, Issue 1, 2020, Pages 33-49]
Brand experience Predicting purchase intention through brand experience: New challenges and opportunities in attracting and retaining customers with an emphasis on brand attitude, trust, and attachment [Volume 5, Issue 1, 2024, Pages 19-46]
Brand expression Developing in-store brand strategies and relational expression through sales promotions [Volume 3, Issue 4, 2022, Pages 231-245]
Brand femininity Brand femininity model in Instagram clothing industry [(Articles in Press)]
Brand forgiveness The Role of Brand transgression Severity on Customer Willingness to Brand punish with the Mediating Role of Brand Forgiveness and Brand-Customer Relationships (Case study: Dairy brand customers in Ahvaz) [Volume 2, Issue 1, 2021, Pages 1-15]
Brand identity Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2023, Pages 25-42]
Brand identity Model of branding and ranking of effective branding factors in clothing industry [Volume 4, Issue 4, 2023, Pages 61-81]
Brand identity The effect of brand identity and image on brand equity with the mediating role of brand attachment, attitude, trust and commitment (case study, home appliance consumers) [Volume 5, Issue 1, 2024, Pages 265-294]
Brand image The effect of brand strengthening on the attraction of international students of Mazandaran University with the mediation of brand loyalty , brand image and brand reputation [Volume 4, Issue 4, 2023, Pages 212-237]
Brand image The effect of brand identity and image on brand equity with the mediating role of brand attachment, attitude, trust and commitment (case study, home appliance consumers) [Volume 5, Issue 1, 2024, Pages 265-294]
Brand image The effect of social media marketing on purchase intention, considering the mediating role of customer Engagement, brand image, and brand awareness [Volume 5, Issue 3, 2024, Pages 161-186]
Brand image Investigating the impact of brand communication and service quality on brand image and its role in purchase intention, considering the mediating role of customer loyalty. [Volume 6, Issue 2, 2025, Pages 276-298]
Branding Presenting A Personal Branding Model In Social Networks(case study: the field of Educational Services) [Volume 3, Issue 3, 2022, Pages 137-168]
Branding Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank) [Volume 3, Issue 4, 2022, Pages 90-105]
Branding Model of branding and ranking of effective branding factors in clothing industry [Volume 4, Issue 4, 2023, Pages 61-81]
Branding Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs) [Volume 5, Issue 1, 2024, Pages 183-201]
Branding Identifying Key Dimensions and Functions of Gamification in Marketing: A Qualitative Approach Using Systematic Review and Thematic Analysis [Volume 6, Issue 2, 2025, Pages 353-375]
Brand Knowledge Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2023, Pages 25-42]
Brand Knowledge The effect of signature and brand knowledge on brand equity with the mediating role of attitude and brand reputation among home appliance consumers [Volume 6, Issue 1, 2025, Pages 132-151]
Brand mental image Scaning the impact of human resource Brand-Building Behaviors (BBB) on brand mental image with mediator role of customer mental involvement (acase study of lorestan province irankhodro company Agencies) [Volume 5, Issue 2, 2024, Pages 239-265]
Brand performance The Effect Of Brand Signature Through The Variables Of Brand Attitude, Brand Awareness And Brand Reputation On Brand Performance [Volume 2, Issue 4, 2021, Pages 162-186]
Brand Personality The effect of online brand experience and brand personality on resilience against negative information with an emphasis on attitude and online recommendation advertising (case study of Day Bank customers) [Volume 5, Issue 2, 2024, Pages 37-54]
Brand promotion Explaining the role of brand promotion on customer loyalty with mediating role of level five leadership: A case study in Parsian bank [Volume 2, Issue 3, 2021, Pages 196-213]
Brand Relationship Developing in-store brand strategies and relational expression through sales promotions [Volume 3, Issue 4, 2022, Pages 231-245]
Brand self-congruity Designing a Conceptual Framework for Brand Advocacy Formation: Emphasizing the Role of Brand Attachment and Brand Love [Volume 5, Issue 2, 2024, Pages 55-68]
Brand signature The Effect Of Brand Signature Through The Variables Of Brand Attitude, Brand Awareness And Brand Reputation On Brand Performance [Volume 2, Issue 4, 2021, Pages 162-186]
Brand story Provide brand storytelling model in the banking industry [(Articles in Press)]
Brand strengthening The effect of brand strengthening on the attraction of international students of Mazandaran University with the mediation of brand loyalty , brand image and brand reputation [Volume 4, Issue 4, 2023, Pages 212-237]
Brand transgression Severity The Role of Brand transgression Severity on Customer Willingness to Brand punish with the Mediating Role of Brand Forgiveness and Brand-Customer Relationships (Case study: Dairy brand customers in Ahvaz) [Volume 2, Issue 1, 2021, Pages 1-15]
Brand Trust Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
Brand Trust Predicting purchase intention through brand experience: New challenges and opportunities in attracting and retaining customers with an emphasis on brand attitude, trust, and attachment [Volume 5, Issue 1, 2024, Pages 19-46]
Budget Models in the operating budget of foreign oil companies and their localization in the National Iranian Oil Company [(Articles in Press)]
Business Identifying the drivers of fundraising for environmental advertising in sports events: a qualitative research [Volume 5, Issue 2, 2024, Pages 69-81]
Business Currency systems Strategic Evaluation Of The Effects Of Banks' Foreign Exchange System And Exchange Rate Unification On The Performance Of Tejarat Bank [Volume 2, Issue 3, 2021, Pages 81-94]
Business Dynamics Designing and Explaining the Model of Business Dynamics of Commercial Companies in Iran's Capital Market with Emphasis on Economic Developments and Innovations [(Articles in Press)]
Business Ethics Value-Based Organization and Value Creation: Analyzing the Mediating Role of Work Ethics (Case Study: Knowledge-Based Companies, Tehran Science and Technology Parks) [Volume 3, Issue 3, 2022, Pages 19-32]
Business Ethics Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks [Volume 3, Issue 4, 2022, Pages 119-141]
Business Excellence Models Designing Mutual Influential Concepts Of Culture Of Excellence By Using Interpretative Structural Modeling [Volume 2, Issue 3, 2021, Pages 65-80]
Business intelligence Designing A Smart Model For Managing Iranian Chain Stores Based On Business Intelligence (Case Study Of Proma Chain Store) [Volume 1, Issue 4, 2020]
Business intelligence Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province [Volume 3, Issue 4, 2022, Pages 17-39]
Business intelligence The Impact of Business Intelligence on Performance with Emphasis on the mediating role of Innovation Ambidexterity and Dynamic Capabilities [Volume 6, Issue 1, 2025, Pages 276-297]
Business management Designing a pattern of business management indicators in Meli Bank [Volume 2, Issue 1, 2021]
Business Model Identifying the Challenges of the Business Model of Small and Medium Enterprises(SME) in the Path of Digital Transformation during the COVID-19 Epidemic [Volume 3, Issue 4, 2022, Pages 70-88]
Business Models Providing an effective model based on the role of good governance in facilitating Iran's business models [Volume 3, Issue 3, 2022, Pages 458-475]
Buyer Behaviors Investigating the impact of buyer behavior and customer-based innovation on competitive advantage with the mediating role of electronic customer relationship management success (Case study: Isfahan Steel Company [Volume 6, Issue 2, 2025, Pages 260-275]
BWM Analysis of Supply Chain Anti-fragility in the Textile Industry Using the Best-Worst Method and CoCoSo [Volume 4, Issue 3, 2023, Pages 112-125]

C

Capital Intensity Investigation the Impact of Board of Directors, Institutional Ownership and Capital Intensity on Tax Gap in Companies Listed in Tehran Stock Exchange [Volume 1, Issue 2, 2020, Pages 171-193]
Capital Market Designing and Explaining the Model of Business Dynamics of Commercial Companies in Iran's Capital Market with Emphasis on Economic Developments and Innovations [(Articles in Press)]
Capital Market The nature and function of self-regulation institutions and improving their structure in Iran's capital market [Volume 3, Issue 1, 2022, Pages 187-200]
Capital Prices Investigating the Shallenges and Strategies for the Development of the Air Transport Industry [Volume 3, Issue 1, 2022, Pages 131-147]
Carpetum Providing competence management model for the country's art and culture managers using a comprehensive approach [Volume 3, Issue 1, 2022, Pages 148-164]
Cash Conversion Cycle Examining cash conversion cycle and financial performance and its impact on marketing [Volume 3, Issue 3, 2022, Pages 364-376]
Causal relationship analysis Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
Celebrity brand compatibility Vampire Effect: Explaining the Negative Consequences of Using Celebrity Endorsements in Advertising [Volume 6, Issue 2, 2025, Pages 133-152]
Chain of capabilities Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2023, Pages 43-60]
Chain Stores Examining and explaining the factors affecting consumers' purchase decisions at the point of purchase(case of study: chain stores of Mazandaran province)) [(Articles in Press)]
Change Attitudes Evaluation effectiveness of web cultural advertisement( Case : web site banners) [Volume 3, Issue 1, 2022, Pages 19-41]
Change of strategy Changing the Strategy of Information Technology Companies in the Context of Social Capital [Volume 6, Issue 2, 2025, Pages 177-194]
Cinema Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2023, Pages 82-111]
Cinema Industry Compilation of the marketing model of cinematographic situations in Iran [Volume 3, Issue 4, 2022, Pages 191-219]
Cinema Industry Infrastructures and effective factors of successful cinema marketing [Volume 4, Issue 1, 2023, Pages 64-91]
Circular Economy Entrepreneurship Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies [Volume 6, Issue 1, 2025, Pages 219-234]
Civil Liability Civil liability of audio-visual media caused by false advertising [(Articles in Press)]
Classification Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 48-64]
Clustering Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 48-64]
Clustering Extract the patterns of customers buying behavior using a combination of clustering and association rules (Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
CoCoSo Analysis of Supply Chain Anti-fragility in the Textile Industry Using the Best-Worst Method and CoCoSo [Volume 4, Issue 3, 2023, Pages 112-125]
Co-creation Designing a homogeneous heterogeneous ecosystem model in the tourism industry [Volume 4, Issue 1, 2023, Pages 351-364]
CODAS Identifying and Prioritizing Drivers Affecting the Future of Smart Marketing in the Banking Industry with a Focus on Blockchain Technology Using Fuzzy Delphi and Codas [(Articles in Press)]
Co-founder A systematic review of Strategic partner selection in start-ups (bibliometric approach) [Volume 5, Issue 1, 2024, Pages 248-264]
Cognition Designing a Process Model of Opportunity Belief Formation through Sensemaking in Family Businesses [Volume 6, Issue 2, 2025, Pages 332-352]
Cognitive-Behavioral Abilities Investigating Individual Differences and Auditor’s Cognitive-Behavioral Abilities on Auditing Risk Acceptance and Presenting an Optimal Model [Volume 3, Issue 2, 2022, Pages 248-262]
Cognitive Control The Impact of Augmented Reality on Home Appliance Purchase Intention: The Mediating Roles of Cognitive and Behavioral Control [Volume 6, Issue 2, 2025, Pages 299-312]
Cognitive mapping Designing and explaining the customer experience management model in order to improve the organizational efficiency of Iran Agricultural Bank [Volume 2, Issue 4, 2021]
Collective Capabilities Evaluating A Conceptual Model Of Strategic Agility In Bank Melli Iran [Volume 2, Issue 3, 2021, Pages 1-14]
Commercial Contracts Applying ethical principles in unilateral purchase and sale obligations in commercial contracts [Volume 2, Issue 4, 2021, Pages 245-254]
Commercialization Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach [Volume 4, Issue 3, 2023, Pages 417-452]
Commercialization Interpretive-structural modeling for the commercialization of innovative products of knowledge-based companies in the chemical field [(Articles in Press)]
Commercial law Jurisprudence and legal review of creating business documents with artificial intelligence [Volume 2, Issue 2, 2021, Pages 180-194]
Communication Processes Designing a model big data-based customer relationship management Abstract [Volume 3, Issue 1, 2022, Pages 112-130]
Company obligations Obligations of foreign companies in Iran's legal system, its effects and performance guarantees compared to Iranian companies [Volume 3, Issue 3, 2022, Pages 333-347]
Company performance The effect of entrepreneurial orientation, structural and human capital on the performance of entrepreneurial companies through the variable mediation of employee innovation [Volume 1, Issue 4, 2020]
Compensation Civil liability of audio-visual media caused by false advertising [(Articles in Press)]
Compensation Designing a hybrid model of employee compensation in public sectors [Volume 3, Issue 3, 2022]
Competence model Identifying and explaining the dimensions and components of competence of Farhangian University lecturers in Iran [Volume 2, Issue 4, 2021, Pages 264-277]
Competency model Explaining the content of human resources managers' competencies based on the paradox with a Meta-Synthesis approach [Volume 4, Issue 1, 2023, Pages 340-360]
Competition Council Examining the role of competition council in the development of intellectual property rights of commercial products [(Articles in Press)]
Competitiveness Presenting an investment policy model for competitiveness in the steel industry with a mixed approach [Volume 2, Issue 4, 2021, Pages 201-220]
Competitive Strategy The mediating role of dynamic management capability and the moderating role of competition intensity on the effect of marketing capabilities on the dimensions of the desired competitive strategy (Case study: sample export companies) [Volume 4, Issue 1, 2023, Pages 251-262]
Complexity Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method [Volume 5, Issue 3, 2024, Pages 1-13]
Comprehensive Banking The paradigmatic model of Islamic banking customer experience based on comprehensive banking approach [Volume 3, Issue 3, 2022]
Confirmatory Factor Analysis Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2023, Pages 159-182]
Confirmatory factors analysis Designing consumer impulse buying behavior model via mixed method [Volume 4, Issue 3, 2023, Pages 349-373]
Construction Industry Presenting the economic model and transfer of advanced and new technology in the industrialization of the country's building by the method of structural equations [Volume 3, Issue 3, 2022, Pages 430-457]
Consumer The Impact of Entrepreneurial Psychological Capital on the Quality of Perceived Services with the Mediating Role of Consumer Purchasing Tendency(Case study: Narcissus flower production and distribution cooperatives in Darrehshahr city) [Volume 2, Issue 4, 2021, Pages 1-14]
Consumer presentation the model of consumer purchase decision making components in recession conditions [(Articles in Press)]
Consumer Presentation of consumer time planning model (case study of National Bank of Iran) [(Articles in Press)]
Consumer animosity Analyzing the causes and consequences of the phenomenon of consumer xenocentrism in the household appliance industry with the FCM method [Volume 5, Issue 2, 2024, Pages 223-238]
Consumer Behavior Analyzing the effect of video marketing and its various strategies on consumer behavior (Case study: Ramak Dairy Company) [Volume 2, Issue 1, 2021, Pages 68-77]
Consumer Behavior The Impact of Environmental Advertising on Consumer Ethnicity, Brand Awareness and Brand Reputation in Entrepreneurial Companies; The moderating role of perceived value and consumer citizenship behavior [Volume 4, Issue 1, 2023, Pages 263-279]
Consumer Behavior The effect of humor and humor style on the relationship between the consumer and the brand in the Instagram [Volume 5, Issue 1, 2024, Pages 47-65]
Consumer Behavior Identifying Key Dimensions and Functions of Gamification in Marketing: A Qualitative Approach Using Systematic Review and Thematic Analysis [Volume 6, Issue 2, 2025, Pages 353-375]
Consumer Behavioral Intentions A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry [Volume 1, Issue 4, 2020]
Consumer Behaviour The paradigmatic model of Islamic banking customer experience based on comprehensive banking approach [Volume 3, Issue 3, 2022]
Consumer ethnicity The Impact of Environmental Advertising on Consumer Ethnicity, Brand Awareness and Brand Reputation in Entrepreneurial Companies; The moderating role of perceived value and consumer citizenship behavior [Volume 4, Issue 1, 2023, Pages 263-279]
Consumer Involvement A Survey of the Effect of Electronic Word of Mouth on the Acceptance of Mobile Banking Considering Consumer Participation [Volume 2, Issue 1, 2021, Pages 34-50]
Consumer&‌ndash Developing in-store brand strategies and relational expression through sales promotions [Volume 3, Issue 4, 2022, Pages 231-245]
Consumer Rights Challenges of virtual businesses in Iran from the perspective of competition law with an emphasis on economic efficiency [Volume 3, Issue 2, 2022, Pages 263-276]
Consumption Values Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
Content Analysis Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
Content Analysis Presenting the human resource development model according to the country's property and document registration organization [Volume 3, Issue 2, 2022, Pages 218-234]
Content Analysis New product development with customer experience approaches [Volume 5, Issue 1, 2024, Pages 66-94]
Content Analysis Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
Content Generation Exploring the Role of Generative Artificial Intelligence in Marketing: A Qualitative Study Using Thematic Analysis [Volume 6, Issue 3, 2025, Pages 224-244]
Contract Dissolution Examining the dissolution of electronic contracts with a view to electronic sales (buying and selling goods) in Iranian law [Volume 3, Issue 1, 2022, Pages 209-226]
Contract termination Effects of epidemic on EPC contracts and its challenges [Volume 2, Issue 4, 2021, Pages 237-244]
Corona Disease online stores Investigating The Effect Of Coronary Heart Disease Conditions On Businesses And The Tendency To Start An E-Business (Case Study: Online Stores) [Volume 2, Issue 1, 2021, Pages 115-134]
Coronavirus Explaining the strategic model of marketing management with an emphasis on the attitude of consumers with conserding factors creating during the corona epidemic period: A case study in cosmetic products [Volume 2, Issue 1, 2021, Pages 164-182]
Corporate Social Responsibility Investigating corporate social responsibility and employee Task performance; Explain the mediating role of green behavior and green human resource management (employees of active petrochemical companies in South Pars region) [Volume 3, Issue 2, 2022, Pages 56-76]
Corporate Social Responsibility The Antecedent Role of Customer-Brand Identification, Corporate Social Responsibility and Social Capital in The Relationship Between Customer Citizenship Behavior and Customer Turnover Intention [Volume 3, Issue 3, 2022, Pages 69-89]
Corporate Social Responsibility Designing a model for promoting corporate social responsibility with an organizational transparency approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 328-348]
Corruption Investigating the impact of corruption prevention practices on tax avoidance considering the moderating role of company board characteristics [Volume 5, Issue 2, 2024, Pages 117-142]
Corruption Identifying factors Affecting The seller's Tendency To Corruption In The Sales Department [Volume 5, Issue 2, 2024, Pages 266-283]
Country of Origin Pattern design of the antecedents and consequences of the country of origin on the process of Iranians consumers’ acceptation on oil goods [Volume 4, Issue 3, 2023, Pages 581-587]
COVID-19 Identifying the Challenges of the Business Model of Small and Medium Enterprises(SME) in the Path of Digital Transformation during the COVID-19 Epidemic [Volume 3, Issue 4, 2022, Pages 70-88]
COVID-19 Effects of epidemic on EPC contracts and its challenges [Volume 2, Issue 4, 2021, Pages 237-244]
COVID‐19 The effect of cognitive assessment of social distance on the intensity of social media use with the mediating role of e-shopping tendency: during the COVID‐19 pandemic [Volume 3, Issue 2, 2022, Pages 168-181]
Co-Word Analysis The scientometric analysis of the application of artificial intelligence in advertising. [Volume 5, Issue 4, 2024, Pages 197-212]
Creative Industries Model of branding and ranking of effective branding factors in clothing industry [Volume 4, Issue 4, 2023, Pages 61-81]
CRM Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank) [Volume 3, Issue 1, 2022, Pages 42-56]
CRM A framework of key success factors of customer relationship management in B2B companies: A study of pharmaceutical distribution companies [Volume 5, Issue 2, 2024, Pages 284-309]
Crowdfunding Designing a crowdfunding model in the context of marketing and sales platforms with a dynamic systems analysis approach [Volume 6, Issue 1, 2025, Pages 76-96]
Cultural advertising on the web Evaluation effectiveness of web cultural advertisement( Case : web site banners) [Volume 3, Issue 1, 2022, Pages 19-41]
Cultural Difference The Role Of Social Networks On The Performance Of Women Entrepreneurs (Case Study: Managers Of Women's Clothing Pages) [Volume 2, Issue 4, 2021, Pages 69-84]
Culture Mediation Analysis Of The Mediating Role Of Culture In The Development Of Culture Economics In Islamic Society Of Iran [Volume 3, Issue 3, 2022, Pages 169-176]
Currency Crisis Fairness Perceptions of Price Increases in the Case of Currency Crisis Affecting Domestic and Foreign Brands [Volume 3, Issue 4, 2022, Pages 4-16]
Customer-based brand equity A Meta- Analysis of the Antecedents and Consequences of Customer- Based Brand Equity [Volume 5, Issue 3, 2024, Pages 14-36]
Customer-based innovation Investigating the impact of buyer behavior and customer-based innovation on competitive advantage with the mediating role of electronic customer relationship management success (Case study: Isfahan Steel Company [Volume 6, Issue 2, 2025, Pages 260-275]
Customer Behavioral Engagement Investigating the Impact of Customer Behavioral Engagement on Purchase Intention with the Mediating Role of Customer Loyalty In Iranian Airlines [(Articles in Press)]
Customer Behavior in Online Shopping Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 3, Issue 1, 2022, Pages 93-111]
Customer Brand Engagement Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
Customer category Customer Segmentation In E-Commerce With An Application Approach To The Cash Business Model [Volume 1, Issue 3, 2020]
Customer credit risk Minimizing the credit risk of customers by using the detection of the amount of risk in banks [Volume 4, Issue 2, 2023, Pages 361-375]
Customer engagement Evaluating the relationship between digital marketing and customer participation in retail industry innovation with an emphasis on post-corona [Volume 3, Issue 2, 2022, Pages 234-252]
Customer engagement Presenting the model of customer engagement in social media: a study in the beauty service industry with a mixed approach [Volume 3, Issue 1, 2022, Pages 271-290]
Customer engagement The effect of social media marketing on purchase intention, considering the mediating role of customer Engagement, brand image, and brand awareness [Volume 5, Issue 3, 2024, Pages 161-186]
Customer experience management Presentation and validation of customer experience management model in real estate marketing [Volume 4, Issue 2, 2023, Pages 168-180]
Customer experience management Designing and explaining the customer experience management model in order to improve the organizational efficiency of Iran Agricultural Bank [Volume 2, Issue 4, 2021]
Customer incentives The Effect Of Customer Incentives And Costs On Green Supply Chain Management And Environmental Performance Of Companies Operating In The Steel Industry Of Guilan Province [Volume 1, Issue 4, 2020]
Customer Journey Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
Customer Loyalty Investigating the effect of initial customer satisfaction on customer loyalty with the mediating roles of hedonism (Case study: Internet Tejarat Bank) [Volume 1, Issue 4, 2020, Pages 126-140]
Customer Loyalty Evaluating The Effect Of Customer Participation, Commitment And Trust On Customer Loyalty With The Mediating Role Of Customer Satisfaction (Case Study: Samsung Products [Volume 2, Issue 3, 2021, Pages 110-131]
Customer Loyalty Explaining the role of brand promotion on customer loyalty with mediating role of level five leadership: A case study in Parsian bank [Volume 2, Issue 3, 2021, Pages 196-213]
Customer Loyalty Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
Customer Loyalty Investigating the Impact of Customer Behavioral Engagement on Purchase Intention with the Mediating Role of Customer Loyalty In Iranian Airlines [(Articles in Press)]
Customer Loyalty Compilation and explanation of the relational marketing model in Iran's banking industry [Volume 3, Issue 3, 2022]
Customer Loyalty The impact of customer inspiration on customer loyalty with the moderating role of guerrilla marketing [Volume 5, Issue 4, 2024, Pages 157-176]
Customer Loyalty Investigating the impact of brand communication and service quality on brand image and its role in purchase intention, considering the mediating role of customer loyalty. [Volume 6, Issue 2, 2025, Pages 276-298]
Customer purchase behavior Investigating the Impact of Customer Orientation on Brand Loyalty and Customer Purchase Decisions in Zafar steel company [Volume 6, Issue 2, 2025, Pages 239-259]
Customer Purchase Cycle Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
Customer Ranking Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 48-64]
Customer Ranking Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank) [Volume 3, Issue 1, 2022, Pages 42-56]
Customer Relationship Management Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 48-64]
Customer Relationship Management Designing a model big data-based customer relationship management Abstract [Volume 3, Issue 1, 2022, Pages 112-130]
Customer Relationship Management Providing a customer relationship management model with an emphasis on customer knowledge management in the banking industry [(Articles in Press)]
Customer Relationship Management Providing a model for the adoption of CRM social systems by professional users using Web 2.0 technology [(Articles in Press)]
Customer Relationship Management (CRM) Extract the patterns of customers buying behavior using a combination of clustering and association rules (Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
Customer Satisfaction The Impact of Innovative Marketing on Brand Loyalty with the Mediating Role of Customer Satisfaction (Case study: Apple brand customers) [Volume 1, Issue 4, 2020]
Customer Satisfaction Evaluating The Effect Of Customer Participation, Commitment And Trust On Customer Loyalty With The Mediating Role Of Customer Satisfaction (Case Study: Samsung Products [Volume 2, Issue 3, 2021, Pages 110-131]
Customer Satisfaction Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 3, Issue 1, 2022, Pages 93-111]
Customer Satisfaction Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
Customer Satisfaction Developing and explaining the model of customer satisfaction with the approach of intelligent system performance in customs [(Articles in Press)]
Customer Satisfaction The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
Customer trust Evaluating The Effect Of Customer Participation, Commitment And Trust On Customer Loyalty With The Mediating Role Of Customer Satisfaction (Case Study: Samsung Products [Volume 2, Issue 3, 2021, Pages 110-131]
Customer trust Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 3, Issue 1, 2022, Pages 93-111]
Customer trust Presentation and validation of customer experience management model in real estate marketing [Volume 4, Issue 2, 2023, Pages 168-180]
Customer willingness to brand punish The Role of Brand transgression Severity on Customer Willingness to Brand punish with the Mediating Role of Brand Forgiveness and Brand-Customer Relationships (Case study: Dairy brand customers in Ahvaz) [Volume 2, Issue 1, 2021, Pages 1-15]
Customs Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
Customs Developing and explaining the model of customer satisfaction with the approach of intelligent system performance in customs [(Articles in Press)]

D

Dairy products Investigating the effect of digital marketing on brand loyalty with the mediating role of product innovation (Case study: Manizan Dairy Products Company, Kermanshah) [Volume 1, Issue 4, 2020]
Data base Develop a recession marketing model using the data-based technique (Case study of Pakshoo Industrial Group) [Volume 3, Issue 1, 2022, Pages 1-18]
Data Mining Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 48-64]
Data Mining Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank) [Volume 3, Issue 1, 2022, Pages 42-56]
Data Mining Investigating the Impact of Learning Orientation on Market Orientation Based on Data Mining and Association Rules [Volume 4, Issue 3, 2023, Pages 374-392]
Data Mining Extract the patterns of customers buying behavior using a combination of clustering and association rules (Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
Data Mining New product development with customer experience approaches [Volume 5, Issue 1, 2024, Pages 66-94]
Decision making Examining the condition of participation in decision-making based on the majority of votes (border for being an expert) [Volume 1, Issue 1, 2020, Pages 107-117]
Decision making presentation the model of consumer purchase decision making components in recession conditions [(Articles in Press)]
Decision tree Predicting Cinema Audience Repeat Behavior Using Decision Tree Models: A Customer Intelligence Approach [Volume 6, Issue 2, 2025, Pages 313-331]
Delphi Typology of Efficient TVC Elements with Neuromarketing Approach [Volume 3, Issue 4, 2022, Pages 106-118]
Delphi technique Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique [Volume 3, Issue 2, 2022, Pages 122-139]
Delphi technique Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
Demarketing Examining demarketing strategy to rationalize electricity consumption with the role of moderating consumer attitudes [Volume 5, Issue 4, 2024, Pages 177-196]
Designing the model of consumer betrayal of the brand Designing and explaining the model of consumer betrayal of the brand and its effect on brand equity in electronic businesses [(Articles in Press)]
Design of Resilience Model Designing the Resilience Model of Electronic Corporate Banking in the Conditions of Economic Sanctions [Volume 3, Issue 4, 2022, Pages 139-190]
Detergent industry Galactic model of intuitive marketing in the detergent industry [(Articles in Press)]
Deviant Behaviors Identifying the Effective Factors of Seller's Backstabbing in Sales Department [Volume 6, Issue 1, 2025, Pages 38-55]
Digital Identifying the factors that influence customer attention in digital advertising with an emphasis on visual and verbal stimuli: A meta-synthesis approach [Volume 6, Issue 3, 2025, Pages 17-38]
Digital entrepreneurship Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2023, Pages 159-182]
Digital Marketing Providing a paradigm model of digital marketing in knowledge-based companies [Volume 3, Issue 2, 2022, Pages 77-94]
Digital Marketing Investigating the effect of digital marketing on brand loyalty with the mediating role of product innovation (Case study: Manizan Dairy Products Company, Kermanshah) [Volume 1, Issue 4, 2020]
Digital Marketing Measurement of digital marketing in obtaining the support of donors from non-profit organizations [(Articles in Press)]
Digital Marketing Designing Digital Transformation Model in Digital Marketing in tourism industry [(Articles in Press)]
Digital Marketing Reconnoitering the Impact of Strategic Marketing on Competitive Advantage: Mediating Role of Customer Loyalty [(Articles in Press)]
Digital Marketing Evaluating the relationship between digital marketing and customer participation in retail industry innovation with an emphasis on post-corona [Volume 3, Issue 2, 2022, Pages 234-252]
Digital Marketing Digital marketing model based on virtual gaming in electronic banking with structural equation approach [Volume 4, Issue 2, 2023, Pages 478-508]
Digital Marketing Presenting a digital marketing model based on virtual gaming in electronic banking [Volume 4, Issue 3, 2023, Pages 206-247]
Digital Marketing Analysis of digital marketing strategies for tourism platforms using a hybrid fuzzy multi-attribute approach [Volume 5, Issue 3, 2024, Pages 112-128]
Digital Marketing Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
Digital Marketing Investigating the Negative Implications of Artificial Intelligence Usage in Digital Marketing [Volume 6, Issue 2, 2025, Pages 1-16]
Digital Marketing Identifying Key Dimensions and Functions of Gamification in Marketing: A Qualitative Approach Using Systematic Review and Thematic Analysis [Volume 6, Issue 2, 2025, Pages 353-375]
Digital Marketing Exploring the role of virtual streamers in customer loyalty in digital marketing [Volume 6, Issue 3, 2025, Pages 58-77]
Digital Marketing Design and Validation of a Competency Model for SEO Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 6, Issue 3, 2025, Pages 196-223]
Dimatt Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision making [Volume 3, Issue 2, 2022, Pages 200-218]
Dispute Resolution The nature and function of self-regulation institutions and improving their structure in Iran's capital market [Volume 3, Issue 1, 2022, Pages 187-200]
Dissatisfaction Presenting a model to explain the antecedents and consequences of brand hatred from the point of view of the customers of state banks [Volume 5, Issue 3, 2024, Pages 68-91]
Diversity Presenting a diversity-oriented human resource management model in Iran's government organizations using a mixed method [Volume 4, Issue 3, 2023, Pages 453-473]
Donors Measurement of digital marketing in obtaining the support of donors from non-profit organizations [(Articles in Press)]
Driver Identifying and Prioritizing Drivers Affecting the Future of Smart Marketing in the Banking Industry with a Focus on Blockchain Technology Using Fuzzy Delphi and Codas [(Articles in Press)]
Dynamic Systems Analysis Designing a crowdfunding model in the context of marketing and sales platforms with a dynamic systems analysis approach [Volume 6, Issue 1, 2025, Pages 76-96]

E

E-banking services A mixed approach to providing a customer experience management model in the electronic banking services industry [Volume 5, Issue 4, 2024, Pages 20-38]
E-business Explain the role of smart e-marketing on purchasing intent with the mediating role of e-entrepreneurship [Volume 3, Issue 3, 2022, Pages 224-235]
E-commerce Designing Digital Transformation Model in Digital Marketing in tourism industry [(Articles in Press)]
E-commerce Design and validation of repurchase intention model in B2C e-commerce [Volume 5, Issue 2, 2024, Pages 81-96]
Economic Circulation of Art Evaluating the factors affecting the process of culture and art economics; with emphasis on Pierre Bourdieu and David Terasbi theories [Volume 2, Issue 1, 2021, Pages 135-144]
Economic Indicators Analysis Of The Mediating Role Of Culture In The Development Of Culture Economics In Islamic Society Of Iran [Volume 3, Issue 3, 2022, Pages 169-176]
Economic policies Presenting an investment policy model for competitiveness in the steel industry with a mixed approach [Volume 2, Issue 4, 2021, Pages 201-220]
Economic recession Investigating the Success Factors of Marketing in Small and Medium Enterprises During Economic Recession: A Mixed Method Approach [Volume 6, Issue 1, 2025, Pages 97-112]
Economic Sanctions Designing the Resilience Model of Electronic Corporate Banking in the Conditions of Economic Sanctions [Volume 3, Issue 4, 2022, Pages 139-190]
Economics of Art Evaluating the factors affecting the process of culture and art economics; with emphasis on Pierre Bourdieu and David Terasbi theories [Volume 2, Issue 1, 2021, Pages 135-144]
Educational Destination Choice Examining the impact of virtual reality technology on educational destination choice, considering the mediating role of educational destination image [Volume 6, Issue 1, 2025, Pages 255-275]
Educational Destination Image Examining the impact of virtual reality technology on educational destination choice, considering the mediating role of educational destination image [Volume 6, Issue 1, 2025, Pages 255-275]
Effective Advertising Typology of Efficient TVC Elements with Neuromarketing Approach [Volume 3, Issue 4, 2022, Pages 106-118]
Effective factor on impulsive buying Designing consumer impulse buying behavior model via mixed method [Volume 4, Issue 3, 2023, Pages 349-373]
Effective seller presentation A Model for Effective Seller Presentation in Industrial Markets [Volume 5, Issue 1, 2024, Pages 202-223]
Effects of Artificial Intelligence Investigating the Effects of Artificial Intelligence on the Optimization of Marketing Processes [Volume 5, Issue 4, 2024, Pages 39-58]
Efficiency Implementation strategies to improve the efficiency of banking product sales [Volume 6, Issue 3, 2025, Pages 99-119]
Effort expectancy study the factors affecting the increase of behavioral desire and intention of customers to buy from mobile businesses in Corona using UTAUT technology [Volume 2, Issue 2, 2021, Pages 39-53]
E-government Identifiying, integration, weighting and Conceptual model presentation the Components Affecting e-taxation by Meta-synthesis-Shannon Entropy Method [(Articles in Press)]
Electricity generation challenges Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
Electricity industry Identifying the dimensions related to the marketing strategy in the country's electricity industry with an emphasis on the STPD marketing strategy model [(Articles in Press)]
Electronic Banking A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry [Volume 1, Issue 4, 2020]
Electronic Banking Digital marketing model based on virtual gaming in electronic banking with structural equation approach [Volume 4, Issue 2, 2023, Pages 478-508]
Electronic Business Investigating The Effect Of Coronary Heart Disease Conditions On Businesses And The Tendency To Start An E-Business (Case Study: Online Stores) [Volume 2, Issue 1, 2021, Pages 115-134]
Electronic Business Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
Electronic Corporate Banking Designing the Resilience Model of Electronic Corporate Banking in the Conditions of Economic Sanctions [Volume 3, Issue 4, 2022, Pages 139-190]
Electronic Customer Relationship Management Investigating the impact of buyer behavior and customer-based innovation on competitive advantage with the mediating role of electronic customer relationship management success (Case study: Isfahan Steel Company [Volume 6, Issue 2, 2025, Pages 260-275]
Electronic Sale Examining the dissolution of electronic contracts with a view to electronic sales (buying and selling goods) in Iranian law [Volume 3, Issue 1, 2022, Pages 209-226]
Electronic Word of Mouth A Survey of the Effect of Electronic Word of Mouth on the Acceptance of Mobile Banking Considering Consumer Participation [Volume 2, Issue 1, 2021, Pages 34-50]
Emotional Marketing Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers) [Volume 6, Issue 3, 2025, Pages 78-98]
Emotion and Cognition Investigating The Effect Of Food Neophobia And Human Crowding On The Behavior Of Impulse Buying Of Street Snacks [Volume 2, Issue 1, 2021, Pages 16-33]
Employee Behavior Investigating the effect of spatial planning on innovation in services [Volume 1, Issue 2, 2020, Pages 28-48]
Employee Engagement Analyzing the impact of transformational leadership on job performance by Leader–Member Exchange and Employee engagement [Volume 1, Issue 1, 2020, Pages 118-132]
Employee motivation Developing a personal-business development model for the staff of the Arvand Free Zone Organization [Volume 4, Issue 1, 2023, Pages 38-49]
Employee Performance Investigating The Effect Of Knowledge Management On Employee Performance(Case Study: Kaveh Methanol Petrochemical) [Volume 1, Issue 3, 2020, Pages 58-80]
Entrepreneur A systematic review of Strategic partner selection in start-ups (bibliometric approach) [Volume 5, Issue 1, 2024, Pages 248-264]
Entrepreneurial Characteristics Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province [Volume 3, Issue 4, 2022, Pages 17-39]
Entrepreneurial Marketing Designing A Marketing Model Based On Entrepreneurship And Innovation In Knowledge-Based Companies [Volume 2, Issue 3, 2021, Pages 15-29]
Entrepreneurial Marketing Entrepreneurial Marketing Mix Model In The Life Stages Of E-Startups In Iran (Phenomenological Study) [Volume 2, Issue 4, 2021, Pages 129-148]
Entrepreneurial Marketing The Impact of Entrepreneurial Marketing on the Performance of Small and Medium-Sized Technology-Based Companies with Emphasize on Moderating Role of environmental factors [Volume 3, Issue 2, 2022, Pages 42-55]
Entrepreneurial Marketing Designing a local model of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 2, Issue 4, 2021, Pages 165-179]
Entrepreneurial Marketing Designing entrepreneurial marketing model of organic agricultural products [Volume 3, Issue 3, 2022, Pages 177-189]
Entrepreneurial Marketing Presenting the entrepreneurial marketing model of start-up companies using metacombination method [Volume 4, Issue 2, 2023, Pages 181-197]
Entrepreneurial Marketing Explaining the local pattern of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 3, Issue 2, 2022, Pages 182-199]
Entrepreneurial Marketing Development of entrepreneurial marketing model in startups [Volume 3, Issue 3, 2022, Pages 190-211]
Entrepreneurial Marketing Digital marketing model based on virtual gaming in electronic banking with structural equation approach [(Articles in Press)]
Entrepreneurial Marketing Mix Entrepreneurial Marketing Mix Model In The Life Stages Of E-Startups In Iran (Phenomenological Study) [Volume 2, Issue 4, 2021, Pages 129-148]
Entrepreneurial Orientation The effect of entrepreneurial orientation, structural and human capital on the performance of entrepreneurial companies through the variable mediation of employee innovation [Volume 1, Issue 4, 2020]
Entrepreneurial Performance Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies [Volume 6, Issue 1, 2025, Pages 219-234]
Entrepreneurial state Identifying factors affecting the entrepreneurial state: a mixed approach [Volume 3, Issue 3, 2022, Pages 281-306]
Entrepreneurship Resistance economy in promoting productivity and entrepreneurship, domestic production and employment [Volume 1, Issue 1, 2020, Pages 7-23]
Entrepreneurship Identifying and prioritizing the factors affecting the sustainability of jobs created by entrepreneurs in Omid Entrepreneurship Fund of Guilan Province with emphasis on the role of insurance [Volume 1, Issue 4, 2020]
Entrepreneurship Designing A Marketing Model Based On Entrepreneurship And Innovation In Knowledge-Based Companies [Volume 2, Issue 3, 2021, Pages 15-29]
Entrepreneurship The Impact of Entrepreneurial Psychological Capital on the Quality of Perceived Services with the Mediating Role of Consumer Purchasing Tendency(Case study: Narcissus flower production and distribution cooperatives in Darrehshahr city) [Volume 2, Issue 4, 2021, Pages 1-14]
Entrepreneurship Entrepreneurial Marketing Mix Model In The Life Stages Of E-Startups In Iran (Phenomenological Study) [Volume 2, Issue 4, 2021, Pages 129-148]
Entrepreneurship Designing entrepreneurial marketing model of organic agricultural products [Volume 3, Issue 3, 2022, Pages 177-189]
Entrepreneurship Digital marketing model based on virtual gaming in electronic banking with structural equation approach [(Articles in Press)]
Entrepreneurship Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2023, Pages 159-182]
Entrepreneurship Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs) [Volume 5, Issue 1, 2024, Pages 183-201]
Entrepreneurship Designing a Process Model of Opportunity Belief Formation through Sensemaking in Family Businesses [Volume 6, Issue 2, 2025, Pages 332-352]
Environmental accounting Investigating the role of green human resource management on green marketing with the mediating role of environmental accounting (case study of employees of Shiraz Petrochemical Company) [Volume 5, Issue 3, 2024, Pages 187-208]
Environmental factors The Impact of Entrepreneurial Marketing on the Performance of Small and Medium-Sized Technology-Based Companies with Emphasize on Moderating Role of environmental factors [Volume 3, Issue 2, 2022, Pages 42-55]
Environmental factors Examining and explaining the factors affecting consumers' purchase decisions at the point of purchase(case of study: chain stores of Mazandaran province)) [(Articles in Press)]
EPC contracts Effects of epidemic on EPC contracts and its challenges [Volume 2, Issue 4, 2021, Pages 237-244]
Epidemic disease Effects of epidemic on EPC contracts and its challenges [Volume 2, Issue 4, 2021, Pages 237-244]
E-service Quality Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 3, Issue 1, 2022, Pages 93-111]
Esteghlal Sports Club The effect of brand coolness and brand advocacy on the brand equity of Esteghlal Sports Club with the mediating role of brand love [Volume 3, Issue 4, 2022, Pages 89-99]
Ethics evaluation Presenting the evaluation model of the ethics of small and medium industries using structural-interpretive modeling [Volume 2, Issue 2, 2021, Pages 151-164]
Evaluation The Effect Of Internal Marketing on Tourism Agencies : The role of Mediating Variables of Organizational Commitment and Citizenship behavior [Volume 1, Issue 2, 2020, Pages 94-106]
Excellence Culture Designing Mutual Influential Concepts Of Culture Of Excellence By Using Interpretative Structural Modeling [Volume 2, Issue 3, 2021, Pages 65-80]
Exchange Rate Forecasting the changes in the currency market rate based on the behavioral finance approach and classical finance using the systemic dynamics approach [Volume 2, Issue 3, 2021, Pages 170-184]
Exchange rate fluctuations Minimizing the credit risk of customers by using the detection of the amount of risk in banks [Volume 4, Issue 2, 2023, Pages 361-375]
Excitement Explaining the role of excitement on women's shopping experience by examining the motivation of shopping with a partner [Volume 4, Issue 3, 2023, Pages 493-522]
Executive Ability Implementation strategies to improve the efficiency of banking product sales [Volume 6, Issue 3, 2025, Pages 99-119]
Executive Strategies Implementation strategies to improve the efficiency of banking product sales [Volume 6, Issue 3, 2025, Pages 99-119]
Expected Performance A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry [Volume 1, Issue 4, 2020]
Experience Modeling Providing A Customer Experience Model Based On The Experience Of Islamic Azad University Managers [Volume 2, Issue 4, 2021]
Export Designing an export-oriented model of petroleum products and its derivatives with a resistance economy approach [Volume 3, Issue 3, 2022, Pages 33-48]
Export Evaluation of the antecedents and consequences of the export of petroleum products and it s derivatives with the approach of resistance economy [Volume 3, Issue 4, 2022, Pages 37-53]
Export Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
Export Barriers Examining and Analyzing the Impact of Export Barriers on the Marketing Performance of Iranian Petrochemical Companies [Volume 5, Issue 1, 2024, Pages 148-182]
Export behavior Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
Export performance determinants Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
Exports Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone) [Volume 4, Issue 2, 2023, Pages 287-305]

F

Facilitating Conditions study the factors affecting the increase of behavioral desire and intention of customers to buy from mobile businesses in Corona using UTAUT technology [Volume 2, Issue 2, 2021, Pages 39-53]
Factor analysis A framework of key success factors of customer relationship management in B2B companies: A study of pharmaceutical distribution companies [Volume 5, Issue 2, 2024, Pages 284-309]
False advertising Civil liability of audio-visual media caused by false advertising [(Articles in Press)]
Family Designing and explaining the pattern of children's participation in family shopping and how parents interact with them based on the fuzzy system (case study of stores in Shiraz city) [(Articles in Press)]
Farhangian University lecturers Identifying and explaining the dimensions and components of competence of Farhangian University lecturers in Iran [Volume 2, Issue 4, 2021, Pages 264-277]
Favorable attitude Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
Fear of Missing Out Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
Feelings of Injustice Identifying and prioritizing the factors affecting corruption in Sari Municipality [Volume 2, Issue 1, 2021, Pages 94-114]
Financial Markets The geometric pattern of drop motion improved in presenting the turbulence pattern of financial markets [(Articles in Press)]
Financial Soundness The Model of Financial Competence of Insurance Companies Using the Metacombination Method [Volume 5, Issue 1, 2024, Pages 95-120]
Fintech Identifying and prioritizing strategic cooperation scenarios between the private banking system and fintechs [Volume 5, Issue 1, 2024, Pages 1-18]
Food Neophobia Investigating The Effect Of Food Neophobia And Human Crowding On The Behavior Of Impulse Buying Of Street Snacks [Volume 2, Issue 1, 2021, Pages 16-33]
Foreign Direct investment flow The Effect Of Bilateral Investment Treatie On The Flow Foreign Direct Investment In Developing Countries [Volume 2, Issue 4, 2021, Pages 113-128]
Foreign Market Knowledge Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province [Volume 3, Issue 4, 2022, Pages 17-39]
Foreign social networks Explaining the presence of social media in domestic and foreign social networks [Volume 3, Issue 3, 2022, Pages 348-363]
Foundational Data Theory presentation the model of consumer purchase decision making components in recession conditions [(Articles in Press)]
FUCOM Method Investigating the Negative Implications of Artificial Intelligence Usage in Digital Marketing [Volume 6, Issue 2, 2025, Pages 1-16]
Future of Smart Marketing Identifying and Prioritizing Drivers Affecting the Future of Smart Marketing in the Banking Industry with a Focus on Blockchain Technology Using Fuzzy Delphi and Codas [(Articles in Press)]
Fuzzy Delphi Earning sustainable income for municipalities with the participation of the private sector using the Delphi method [Volume 3, Issue 1, 2022, Pages 242-256]
Fuzzy DEMATEL What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2023, Pages 267-287]
Fuzzy hierarchical analysis Identifying and prioritizing the factors affecting the sustainability of jobs created by entrepreneurs in Omid Entrepreneurship Fund of Guilan Province with emphasis on the role of insurance [Volume 1, Issue 4, 2020]
Fuzzy Pythagorean DEMATEL Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
Fuzzy system Designing and explaining the pattern of children's participation in family shopping and how parents interact with them based on the fuzzy system (case study of stores in Shiraz city) [(Articles in Press)]
Fuzzy Topsis identifying and Ranking Factors Affecting the Rate of Shopping on Online Social Networks Using a Comparative Approach of Fuzzy Topsis with the Kano Model [Volume 2, Issue 2, 2021, Pages 20-38]
Fuzzy Topsis Analysis of digital marketing strategies for tourism platforms using a hybrid fuzzy multi-attribute approach [Volume 5, Issue 3, 2024, Pages 112-128]

G

Gamification Presenting a digital marketing model based on virtual gaming in electronic banking [Volume 4, Issue 3, 2023, Pages 206-247]
Gamification Identifying Key Dimensions and Functions of Gamification in Marketing: A Qualitative Approach Using Systematic Review and Thematic Analysis [Volume 6, Issue 2, 2025, Pages 353-375]
Gas Company The Effect Of Internal Marketing on Tourism Agencies : The role of Mediating Variables of Organizational Commitment and Citizenship behavior [Volume 1, Issue 2, 2020, Pages 94-106]
GCC markets Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
Generative AI Exploring the Role of Generative Artificial Intelligence in Marketing: A Qualitative Study Using Thematic Analysis [Volume 6, Issue 3, 2025, Pages 224-244]
Geometric pattern The geometric pattern of drop motion improved in presenting the turbulence pattern of financial markets [(Articles in Press)]
Glaser Grounded theory Formulating a strategy to enhance youth trust in social services of Tabriz municipality with a social marketing approach [Volume 6, Issue 3, 2025, Pages 269-291]
Governance Designing a comprehensive governance model in the Iranian football clubs [Volume 3, Issue 2, 2022, Pages 277-294]
Green Behavior Investigating corporate social responsibility and employee Task performance; Explain the mediating role of green behavior and green human resource management (employees of active petrochemical companies in South Pars region) [Volume 3, Issue 2, 2022, Pages 56-76]
Green Economy Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
Green human resource management Investigating corporate social responsibility and employee Task performance; Explain the mediating role of green behavior and green human resource management (employees of active petrochemical companies in South Pars region) [Volume 3, Issue 2, 2022, Pages 56-76]
Green human resource management Presenting a green human resource management model with an environmental sustainability approach (case study of the country's social security organization) [Volume 2, Issue 1, 2021, Pages 145-163]
Green human resource management Investigating the role of green human resource management on green marketing with the mediating role of environmental accounting (case study of employees of Shiraz Petrochemical Company) [Volume 5, Issue 3, 2024, Pages 187-208]
Green marketing Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
Green marketing Investigating the role of green human resource management on green marketing with the mediating role of environmental accounting (case study of employees of Shiraz Petrochemical Company) [Volume 5, Issue 3, 2024, Pages 187-208]
Green marketing Investigating the Effect of Awareness and Perceived Value on Ethical Purchasing Behavior by Mediating Ethical Purchasing Intention and Attitude Towards Green Marketing [Volume 6, Issue 1, 2025, Pages 152-166]
Green Supply Chain Management Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies [Volume 6, Issue 1, 2025, Pages 219-234]
Gross domestic product Resistance economy in promoting productivity and entrepreneurship, domestic production and employment [Volume 1, Issue 1, 2020, Pages 7-23]

H

Halal tourism A model of innovative marketing opportunities for entrepreneurs in the field of halal tourism in Arvand Free Zone [Volume 3, Issue 2, 2022, Pages 104-121]
Health Care Centre The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr) [Volume 3, Issue 4, 2022, Pages 40-54]
Healthcare trade Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
Health Quality Services The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr) [Volume 3, Issue 4, 2022, Pages 40-54]
Hierarchy of capabilities Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2023, Pages 43-60]
Home-Based Business Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
Home-Based Business Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
Hospitality A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
Human Crowding Investigating The Effect Of Food Neophobia And Human Crowding On The Behavior Of Impulse Buying Of Street Snacks [Volume 2, Issue 1, 2021, Pages 16-33]
Humanitie Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach [Volume 4, Issue 3, 2023, Pages 417-452]
Human Resource Development Predicting sustainable competitive advantage with emphasis on the mediating role of human resources development [Volume 3, Issue 4, 2022, Pages 265-284]
Human resource organization Ranking of effective factors on organizing human resources with a green approach using multi-criteria decision-making indicators in the General Tax Office of Ilam Province [Volume 4, Issue 2, 2023, Pages 65-82]
Human Resources Development Presenting the human resource development model according to the country's property and document registration organization [Volume 3, Issue 2, 2022, Pages 218-234]
Humor Style The effect of humor and humor style on the relationship between the consumer and the brand in the Instagram [Volume 5, Issue 1, 2024, Pages 47-65]
Hybrid Approach Presenting a health tourism marketing model using a hybrid approach [Volume 4, Issue 3, 2023, Pages 534-548]
Hybrid Approach Customer experience management model in the field of innovation in the provision of car assistance services [Volume 4, Issue 3, 2023, Pages 474-492]
Hybrid Approach Designing a strategic model for pricing industrial products with a costing approach based on fuzzy activity (Case study: products of Khuzestan Steel Company) [Volume 3, Issue 2, 2022, Pages 235-252]
Hybrid Approach Presenting the development model of oil products export in the oil industry [Volume 4, Issue 2, 2023, Pages 395-416]
Hybrid method Designing and explaining the political marketing model with a competitor-oriented approach [(Articles in Press)]

I

Iconicity Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
Ideological homogeneity Investigating the mediating role of ideological heterogeneity and poor service in relation to the antecedents and consequences of brand hatred in the Iranian banking industry [Volume 3, Issue 3, 2022, Pages 430-447]
ILAM Province Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
Implementation Presentation of consumer time planning model (case study of National Bank of Iran) [(Articles in Press)]
Implementation of enterprise resource planning Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
Implications of Artificial Intelligence Investigating the Negative Implications of Artificial Intelligence Usage in Digital Marketing [Volume 6, Issue 2, 2025, Pages 1-16]
Improving competitiveness Providing a model for improving the competitiveness of foreign exchange services for customers in the banking industry [Volume 3, Issue 2, 2022, Pages 295-319]
Impulse Buying Investigating The Effect Of Food Neophobia And Human Crowding On The Behavior Of Impulse Buying Of Street Snacks [Volume 2, Issue 1, 2021, Pages 16-33]
Impulsive buying features Designing consumer impulse buying behavior model via mixed method [Volume 4, Issue 3, 2023, Pages 349-373]
Independent Auditor Profession Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
Individual differences Investigating Individual Differences and Auditor’s Cognitive-Behavioral Abilities on Auditing Risk Acceptance and Presenting an Optimal Model [Volume 3, Issue 2, 2022, Pages 248-262]
Industrial Organizations Explanation and psychological analysis of brand-oriented leadership in industrial organizations using Q [Volume 4, Issue 2, 2023, Pages 320-339]
Influencer Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
Influential people Investigating the impact of the characteristics of influential people and their pages on the behavioral intentions and purchase intentions of followers in social media [Volume 5, Issue 2, 2024, Pages 1-21]
Information and communication technology Investigating the impact of information and communication technology on the empowerment of women entrepreneurs with the mediating role of social capital and the moderating role of self-efficacy (case study: Baharan Information Technology Company) [Volume 2, Issue 4, 2021, Pages 187-200]
Information Management The Role Of Social Networks On The Performance Of Women Entrepreneurs (Case Study: Managers Of Women's Clothing Pages) [Volume 2, Issue 4, 2021, Pages 69-84]
Information sharing Compilation and validation of the customer trust model for electronic services in the insurance industry; A research on the consequences of the Corona crisis [Volume 4, Issue 2, 2023, Pages 340-360]
Information Technology Investigating The Effective Components On The Use Of Banking Along With The Integrated Approach Of Integrated Theory Of Acceptance And Use Of Technology And Expectation Model [Volume 1, Issue 3, 2020, Pages 101-116]
Information Technology Designing a model for the application of blockchain technology in the Iranian banking industry based on Grounded theory [Volume 2, Issue 2, 2021, Pages 195-211]
Innovation Investigating The Impact Of Market Orientation And Entrepreneurship Trend On Export Performance Case Study: Small And Medium Companies Active In The Field Of International Exports [Volume 1, Issue 4, 2020]
Innovation Designing A Marketing Model Based On Entrepreneurship And Innovation In Knowledge-Based Companies [Volume 2, Issue 3, 2021, Pages 15-29]
Innovation Designing a paradigm model of customers' wandering in choosing a brand with a focus on the perceived value of services: application of the foundational data approach [(Articles in Press)]
Innovation Designing and Explaining the Model of Business Dynamics of Commercial Companies in Iran's Capital Market with Emphasis on Economic Developments and Innovations [(Articles in Press)]
Innovation Ambidexterity The Impact of Business Intelligence on Performance with Emphasis on the mediating role of Innovation Ambidexterity and Dynamic Capabilities [Volume 6, Issue 1, 2025, Pages 276-297]
Innovation Ecosystem Providing a model of banking services with an innovation ecosystem approach in state banks [Volume 3, Issue 3, 2022, Pages 212-223]
Innovative Marketing The Impact of Innovative Marketing on Brand Loyalty with the Mediating Role of Customer Satisfaction (Case study: Apple brand customers) [Volume 1, Issue 4, 2020]
Instagram Investigating the impact of the characteristics of influential people and their pages on the behavioral intentions and purchase intentions of followers in social media [Volume 5, Issue 2, 2024, Pages 1-21]
Instagram sales Brand femininity model in Instagram clothing industry [(Articles in Press)]
Institutional Ownership Investigation the Impact of Board of Directors, Institutional Ownership and Capital Intensity on Tax Gap in Companies Listed in Tehran Stock Exchange [Volume 1, Issue 2, 2020, Pages 171-193]
Insurance Identifying dimensions and components of insurance technology acceptance with Grounded theory method [Volume 2, Issue 3, 2021, Pages 214-230]
Insurance Industry Compilation and validation of the customer trust model for electronic services in the insurance industry; A research on the consequences of the Corona crisis [Volume 4, Issue 2, 2023, Pages 340-360]
Insurance Industry Presenting the model of affiliate marketing in the insurance industry with an interpretive structural research method [Volume 4, Issue 4, 2023, Pages 138-158]
Insurance literacy Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
Intangible resources Investigating the effect of linking intangible resources and export performance with entrepreneurial approach and dynamic capabilities [Volume 1, Issue 1, 2020, Pages 132-156]
Integrated communication e-marketing The effect of integrated electronic marketing communications on the development of the imported car market in Iran (Case study of Modiran Khodro Company) [Volume 1, Issue 3, 2020, Pages 28-47]
Intelligent Explaining the strategic model of marketing management with an emphasis on the attitude of consumers with conserding factors creating during the corona epidemic period: A case study in cosmetic products [Volume 2, Issue 1, 2021, Pages 164-182]
Intensity of social network use The effect of cognitive assessment of social distance on the intensity of social media use with the mediating role of e-shopping tendency: during the COVID‐19 pandemic [Volume 3, Issue 2, 2022, Pages 168-181]
Interaction with smart voice assistant Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
Interactive Marketing Anthropomorphism and the Evolution of Sensory Interactions in Virtual Reality Media: Creating Interactive Marketing Experiences [Volume 6, Issue 4, 2025, Pages 1-21]
Internal Market Orientation Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2023, Pages 25-42]
Internal social networks Explaining the presence of social media in domestic and foreign social networks [Volume 3, Issue 3, 2022, Pages 348-363]
International Business The Impact of Marketing Capabilities on the International Performance of the Economy in Iran Khodro Automotive Group [Volume 1, Issue 1, 2020, Pages 113-127]
Internationalization Speed Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province [Volume 3, Issue 4, 2022, Pages 17-39]
International Network Reduction The Role Of Social Networks On The Performance Of Women Entrepreneurs (Case Study: Managers Of Women's Clothing Pages) [Volume 2, Issue 4, 2021, Pages 69-84]
International Performance The Role Of Social Networks On The Performance Of Women Entrepreneurs (Case Study: Managers Of Women's Clothing Pages) [Volume 2, Issue 4, 2021, Pages 69-84]
Internet Advertising Measuring the impact of Internet advertising on the introduction of Internet businesses (Case study: Digi Manager's online training and education website [Volume 1, Issue 4, 2020]
Internet Advertising Designing an internet advertising model for the brand image of online cosmetics and health businesses using Grounded theory method [Volume 4, Issue 2, 2023, Pages 1-13]
Internet Banking Identifying and ranking the factors affecting customers' tendency to use internet and mobile banking in Bank Mellat, Zahedan [Volume 1, Issue 3, 2020]
Internet Business Measuring the impact of Internet advertising on the introduction of Internet businesses (Case study: Digi Manager's online training and education website [Volume 1, Issue 4, 2020]
Interpretive Structural Modeling Designing Mutual Influential Concepts Of Culture Of Excellence By Using Interpretative Structural Modeling [Volume 2, Issue 3, 2021, Pages 65-80]
Interpretive Structural Modeling Identifying the obstacles to the implementation of the health information system in Iran [Volume 4, Issue 1, 2023, Pages 148-167]
Interpretive Structural Modeling A Sustainable Supply Chain Model with an Economic Approach in the Tire Industry [(Articles in Press)]
Interpretive Structural Modeling Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
Interpretive Structural Modeling (ISM) Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2024, Pages 140-156]
Intuitive marketing Galactic model of intuitive marketing in the detergent industry [(Articles in Press)]
Investment Policy Presenting an investment policy model for competitiveness in the steel industry with a mixed approach [Volume 2, Issue 4, 2021, Pages 201-220]
Investor A systematic review of Strategic partner selection in start-ups (bibliometric approach) [Volume 5, Issue 1, 2024, Pages 248-264]
Investor Identifying the drivers of fundraising for environmental advertising in sports events: a qualitative research [Volume 5, Issue 2, 2024, Pages 69-81]
IoT Investigating smart marketing scenarios based on iot in the banking industry [Volume 3, Issue 1, 2022, Pages 227-240]
Iran Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
Iran chain store management Designing A Smart Model For Managing Iranian Chain Stores Based On Business Intelligence (Case Study Of Proma Chain Store) [Volume 1, Issue 4, 2020]
Iranian art Evaluating the factors affecting the process of culture and art economics; with emphasis on Pierre Bourdieu and David Terasbi theories [Volume 2, Issue 1, 2021, Pages 135-144]
Iranian banking industry Compilation and explanation of the relational marketing model in Iran's banking industry [Volume 3, Issue 3, 2022]
Iranian banking industry Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]
Iranian clothing Designing a model of brand equity in fast fashion clothing based on foundational data theory [Volume 3, Issue 3, 2022, Pages 420-429]
Iranian Trade Law A comparative study of the procedure governing bankruptcy in Iranian commercial law and English law [Volume 2, Issue 3, 2021, Pages 187-200]
Iran insurance Investigating the Impact of Economic and Social Factors on Life Insurance Demand (Case Study: Iran Insurance) [Volume 1, Issue 2, 2020, Pages 1-12]
Iran's banking industry Investigating the mediating role of ideological heterogeneity and poor service in relation to the antecedents and consequences of brand hatred in the Iranian banking industry [Volume 3, Issue 3, 2022, Pages 430-447]
Iraq gas power plants Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
Isfahan Steel Company Investigating the impact of buyer behavior and customer-based innovation on competitive advantage with the mediating role of electronic customer relationship management success (Case study: Isfahan Steel Company [Volume 6, Issue 2, 2025, Pages 260-275]
Islamic Azad University Managers Providing A Customer Experience Model Based On The Experience Of Islamic Azad University Managers [Volume 2, Issue 4, 2021]
Islamic Banking The paradigmatic model of Islamic banking customer experience based on comprehensive banking approach [Volume 3, Issue 3, 2022]
Islamic Republic of Iran Analysis Of The Mediating Role Of Culture In The Development Of Culture Economics In Islamic Society Of Iran [Volume 3, Issue 3, 2022, Pages 169-176]
IT companies Investigating the impact of information and communication technology on the empowerment of women entrepreneurs with the mediating role of social capital and the moderating role of self-efficacy (case study: Baharan Information Technology Company) [Volume 2, Issue 4, 2021, Pages 187-200]

K

Kermanshah Identifying the challenges of campaigning election candidates based on the nature of political marketing studied by the representatives of Kermanshah city [Volume 5, Issue 4, 2024, Pages 103-122]
Kermanshah city Investigating the relationship between social trust and participation in elections and political marketing [(Articles in Press)]
Key informants Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2024, Pages 140-156]
Key success factors A framework of key success factors of customer relationship management in B2B companies: A study of pharmaceutical distribution companies [Volume 5, Issue 2, 2024, Pages 284-309]
Key success factors Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
Key word: The Impact of Investment Treaties on the De-Politicize of Foreign Investment Disputes ( Legalization, Diplomacy, and Development ) [Volume 3, Issue 3, 2022, Pages 90-101]
Keywords: Attitude toward online shopping A causal model of the relationship between attitude toward online shopping and electronic word-of-mouth advertising on the purchase of school educational aids from Instagram (behavior), with the mediating role of online purchase intention. [Volume 6, Issue 1, 2025, Pages 341-352]
Keywords: Big data Proposing a Model for Creating Vale from Big Data with a Meta-synthesis Approach [Volume 4, Issue 2, 2023, Pages 83-113]
Keywords: Environmental awareness Investigating the Effect of Awareness and Perceived Value on Ethical Purchasing Behavior by Mediating Ethical Purchasing Intention and Attitude Towards Green Marketing [Volume 6, Issue 1, 2025, Pages 152-166]
Key words: knowledge-based leadership Predicting sustainable competitive advantage with emphasis on the mediating role of human resources development [Volume 3, Issue 4, 2022, Pages 265-284]
Keywords Participation of children Designing and explaining the pattern of children's participation in family shopping and how parents interact with them based on the fuzzy system (case study of stores in Shiraz city) [(Articles in Press)]
Knowledge-based Value-Based Organization and Value Creation: Analyzing the Mediating Role of Work Ethics (Case Study: Knowledge-Based Companies, Tehran Science and Technology Parks) [Volume 3, Issue 3, 2022, Pages 19-32]
Knowledge Based Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision making [Volume 3, Issue 2, 2022, Pages 200-218]
Knowledge Management Investigating The Effect Of Knowledge Management On Employee Performance(Case Study: Kaveh Methanol Petrochemical) [Volume 1, Issue 3, 2020, Pages 58-80]
Knowledge Management Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision making [Volume 3, Issue 2, 2022, Pages 200-218]
Knowledge management maturity The Effect Of Internal Marketing on Tourism Agencies : The role of Mediating Variables of Organizational Commitment and Citizenship behavior [Volume 1, Issue 2, 2020, Pages 94-106]
Knowledge Map The scientometric analysis of the application of artificial intelligence in advertising. [Volume 5, Issue 4, 2024, Pages 197-212]
Knowledge sharing Innovative Job Performance: The Role of Knowledge and Social Capital Sharing Background (Case Study of West Mazandaran Electricity Offices) [Volume 3, Issue 1, 2022, Pages 57-69]
Kurdistan Province The Effect Of Internal Marketing on Tourism Agencies : The role of Mediating Variables of Organizational Commitment and Citizenship behavior [Volume 1, Issue 2, 2020, Pages 94-106]

L

Law-abiding Designing a comprehensive governance model in the Iranian football clubs [Volume 3, Issue 2, 2022, Pages 277-294]
Law and Order The Effect Of Bilateral Investment Treatie On The Flow Foreign Direct Investment In Developing Countries [Volume 2, Issue 4, 2021, Pages 113-128]
Leader–Member Exchange Analyzing the impact of transformational leadership on job performance by Leader–Member Exchange and Employee engagement [Volume 1, Issue 1, 2020, Pages 118-132]
Leadership The Impact of Leadership and Management on the Development of Entrepreneurial Capacities and Innovation [Volume 3, Issue 2, 2022, Pages 95-103]
Legal System Obligations of foreign companies in Iran's legal system, its effects and performance guarantees compared to Iranian companies [Volume 3, Issue 3, 2022, Pages 333-347]
Life Course Examining the role of lifestyle and life period in relation to social media marketing and purchase intention (case study of consumers of Dorsa leather products) [Volume 5, Issue 3, 2024, Pages 144-160]
Lionel Messi Recognizing competitive advantage theory: Narrative research of Lionel Messi’s biography [Volume 2, Issue 2, 2021, Pages 82-100]
Liquidity Evaluating the Efficiency of Providing Chain Financing Products to Customers on Liquidity and Risk Management of Commercial Banks [Volume 6, Issue 3, 2025, Pages 1-16]
Literature review A review of Brand in Travel Agency through international studies [Volume 2, Issue 2, 2021, Pages 101-125]
Location factor Provide an effective operational model for attracting investment [Volume 1, Issue 4, 2020]
Logical attractions Evaluating The Effectiveness Of Emotional And Logical Advertising Attractions In Attitudes Towards A Company Brand (Case Study Of Alis Company) [Volume 2, Issue 4, 2021, Pages 50-68]
Love for the brand The Impact of Psychological Mechanisms on Brand Love and Information Technology Identity through Self-Referencing (Case Study: DJ Kala Online Store, Arak City) [Volume 2, Issue 4, 2021, Pages 15-31]
Luxury Goods Evaluating the effects of individual-psychological factors on conspicuous consumption and its consequences [Volume 4, Issue 2, 2023, Pages 417-447]

M

Management The Impact of Leadership and Management on the Development of Entrepreneurial Capacities and Innovation [Volume 3, Issue 2, 2022, Pages 95-103]
Management Designing and explaining the political marketing model with a competitor-oriented approach [(Articles in Press)]
Management and leadership Identifying factors affecting the retention of creative employees in Iran's banking industry with emphasis on indicators of motivational factors and management and leadership [(Articles in Press)]
Managerial behavior Investigating the effect of spatial planning on innovation in services [Volume 1, Issue 2, 2020, Pages 28-48]
Managerial Supportive Behaviors Investigating the effect of managers' supportive behavior on participatory decision making with the role of mediation of work conscience in sports organizations [Volume 1, Issue 1, 2020, Pages 84-97]
Managers Investigating the impact of social maturity and practical skills on the development of managers' competence [Volume 2, Issue 3, 2021, Pages 185-196]
Managers' competence Providing competence management model for the country's art and culture managers using a comprehensive approach [Volume 3, Issue 1, 2022, Pages 148-164]
Managers' Experience Providing A Customer Experience Model Based On The Experience Of Islamic Azad University Managers [Volume 2, Issue 4, 2021]
Managers' leadership ability The Role of Free Cash Flow in the Relationship Between Managerial Leadership Ability, Marketing and Sales Expenses, and Economic Growth of Companies [Volume 6, Issue 2, 2025, Pages 77-91]
Marine Rescue Analysis of maritime privilege trade rights in the payment of wages and rewards for marine rescue [Volume 2, Issue 4, 2021, Pages 278-293]
Maritime Law Analysis of maritime privilege trade rights in the payment of wages and rewards for marine rescue [Volume 2, Issue 4, 2021, Pages 278-293]
Maritime Privilege Rights Analysis of maritime privilege trade rights in the payment of wages and rewards for marine rescue [Volume 2, Issue 4, 2021, Pages 278-293]
Market entry strategy The Impact of Marketing Capabilities on the International Performance of the Economy in Iran Khodro Automotive Group [Volume 1, Issue 1, 2020, Pages 113-127]
Marketing The Impact of Marketing Capabilities on the International Performance of the Economy in Iran Khodro Automotive Group [Volume 1, Issue 1, 2020, Pages 113-127]
Marketing Analyzing the effect of video marketing and its various strategies on consumer behavior (Case study: Ramak Dairy Company) [Volume 2, Issue 1, 2021, Pages 68-77]
Marketing identifying and Ranking Factors Affecting the Rate of Shopping on Online Social Networks Using a Comparative Approach of Fuzzy Topsis with the Kano Model [Volume 2, Issue 2, 2021, Pages 20-38]
Marketing Designing A Marketing Model Based On Entrepreneurship And Innovation In Knowledge-Based Companies [Volume 2, Issue 3, 2021, Pages 15-29]
Marketing Develop a recession marketing model using the data-based technique (Case study of Pakshoo Industrial Group) [Volume 3, Issue 1, 2022, Pages 1-18]
Marketing Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
Marketing Providing a paradigm model of digital marketing in knowledge-based companies [Volume 3, Issue 2, 2022, Pages 77-94]
Marketing Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
Marketing Compilation of the marketing model of cinematographic situations in Iran [Volume 3, Issue 4, 2022, Pages 191-219]
Marketing Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers) [Volume 6, Issue 3, 2025, Pages 78-98]
Marketing Designing entrepreneurial marketing model of organic agricultural products [Volume 3, Issue 3, 2022, Pages 177-189]
Marketing Presenting the entrepreneurial marketing model of start-up companies using metacombination method [Volume 4, Issue 2, 2023, Pages 181-197]
Marketing Investigating the effect of marketing factors with the mediating role of communication skills and communication quality on the loyalty, performance and satisfaction of home movie network customers [(Articles in Press)]
Marketing Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone) [Volume 4, Issue 2, 2023, Pages 287-305]
Marketing Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
Marketing Designing the marketing pattern of organic products in social networks [(Articles in Press)]
Marketing Presenting a health tourism marketing model using a hybrid approach [Volume 4, Issue 3, 2023, Pages 534-548]
Marketing Designing and explaining the political marketing model with a competitor-oriented approach [(Articles in Press)]
Marketing Development of entrepreneurial marketing model in startups [Volume 3, Issue 3, 2022, Pages 190-211]
Marketing Digital marketing model based on virtual gaming in electronic banking with structural equation approach [Volume 4, Issue 2, 2023, Pages 478-508]
Marketing Examining cash conversion cycle and financial performance and its impact on marketing [Volume 3, Issue 3, 2022, Pages 364-376]
Marketing Investigating smart marketing scenarios based on iot in the banking industry [Volume 3, Issue 1, 2022, Pages 227-240]
Marketing Digital marketing model based on virtual gaming in electronic banking with structural equation approach [(Articles in Press)]
Marketing Providing Social Media Based Marketing Model In Life Insurance [Volume 3, Issue 2, 2022, Pages 320-340]
Marketing Presenting the model of affiliate marketing in the insurance industry with an interpretive structural research method [Volume 4, Issue 4, 2023, Pages 138-158]
Marketing The scientometric analysis of the application of artificial intelligence in advertising. [Volume 5, Issue 4, 2024, Pages 197-212]
Marketing Identifying and Prioritizing Influential and Receptive Factors on Sales Success through Multi-channel Marketing Approach: A Qualitative Study [Volume 6, Issue 3, 2025, Pages 153-174]
Marketing Activities The success of the company's social network marketing activities with an emphasis on the company's characteristics integrity and accountability [Volume 4, Issue 2, 2023, Pages 448-461]
Marketing and Sales Soft structuring of the role of artificial intelligence technology in the marketing and sales of pharmaceutical products in Bushehr province [Volume 6, Issue 3, 2025, Pages 39-57]
Marketing Capabilities The mediating role of dynamic management capability and the moderating role of competition intensity on the effect of marketing capabilities on the dimensions of the desired competitive strategy (Case study: sample export companies) [Volume 4, Issue 1, 2023, Pages 251-262]
Marketing Dimensions A Novel Model for Marketing Dimensions of Dairy Markets [Volume 3, Issue 4, 2022, Pages 219-230]
Marketing Dynamic capabilities Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2023, Pages 43-60]
Marketing Management Measuring the impact of Internet advertising on the introduction of Internet businesses (Case study: Digi Manager's online training and education website [Volume 1, Issue 4, 2020]
Marketing Management Explaining the strategic model of marketing management with an emphasis on the attitude of consumers with conserding factors creating during the corona epidemic period: A case study in cosmetic products [Volume 2, Issue 1, 2021, Pages 164-182]
Marketing Management Designing The Internet Advertising Model For The Brand Image Of Online Cosmetics And Health Businesses [Volume 3, Issue 4, 2022, Pages 120-138]
Marketing Management Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
Marketing Mix Measuring the impact of Internet advertising on the introduction of Internet businesses (Case study: Digi Manager's online training and education website [Volume 1, Issue 4, 2020]
Marketing Pattern Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
Marketing Processes Investigating the Effects of Artificial Intelligence on the Optimization of Marketing Processes [Volume 5, Issue 4, 2024, Pages 39-58]
Marketing Processes Exploring the Role of Generative Artificial Intelligence in Marketing: A Qualitative Study Using Thematic Analysis [Volume 6, Issue 3, 2025, Pages 224-244]
Marketing research Application of Modern Marketing Research in Today's Industries [Volume 3, Issue 4, 2022, Pages 1-3]
Marketing research Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2024, Pages 140-156]
Marketing strategy Identifying the dimensions related to the marketing strategy in the country's electricity industry with an emphasis on the STPD marketing strategy model [(Articles in Press)]
Marketing strategy Analysis of digital marketing strategies for tourism platforms using a hybrid fuzzy multi-attribute approach [Volume 5, Issue 3, 2024, Pages 112-128]
Marketing success factors Investigating the Success Factors of Marketing in Small and Medium Enterprises During Economic Recession: A Mixed Method Approach [Volume 6, Issue 1, 2025, Pages 97-112]
Market orientation Investigating The Impact Of Market Orientation And Entrepreneurship Trend On Export Performance Case Study: Small And Medium Companies Active In The Field Of International Exports [Volume 1, Issue 4, 2020]
Market orientation Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique [Volume 3, Issue 2, 2022, Pages 122-139]
Market orientation Investigating the Impact of Learning Orientation on Market Orientation Based on Data Mining and Association Rules [Volume 4, Issue 3, 2023, Pages 374-392]
Market orientation Investigating the Impact of Customer Orientation on Brand Loyalty and Customer Purchase Decisions in Zafar steel company [Volume 6, Issue 2, 2025, Pages 239-259]
Market research Proposing a Model for Creating Vale from Big Data with a Meta-synthesis Approach [Volume 4, Issue 2, 2023, Pages 83-113]
Mashhad Urban management and brand definition with thematic focus on the city of Mashhad [Volume 3, Issue 1, 2022, Pages 192-208]
Mass communication media Explaining the presence of social media in domestic and foreign social networks [Volume 3, Issue 3, 2022, Pages 348-363]
Material Need Identifying and prioritizing the factors affecting corruption in Sari Municipality [Volume 2, Issue 1, 2021, Pages 94-114]
Media Mix Optimizing Business Advertising Campaigns: Measuring Mixed Media, Purchase Intention and Brand Equity [Volume 4, Issue 4, 2023, Pages 288-307]
Medical Presenting a model for identifying barriers to medical tourism branding in Iranian cities [(Articles in Press)]
Medical equipment exports Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
Medical Tourism Advertising Presenting a model for identifying barriers to medical tourism branding in Iranian cities [(Articles in Press)]
Medicinal plants Designing a local model of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 2, Issue 4, 2021, Pages 165-179]
Melli Bank Designing a pattern of business management indicators in Meli Bank [Volume 2, Issue 1, 2021]
Meme Marketing Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
Meta- analysis A Meta- Analysis of the Antecedents and Consequences of Customer- Based Brand Equity [Volume 5, Issue 3, 2024, Pages 14-36]
Meta-capabilities Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2023, Pages 43-60]
Meta innovative model Designing an innovative credit risk management model for Refah Bank with an artificial intelligence approach [(Articles in Press)]
Meta-synthesis Explaining the content of human resources managers' competencies based on the paradox with a Meta-Synthesis approach [Volume 4, Issue 1, 2023, Pages 340-360]
Meta-synthesis Identifiying, integration, weighting and Conceptual model presentation the Components Affecting e-taxation by Meta-synthesis-Shannon Entropy Method [(Articles in Press)]
Meta-synthesis Identifying, Ranking and Conceptual model presentation the Components Affecting Tax evasion by Meta-synthesis-Shannon Entropy Method [(Articles in Press)]
Meta-synthesis Identifying Strategic Control Components at the Network Level: A Meta-Synthesis Approach [(Articles in Press)]
Metasynthesis approach Identifying the factors that influence customer attention in digital advertising with an emphasis on visual and verbal stimuli: A meta-synthesis approach [Volume 6, Issue 3, 2025, Pages 17-38]
Minerals Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone) [Volume 4, Issue 2, 2023, Pages 287-305]
Minoo brand investigating the role of consumer behavior patterns on brand attachment with regard to the moderating role of brand heritage among Minoo brand consumers [Volume 6, Issue 3, 2025, Pages 292-306]
Mixed Model Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
Mobile Banking A Survey of the Effect of Electronic Word of Mouth on the Acceptance of Mobile Banking Considering Consumer Participation [Volume 2, Issue 1, 2021, Pages 34-50]
Mobile Banking Identifying and ranking the factors affecting customers' tendency to use internet and mobile banking in Bank Mellat, Zahedan [Volume 1, Issue 3, 2020]
Mobile Banking Evaluating the impact of social media parameters on the variables of the AIEDA model in accepting mobile banking [Volume 5, Issue 1, 2024, Pages 224-247]
Modeling Providing competence management model for the country's art and culture managers using a comprehensive approach [Volume 3, Issue 1, 2022, Pages 148-164]
Model of mental image Designing and explaining the model of brand image in the curve of the life of electronic products based on the data theory of the foundation [Volume 2, Issue 3, 2021, Pages 185-195]
Modern Marketing Application of Modern Marketing Research in Today's Industries [Volume 3, Issue 4, 2022, Pages 1-3]
Modification of the contract Examining the theory of adjustment of contracts in Iranian and English law [Volume 2, Issue 2, 2021, Pages 212-222]
Moral Values Identifying and prioritizing the factors affecting corruption in Sari Municipality [Volume 2, Issue 1, 2021, Pages 94-114]
Mostazafan Foundation Designing an advanced performance evaluation model with a balanced scorecard approach (Case study: Mostazafan Fundation) [(Articles in Press)]
Motivational Factors Identifying factors affecting the retention of creative employees in Iran's banking industry with emphasis on indicators of motivational factors and management and leadership [(Articles in Press)]
Motivational Factors Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2023, Pages 82-111]
Mudarabah sukuk Investigating the impact of factors on the optimal model for innovation in mudaraba sukuk for importing goods [Volume 2, Issue 4, 2021, Pages 180-191]
Multi Grounded Theory (MGT) Model of branding and ranking of effective branding factors in clothing industry [Volume 4, Issue 4, 2023, Pages 61-81]

