Introduction
with official (special-electronic) publication license number 85086 in May 2019 from the Ministry of Culture and Islamic Guidance with the aim of producing and promoting science related to management and economics in various industries and in order to strengthen the exchange of the latest scientific findings. Research and applied, receives and publishes articles by researchers and experts from all over the country. This quarterly magazine hopes to make the scientific achievements of the country's researchers available to those interested in the research topic in a proper manner and to index them in the country's prestigious national databases.
The articles sent to this journal will be refereed anonymously and will be published after the refereeing and approval of the editorial board.
Topics covered:
Advertising and its types, sales and its types, consumer buying behavior, consumers' perception of advertising, advertising in cyberspace, advertising in social networks, intelligent marketing, and its types, sales behavior, seller behavior, virtual and electronic sales, online store , buying and selling in virtual organizations, content marketing, and data-based advertising, personalized advertising, intelligent advertising, artificial intelligence marketing, advertising economy, marketing economy, virtual sales, new sales strategies, creative sales, up-to-date sales methods, Internet capillary sales, networking in sales, international marketing, and advertising, globalization of sales, e-commerce
Mission: Dissemination of scientific achievements in the field of advertising and sales management in line with the production of science and the creation of Iranian and local Islamic models in this field
Targets: