Abbasi, Morteza Challenges of virtual businesses in Iran from the perspective of competition law with an emphasis on economic efficiency [Volume 3, Issue 2, 2022, Pages 263-276]
Abbasi, Rasoul Identifying factors Affecting The seller's Tendency To Corruption In The Sales Department [Volume 5, Issue 2, 2024, Pages 266-283]
Abbasian, Ezatollah Factors Affecting the Decreasing of Total Fertility Rate below Replacement Rate and its Survival by using Survival Analysis: Social Marketing Approach [(Articles in Press)]
Abbasian, Ezatollah Identifying the obstacles to the implementation of the health information system in Iran [Volume 4, Issue 1, 2023, Pages 148-167]
Abbasian Hosseini, Seyed Mohsen Presenting an investment policy model for competitiveness in the steel industry with a mixed approach [Volume 2, Issue 4, 2022, Pages 201-220]
AbdiGolbaghi, Marziyeh Forecasting the changes in the currency market rate based on the behavioral finance approach and classical finance using the systemic dynamics approach [Volume 2, Issue 3, 2021, Pages 170-184]
Abdolazimi Heris, Mahdi An Exploration of Key Antecedents of Brand Anxiety [Volume 6, Issue 2, 2025, Pages 61-76]
Abdoli, Shiirin Presenting a diversity-oriented human resource management model in Iran's government organizations using a mixed method [Volume 4, Issue 3, 2023, Pages 453-473]
Abdolmanafi, Saeed Designing entrepreneurial marketing model of organic agricultural products [Volume 3, Issue 3, 2022, Pages 177-189]
Abdolvand, MohammadAli Presenting a model for identifying barriers to medical tourism branding in Iranian cities [(Articles in Press)]
Abootaleb, Abbas A systematic review of Strategic partner selection in start-ups (bibliometric approach) [Volume 5, Issue 1, 2024, Pages 248-264]
Abtahi, Ata Ollah Explaining the presence of social media in domestic and foreign social networks [Volume 3, Issue 3, 2022, Pages 348-363]
Abtahi, Shahrzad The effect of online brand experience and brand personality on resilience against negative information with an emphasis on attitude and online recommendation advertising (case study of Day Bank customers) [Volume 5, Issue 2, 2024, Pages 37-54]
Afrooz, Ahmad Investigating the effect of marketing factors with the mediating role of communication skills and communication quality on the loyalty, performance and satisfaction of home movie network customers [(Articles in Press)]
Afshari, Morteza Presenting A Personal Branding Model In Social Networks(case study: the field of Educational Services) [Volume 3, Issue 3, 2022, Pages 137-168]
Aghadavoud, SeyedRasoul Designing and explaining the manager promotion model based on the statement of the second step of the Islamic revolution in the country's social security organization (headquarters) [Volume 3, Issue 3, 2022, Pages 525-549]
Aghajani, Hasanali Analyzing the consequences of toxic leadership in tourism organizations with a qualitative approach [Volume 4, Issue 3, 2023, Pages 303-327]
Aghajan Nejad, Hossein Examining and explaining the factors affecting consumers' purchase decisions at the point of purchase(case of study: chain stores of Mazandaran province)) [(Articles in Press)]
Aghazadeh, Hashem Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method [Volume 5, Issue 3, 2024, Pages 1-13]
Aghazadeh, Hashem Design and Validation of a Competency Model for SEO Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 6, Issue 3, 2025, Pages 196-223]
Aghazadeh, Hashem Identifying Strategic Control Components at the Network Level: A Meta-Synthesis Approach [(Articles in Press)]
Ahmadi, Fereshte Sadat Identifying the Challenges of the Business Model of Small and Medium Enterprises(SME) in the Path of Digital Transformation during the COVID-19 Epidemic [Volume 3, Issue 4, 2022, Pages 70-88]
Ahmadi, Heidar The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr) [Volume 3, Issue 4, 2022, Pages 40-54]
Ahmadi, Majid Identifying and Prioritizing Drivers Affecting the Future of Smart Marketing in the Banking Industry with a Focus on Blockchain Technology Using Fuzzy Delphi and Codas [(Articles in Press)]
Ahmadi, Mohammad Evaluating the effects of individual-psychological factors on conspicuous consumption and its consequences [Volume 4, Issue 2, 2023, Pages 417-447]
Ahmadi chehre bargh, Siyavosh Explaining the pattern of customers' purchase intention in online shopping behavior by considering the variable of online brand trust [Volume 4, Issue 2, 2023, Pages 376-394]
Ahmadi Chehreh bargh, Siavosh Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
Ahmadi sharif, Mahmuod Designing a model for the application of blockchain technology in the Iranian banking industry based on Grounded theory [Volume 2, Issue 2, 2021, Pages 195-211]
Ahmadi sharif, Mahmuod Presenting and evaluating a conceptual model based on neural marketing in order to investigate the purchase intention of customers from supermarket goods [Volume 3, Issue 3, 2022]
Ahmadvand, Alimohammad Identifying the drivers of digital banking in Refah Kargan Bank based on the cross-effects analysis method [Volume 5, Issue 4, 2025, Pages 80-102]
Ahmadvand, Ali Mohammad Discovering factors related to customer sensitivity in the agility of supply chains [Volume 3, Issue 2, 2022, Pages 140-150]
Ahmadzadeh, Somayeh Willingness to pay extra with the approach of luxury and the mediating role of perceived quality and self-congruity
(case of study: customers of luxury restaurants) [Volume 3, Issue 4, 2022, Pages 55-69]
Ahmadzadeh, Somayeh The relationship between green transformational leadership and municipal green creativity through mediating variables of green intrinsic motivation and creative process engagement [Volume 3, Issue 3, 2022]
Aidi, mohamad The effect of social media advertising on customer behavior with the mediating role of brand equity (Pegah Lorestan) [Volume 5, Issue 1, 2024, Pages 331-349]
Aidi, mohamad Identifying the challenges of campaigning election candidates based on the nature of political marketing studied by the representatives of Kermanshah city [Volume 5, Issue 4, 2025, Pages 103-122]
Ajami Bakhtiarvand, Shole Civil liability of audio-visual media caused by false advertising [(Articles in Press)]
Akbari, Mahsa Identifying the Challenges of the Business Model of Small and Medium Enterprises(SME) in the Path of Digital Transformation during the COVID-19 Epidemic [Volume 3, Issue 4, 2022, Pages 70-88]
Akbari, Mahziyar Evaluating The Effectiveness Of Emotional And Logical Advertising Attractions In Attitudes Towards A Company Brand (Case Study Of Alis Company) [Volume 2, Issue 4, 2022, Pages 50-68]
Akbari, Mahziyar Virtual reality (VR) tours and their impact on consumers' intention to visit the physical store [Volume 4, Issue 3, 2023, Pages 393-416]
Akbarzadeh, Jafar Investigating the mediating role of ideological heterogeneity and poor service in relation to the antecedents and consequences of brand hatred in the Iranian banking industry [Volume 3, Issue 3, 2022, Pages 430-447]
Alamdari, Helia Examining the Impact of Anthropomorphism in AI-Generated Advertising Content on Trust and Attitudes in Digital Advertising: The Mediating Role of Social Presence [Volume 6, Issue 1, 2025, Pages 17-37]
Alavimatin, Yaghub Designing and explaining the political marketing model with a competitor-oriented approach [(Articles in Press)]
Alavimatin, Yagoob Presenting the model of customer engagement in social media: a study in the beauty service industry with a mixed approach [Volume 3, Issue 1, 2022, Pages 271-290]
Albo naiiemi, Ebrahiim The paradigmatic model of Islamic banking customer experience based on comprehensive banking approach [Volume 3, Issue 3, 2022]
Alikarami, Hamidreza Examining the theory of adjustment of contracts in Iranian and English law [Volume 2, Issue 2, 2021, Pages 212-222]
Alipour, Bijan Designing a local model to strengthen the brand position [Volume 3, Issue 3, 2022, Pages 316-332]
Alipour Darvishi, Zahra Designing and explaining the model of consumer betrayal of the brand and its effect on brand equity in electronic businesses [(Articles in Press)]
Alipour Darvishi, Zahra Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]
Alipour Darvishi, Zahra Elucidating the Cognitive Phenomenon of Brand Authenticity in Online Purchasing Behavior with a Focus on Brand Attachment [Volume 3, Issue 4, 2022, Pages 285-305]
