Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

supply chain resilience pattern design in the retail industry

Document Type : Original Article

Authors
vahid nasehifar 1
hamed lotfi 2
1 associate professor in management faculty at allameh tabataba`i university
2 phd candidate in allame tabataba`i university
Abstract
Today, the role of retailers in providing basic goods and necessities to the people is not hidden
from anyone. Retailers play a significant role in meeting the commodity needs of the people and
try to serve customers with higher quality and lower prices by eliminating unnecessary
intermediaries. On the other hand risks and disruptions are inseparabale parts of the supply chain
and can cause problems in the service process of retailers and face the supply chain of retailers
with various challenges. The most important of these disruptions are floods, earthquakes, epidemics, fires,
wars, and so on. The supply chain resilience approach has been introduced to meet these
unexpected challenges and improve and return supply chain performance to the state before the
challenges occurred. Therefore, in this article, we have tried to design a resilience model for the
retail supply chain which can help retailers to identify the types of disorders and ways to deal
with them to return to standard performance and ultimately gain a competitive advantage.
Keywords
Supply chain
resilience
retail
supply chain resilience
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Journal of Advertising and Sales Management
Volume 1, Issue 4
Autumn 2020