N

Naqsh Jahan Stadium Presentation of the emergency evacuation model of the stadium (case example of Naqsh Jahan Stadium) [Volume 2, Issue 4, 2021, Pages 278-290]
National Bank Presentation of consumer time planning model (case study of National Bank of Iran) [(Articles in Press)]
National Iranian Oil Company Models in the operating budget of foreign oil companies and their localization in the National Iranian Oil Company [(Articles in Press)]
Negative Body Emage Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2024, Pages 59-79]
Neobank Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]
Network Identifying Strategic Control Components at the Network Level: A Meta-Synthesis Approach [(Articles in Press)]
Network Analysis Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision making [Volume 3, Issue 2, 2022, Pages 200-218]
Neuromarketing Typology of Efficient TVC Elements with Neuromarketing Approach [Volume 3, Issue 4, 2022, Pages 106-118]
Neuromarketing Presenting and evaluating a conceptual model based on neural marketing in order to investigate the purchase intention of customers from supermarket goods [Volume 3, Issue 3, 2022]
New Product Development New product development with customer experience approaches [Volume 5, Issue 1, 2024, Pages 66-94]
Nostalgic advertising The Effect of Nostalgic Advertising on Consumer Purchase Purchase Intention: Examining the Mediating Role of Emotion, Perception, Self-Congruence, and Brand Attitude (Case Study: Delpazir Products) [Volume 6, Issue 1, 2025, Pages 167-197]
Novin insurance Engagement of customers through the content produced by the company on the Instagram platform of Novin Insurance [Volume 3, Issue 3, 2022, Pages 459-487]

O

Online Advertising Investigate the effect of Social Media and Online Advertising on implementing Social Bundling with the mediating role of Perceived Value [Volume 6, Issue 1, 2025, Pages 56-75]
Online Dysfunctional Behavior Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]
Online Marketing Measuring the impact of Internet advertising on the introduction of Internet businesses (Case study: Digi Manager's online training and education website [Volume 1, Issue 4, 2020]
Online Sales and Marketing Platform Designing a crowdfunding model in the context of marketing and sales platforms with a dynamic systems analysis approach [Volume 6, Issue 1, 2025, Pages 76-96]
Open innovation Designing a model of commercial innovation capabilities in Iran's military industries using the data base paradigm [(Articles in Press)]
Open innovation Changing the Strategy of Information Technology Companies in the Context of Social Capital [Volume 6, Issue 2, 2025, Pages 177-194]
Open Innovation Experience The Role Of Social Networks On The Performance Of Women Entrepreneurs (Case Study: Managers Of Women's Clothing Pages) [Volume 2, Issue 4, 2021, Pages 69-84]
Operating budget Models in the operating budget of foreign oil companies and their localization in the National Iranian Oil Company [(Articles in Press)]
Opportunity for Corruption Identifying and prioritizing the factors affecting corruption in Sari Municipality [Volume 2, Issue 1, 2021, Pages 94-114]
Organic Products Designing entrepreneurial marketing model of organic agricultural products [Volume 3, Issue 3, 2022, Pages 177-189]
Organic Products Designing the marketing pattern of organic products in social networks [(Articles in Press)]
Organic Products Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
Organizational citizenship behavior Investigating the impact of the organization''''s support from social capital on the commitment and job performance of employees [Volume 3, Issue 3, 2022, Pages 307-315]
Organizational climate Investigating the effect of spatial planning on innovation in services [Volume 1, Issue 2, 2020, Pages 28-48]
Organizational Commitment Investigating the impact of the organization''''s support from social capital on the commitment and job performance of employees [Volume 3, Issue 3, 2022, Pages 307-315]
Organizational Commitment Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2023, Pages 25-42]
Organizational destructive behaviors Designing a model for managing destructive organizational and administrative behaviors [Volume 4, Issue 3, 2023, Pages 179-205]
Organizational Factors investigation the relationship between organizational and nonorganizational factors with public service motivation [Volume 3, Issue 3, 2022, Pages 102-117]
Organizational Factors Prerequisites For Employee Motivation [Volume 2, Issue 3, 2021, Pages 95-109]
Organizational Justice The effect of organizational leadership style on employee effectiveness with the mediating role of organizational justice (Case study: Islamic Azad University, North Tehran Branch) [(Articles in Press)]
Organizational learning Systematic review of tripartite communications; Dynamic capabilities, strategic foresight, and organizational learning using a bibliometric approach [Volume 5, Issue 2, 2024, Pages 22-36]
Organizational Performance The effect of job satisfaction on organizational performance [Volume 1, Issue 1, 2020, Pages 178-200]
Organizational Performance Investigating the effect of strategic human resource management on organizational performance of employees (Case study: Persepolis Pars Assaluyeh Petrochemical [Volume 1, Issue 3, 2020, Pages 117-138]
Organizational Resilience Innovation and ranking of indicators related to the model of human resources management according to the resilience approach [Volume 3, Issue 4, 2022, Pages 246-264]
Organizational Resilience Innovation and ranking of indicators related to the model of human resource management according to the resilience approach [Volume 3, Issue 3, 2022, Pages 235-258]
Organizational Transparency Designing a model for promoting corporate social responsibility with an organizational transparency approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 328-348]
Organization Life Cycle Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
Outsourcing Designing a strategic model of outsourcing in Iran's pharmaceutical industry based on the foundational data theory [Volume 3, Issue 3, 2022, Pages 403-419]
Over combination Designing a hybrid model of employee compensation in public sectors [Volume 3, Issue 3, 2022]

P

Paradigmatic Model The paradigmatic model of Islamic banking customer experience based on comprehensive banking approach [Volume 3, Issue 3, 2022]
Paradox Explaining the content of human resources managers' competencies based on the paradox with a Meta-Synthesis approach [Volume 4, Issue 1, 2023, Pages 340-360]
Parsian Bank Explaining the role of brand promotion on customer loyalty with mediating role of level five leadership: A case study in Parsian bank [Volume 2, Issue 3, 2021, Pages 196-213]
Participation Investigating the relationship between social trust and participation in elections and political marketing [(Articles in Press)]
Participatory decision making Investigating the effect of managers' supportive behavior on participatory decision making with the role of mediation of work conscience in sports organizations [Volume 1, Issue 1, 2020, Pages 84-97]
Participatory planning Lack Of Participatory Planning Structure; The Impact Of Participation In Municipal Planning [Volume 1, Issue 3, 2020, Pages 91-100]
Partnership Evaluating The Effect Of Customer Participation, Commitment And Trust On Customer Loyalty With The Mediating Role Of Customer Satisfaction (Case Study: Samsung Products [Volume 2, Issue 3, 2021, Pages 110-131]
Patient satisfaction The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr) [Volume 3, Issue 4, 2022, Pages 40-54]
Pegah Lorestan The effect of social media advertising on customer behavior with the mediating role of brand equity (Pegah Lorestan) [Volume 5, Issue 1, 2024, Pages 331-349]
Perceived benefits and risk Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
Perceived Ease A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry [Volume 1, Issue 4, 2020]
Perceived Luxuriousness Willingness to pay extra with the approach of luxury and the mediating role of perceived quality and self-congruity (case of study: customers of luxury restaurants) [Volume 3, Issue 4, 2022, Pages 55-69]
Perceived Quality and Self-Congruity Willingness to pay extra with the approach of luxury and the mediating role of perceived quality and self-congruity (case of study: customers of luxury restaurants) [Volume 3, Issue 4, 2022, Pages 55-69]
Perceived Risk A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry [Volume 1, Issue 4, 2020]
Perceived Risk Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
Perceived Usefulness A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry [Volume 1, Issue 4, 2020]
Perceived Value Proposing a Model for Creating Vale from Big Data with a Meta-synthesis Approach [Volume 4, Issue 2, 2023, Pages 83-113]
Perceived Value The Impact of Environmental Advertising on Consumer Ethnicity, Brand Awareness and Brand Reputation in Entrepreneurial Companies; The moderating role of perceived value and consumer citizenship behavior [Volume 4, Issue 1, 2023, Pages 263-279]
Perceived Value Designing a paradigm model of customers' wandering in choosing a brand with a focus on the perceived value of services: application of the foundational data approach [(Articles in Press)]
Perceived Value Investigate the effect of Social Media and Online Advertising on implementing Social Bundling with the mediating role of Perceived Value [Volume 6, Issue 1, 2025, Pages 56-75]
Performance The effect of job satisfaction on organizational performance [Volume 1, Issue 1, 2020, Pages 178-200]
Performance The Impact of Entrepreneurial Marketing on the Performance of Small and Medium-Sized Technology-Based Companies with Emphasize on Moderating Role of environmental factors [Volume 3, Issue 2, 2022, Pages 42-55]
Performance Developing and explaining the model of customer satisfaction with the approach of intelligent system performance in customs [(Articles in Press)]
Performance The Impact of Business Intelligence on Performance with Emphasis on the mediating role of Innovation Ambidexterity and Dynamic Capabilities [Volume 6, Issue 1, 2025, Pages 276-297]
Performance expectancy study the factors affecting the increase of behavioral desire and intention of customers to buy from mobile businesses in Corona using UTAUT technology [Volume 2, Issue 2, 2021, Pages 39-53]
Performance Improvement Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
Personal branding Presenting A Personal Branding Model In Social Networks(case study: the field of Educational Services) [Volume 3, Issue 3, 2022, Pages 137-168]
Personal branding Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]
Personal-business development of employees Developing a personal-business development model for the staff of the Arvand Free Zone Organization [Volume 4, Issue 1, 2023, Pages 38-49]
Personality The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]
Personal norms The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]
Persuasion knowledge Identifying and prioritizing programs and consequences of persuasive knowledge management with the FCM approach (case study: cosmetics industry) [Volume 5, Issue 2, 2024, Pages 172-190]
Petrochemical Companies Examining and Analyzing the Impact of Export Barriers on the Marketing Performance of Iranian Petrochemical Companies [Volume 5, Issue 1, 2024, Pages 148-182]
Petrochemical Industry Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
Petroleum Products Presenting the development model of oil products export in the oil industry [Volume 4, Issue 2, 2023, Pages 395-416]
Pharmaceutical Industry Designing a strategic model of outsourcing in Iran's pharmaceutical industry based on the foundational data theory [Volume 3, Issue 3, 2022, Pages 403-419]
Phenomenology Visual analysis of the effective components in creating brand loyalty in the conditions of disappointment of their customers [Volume 3, Issue 2, 2022, Pages 235-247]
Planning Presentation of consumer time planning model (case study of National Bank of Iran) [(Articles in Press)]
Platform Ecosystem The Nature of Programmatic Advertising in the Platform Ecosystem: A Systematic Review [Volume 6, Issue 3, 2025, Pages 175-195]
Play Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 30-47]
Policy Presenting an evidence-based policy model in the field of digital banking [Volume 4, Issue 3, 2023, Pages 49-78]
Policy Presenting the human resource development model according to the country's property and document registration organization [Volume 3, Issue 2, 2022, Pages 218-234]
Policymaking Data-driven policymaking model in startup industries with a digital transformation approach [Volume 6, Issue 2, 2025, Pages 195-219]
Political Marketing Investigating the relationship between social trust and participation in elections and political marketing [(Articles in Press)]
Political Marketing Identifying the challenges of campaigning election candidates based on the nature of political marketing studied by the representatives of Kermanshah city [Volume 5, Issue 4, 2024, Pages 103-122]
Political Participation Investigating the relationship between social trust and participation in elections and political marketing [(Articles in Press)]
Political Risk The Effect Of Bilateral Investment Treatie On The Flow Foreign Direct Investment In Developing Countries [Volume 2, Issue 4, 2021, Pages 113-128]
Positioning strategy The Effect of Positioning Strategy on Brand Equity Through Customers' Perceived Experience (Case Study: Tehran Office Furniture Industry) [Volume 4, Issue 2, 2023, Pages 48-64]
Post-qualitative approach Strategy As Pragmatic Habituation: An Innovative Pragmatic Deconstruction-Unsimulacra Research [Volume 3, Issue 2, 2022, Pages 1-23]
Potential Markets A Novel Model for Marketing Dimensions of Dairy Markets [Volume 3, Issue 4, 2022, Pages 219-230]
Pragmatic What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2023, Pages 267-287]
Pragmatic Marketing Application of Modern Marketing Research in Today's Industries [Volume 3, Issue 4, 2022, Pages 1-3]
Pragmatic Marketing What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2023, Pages 267-287]
Pragmatism Strategy As Pragmatic Habituation: An Innovative Pragmatic Deconstruction-Unsimulacra Research [Volume 3, Issue 2, 2022, Pages 1-23]
Pragmatism What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2023, Pages 267-287]
Premier League Designing a comprehensive governance model in the Iranian football clubs [Volume 3, Issue 2, 2022, Pages 277-294]
Price Examining demarketing strategy to rationalize electricity consumption with the role of moderating consumer attitudes [Volume 5, Issue 4, 2024, Pages 177-196]
Price Sensitivity Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2024, Pages 59-79]
Pricing Fairness Perceptions of Price Increases in the Case of Currency Crisis Affecting Domestic and Foreign Brands [Volume 3, Issue 4, 2022, Pages 4-16]
Prioritizing Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
Prioritizing Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
Private companies Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2023, Pages 159-182]
Product Innovation Investigating the effect of digital marketing on brand loyalty with the mediating role of product innovation (Case study: Manizan Dairy Products Company, Kermanshah) [Volume 1, Issue 4, 2020]
Production Jumps Investigating the use of Instagram in increasing sales of manufactured products [Volume 1, Issue 1, 2020, Pages 1-9]
Product Sales Investigating the use of Instagram in increasing sales of manufactured products [Volume 1, Issue 1, 2020, Pages 1-9]
Programmatic Advertising The Nature of Programmatic Advertising in the Platform Ecosystem: A Systematic Review [Volume 6, Issue 3, 2025, Pages 175-195]
Proma chain store Designing A Smart Model For Managing Iranian Chain Stores Based On Business Intelligence (Case Study Of Proma Chain Store) [Volume 1, Issue 4, 2020]
Promotion Measuring the impact of Internet advertising on the introduction of Internet businesses (Case study: Digi Manager's online training and education website [Volume 1, Issue 4, 2020]
Promotion Examining demarketing strategy to rationalize electricity consumption with the role of moderating consumer attitudes [Volume 5, Issue 4, 2024, Pages 177-196]
Protection Act Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
Protection Act Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
Proximity The Role Of Social Networks On The Performance Of Women Entrepreneurs (Case Study: Managers Of Women's Clothing Pages) [Volume 2, Issue 4, 2021, Pages 69-84]
Psychological capital The Impact of Entrepreneurial Psychological Capital on the Quality of Perceived Services with the Mediating Role of Consumer Purchasing Tendency(Case study: Narcissus flower production and distribution cooperatives in Darrehshahr city) [Volume 2, Issue 4, 2021, Pages 1-14]
Purchase Elucidating the Cognitive Phenomenon of Brand Authenticity in Online Purchasing Behavior with a Focus on Brand Attachment [Volume 3, Issue 4, 2022, Pages 285-305]
Purchase decision Designing and explaining the pattern of children's participation in family shopping and how parents interact with them based on the fuzzy system (case study of stores in Shiraz city) [(Articles in Press)]
Purchase decision presentation the model of consumer purchase decision making components in recession conditions [(Articles in Press)]
Purchase decision Examining and explaining the factors affecting consumers' purchase decisions at the point of purchase(case of study: chain stores of Mazandaran province)) [(Articles in Press)]
Purchase Intention Explain the role of smart e-marketing on purchasing intent with the mediating role of e-entrepreneurship [Volume 3, Issue 3, 2022, Pages 224-235]
Purchase Intention Optimizing Business Advertising Campaigns: Measuring Mixed Media, Purchase Intention and Brand Equity [Volume 4, Issue 4, 2023, Pages 288-307]
Purchase Intention Predicting purchase intention through brand experience: New challenges and opportunities in attracting and retaining customers with an emphasis on brand attitude, trust, and attachment [Volume 5, Issue 1, 2024, Pages 19-46]
Purchase Intention Design and validation of repurchase intention model in B2C e-commerce [Volume 5, Issue 2, 2024, Pages 81-96]
Purchase Intention Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
Purchase Intention Investigating the impact of the characteristics of influential people and their pages on the behavioral intentions and purchase intentions of followers in social media [Volume 5, Issue 2, 2024, Pages 1-21]
Purchase Intention Examining the role of lifestyle and life period in relation to social media marketing and purchase intention (case study of consumers of Dorsa leather products) [Volume 5, Issue 3, 2024, Pages 144-160]
Purchase Intention The effect of social media marketing on purchase intention, considering the mediating role of customer Engagement, brand image, and brand awareness [Volume 5, Issue 3, 2024, Pages 161-186]
Purchase Intention The Effect of Nostalgic Advertising on Consumer Purchase Purchase Intention: Examining the Mediating Role of Emotion, Perception, Self-Congruence, and Brand Attitude (Case Study: Delpazir Products) [Volume 6, Issue 1, 2025, Pages 167-197]
Purchase Intention Vampire Effect: Explaining the Negative Consequences of Using Celebrity Endorsements in Advertising [Volume 6, Issue 2, 2025, Pages 133-152]
Purchase Intention The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
Purchase Intention Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
Purchase Intention The Impact of Augmented Reality on Home Appliance Purchase Intention: The Mediating Roles of Cognitive and Behavioral Control [Volume 6, Issue 2, 2025, Pages 299-312]
Purchase Intention Investigating the impact of brand communication and service quality on brand image and its role in purchase intention, considering the mediating role of customer loyalty. [Volume 6, Issue 2, 2025, Pages 276-298]
Purchase intention and Willingness to pay The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]
Purchasing Intent Investigating the Impact of Customer Behavioral Engagement on Purchase Intention with the Mediating Role of Customer Loyalty In Iranian Airlines [(Articles in Press)]

R

Ramek Dairy Company Analyzing the effect of video marketing and its various strategies on consumer behavior (Case study: Ramak Dairy Company) [Volume 2, Issue 1, 2021, Pages 68-77]
Realism What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2023, Pages 267-287]
Recession Develop a recession marketing model using the data-based technique (Case study of Pakshoo Industrial Group) [Volume 3, Issue 1, 2022, Pages 1-18]
Recession presentation the model of consumer purchase decision making components in recession conditions [(Articles in Press)]
Refah Kargan Bank Identifying the drivers of digital banking in Refah Kargan Bank based on the cross-effects analysis method [Volume 5, Issue 4, 2024, Pages 80-102]
Refurbishment Analyzing Iranian Consumers' Buying Behavior in the Refurbished Electronics Market: A Focus on Smartphones [Volume 6, Issue 2, 2025, Pages 17-39]
Regulation The nature and function of self-regulation institutions and improving their structure in Iran's capital market [Volume 3, Issue 1, 2022, Pages 187-200]
Relational orientation Developing in-store brand strategies and relational expression through sales promotions [Volume 3, Issue 4, 2022, Pages 231-245]
Relational selling behavior Designing a comprehensive relational sales model and its consequences in the fashion and clothing industry [Volume 5, Issue 3, 2024, Pages 92-111]
Relationship Marketing Investigating the Impact of Customers 'Assets on Bank Customers' Loyalty Loyalty by Considering Emotional Mediator Variables (Case Study: Noor Credit Institution) [Volume 1, Issue 2, 2020, Pages 62-78]
Relationship Marketing Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
Relationship Marketing Compilation and explanation of the relational marketing model in Iran's banking industry [Volume 3, Issue 3, 2022]
Relationship Sales Behavior Designing a comprehensive relational sales model and its consequences in the fashion [(Articles in Press)]
Renewable Energy Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
Repurchase intention Design and validation of repurchase intention model in B2C e-commerce [Volume 5, Issue 2, 2024, Pages 81-96]
Research Errors Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2024, Pages 140-156]
Resilience Economy Design and validation of sustainable banking model to achieve the goals of resistance economy [Volume 4, Issue 1, 2023, Pages 109-133]
Resistance Economics Resistance economy in promoting productivity and entrepreneurship, domestic production and employment [Volume 1, Issue 1, 2020, Pages 7-23]
Resistance Economy Designing an export-oriented model of petroleum products and its derivatives with a resistance economy approach [Volume 3, Issue 3, 2022, Pages 33-48]
Resistance Economy Evaluation of the antecedents and consequences of the export of petroleum products and it s derivatives with the approach of resistance economy [Volume 3, Issue 4, 2022, Pages 37-53]
Responsible Marketing Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision making [Volume 3, Issue 2, 2022, Pages 200-218]
Retail supply chain resilience pattern design in the retail industry [Volume 1, Issue 4, 2020]
Retail The impact of customer inspiration on customer loyalty with the moderating role of guerrilla marketing [Volume 5, Issue 4, 2024, Pages 157-176]
Retail Industry Evaluating the relationship between digital marketing and customer participation in retail industry innovation with an emphasis on post-corona [Volume 3, Issue 2, 2022, Pages 234-252]
Retail Stores Providing Sales force management framework in Refah Chain Stores utilizing the Bibliometric and Thematic Analysis methods [Volume 4, Issue 2, 2023, Pages 114-141]
Revised Kyoto Convention Challenges related to customs assurance compared to international conventions and parallel laws [Volume 4, Issue 2, 2023, Pages 142-151]
RFM Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 48-64]
Risk Management Evaluating the Efficiency of Providing Chain Financing Products to Customers on Liquidity and Risk Management of Commercial Banks [Volume 6, Issue 3, 2025, Pages 1-16]
Roles of Artificial Intelligence Soft structuring of the role of artificial intelligence technology in the marketing and sales of pharmaceutical products in Bushehr province [Volume 6, Issue 3, 2025, Pages 39-57]
Rule of law Providing an effective model based on the role of good governance in facilitating Iran's business models [Volume 3, Issue 3, 2022, Pages 458-475]

S

Saderat Bank Presenting the evaluation model of human resource excellence in the banking industry [(Articles in Press)]
Saffron Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
Sales Identifying and Prioritizing Influential and Receptive Factors on Sales Success through Multi-channel Marketing Approach: A Qualitative Study [Volume 6, Issue 3, 2025, Pages 153-174]
Sales Force Management Providing Sales force management framework in Refah Chain Stores utilizing the Bibliometric and Thematic Analysis methods [Volume 4, Issue 2, 2023, Pages 114-141]
Sales Increase Investigating the use of Instagram in increasing sales of manufactured products [Volume 1, Issue 1, 2020, Pages 1-9]
Sales On Instagram Investigating the use of Instagram in increasing sales of manufactured products [Volume 1, Issue 1, 2020, Pages 1-9]
Sales Optimization Model Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
Sales Performance The effect of niche marketing on sales performance: The mediating role of customer intimacy [Volume 4, Issue 3, 2023, Pages 126-140]
Sales Performance A Model for Effective Seller Presentation in Industrial Markets [Volume 5, Issue 1, 2024, Pages 202-223]
Sales promotions Developing in-store brand strategies and relational expression through sales promotions [Volume 3, Issue 4, 2022, Pages 231-245]
Sales Strategy Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
Samsung Products Evaluating The Effect Of Customer Participation, Commitment And Trust On Customer Loyalty With The Mediating Role Of Customer Satisfaction (Case Study: Samsung Products [Volume 2, Issue 3, 2021, Pages 110-131]
Satisfaction Evaluating the Experience of Isfahan Mobarakeh Steel Customers [Volume 1, Issue 2, 2020, Pages 151-170]
Scenario Planning Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
Segmentation Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank) [Volume 3, Issue 1, 2022, Pages 42-56]
Self-Centeredness Presenting and evaluating a conceptual model based on neural marketing in order to investigate the purchase intention of customers from supermarket goods [Volume 3, Issue 3, 2022]
Self-Congruency Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
Self-referential The Impact of Psychological Mechanisms on Brand Love and Information Technology Identity through Self-Referencing (Case Study: DJ Kala Online Store, Arak City) [Volume 2, Issue 4, 2021, Pages 15-31]
Self-regulation The nature and function of self-regulation institutions and improving their structure in Iran's capital market [Volume 3, Issue 1, 2022, Pages 187-200]
Seller Identifying factors Affecting The seller's Tendency To Corruption In The Sales Department [Volume 5, Issue 2, 2024, Pages 266-283]
Sensory Interactions Anthropomorphism and the Evolution of Sensory Interactions in Virtual Reality Media: Creating Interactive Marketing Experiences [Volume 6, Issue 4, 2025, Pages 1-21]
SEO Design and Validation of a Competency Model for SEO Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 6, Issue 3, 2025, Pages 196-223]
Sepah Bank Khuzestan.topsis Identifying the factors that create agility in Sepah Bank in Khuzestan province with a mixed approach [Volume 2, Issue 2, 2021, Pages 54-69]
Service Quality Investigating the impact of brand communication and service quality on brand image and its role in purchase intention, considering the mediating role of customer loyalty. [Volume 6, Issue 2, 2025, Pages 276-298]
Shannon Entropy Identifiying, integration, weighting and Conceptual model presentation the Components Affecting e-taxation by Meta-synthesis-Shannon Entropy Method [(Articles in Press)]
Shannon Entropy Identifying, Ranking and Conceptual model presentation the Components Affecting Tax evasion by Meta-synthesis-Shannon Entropy Method [(Articles in Press)]
Sharia Adherence Identifying and prioritizing the factors affecting corruption in Sari Municipality [Volume 2, Issue 1, 2021, Pages 94-114]
Silhouette index Extract the patterns of customers buying behavior using a combination of clustering and association rules (Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
Simulacra Strategy As Pragmatic Habituation: An Innovative Pragmatic Deconstruction-Unsimulacra Research [Volume 3, Issue 2, 2022, Pages 1-23]
Small and medium enterprises (SME) Identifying the Challenges of the Business Model of Small and Medium Enterprises(SME) in the Path of Digital Transformation during the COVID-19 Epidemic [Volume 3, Issue 4, 2022, Pages 70-88]
Small and medium enterprises (SMEs) Investigating the Success Factors of Marketing in Small and Medium Enterprises During Economic Recession: A Mixed Method Approach [Volume 6, Issue 1, 2025, Pages 97-112]
Small Business Identifying and prioritizing the factors affecting the sustainability of jobs created by entrepreneurs in Omid Entrepreneurship Fund of Guilan Province with emphasis on the role of insurance [Volume 1, Issue 4, 2020]
Smart marketing Explain the role of smart e-marketing on purchasing intent with the mediating role of e-entrepreneurship [Volume 3, Issue 3, 2022, Pages 224-235]
Smart marketing Investigating the Effects of Artificial Intelligence on the Optimization of Marketing Processes [Volume 5, Issue 4, 2024, Pages 39-58]
Smart model design Designing A Smart Model For Managing Iranian Chain Stores Based On Business Intelligence (Case Study Of Proma Chain Store) [Volume 1, Issue 4, 2020]
Smartphones Analyzing Iranian Consumers' Buying Behavior in the Refurbished Electronics Market: A Focus on Smartphones [Volume 6, Issue 2, 2025, Pages 17-39]
Smart system Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
Smart system Developing and explaining the model of customer satisfaction with the approach of intelligent system performance in customs [(Articles in Press)]
SMS marketing The impact of SMS marketing on consumer perception of brand equity [Volume 4, Issue 2, 2023, Pages 552-566]
Social Bundling Investigate the effect of Social Media and Online Advertising on implementing Social Bundling with the mediating role of Perceived Value [Volume 6, Issue 1, 2025, Pages 56-75]
Social Capital Innovative Job Performance: The Role of Knowledge and Social Capital Sharing Background (Case Study of West Mazandaran Electricity Offices) [Volume 3, Issue 1, 2022, Pages 57-69]
Social Capital The Antecedent Role of Customer-Brand Identification, Corporate Social Responsibility and Social Capital in The Relationship Between Customer Citizenship Behavior and Customer Turnover Intention [Volume 3, Issue 3, 2022, Pages 69-89]
Social Capital Investigating the impact of the organization''''s support from social capital on the commitment and job performance of employees [Volume 3, Issue 3, 2022, Pages 307-315]
Social Capital Investigating the impact of information and communication technology on the empowerment of women entrepreneurs with the mediating role of social capital and the moderating role of self-efficacy (case study: Baharan Information Technology Company) [Volume 2, Issue 4, 2021, Pages 187-200]
Social Capital Changing the Strategy of Information Technology Companies in the Context of Social Capital [Volume 6, Issue 2, 2025, Pages 177-194]
Social comparison Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
Social Development Urban management and brand definition with thematic focus on the city of Mashhad [Volume 3, Issue 1, 2022, Pages 192-208]
Social Harm Formulating a strategy to enhance youth trust in social services of Tabriz municipality with a social marketing approach [Volume 6, Issue 3, 2025, Pages 269-291]
Social innovation revenue models Money Matters in Social Innovation: Exploring Social Innovation Revenue Models through Bibliometric Analysis [Volume 4, Issue 3, 2023, Pages 21-48]
Social Marketing Designing a social marketing model with the role of social responsibility and customers' attitude towards the brand with a data base theorizing approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 523-533]
Social Marketing Formulating a strategy to enhance youth trust in social services of Tabriz municipality with a social marketing approach [Volume 6, Issue 3, 2025, Pages 269-291]
Social Media identifying and Ranking Factors Affecting the Rate of Shopping on Online Social Networks Using a Comparative Approach of Fuzzy Topsis with the Kano Model [Volume 2, Issue 2, 2021, Pages 20-38]
Social Media Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]
Social Media Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
Social Media Providing Social Media Based Marketing Model In Life Insurance [Volume 3, Issue 2, 2022, Pages 320-340]
Social Media Designing the model of social media strategic marketing using Interpretive Structural Modeling (ISM) [Volume 4, Issue 4, 2023, Pages 112-137]
Social Media Presenting the model of customer engagement in social media: a study in the beauty service industry with a mixed approach [Volume 3, Issue 1, 2022, Pages 271-290]
Social Media Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
Social Media Investigating the impact of the characteristics of influential people and their pages on the behavioral intentions and purchase intentions of followers in social media [Volume 5, Issue 2, 2024, Pages 1-21]
Social Media Storytelling for Sales: An Analysis of the Role of Social Media Narratives in Enhancing Cultural Tourism Revenue [Volume 5, Issue 4, 2024, Pages 123-139]
Social Media Investigate the effect of Social Media and Online Advertising on implementing Social Bundling with the mediating role of Perceived Value [Volume 6, Issue 1, 2025, Pages 56-75]
Social Media Investigating the factors affecting social media brand engagement and its impact on brand performance by considering the mediating role of brand equity and the moderating role of trust in social media [Volume 6, Issue 2, 2025, Pages 40-60]
Social Media Brand Engagement Investigating the factors affecting social media brand engagement and its impact on brand performance by considering the mediating role of brand equity and the moderating role of trust in social media [Volume 6, Issue 2, 2025, Pages 40-60]
Social Media Marketing identifying and Ranking Factors Affecting the Rate of Shopping on Online Social Networks Using a Comparative Approach of Fuzzy Topsis with the Kano Model [Volume 2, Issue 2, 2021, Pages 20-38]
Social Media Marketing Providing Social Media Based Marketing Model In Life Insurance [Volume 3, Issue 2, 2022, Pages 320-340]
Social Media Marketing Designing the model of social media strategic marketing using Interpretive Structural Modeling (ISM) [Volume 4, Issue 4, 2023, Pages 112-137]
Social Media Marketing Examining the role of lifestyle and life period in relation to social media marketing and purchase intention (case study of consumers of Dorsa leather products) [Volume 5, Issue 3, 2024, Pages 144-160]
Social Media Marketing The effect of social media marketing on purchase intention, considering the mediating role of customer Engagement, brand image, and brand awareness [Volume 5, Issue 3, 2024, Pages 161-186]
Social Media Marketing Investigating the factors affecting social media brand engagement and its impact on brand performance by considering the mediating role of brand equity and the moderating role of trust in social media [Volume 6, Issue 2, 2025, Pages 40-60]
Social media marketing activities Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
Social Network Influencers Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
Social networks Investigating the barriers to the generalization of the use of cultural networks (telegrams) in internal affairs (From the perspective of universities and graduates of communication sciences in Tehran) [Volume 1, Issue 2, 2020, Pages 107-118]
Social networks The success of the company's social network marketing activities with an emphasis on the company's characteristics integrity and accountability [Volume 4, Issue 2, 2023, Pages 448-461]
Social networks Reconnoitering the Impact of Strategic Marketing on Competitive Advantage: Mediating Role of Customer Loyalty [(Articles in Press)]
Social networks Designing the marketing pattern of organic products in social networks [(Articles in Press)]
Social networks Conceptualization and design of the electronic brand model of social networks regarding electronic businesses in the clothing industry (with structural equations approach) [Volume 3, Issue 3, 2022, Pages 258-280]
Social networks Conceptualization and design of the electronic brand model of social networks in the clothing industry (with grounded theory approach) [Volume 4, Issue 3, 2023, Pages 549-580]
Social networks The effect of humor and humor style on the relationship between the consumer and the brand in the Instagram [Volume 5, Issue 1, 2024, Pages 47-65]
Social Responsibility Designing a social marketing model with the role of social responsibility and customers' attitude towards the brand with a data base theorizing approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 523-533]
Social Responsibility Presenting a brand equity model based on sustainable competitive advantage, marketing strategy, and company image [Volume 6, Issue 2, 2025, Pages 112-132]
Social Strength Designing Brand Social Strength in Iran Agricultural Bank [(Articles in Press)]
Sociological Approach Recognizing competitive advantage theory: Narrative research of Lionel Messi’s biography [Volume 2, Issue 2, 2021, Pages 82-100]
SPACE matrix Identify and evaluate the strategic position of the energy sector in Iran [Volume 3, Issue 1, 2022, Pages 70-92]
Statement of the second step of the Islamic Revolution Designing and explaining the manager promotion model based on the statement of the second step of the Islamic revolution in the country's social security organization (headquarters) [Volume 3, Issue 3, 2022, Pages 525-549]
Stocks Pricing strategy for selling shares of petrochemical and refining companies subject to divestment [Volume 5, Issue 4, 2024, Pages 1-19]
Storefront layout؛ women&rsquo Evaluating the effects of display window layout on consumer purchasing behavior. [Volume 6, Issue 1, 2025, Pages 1-15]
STPD Marketing Strategy Model Identifying the dimensions related to the marketing strategy in the country's electricity industry with an emphasis on the STPD marketing strategy model [(Articles in Press)]
Strategic Agility Model Evaluating A Conceptual Model Of Strategic Agility In Bank Melli Iran [Volume 2, Issue 3, 2021, Pages 1-14]
Strategic Control Identifying Strategic Control Components at the Network Level: A Meta-Synthesis Approach [(Articles in Press)]
Strategic Foresight Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
Strategic Foresight Systematic review of tripartite communications; Dynamic capabilities, strategic foresight, and organizational learning using a bibliometric approach [Volume 5, Issue 2, 2024, Pages 22-36]
Strategic Human Resource Management Investigating the effect of strategic human resource management on organizational performance of employees (Case study: Persepolis Pars Assaluyeh Petrochemical [Volume 1, Issue 3, 2020, Pages 117-138]
Strategic Interpretation Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 30-47]
Strategic Management Urban management and brand definition with thematic focus on the city of Mashhad [Volume 3, Issue 1, 2022, Pages 192-208]
Strategic Marketing Identifying the correct strategic marketing plan for exporting products using the ARAS-G method [Volume 2, Issue 4, 2021, Pages 201-209]
Strategic Marketing Designing the model of social media strategic marketing using Interpretive Structural Modeling (ISM) [Volume 4, Issue 4, 2023, Pages 112-137]
Strategic planning Pathology of human resources strategic planning system in education and providing optimal model. [(Articles in Press)]
Strategic planning of human resources Pathology of human resources strategic planning system in education and providing optimal model. [(Articles in Press)]
Strategic positioning Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique [Volume 3, Issue 2, 2022, Pages 122-139]
Strategic Responding Evaluating A Conceptual Model Of Strategic Agility In Bank Melli Iran [Volume 2, Issue 3, 2021, Pages 1-14]
Strategic Sensitivity Evaluating A Conceptual Model Of Strategic Agility In Bank Melli Iran [Volume 2, Issue 3, 2021, Pages 1-14]
Strategizing Strategy As Pragmatic Habituation: An Innovative Pragmatic Deconstruction-Unsimulacra Research [Volume 3, Issue 2, 2022, Pages 1-23]
Strategy Pricing strategy for selling shares of petrochemical and refining companies subject to divestment [Volume 5, Issue 4, 2024, Pages 1-19]
Strategy as Multiplicity Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 30-47]
Subjective norms The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]
Supply chain financing Evaluating the Efficiency of Providing Chain Financing Products to Customers on Liquidity and Risk Management of Commercial Banks [Volume 6, Issue 3, 2025, Pages 1-16]
Supply chain resilience supply chain resilience pattern design in the retail industry [Volume 1, Issue 4, 2020]
Support Identifying dimensions and components of insurance technology acceptance with Grounded theory method [Volume 2, Issue 3, 2021, Pages 214-230]
Sustainable Competitiveness The Role Of Social Networks On The Performance Of Women Entrepreneurs (Case Study: Managers Of Women's Clothing Pages) [Volume 2, Issue 4, 2021, Pages 69-84]
Sustainable consumption behavior Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh) [Volume 5, Issue 4, 2024, Pages 213-245]
Sustainable customer Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh) [Volume 5, Issue 4, 2024, Pages 213-245]
Sustainable development Designing an advanced performance evaluation model with a balanced scorecard approach (Case study: Mostazafan Fundation) [(Articles in Press)]
Sustainable income Earning sustainable income for municipalities with the participation of the private sector using the Delphi method [Volume 3, Issue 1, 2022, Pages 242-256]
Sustainable organizational consumption behavior Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh) [Volume 5, Issue 4, 2024, Pages 213-245]
Systematic review The Nature of Programmatic Advertising in the Platform Ecosystem: A Systematic Review [Volume 6, Issue 3, 2025, Pages 175-195]
Systemic Approach Designing and Explaining the Model of Business Dynamics of Commercial Companies in Iran's Capital Market with Emphasis on Economic Developments and Innovations [(Articles in Press)]

T

Tax Evasion Identifying, Ranking and Conceptual model presentation the Components Affecting Tax evasion by Meta-synthesis-Shannon Entropy Method [(Articles in Press)]
Tax Gap Investigation the Impact of Board of Directors, Institutional Ownership and Capital Intensity on Tax Gap in Companies Listed in Tehran Stock Exchange [Volume 1, Issue 2, 2020, Pages 171-193]
Tea Industry Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
Technology-Based Culture Implementation strategies to improve the efficiency of banking product sales [Volume 6, Issue 3, 2025, Pages 99-119]
Tehran Value-Based Organization and Value Creation: Analyzing the Mediating Role of Work Ethics (Case Study: Knowledge-Based Companies, Tehran Science and Technology Parks) [Volume 3, Issue 3, 2022, Pages 19-32]
Tejarat Bank Internet Investigating the effect of initial customer satisfaction on customer loyalty with the mediating roles of hedonism (Case study: Internet Tejarat Bank) [Volume 1, Issue 4, 2020, Pages 126-140]
Tendency to advertise Evaluation effectiveness of web cultural advertisement( Case : web site banners) [Volume 3, Issue 1, 2022, Pages 19-41]
Tendency to entrepreneurship Investigating The Impact Of Market Orientation And Entrepreneurship Trend On Export Performance Case Study: Small And Medium Companies Active In The Field Of International Exports [Volume 1, Issue 4, 2020]
Tendency to retain employees The Effect of Employer Branding on Employee Willingness In Bank Mellat: Mediating Role of Job Attachment [Volume 2, Issue 3, 2021, Pages 132-152]
Textile industry Analysis of Supply Chain Anti-fragility in the Textile Industry Using the Best-Worst Method and CoCoSo [Volume 4, Issue 3, 2023, Pages 112-125]
The charm of the employer brand The Effect of Employer Branding on Employee Willingness In Bank Mellat: Mediating Role of Job Attachment [Volume 2, Issue 3, 2021, Pages 132-152]
Theme Analysis The effectiveness of value creation model in Tejarat Bank with viral marketing approach [(Articles in Press)]
Theory of Planned Behavior (TPB) Analyzing Iranian Consumers' Buying Behavior in the Refurbished Electronics Market: A Focus on Smartphones [Volume 6, Issue 2, 2025, Pages 17-39]
Time Presentation of consumer time planning model (case study of National Bank of Iran) [(Articles in Press)]
Tire Convention Challenges related to customs assurance compared to international conventions and parallel laws [Volume 4, Issue 2, 2023, Pages 142-151]
Today''s Industries Application of Modern Marketing Research in Today's Industries [Volume 3, Issue 4, 2022, Pages 1-3]
TOPSIS technique Ranking of effective factors on organizing human resources with a green approach using multi-criteria decision-making indicators in the General Tax Office of Ilam Province [Volume 4, Issue 2, 2023, Pages 65-82]
Total Fertility Rate Factors Affecting the Decreasing of Total Fertility Rate below Replacement Rate and its Survival by using Survival Analysis: Social Marketing Approach [(Articles in Press)]
Total Quality Management The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
Tourism Presenting a model for identifying barriers to medical tourism branding in Iranian cities [(Articles in Press)]
Tourism Analyzing the consequences of toxic leadership in tourism organizations with a qualitative approach [Volume 4, Issue 3, 2023, Pages 303-327]
Tourism Analysis of digital marketing strategies for tourism platforms using a hybrid fuzzy multi-attribute approach [Volume 5, Issue 3, 2024, Pages 112-128]
Tourism Branding Presenting a model for identifying barriers to medical tourism branding in Iranian cities [(Articles in Press)]
Tourism Industry Investigating the factors of local indigenous sports in the development of sports tourism (Case study: Yazd province) [Volume 2, Issue 4, 2021, Pages 149-161]
Tourism Industry Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
Tourism Industry Designing a homogeneous heterogeneous ecosystem model in the tourism industry [Volume 4, Issue 1, 2023, Pages 351-364]
Tourism Service A review of Brand in Travel Agency through international studies [Volume 2, Issue 2, 2021, Pages 101-125]
Toxic leadership Analyzing the consequences of toxic leadership in tourism organizations with a qualitative approach [Volume 4, Issue 3, 2023, Pages 303-327]
Transfer pricing Designing a strategic model for pricing industrial products with a costing approach based on fuzzy activity (Case study: products of Khuzestan Steel Company) [Volume 3, Issue 2, 2022, Pages 235-252]
Transformational Leadership Analyzing the impact of transformational leadership on job performance by Leader–Member Exchange and Employee engagement [Volume 1, Issue 1, 2020, Pages 118-132]
Travel Agency A review of Brand in Travel Agency through international studies [Volume 2, Issue 2, 2021, Pages 101-125]
Trust Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
Trust investigating the effect of perceived internet risk, customer self-efficacy and platform trust on the intention to purchase continuously online with the mediating role of privacy stress and trust in the brand (case study: customers of online shops) [Volume 5, Issue 2, 2024, Pages 143-171]
Trust Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
Trust Examining the Impact of Anthropomorphism in AI-Generated Advertising Content on Trust and Attitudes in Digital Advertising: The Mediating Role of Social Presence [Volume 6, Issue 1, 2025, Pages 17-37]
Trust Building Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
Trust Building Compilation and explanation of the relational marketing model in Iran's banking industry [Volume 3, Issue 3, 2022]
Trust in electronic services Compilation and validation of the customer trust model for electronic services in the insurance industry; A research on the consequences of the Corona crisis [Volume 4, Issue 2, 2023, Pages 340-360]
Tsk Performance Investigating corporate social responsibility and employee Task performance; Explain the mediating role of green behavior and green human resource management (employees of active petrochemical companies in South Pars region) [Volume 3, Issue 2, 2022, Pages 56-76]
TV commercials Typology of Efficient TVC Elements with Neuromarketing Approach [Volume 3, Issue 4, 2022, Pages 106-118]

V

Valuation Pricing strategy for selling shares of petrochemical and refining companies subject to divestment [Volume 5, Issue 4, 2024, Pages 1-19]
Value-Based Approach A Novel Model for Marketing Dimensions of Dairy Markets [Volume 3, Issue 4, 2022, Pages 219-230]
Value creation Value-Based Organization and Value Creation: Analyzing the Mediating Role of Work Ethics (Case Study: Knowledge-Based Companies, Tehran Science and Technology Parks) [Volume 3, Issue 3, 2022, Pages 19-32]
Value creation Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank) [Volume 3, Issue 4, 2022, Pages 90-105]
Value creation Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
Value creation Proposing a Model for Creating Vale from Big Data with a Meta-synthesis Approach [Volume 4, Issue 2, 2023, Pages 83-113]
Value creation The effectiveness of value creation model in Tejarat Bank with viral marketing approach [(Articles in Press)]
Value creation A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
Value Oriented Approach Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
Vampire effect Vampire Effect: Explaining the Negative Consequences of Using Celebrity Endorsements in Advertising [Volume 6, Issue 2, 2025, Pages 133-152]
Video Marketing Strategies Analyzing the effect of video marketing and its various strategies on consumer behavior (Case study: Ramak Dairy Company) [Volume 2, Issue 1, 2021, Pages 68-77]
Virality Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
Virtual identity (identity identity) The Impact of Psychological Mechanisms on Brand Love and Information Technology Identity through Self-Referencing (Case Study: DJ Kala Online Store, Arak City) [Volume 2, Issue 4, 2021, Pages 15-31]
Virtual Reality Tour Virtual reality (VR) tours and their impact on consumers' intention to visit the physical store [Volume 4, Issue 3, 2023, Pages 393-416]
Virtual streamers Exploring the role of virtual streamers in customer loyalty in digital marketing [Volume 6, Issue 3, 2025, Pages 58-77]
Vision Clarity Evaluating A Conceptual Model Of Strategic Agility In Bank Melli Iran [Volume 2, Issue 3, 2021, Pages 1-14]
Visual Quality The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
VR Virtual reality (VR) tours and their impact on consumers' intention to visit the physical store [Volume 4, Issue 3, 2023, Pages 393-416]
VUCA Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method [Volume 5, Issue 3, 2024, Pages 1-13]

W

Wages And Rewards Analysis of maritime privilege trade rights in the payment of wages and rewards for marine rescue [Volume 2, Issue 4, 2021, Pages 278-293]
Web 2.0 technology Providing a model for the adoption of CRM social systems by professional users using Web 2.0 technology [(Articles in Press)]
Website atmosphere Investigating the effect of website search on online shopping intention [Volume 1, Issue 1, 2020]
Western Banks Iran Designing a model big data-based customer relationship management Abstract [Volume 3, Issue 1, 2022, Pages 112-130]
Willingness to buy The Impact of Entrepreneurial Psychological Capital on the Quality of Perceived Services with the Mediating Role of Consumer Purchasing Tendency(Case study: Narcissus flower production and distribution cooperatives in Darrehshahr city) [Volume 2, Issue 4, 2021, Pages 1-14]
Willingness to Pay a Price Premium Willingness to pay extra with the approach of luxury and the mediating role of perceived quality and self-congruity (case of study: customers of luxury restaurants) [Volume 3, Issue 4, 2022, Pages 55-69]
Women Entrepreneurs Identify The Dimensions And Components Of Communication Technology In Order To Empower Women Entrepreneurs In Business [Volume 2, Issue 4, 2021, Pages 32-49]
Women Entrepreneurs Investigating the impact of information and communication technology on the empowerment of women entrepreneurs with the mediating role of social capital and the moderating role of self-efficacy (case study: Baharan Information Technology Company) [Volume 2, Issue 4, 2021, Pages 187-200]
Word-of-Mouth Advertising The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
Work Conscience Investigating the effect of managers' supportive behavior on participatory decision making with the role of mediation of work conscience in sports organizations [Volume 1, Issue 1, 2020, Pages 84-97]
World Trade Organization Explaining the settlement methods and decision-making bodies of international commercial disputes [(Articles in Press)]
Worst Method (BWM) Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]

Journal of Advertising and Sales Management

Keyword Index

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

Z