AliPour Darvishi, Zahra Designing a local model of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 2, Issue 4, 2022, Pages 165-179]
AliPour Darvishi, Zahra Explaining the local pattern of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 3, Issue 2, 2022, Pages 182-199]
Alipur, Vahideh Examining the role of lifestyle and life period in relation to social media marketing and purchase intention (case study of consumers of Dorsa leather products) [Volume 5, Issue 3, 2024, Pages 144-160]
Alizadeh HosseinHajlou, Tohid Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique [Volume 3, Issue 2, 2022, Pages 122-139]
Alizadeh Meshkani, Fataneh Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
Allahdadi, Mahdi Provide brand storytelling model in the banking industry [(Articles in Press)]
Almiri, Mojtaba Designing a comprehensive governance model in the Iranian football clubs [Volume 3, Issue 2, 2022, Pages 277-294]
Amini, Eisa Challenges of virtual businesses in Iran from the perspective of competition law with an emphasis on economic efficiency [Volume 3, Issue 2, 2022, Pages 263-276]
Amini, MohamamdTaghi Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique [Volume 3, Issue 2, 2022, Pages 122-139]
Amini, Safyar Identifying factors affecting the model of promissory notes suitable for financing housing in Iran [Volume 3, Issue 1, 2022, Pages 257-270]
Amini sabegh, zeinolabedin compiling structuer of Organizational Virtuousness model in Judiciary Řstudy case in markazi provience [(Articles in Press)]
AmirGhasemi, Hassan Examining the dissolution of electronic contracts with a view to electronic sales (buying and selling goods) in Iranian law [Volume 3, Issue 1, 2022, Pages 209-226]
Amiri, Gholamreza Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank) [Volume 3, Issue 4, 2022, Pages 90-105]
Amiri, Gholamreza The effectiveness of value creation model in Tejarat Bank with viral marketing approach [(Articles in Press)]
Amiri, Hooman Typology of Efficient TVC Elements with Neuromarketing Approach [Volume 3, Issue 4, 2022, Pages 106-118]
Amirnejad, Ghanbar Examining and Analyzing the Impact of Export Barriers on the Marketing Performance of Iranian Petrochemical Companies [Volume 5, Issue 1, 2024, Pages 148-182]
Amni, Hamid Modeling the Impact of AI-Driven Advertising Personalization on Customer Loyalty in Digital Brands [Volume 6, Issue 3, 2025, Pages 139-152]
Amoozad Mahdiraji, Hannan Identifying Strategic Control Components at the Network Level: A Meta-Synthesis Approach [(Articles in Press)]
Amri-Asrami, Mohammad The Role of Free Cash Flow in the Relationship Between Managerial Leadership Ability, Marketing and Sales Expenses, and Economic Growth of Companies [Volume 6, Issue 2, 2025, Pages 77-91]
Andayesh, Seifallah The scientometric analysis of the application of artificial intelligence in advertising. [Volume 5, Issue 4, 2025, Pages 197-212]
Andervazh, leila Pattern design of the antecedents and consequences of the country of origin on the process of Iranians consumers’ acceptation on oil goods [Volume 4, Issue 3, 2023, Pages 581-587]
Andervazh, leila The paradigmatic model of Islamic banking customer experience based on comprehensive banking approach [Volume 3, Issue 3, 2022]
Andervazh, Leila Designing the Resilience Model of Electronic Corporate Banking in the Conditions of Economic Sanctions [Volume 3, Issue 4, 2022, Pages 139-190]
Andervazh, Leila Designing Digital Transformation Model in Digital Marketing in tourism industry [(Articles in Press)]
Andervazh, Leila Designing a social marketing model with the role of social responsibility and customers' attitude towards the brand with a data base theorizing approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 523-533]
Anisseh, Mohammad Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
Anisseh, Mohammad Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
Anjedani, Hesan Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
Ansari, Manouchehr Money Matters in Social Innovation: Exploring Social Innovation Revenue Models through Bibliometric Analysis [Volume 4, Issue 3, 2023, Pages 21-48]
Ansari, Manouchehr A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
Arabi, Sepideh Developing in-store brand strategies and relational expression through sales promotions [Volume 3, Issue 4, 2022, Pages 231-245]
ARABI, somaye The Impact of Entrepreneurial Marketing on the Performance of Small and Medium-Sized Technology-Based Companies with Emphasize on Moderating Role of environmental factors [Volume 3, Issue 2, 2022, Pages 42-55]
Arjmandpour, Sahar The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
Arman, Mani Investigating corporate social responsibility and employee Task performance; Explain the mediating role of green behavior and green human resource management (employees of active petrochemical companies in South Pars region) [Volume 3, Issue 2, 2022, Pages 56-76]
Arman, Mohsen Anthropomorphism and the Evolution of Sensory Interactions in Virtual Reality Media: Creating Interactive Marketing Experiences [Volume 6, Issue 4, 2025, Pages 1-21]
Arvish, Reza Designing a paradigm model of customers' wandering in choosing a brand with a focus on the perceived value of services: application of the foundational data approach [(Articles in Press)]
Arya, Kiumars Measurement of digital marketing in obtaining the support of donors from non-profit organizations [(Articles in Press)]
Arya, Kiumars Designing Digital Transformation Model in Digital Marketing in tourism industry [(Articles in Press)]
Arya, Kiumars Identifying factors influencing the successful experience management of generation Z customers in electronic banking (case study: Tejarat Bank) [Volume 3, Issue 3, 2022]
Asadi, Abas The Effect of Positioning Strategy on Brand Equity Through Customers' Perceived Experience (Case Study: Tehran Office Furniture Industry) [Volume 4, Issue 2, 2023, Pages 48-64]
Asadolahidehkordi, Elahe Investigating the Effects of Artificial Intelligence on the Optimization of Marketing Processes [Volume 5, Issue 4, 2025, Pages 39-58]
Asadolahidehkordi, Elahe Investigating the Negative Implications of Artificial Intelligence Usage in Digital Marketing [Volume 6, Issue 2, 2025, Pages 1-16]
Asarian, Mohammad Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method [Volume 5, Issue 3, 2024, Pages 1-13]
Asayesh, Farzad Identifying and Prioritizing Drivers Affecting the Future of Smart Marketing in the Banking Industry with a Focus on Blockchain Technology Using Fuzzy Delphi and Codas [(Articles in Press)]
Asgari, Mohammad Hadi Innovative Job Performance: The Role of Knowledge and Social Capital Sharing Background (Case Study of West Mazandaran Electricity Offices) [Volume 3, Issue 1, 2022, Pages 57-69]
Asgari abiyaneh, alireza Pricing strategy for selling shares of petrochemical and refining companies subject to divestment [Volume 5, Issue 4, 2025, Pages 1-19]
Asgari Abyaneh, Alireza Investigating the role of green human resource management on green marketing with the mediating role of environmental accounting (case study of employees of Shiraz Petrochemical Company) [Volume 5, Issue 3, 2024, Pages 187-208]
Asgari Alam, mahdi The effect of social media advertising on customer behavior with the mediating role of brand equity (Pegah Lorestan) [Volume 5, Issue 1, 2024, Pages 331-349]
Asgarnezhad Nouri, , Bagher investigating the role of consumer behavior patterns on brand attachment with regard to the moderating role of brand heritage among Minoo brand consumers [Volume 6, Issue 3, 2025, Pages 292-306]
Asghari Sarem, Ali The Effect of Employer Branding on Employee Willingness In Bank Mellat: Mediating Role of Job Attachment [Volume 2, Issue 3, 2021, Pages 132-152]
Asghari Sarem, Ali Marketing modeling based on information technology in the insurance industry(Study: Iran Insurance Company) [Volume 4, Issue 3, 2023, Pages 141-178]
Asgharizadeh, Ezattollah Extract the patterns of customers buying behavior using a combination of clustering and association rules
(Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
Asghnezhad Nouri, Bagher Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies [Volume 6, Issue 1, 2025, Pages 219-234]
