1
Department of Business Management, Qeshm Branch, Islamic Azad University, Qeshm, Iran
2
Business Management Department, Qeshm Branch, Islamic Azad University, Qeshm, Iran
10.52547/JABM.374838.2.1
Abstract
Today, due to the high benefits of healthy food, the importance of their analysis has been proven more than in the past to researchers, government men and customers. For this reason, achieving the sustainable growth of organic agriculture is one of the basic and important issues faced by governments and countries with low and medium income levels. The increase in health issues and diseases related to food products has caused consumers to pay more attention to buying these products. In the economic cycle, one of the industries that has played a very important role in recent years, both in terms of economic and profitability issues and in terms of health, is the organic products industry. Organic agricultural products have more safety and quality than other similar products. Considering the importance of the mentioned issue, the current research has focused on the design of the marketing model of organic products in social networks, and since the review and summarization of the findings of past studies, an important step in drawing a comprehensive picture of them, their metacomposition has been considered. Therefore, in the first step, with a comprehensive search of sources, 400 sources were obtained, from which 50 articles related to the qualitative research method were selected in a 3-step refinement. Then the concepts were extracted from the articles and by rereading the concepts, categories were extracted from them and finally 5 dimensions and 45 themes were extracted and the final model was compiled.
roshanaei,N. , Hasanpour Qoruqchi,I. , bagheri,M. and biabani,H. (2023). Designing the marketing pattern of organic products in social networks. Journal of Advertising and Sales Management, (), 320-335. doi: 10.52547/JABM.374838.2.1
MLA
roshanaei,N. , , Hasanpour Qoruqchi,I. , , bagheri,M. , and biabani,H. . "Designing the marketing pattern of organic products in social networks", Journal of Advertising and Sales Management, , , 2023, 320-335. doi: 10.52547/JABM.374838.2.1
HARVARD
roshanaei N., Hasanpour Qoruqchi I., bagheri M., biabani H. (2023). 'Designing the marketing pattern of organic products in social networks', Journal of Advertising and Sales Management, (), pp. 320-335. doi: 10.52547/JABM.374838.2.1
CHICAGO
N. roshanaei, I. Hasanpour Qoruqchi, M. bagheri and H. biabani, "Designing the marketing pattern of organic products in social networks," Journal of Advertising and Sales Management, (2023): 320-335, doi: 10.52547/JABM.374838.2.1
VANCOUVER
roshanaei N., Hasanpour Qoruqchi I., bagheri M., biabani H. Designing the marketing pattern of organic products in social networks. Journal of Advertising and Sales Management, 2023; (): 320-335. doi: 10.52547/JABM.374838.2.1