Ashrafi, Azadeh Conceptualization and design of the electronic brand model of social networks regarding electronic businesses in the clothing industry (with structural equations approach) [Volume 3, Issue 3, 2022, Pages 258-280]
Ashrafi, Azadeh Conceptualization and design of the electronic brand model of social networks in the clothing industry (with grounded theory approach) [Volume 4, Issue 3, 2023, Pages 549-580]
Ashuri, mohammad Examining the role of lifestyle and life period in relation to social media marketing and purchase intention (case study of consumers of Dorsa leather products) [Volume 5, Issue 3, 2024, Pages 144-160]
Askari, Ahmad Explaining the strategic model of marketing management with an emphasis on the attitude of consumers with conserding factors creating during the corona epidemic period: A case study in cosmetic products [Volume 2, Issue 1, 2021, Pages 164-182]
Askarifar, Kazem Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2024, Pages 82-111]
Askarifar, Kazem Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
Asl sharhani, Soosan Applying ethical principles in unilateral purchase and sale obligations in commercial contracts [Volume 2, Issue 4, 2022, Pages 245-254]
Atayi Gharacheh, Masood Design and validation of sustainable banking model to achieve the goals of resistance economy [Volume 4, Issue 1, 2023, Pages 109-133]
Ayar, Shafih Presenting an evidence-based policy model in the field of digital banking [Volume 4, Issue 3, 2023, Pages 49-78]
Ayeneh, Masoumeh Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2024, Pages 159-182]
Azad, Naser A Novel Model for Marketing Dimensions of Dairy Markets [Volume 3, Issue 4, 2022, Pages 219-230]
Azar, Adel Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
Azimi Yancheshme, mahdi Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2024, Pages 25-42]
B
BADIZADEH, Ali Designing a pattern of business management indicators in Meli Bank [Volume 2, Issue 1, 2021]
Baghbannezhad, Ali Examining the Impact of Anthropomorphism in AI-Generated Advertising Content on Trust and Attitudes in Digital Advertising: The Mediating Role of Social Presence [Volume 6, Issue 1, 2025, Pages 17-37]
Bagheri, Mehdi Designing a model of obstacles to the optimal performance of the supply chain of SMEs [Volume 4, Issue 3, 2023, Pages 265-281]
Bagheri, Mehdi Identifying factors affecting the retention of creative employees in Iran's banking industry with emphasis on indicators of motivational factors and management and leadership [(Articles in Press)]
Bagheri, Mehidi Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
Bagheri, Mehidi Developing and explaining the model of customer satisfaction with the approach of intelligent system performance in customs [(Articles in Press)]
Bagheri, Ramin Investigating the effect of in-store stimuli on emotional shopping with regard to the mediating role of immediate emotions and the moderating role of brand association [Volume 6, Issue 1, 2025, Pages 353-371]
Bagheri Garbollagh, , Hooshmand investigating the role of consumer behavior patterns on brand attachment with regard to the moderating role of brand heritage among Minoo brand consumers [Volume 6, Issue 3, 2025, Pages 292-306]
Bagherzadeh, Mohammad Reza Presenting the human resource development model according to the country's property and document registration organization [Volume 3, Issue 2, 2022, Pages 218-234]
Bakhshi Zadeh Borj, Kobra Designing a Conceptual Framework for Brand Advocacy Formation: Emphasizing the Role of Brand Attachment and Brand Love [Volume 5, Issue 2, 2024, Pages 55-68]
Bakhshi Zadeh Borj, Kobra The Impact of Augmented Reality on Home Appliance Purchase Intention: The Mediating Roles of Cognitive and Behavioral Control [Volume 6, Issue 2, 2025, Pages 299-312]
Balochi, Hossain Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2025, Pages 59-79]
Baranilaghab, Sakineh Investigating the impact of corruption prevention practices on tax avoidance considering the moderating role of company board characteristics [Volume 5, Issue 2, 2024, Pages 117-142]
Bararesh, Sanaz A review of Brand in Travel Agency through international studies [Volume 2, Issue 2, 2021, Pages 101-125]
Barati, Negin Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
Barati, Negin Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
Barzegar Khalili, Mohsen Designing a model of commercial innovation capabilities in Iran's military industries using the data base paradigm [(Articles in Press)]
Bashardoust, Omid Extract the patterns of customers buying behavior using a combination of clustering and association rules
(Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
Bashi, Hasan Designing an export-oriented model of petroleum products and its derivatives with a resistance economy approach [Volume 3, Issue 3, 2022, Pages 33-48]
Bashi, Hasan Evaluation of the antecedents and consequences of the export of petroleum products and it s derivatives with the approach of resistance economy [Volume 3, Issue 4, 2022, Pages 37-53]
Bashirkhodaparasti, Ramin Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies [Volume 6, Issue 1, 2025, Pages 219-234]
Bashirkhodaparasti, Ramin investigating the role of consumer behavior patterns on brand attachment with regard to the moderating role of brand heritage among Minoo brand consumers [Volume 6, Issue 3, 2025, Pages 292-306]
Bashokouh Ajirloo, Mohammad The effect of brand coolness and brand advocacy on the brand equity of Esteghlal Sports Club with the mediating role of brand love [Volume 3, Issue 4, 2022, Pages 89-99]
Bastami, Hadi Urban management and brand definition with thematic focus on the city of Mashhad [Volume 3, Issue 1, 2022, Pages 192-208]
Bazrpour, Haniye Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province [Volume 3, Issue 4, 2022, Pages 17-39]
Behzadi, Maryam Investigating the Effect of Awareness and Perceived Value on Ethical Purchasing Behavior by Mediating Ethical Purchasing Intention and Attitude Towards Green Marketing [Volume 6, Issue 1, 2025, Pages 152-166]
Beiranvand, Rahele Explain the role of smart e-marketing on purchasing intent with the mediating role of e-entrepreneurship [Volume 3, Issue 3, 2022, Pages 224-235]
Biabani, Hasan Digital marketing model based on virtual gaming in electronic banking with structural equation approach [(Articles in Press)]
Biglarian Gouchan Atigh, somayeh Identifying factors Affecting The seller's Tendency To Corruption In The Sales Department [Volume 5, Issue 2, 2024, Pages 266-283]
Bilondi, Mohammad Hasan Analysis of the effects of motivational variables on users' purchase intention
(The case of :Instagram social network users) [Volume 5, Issue 2, 2024, Pages 191-199]
Birqi Panah, Ebrahim Explaining the strategic model of marketing management with an emphasis on the attitude of consumers with conserding factors creating during the corona epidemic period: A case study in cosmetic products [Volume 2, Issue 1, 2021, Pages 164-182]
Bodagikhaje, Hoseyn Presenting the model of customer engagement in social media: a study in the beauty service industry with a mixed approach [Volume 3, Issue 1, 2022, Pages 271-290]
Bohloli, Nader Pathology of human resources education and development system From a business perspective in Sepah Bank [Volume 1, Issue 1, 2020]
Bromideh, Ali Akbar Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2025, Pages 140-156]
Budaghi khaje nobar, Hossin Designing consumer impulse buying behavior model via mixed method [Volume 4, Issue 3, 2023, Pages 349-373]
C
Chamanezhad, Yasin Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]
Choobineh, Behnood Entrepreneurial Marketing Mix Model In The Life Stages Of E-Startups In Iran (Phenomenological Study) [Volume 2, Issue 4, 2022, Pages 129-148]
D
Dadash Karimi, Yahya Pathology of human resources education and development system From a business perspective in Sepah Bank [Volume 1, Issue 1, 2020]
Daemi, Mohammad Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
Dalvand, Vahid Investigating the use of Instagram in increasing sales of manufactured products [Volume 1, Issue 1, 2020, Pages 1-9]
Danaee, Abolfazl Investigating the effect of marketing factors with the mediating role of communication skills and communication quality on the loyalty, performance and satisfaction of home movie network customers [(Articles in Press)]
Daneshpajouh, Erfan Designing Digital Transformation Model in Digital Marketing in tourism industry [(Articles in Press)]
Darnyani, Sahar Providing an effective model based on the role of good governance in facilitating Iran's business models [Volume 3, Issue 3, 2022, Pages 458-475]
Davodi Roknabadi, Abolfazl Identifying the dimensions related to the marketing strategy in the country's electricity industry with an emphasis on the STPD marketing strategy model [(Articles in Press)]
Davoodi, Sayyed Mohammad Reza Design and validation of sustainable banking model to achieve the goals of resistance economy [Volume 4, Issue 1, 2023, Pages 109-133]
Davoudi, SeyedMohammadReza Designing and explaining the manager promotion model based on the statement of the second step of the Islamic revolution in the country's social security organization (headquarters) [Volume 3, Issue 3, 2022, Pages 525-549]
Dehdashti, Zohreh Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2024, Pages 43-60]
Dehdashti shahrokh, zohreh Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]
Delafrooz, Narges Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach [Volume 4, Issue 3, 2023, Pages 417-452]
Derakhshani Darabi, Kaveh Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
Derakhshani Darabi, Kaveh Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
Derikvandi, Yasin Analyzing the causes and consequences of the phenomenon of consumer xenocentrism in the household appliance industry with the FCM method [Volume 5, Issue 2, 2024, Pages 223-238]
E
Ebdali, Ashkan Obligations of foreign companies in Iran's legal system, its effects and performance guarantees compared to Iranian companies [Volume 3, Issue 3, 2022, Pages 333-347]
Ebrahimi, Aboalghasem Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
Ebrahimi, Abolghasem Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2024, Pages 82-111]
Ebrahimi, Karim Anthropomorphism and the Evolution of Sensory Interactions in Virtual Reality Media: Creating Interactive Marketing Experiences [Volume 6, Issue 4, 2025, Pages 1-21]
Ebrahimi, Mahdi Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2024, Pages 43-60]
Ebrahimi, Seyed Kazem The Role of Free Cash Flow in the Relationship Between Managerial Leadership Ability, Marketing and Sales Expenses, and Economic Growth of Companies [Volume 6, Issue 2, 2025, Pages 77-91]
Ebrahimi Qaleh Ghazi, Helen Designing a model of obstacles to the optimal performance of the supply chain of SMEs [Volume 4, Issue 3, 2023, Pages 265-281]
Ebrahimzadeh Dastjerdi, reza Evaluation effectiveness of web cultural advertisement( Case : web site banners) [Volume 3, Issue 1, 2022, Pages 19-41]
Elahi, Ahmadreza Designing an innovative credit risk management model for Refah Bank with an artificial intelligence approach [(Articles in Press)]
Emari, Hossein Presentation of consumer time planning model (case study of National Bank of Iran) [(Articles in Press)]
Esfidani, Mohammad Rahim Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality [Volume 6, Issue 1, 2025, Pages 323-340]
Esfidani, Mohammad Rahim Identifying the factors that influence customer attention in digital advertising with an emphasis on visual and verbal stimuli: A meta-synthesis approach [Volume 6, Issue 3, 2025, Pages 17-38]
Esfidani, Mohammad Rahim Formulating a strategy to enhance youth trust in social services of Tabriz municipality with a social marketing approach [Volume 6, Issue 3, 2025, Pages 269-291]
Eskandarinia, Nima Recognizing competitive advantage theory: Narrative research of Lionel Messiâs biography [Volume 2, Issue 2, 2021, Pages 82-100]
Eskandarinia, Nima Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 30-47]
Eskandarinia, Nima Strategy As Pragmatic Habituation: An Innovative Pragmatic Deconstruction-Unsimulacra Research [Volume 3, Issue 2, 2022, Pages 1-23]
Esmaeilpour, Majid The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr) [Volume 3, Issue 4, 2022, Pages 40-54]
Esmaeilzadeh Ashini, Mohammadtaha Investigating the Effects of Artificial Intelligence on the Optimization of Marketing Processes [Volume 5, Issue 4, 2025, Pages 39-58]
Esmaeilzadeh Ashini, Mohammadtaha Investigating the Negative Implications of Artificial Intelligence Usage in Digital Marketing [Volume 6, Issue 2, 2025, Pages 1-16]
Esmaelpour, Hasan Explaining the pattern of customers' purchase intention in online shopping behavior by considering the variable of online brand trust [Volume 4, Issue 2, 2023, Pages 376-394]
Esmaili, Ali Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
Esmailpour, Hassan Designing a social marketing model with the role of social responsibility and customers' attitude towards the brand with a data base theorizing approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 523-533]
Estiri, Mehrdad Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2024, Pages 25-42]
F
Faezi Razi, Farshad Forecasting the changes in the currency market rate based on the behavioral finance approach and classical finance using the systemic dynamics approach [Volume 2, Issue 3, 2021, Pages 170-184]
Faezi Razi, Farshad Simulating the integration of agile and intelligent supply chain in Iran's health industry with system dynamics approach [Volume 3, Issue 3, 2022, Pages 212-223]
Fakhraei, Ebrahim Examining and Analyzing the Impact of Export Barriers on the Marketing Performance of Iranian Petrochemical Companies [Volume 5, Issue 1, 2024, Pages 148-182]
Fallaah, Ahmad Evaluating The Effect Of Customer Participation, Commitment And Trust On Customer Loyalty With The Mediating Role Of Customer Satisfaction (Case Study: Samsung Products [Volume 2, Issue 3, 2021, Pages 110-131]
Fallah, Jafar Designing and explaining the political marketing model with a competitor-oriented approach [(Articles in Press)]
Fani, Majid Conceptualization and design of the electronic brand model of social networks regarding electronic businesses in the clothing industry (with structural equations approach) [Volume 3, Issue 3, 2022, Pages 258-280]
Fani, Majid Conceptualization and design of the electronic brand model of social networks in the clothing industry (with grounded theory approach) [Volume 4, Issue 3, 2023, Pages 549-580]
Fani, Majid Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
Faqihi, AbulHasan Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks [Volume 3, Issue 4, 2022, Pages 119-141]
Faraji, Morteza Explaining the role of brand promotion on customer loyalty
with mediating role of level five leadership: A case study in Parsian bank [Volume 2, Issue 3, 2021, Pages 196-213]
Faridchehr, , Elham Evaluating the effects of individual-psychological factors on conspicuous consumption and its consequences [Volume 4, Issue 2, 2023, Pages 417-447]
Faridchehr, Elham Designing a comprehensive relational sales model and its consequences in the fashion [(Articles in Press)]
Farjam, Saeid The mediating role of dynamic management capability and the moderating role of competition intensity on the effect of marketing capabilities on the dimensions of the desired competitive strategy (Case study: sample export companies) [Volume 4, Issue 1, 2023, Pages 251-262]
Farokhseresht, Behzad Analyzing the consequences of toxic leadership in tourism organizations with a qualitative approach [Volume 4, Issue 3, 2023, Pages 303-327]
Fatahi, Rahele Designing Brand Social Strength in Iran Agricultural Bank [(Articles in Press)]
Fatemi, Adel Ranking of effective factors on organizing human resources with a green approach using multi-criteria decision-making indicators in the General Tax Office of Ilam Province [Volume 4, Issue 2, 2023, Pages 65-82]
Fathi, Farshad Identifiying, integration, weighting and Conceptual model presentation the Components Affecting e-taxation by Meta-synthesis-Shannon Entropy Method [(Articles in Press)]
Fathi, Zadolah Models in the operating budget of foreign oil companies and their localization in the National Iranian Oil Company [(Articles in Press)]
Fathi Hafeshjani, Kiyomarth Presenting an investment policy model for competitiveness in the steel industry with a mixed approach [Volume 2, Issue 4, 2022, Pages 201-220]
Fathi Vajargah, Kianoush Earning sustainable income for municipalities with the participation of the private sector using the Delphi method [Volume 3, Issue 1, 2022, Pages 242-256]
Fazlali, Beheshteh The effect of organizational leadership style on employee effectiveness with the mediating role of organizational justice (Case study: Islamic Azad University, North Tehran Branch) [(Articles in Press)]
Fazli, Amirhossein Models in the operating budget of foreign oil companies and their localization in the National Iranian Oil Company [(Articles in Press)]
Feiz, davood Exploring the role of virtual streamers in customer loyalty in digital marketing [Volume 6, Issue 3, 2025, Pages 58-77]
Feiz, davood Anthropomorphism and the Evolution of Sensory Interactions in Virtual Reality Media: Creating Interactive Marketing Experiences [Volume 6, Issue 4, 2025, Pages 1-21]
Feiz, Davood Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
Feiz, Davood Identifying Key Dimensions and Functions of Gamification in Marketing: A Qualitative Approach Using Systematic Review and Thematic Analysis [Volume 6, Issue 2, 2025, Pages 353-375]
Gaeeni, Ahmad Minimizing the credit risk of customers by using the detection of the amount of risk in banks [Volume 4, Issue 2, 2023, Pages 361-375]
GARAVAND, AUOB investigating the effect of perceived internet risk, customer self-efficacy and platform trust on the intention to purchase continuously online with the mediating role of privacy stress and trust in the brand (case study: customers of online shops) [Volume 5, Issue 2, 2024, Pages 143-171]
Garousi, Amir The Nature of Programmatic Advertising in the Platform Ecosystem: A Systematic Review [Volume 6, Issue 3, 2025, Pages 175-195]
Gbarebeiglou, Hosein Presentation of consumer time planning model (case study of National Bank of Iran) [(Articles in Press)]
Ghaderi, Marouf Pathology of human resources strategic planning system in education and providing optimal model. [(Articles in Press)]
Ghaedamini Harouni, Abbas The Effect Of Brand Signature Through The Variables Of Brand Attitude, Brand Awareness And Brand Reputation On Brand Performance [Volume 2, Issue 4, 2022, Pages 162-186]
Ghaedamini Harouni, Abbas Evaluation effectiveness of web cultural advertisement( Case : web site banners) [Volume 3, Issue 1, 2022, Pages 19-41]
Ghaffari, Mohammad Investigating the mediating role of ideological heterogeneity and poor service in relation to the antecedents and consequences of brand hatred in the Iranian banking industry [Volume 3, Issue 3, 2022, Pages 430-447]
Ghaffari, Mohammad Presenting a model to explain the antecedents and consequences of brand hatred from the point of view of the customers of state banks [Volume 5, Issue 3, 2024, Pages 68-91]
Ghafornia, Mohammad Compilation of the marketing model of cinematographic situations in Iran [Volume 3, Issue 4, 2022, Pages 191-219]
Ghafornia, Mohammad Infrastructures and effective factors of successful cinema marketing [Volume 4, Issue 1, 2023, Pages 64-91]
Ghafouri, Farzad Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs) [Volume 5, Issue 1, 2024, Pages 183-201]
Ghamari poor, Neda Investigating the Effect of Awareness and Perceived Value on Ethical Purchasing Behavior by Mediating Ethical Purchasing Intention and Attitude Towards Green Marketing [Volume 6, Issue 1, 2025, Pages 152-166]
Ghamaripour, Neda Evaluating the impact of social media parameters on the variables of the AIEDA model in accepting mobile banking [Volume 5, Issue 1, 2024, Pages 224-247]
Ghamkhari, seyedeh maasoumeh Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique [Volume 3, Issue 2, 2022, Pages 122-139]
Ghamkhari, seyedeh maasoumeh Designing a homogeneous heterogeneous ecosystem model in the tourism industry [Volume 4, Issue 1, 2023, Pages 351-364]
Ghamkhari, seyedeh maasoumeh Designing a SOR-based gamification marketing model with a structural equation approach [Volume 3, Issue 3, 2022, Pages 488-524]
Ghanbari, Mohammad Presenting the human resource development model according to the country's property and document registration organization [Volume 3, Issue 2, 2022, Pages 218-234]
GHARE BIGLOU, HOSSIN Designing and explaining the political marketing model with a competitor-oriented approach [(Articles in Press)]
GHARE BIGLOU, HOSSIN Designing consumer impulse buying behavior model via mixed method [Volume 4, Issue 3, 2023, Pages 349-373]
Gharibnavaz, Nader Evaluating the relationship between digital marketing and customer participation in retail industry innovation with an emphasis on post-corona [Volume 3, Issue 2, 2022, Pages 234-252]
Gharibnavaz, Nader Evaluating the effects of individual-psychological factors on conspicuous consumption and its consequences [Volume 4, Issue 2, 2023, Pages 417-447]
Gharibnavaz, Nader Designing a comprehensive relational sales model and its consequences in the fashion [(Articles in Press)]
Gharib Navaz Sharbiani, Nader Designing a model of brand equity in fast fashion clothing based on foundational data theory [Volume 3, Issue 3, 2022, Pages 420-429]
Ghasemi, Mohammad Analysis of the effects of motivational variables on users' purchase intention
(The case of :Instagram social network users) [Volume 5, Issue 2, 2024, Pages 191-199]
Ghasemi ahd, Vahid Examining the theory of adjustment of contracts in Iranian and English law [Volume 2, Issue 2, 2021, Pages 212-222]
Ghasemzadeh, Fatemeh Examining the role of lifestyle and life period in relation to social media marketing and purchase intention (case study of consumers of Dorsa leather products) [Volume 5, Issue 3, 2024, Pages 144-160]
Ghazi Mirsaeed, Seyed Pooya The impact of SMS marketing on consumer perception of brand equity [Volume 4, Issue 2, 2023, Pages 552-566]
Ghobadi Lamoki, Tohfa Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
Ghobadi lamuki, Tohfeh Marketing modeling based on information technology in the insurance industry(Study: Iran Insurance Company) [Volume 4, Issue 3, 2023, Pages 141-178]
Ghobadi Lamuki, Tohfeh Virtual reality (VR) tours and their impact on consumers' intention to visit the physical store [Volume 4, Issue 3, 2023, Pages 393-416]
Ghods, Mehdi Designing a SOR-based gamification marketing model with a structural equation approach [Volume 3, Issue 3, 2022, Pages 488-524]
Gholami, Mehran Designing a strategic model for pricing industrial products with a costing approach based on fuzzy activity (Case study: products of Khuzestan Steel Company) [Volume 3, Issue 2, 2022, Pages 235-252]
Gholami, Parisa Explaining the role of brand promotion on customer loyalty
with mediating role of level five leadership: A case study in Parsian bank [Volume 2, Issue 3, 2021, Pages 196-213]
Gholipour, Aryan Design and Validation of a Competency Model for SEO Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 6, Issue 3, 2025, Pages 196-223]
Gholipour Fereydoni, Shahrabanoo Digital marketing model based on virtual gaming in electronic banking with structural equation approach [Volume 4, Issue 2, 2023, Pages 478-508]
Gholipour Fereydoni, Shahrabanoo Presenting a digital marketing model based on virtual gaming in electronic banking [Volume 4, Issue 3, 2023, Pages 206-247]
Gholipour Fereydoni, Shahrabanoo Examining and explaining the factors affecting consumers' purchase decisions at the point of purchase(case of study: chain stores of Mazandaran province)) [(Articles in Press)]
Gholipour Shahraki, Atena Investigating the use of Instagram in increasing sales of manufactured products [Volume 1, Issue 1, 2020, Pages 1-9]
Gholipour Soleimani,, Ali Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach [Volume 4, Issue 3, 2023, Pages 417-452]
Ghorbami Dinani, Hasan Designing Brand Social Strength in Iran Agricultural Bank [(Articles in Press)]
Ghorbani, Ali Designing and explaining the pattern of children's participation in family shopping and how parents interact with them based on the fuzzy system (case study of stores in Shiraz city) [(Articles in Press)]
Ghorbani, Ali Typology of Efficient TVC Elements with Neuromarketing Approach [Volume 3, Issue 4, 2022, Pages 106-118]
Ghorbani, Mahmoud Designing a model for increasing the flexibility of human resources with a value creation approach Based on the qualitative method
(Case of study: education workers of the seven districts of Mashhad and Tabadakan) [(Articles in Press)]
Ghorbani Kandsari, Masoud Jurisprudence and legal review of creating business documents with artificial intelligence [Volume 2, Issue 2, 2021, Pages 180-194]
GHorbanpour, Ahmad Soft structuring of the role of artificial intelligence technology in the marketing and sales of pharmaceutical products in Bushehr province [Volume 6, Issue 3, 2025, Pages 39-57]
Golbabaei, Ahmadvand Identifying the correct strategic marketing plan for exporting products using the ARAS-G method [Volume 2, Issue 4, 2022, Pages 201-209]
Golbabaei, Majid Discovering factors related to customer sensitivity in the agility of supply chains [Volume 3, Issue 2, 2022, Pages 140-150]
GoliSivonani, Heidar Marketing modeling based on information technology in the insurance industry(Study: Iran Insurance Company) [Volume 4, Issue 3, 2023, Pages 141-178]
Golrad, Parvaneh Identifying factors affecting the retention of creative employees in Iran's banking industry with emphasis on indicators of motivational factors and management and leadership [(Articles in Press)]
Golshani, Farzaneh Measurement of digital marketing in obtaining the support of donors from non-profit organizations [(Articles in Press)]
H
Habibi, Davood Earning sustainable income for municipalities with the participation of the private sector using the Delphi method [Volume 3, Issue 1, 2022, Pages 242-256]
Habibi Dargah, Behnam Challenges and obstacles of arbitration in international contracts of the automobile industry and its solutions [(Articles in Press)]
Hadadian, Alireza Analysis of the effects of motivational variables on users' purchase intention
(The case of :Instagram social network users) [Volume 5, Issue 2, 2024, Pages 191-199]
Hadizadeh, Mohsen Analysis of Supply Chain Anti-fragility in the Textile Industry Using the Best-Worst Method and CoCoSo [Volume 4, Issue 3, 2023, Pages 112-125]
Haghdoust, Raza The Role of Free Cash Flow in the Relationship Between Managerial Leadership Ability, Marketing and Sales Expenses, and Economic Growth of Companies [Volume 6, Issue 2, 2025, Pages 77-91]
Haghighat Monfared, Jalal A Sustainable Supply Chain Model with an Economic Approach in the Tire Industry [(Articles in Press)]
Haghighi, Mohammad Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]
Haghighi kaffash, Mehdi The Model of Financial Competence of Insurance Companies Using the Metacombination Method [Volume 5, Issue 1, 2024, Pages 95-120]
Haji Aliakbari, Firouze Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
Hakim Javadi, Mansour The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]
Hakkak, Mohammad Designing a strategic model for pricing industrial products with a costing approach based on fuzzy activity (Case study: products of Khuzestan Steel Company) [Volume 3, Issue 2, 2022, Pages 235-252]
Hamdi, karim Investigating The Effect Of Brand Identity On Brand Evaluation And Creating Customer Loyalty [Volume 2, Issue 4, 2022, Pages 85-112]
Hamdi, Karim Visual analysis of the effective components in creating brand loyalty in the conditions of disappointment of their customers [Volume 3, Issue 2, 2022, Pages 235-247]
Hamedi, Orkideh Evaluating The Effect Of Customer Participation, Commitment And Trust On Customer Loyalty With The Mediating Role Of Customer Satisfaction (Case Study: Samsung Products [Volume 2, Issue 3, 2021, Pages 110-131]
Hamidi, Aslan Pattern design of the antecedents and consequences of the country of origin on the process of Iranians consumers’ acceptation on oil goods [Volume 4, Issue 3, 2023, Pages 581-587]
Hamidi, Kambiz Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
Hamidzadeh Arbabi, Alireza The Antecedent Role of Customer-Brand Identification, Corporate Social Responsibility and Social Capital in The Relationship Between Customer Citizenship Behavior and Customer Turnover Intention [Volume 3, Issue 3, 2022, Pages 69-89]
Harandi, Ata A systematic review of Strategic partner selection in start-ups (bibliometric approach) [Volume 5, Issue 1, 2024, Pages 248-264]
Harandi, Ata Systematic review of tripartite communications; Dynamic capabilities, strategic foresight, and organizational learning using a bibliometric approach [Volume 5, Issue 2, 2024, Pages 22-36]
Harandi, Ata A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
Harandi, Ata Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis [Volume 6, Issue 1, 2025, Pages 235-254]
Hasangholipour yasory, Tahmores Application of Modern Marketing Research in Today's Industries [Volume 3, Issue 4, 2022, Pages 1-3]
Hasangholipour yasory, Tahmores Providing a conceptual model of business strategies of investment holdings with Grounded Theory analysis [Volume 4, Issue 3, 2023, Pages 1-20]
Hasangholipour yasory, Tahmores Design and validation of repurchase intention model in B2C e-commerce [Volume 5, Issue 2, 2024, Pages 81-96]
Hasangholipour yasory, Tahmores Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
Hasangholipour Yasouri, Mehrdad Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
Hasani, Aliakbar Designing a crowdfunding model in the context of marketing and sales platforms with a dynamic systems analysis approach [Volume 6, Issue 1, 2025, Pages 76-96]
Hasan moradi, Narges Identifying dimensions and components of insurance technology acceptance with Grounded theory method [Volume 2, Issue 3, 2021, Pages 214-230]
Hasannehad, Reza Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
Hasannehad, Reza Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
Hasanpoor, Vida Investigating the impact of corruption prevention practices on tax avoidance considering the moderating role of company board characteristics [Volume 5, Issue 2, 2024, Pages 117-142]
Hasanpour Qoruqchi, Ismail Compilation of the marketing model of cinematographic situations in Iran [Volume 3, Issue 4, 2022, Pages 191-219]
Hasanpour Qoruqchi, Ismail Infrastructures and effective factors of successful cinema marketing [Volume 4, Issue 1, 2023, Pages 64-91]
Hasanpour Qoruqchi, Ismail Designing the marketing pattern of organic products in social networks [(Articles in Press)]
Hasanpour Qoruqchi, Ismail Development of entrepreneurial marketing model in startups [Volume 3, Issue 3, 2022, Pages 190-211]
Hasanpour Qoruqchi, Ismail Designing a local model to strengthen the brand position [Volume 3, Issue 3, 2022, Pages 316-332]
Hasanpour Qoruqchi, Ismail presentation the model of consumer purchase decision making components in recession conditions [(Articles in Press)]
Hasanpour Qoruqchi, Ismail Digital marketing model based on virtual gaming in electronic banking with structural equation approach [(Articles in Press)]
Hashemi, Amin A review of Brand in Travel Agency through international studies [Volume 2, Issue 2, 2021, Pages 101-125]
Hashemian Bpjnord, Nahid Examining the condition of participation in decision-making based on the majority of votes (border for being an expert) [Volume 1, Issue 1, 2020, Pages 107-117]
Hashemi Tilehnouei, Mostafa Forecasting the changes in the currency market rate based on the behavioral finance approach and classical finance using the systemic dynamics approach [Volume 2, Issue 3, 2021, Pages 170-184]
Hashemi Tilehnouei, Mostafa Simulating the integration of agile and intelligent supply chain in Iran's health industry with system dynamics approach [Volume 3, Issue 3, 2022, Pages 212-223]
Hashemzadeh Khorasgani, Gholamreza Interpretive-structural modeling for the commercialization of innovative products of knowledge-based companies in the chemical field [(Articles in Press)]
Hassan Gholipour Yasory, Tahmouresh Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM) [Volume 5, Issue 4, 2025, Pages 140-156]
Hefzifard, Reyhaneh Investigating the Impact of Customer Behavioral Engagement on Purchase Intention with the Mediating Role of Customer Loyalty In Iranian Airlines [(Articles in Press)]
Heidari, Ali Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method [Volume 5, Issue 3, 2024, Pages 1-13]
Heidarzadeh Hanzaee, kambiz Explaining the role of excitement on women's shopping experience by examining the motivation of shopping with a partner [Volume 4, Issue 3, 2023, Pages 493-522]
Heidarzadeh Hanzaee, kambiz Presenting the development model of oil products export in the oil industry [Volume 4, Issue 2, 2023, Pages 395-416]
Heidarzadeh hanzaei, Kambiz Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision
making [Volume 3, Issue 2, 2022, Pages 200-218]
Hemati, Vahid Designing and explaining the model of brand image in the curve of the life of electronic products based on the data theory of the foundation [Volume 2, Issue 3, 2021, Pages 185-195]
Hemmati, Mohammad Examining and Analyzing the Impact of Export Barriers on the Marketing Performance of Iranian Petrochemical Companies [Volume 5, Issue 1, 2024, Pages 148-182]
Heydarian, Galia Compilation of the marketing model of cinematographic situations in Iran [Volume 3, Issue 4, 2022, Pages 191-219]
Heydarian, Galia Infrastructures and effective factors of successful cinema marketing [Volume 4, Issue 1, 2023, Pages 64-91]
Heydariyeh, Seyed Abdollah Simulating the integration of agile and intelligent supply chain in Iran's health industry with system dynamics approach [Volume 3, Issue 3, 2022, Pages 212-223]
Heydarzadeh, Zahra Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies [Volume 6, Issue 1, 2025, Pages 219-234]
Hezarkhani, Sharareh Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
Hojabr Kiani, Kambiz Investigating the Shallenges and Strategies for the Development of the Air Transport Industry [Volume 3, Issue 1, 2022, Pages 131-147]
Hortamani, Amir Design and validation of sustainable banking model to achieve the goals of resistance economy [Volume 4, Issue 1, 2023, Pages 109-133]
Hoseini, Mina What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2024, Pages 267-287]
Hoseini, Mina Explanation and psychological analysis of brand-oriented leadership in industrial organizations using Q [Volume 4, Issue 2, 2023, Pages 320-339]
Hoseini, Seyedeh Mahsa A framework of key success factors of customer relationship management in B2B companies: A study of pharmaceutical distribution companies [Volume 5, Issue 2, 2024, Pages 284-309]
Hoseini Berneti, Seyed Rasoul Storytelling for Sales: An Analysis of the Role of Social Media Narratives in Enhancing Cultural Tourism Revenue [Volume 5, Issue 4, 2025, Pages 123-139]
Hoseini Dana, Hamid Reza Optimizing Business Advertising Campaigns: Measuring Mixed Media, Purchase Intention and Brand Equity [Volume 4, Issue 4, 2024, Pages 288-307]
Hoseyni, Ziba Evaluating the relationship between digital marketing and customer participation in retail industry innovation with an emphasis on post-corona [Volume 3, Issue 2, 2022, Pages 234-252]
Hosseini, Seyyed Farhad Identifying and prioritizing operational solutions to improve the customer's enjoyable experience in electronic shopping: the application of the fuzzy Delphi mixed approach (case study: customers of virtual stores in the clothing industry) [Volume 6, Issue 1, 2025, Pages 113-131]
Hosseini Aghouzboni, Seyedeh Mehsa Designing a strategic model of outsourcing in Iran's pharmaceutical industry based on the foundational data theory [Volume 3, Issue 3, 2022, Pages 403-419]
Hosseinian, Sayedeh Hoda The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
Hossein khani, Masoud Simulating the integration of agile and intelligent supply chain in Iran's health industry with system dynamics approach [Volume 3, Issue 3, 2022, Pages 212-223]
Hosseinpour, Mahdi Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2024, Pages 159-182]
Hosseinzadeh, Ali Designing an export-oriented model of petroleum products and its derivatives with a resistance economy approach [Volume 3, Issue 3, 2022, Pages 33-48]
Hosseinzadeh, Ali Evaluation of the antecedents and consequences of the export of petroleum products and it s derivatives with the approach of resistance economy [Volume 3, Issue 4, 2022, Pages 37-53]
Hosseinzadeh, Ali Investigating smart marketing scenarios based on iot in the banking industry [Volume 3, Issue 1, 2022, Pages 227-240]
Hosseinzadeh, Ali Investigating the mediating role of ideological heterogeneity and poor service in relation to the antecedents and consequences of brand hatred in the Iranian banking industry [Volume 3, Issue 3, 2022, Pages 430-447]
HosseinzadehLotfi, Farhad Presenting the economic model and transfer of advanced and new technology in the industrialization of the country's building by the method of structural equations [Volume 3, Issue 3, 2022, Pages 430-457]
I
Imanzadeh, Peyman Investigating Individual Differences and Auditorâs Cognitive-Behavioral Abilities on Auditing Risk Acceptance and Presenting an Optimal Model [Volume 3, Issue 2, 2022, Pages 248-262]
Imanzadeh, Peyman Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
Islambolchi, Alireza Marketing modeling based on information technology in the insurance industry(Study: Iran Insurance Company) [Volume 4, Issue 3, 2023, Pages 141-178]
J
Jafari, Hamid Reza Presenting the development model of oil products export in the oil industry [Volume 4, Issue 2, 2023, Pages 395-416]
Jafari, Seyedah Mehbobeh Presenting an investment policy model for competitiveness in the steel industry with a mixed approach [Volume 2, Issue 4, 2022, Pages 201-220]
Jafarnjad, Ahmad The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
Jahangirfard, Majid Presenting the evaluation model of the ethics of small and medium industries using structural-interpretive modeling [Volume 2, Issue 2, 2021, Pages 151-164]
Jahangiri, Mehdi Identifying the correct strategic marketing plan for exporting products using the ARAS-G method [Volume 2, Issue 4, 2022, Pages 201-209]
Jahanian, Zahra Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
Jahanshahloo, Hasan Examining the theory of adjustment of contracts in Iranian and English law [Volume 2, Issue 2, 2021, Pages 212-222]
Jalalat Azar, Nasser Designing and explaining the customer experience management model in order to improve the organizational efficiency of Iran Agricultural Bank [Volume 2, Issue 4, 2022]
Jamali, GHolamreza Soft structuring of the role of artificial intelligence technology in the marketing and sales of pharmaceutical products in Bushehr province [Volume 6, Issue 3, 2025, Pages 39-57]
Jamali Monfarad, Nasrin Presenting the evaluation model of the ethics of small and medium industries using structural-interpretive modeling [Volume 2, Issue 2, 2021, Pages 151-164]
Jamehdari, Reza Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
Jami Pour, Mona Designing the model of social media strategic marketing using Interpretive Structural Modeling (ISM) [Volume 4, Issue 4, 2024, Pages 112-137]
Jamshidi, Dariush Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers) [Volume 6, Issue 3, 2025, Pages 78-98]
Jamshidi, Hamidreza Designing the Resilience Model of Electronic Corporate Banking in the Conditions of Economic Sanctions [Volume 3, Issue 4, 2022, Pages 139-190]
Jamshidi, saba Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2024, Pages 159-182]
Jasemi, Mohammad Designing a local model of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 2, Issue 4, 2022, Pages 165-179]
Jasemi, Mohammad Explaining the local pattern of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 3, Issue 2, 2022, Pages 182-199]
Joshani, Bahareh Designing a crowdfunding model in the context of marketing and sales platforms with a dynamic systems analysis approach [Volume 6, Issue 1, 2025, Pages 76-96]
K
Kameli, MohammadJavad Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks [Volume 3, Issue 4, 2022, Pages 119-141]
Karimi, Ozhan Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
Karimian, Majid The effect of humor and humor style on the relationship between the consumer and the brand in the Instagram [Volume 5, Issue 1, 2024, Pages 47-65]
Kashani, Mohammad Visual analysis of the effective components in creating brand loyalty in the conditions of disappointment of their customers [Volume 3, Issue 2, 2022, Pages 235-247]
Kashefy Neishabouri, Mohammadreza Innovation and ranking of indicators related to the model of human resources management according to the resilience approach [Volume 3, Issue 4, 2022, Pages 246-264]
Kashefy Neishabouri, Mohammadreza Innovation and ranking of indicators related to the model of human resource management according to the resilience approach [Volume 3, Issue 3, 2022, Pages 235-258]
Kashi Zonozi, Mehrzad Identifying the obstacles to the implementation of the health information system in Iran [Volume 4, Issue 1, 2023, Pages 148-167]
Kasraeian, Alireza Providing Social Media Based Marketing Model In Life Insurance [Volume 3, Issue 2, 2022, Pages 320-340]
Kavousi, Esmaeil Designing a paradigm model of customers' wandering in choosing a brand with a focus on the perceived value of services: application of the foundational data approach [(Articles in Press)]
Kazempour, smaeil Identifying and explaining the dimensions and components of competence of Farhangian University lecturers in Iran [Volume 2, Issue 4, 2022, Pages 264-277]
KazemPour, Ebrahim Identifying factors influencing the successful experience management of generation Z customers in electronic banking (case study: Tejarat Bank) [Volume 3, Issue 3, 2022]
Keramati, MohammadAli Designing a model of commercial innovation capabilities in Iran's military industries using the data base paradigm [(Articles in Press)]
Khadivar, Ameneh The effect of brand identity and image on brand equity with the mediating role of brand attachment, attitude, trust and commitment (case study, home appliance consumers) [Volume 5, Issue 1, 2024, Pages 265-294]
Khadivar, Ameneh The effect of signature and brand knowledge on brand equity with the mediating role of attitude and brand reputation among home appliance consumers [Volume 6, Issue 1, 2025, Pages 132-151]
Khadivar, Ameneh Analyzing Iranian Consumers' Buying Behavior in the Refurbished Electronics Market: A Focus on Smartphones [Volume 6, Issue 2, 2025, Pages 17-39]
Khalidi, Mehrshad Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2024, Pages 159-182]
Khalili Nasr, Arash Examining the Impact of Anthropomorphism in AI-Generated Advertising Content on Trust and Attitudes in Digital Advertising: The Mediating Role of Social Presence [Volume 6, Issue 1, 2025, Pages 17-37]
Khani, Amir Mohammad The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
Khani,, Mahdi Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store) [Volume 3, Issue 1, 2022, Pages 93-111]
Khani Pordanjani, Sajad New product development with customer experience approaches [Volume 5, Issue 1, 2024, Pages 66-94]
Khani Pordanjani, Sajad A mixed approach to providing a customer experience management model in the electronic banking services industry [Volume 5, Issue 4, 2025, Pages 20-38]
Khani Pordanjani, Sajad Investigating the Impact of Customer Orientation on Brand Loyalty and Customer Purchase Decisions in Zafar steel company [Volume 6, Issue 2, 2025, Pages 239-259]
Khani Pordanjani, Sajad Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]
Khanlari, amir Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2024, Pages 25-42]
Khashei Varnamkhasti, Vahid Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2024, Pages 43-60]
Khazaiezadeh, Hamid The success of the company's social network marketing activities with an emphasis on the company's characteristics integrity and accountability [Volume 4, Issue 2, 2023, Pages 448-461]
Kheiri, Bahram Presenting a model for identifying barriers to medical tourism branding in Iranian cities [(Articles in Press)]
Kheiri, ŘłŮŰŮا A Model for Effective Seller Presentation in Industrial Markets [Volume 5, Issue 1, 2024, Pages 202-223]
Kheradmandi, Saeid Analysis of maritime privilege trade rights in the payment of wages and rewards for marine rescue [Volume 2, Issue 4, 2022, Pages 278-293]
Kheradmandi, Saeid Challenges related to customs assurance compared to international conventions and parallel laws [Volume 4, Issue 2, 2023, Pages 142-151]
Kheradmandi, Saeid Obligations of foreign companies in Iran's legal system, its effects and performance guarantees compared to Iranian companies [Volume 3, Issue 3, 2022, Pages 333-347]
Kheradmandi, Saied Effects of epidemic on EPC contracts and its challenges [Volume 2, Issue 4, 2022, Pages 237-244]
Khoddami, Soheila Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province [Volume 3, Issue 4, 2022, Pages 17-39]
Khoon Siavash, Mohsen Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank) [Volume 3, Issue 4, 2022, Pages 90-105]
Khoon Siavash, Mohsen The effectiveness of value creation model in Tejarat Bank with viral marketing approach [(Articles in Press)]
Khorsandi Noshahri, Hamed Designing The Internet Advertising Model For The Brand Image Of Online Cosmetics And Health Businesses [Volume 3, Issue 4, 2022, Pages 120-138]
Khorsandi Noshahri, Hamed Designing an internet advertising model for the brand image of online cosmetics and health businesses using Grounded theory method [Volume 4, Issue 2, 2023, Pages 1-13]
Khorshidi, Gholamhossein Vampire Effect: Explaining the Negative Consequences of Using Celebrity Endorsements in Advertising [Volume 6, Issue 2, 2025, Pages 133-152]
Khoshnevis, Maryam Investigating the Shallenges and Strategies for the Development of the Air Transport Industry [Volume 3, Issue 1, 2022, Pages 131-147]
Khosravani, Arash Identifying the drivers of digital banking in Refah Kargan Bank based on the cross-effects analysis method [Volume 5, Issue 4, 2025, Pages 80-102]
Khosravi, Ehsan Identifying and prioritizing operational solutions to improve the customer's enjoyable experience in electronic shopping: the application of the fuzzy Delphi mixed approach (case study: customers of virtual stores in the clothing industry) [Volume 6, Issue 1, 2025, Pages 113-131]
Khosravi, Salimeh sadat Proposing a Model for Creating Vale from Big Data with a Meta-synthesis Approach [Volume 4, Issue 2, 2023, Pages 83-113]
Khosravian Champiri, Yasaman Modeling the Impact of AI-Driven Advertising Personalization on Customer Loyalty in Digital Brands [Volume 6, Issue 3, 2025, Pages 139-152]
Kiani, Fazullah Providing an effective model based on the role of good governance in facilitating Iran's business models [Volume 3, Issue 3, 2022, Pages 458-475]
Kiani, Mohammad saeid Examining the managerial barriers to the development of sports facilities and facilities with an emphasis on resistance economy [Volume 4, Issue 2, 2023, Pages 41-47]
Komeiliesfahani, Mohammad Presenting a model for identifying barriers to medical tourism branding in Iranian cities [(Articles in Press)]
L
Liliion, Negar The relationship between green transformational leadership and municipal green creativity through mediating variables of green intrinsic motivation and creative process engagement [Volume 3, Issue 3, 2022]
Lotfi, Fatemeh Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 48-64]
Lotfi, Fatemeh Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank) [Volume 3, Issue 1, 2022, Pages 42-56]
Lotfizadeh, Fereshteh Providing A Customer Experience Model Based On The Experience Of Islamic Azad University Managers [Volume 2, Issue 4, 2022]
LotfiZadeh, Fereshteh The success of the company's social network marketing activities with an emphasis on the company's characteristics integrity and accountability [Volume 4, Issue 2, 2023, Pages 448-461]
LotfiZadeh, Fereshteh Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
LotfiZadeh, Fereshteh Pattern design of the antecedents and consequences of the country of origin on the process of Iranians consumers’ acceptation on oil goods [Volume 4, Issue 3, 2023, Pages 581-587]
LotfiZadeh, Fereshteh Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
M
Madanchi Zaj, Mehdi The geometric pattern of drop motion improved in presenting the turbulence pattern of financial markets [(Articles in Press)]
Mahaki, Ali Asghar Explaining the presence of social media in domestic and foreign social networks [Volume 3, Issue 3, 2022, Pages 348-363]
Mahdikhani, Rouhangiz Predicting sustainable competitive advantage with emphasis on the mediating role of human resources development [Volume 3, Issue 4, 2022, Pages 265-284]
Mahfoozpour, Fouzieh Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
Mahm,oodi, Amir Challenges and obstacles of arbitration in international contracts of the automobile industry and its solutions [(Articles in Press)]
Mahmoudi Maymand, Mohammad Designing The Internet Advertising Model For The Brand Image Of Online Cosmetics And Health Businesses [Volume 3, Issue 4, 2022, Pages 120-138]
Mahmoudi Maymand, Mohammad Designing an internet advertising model for the brand image of online cosmetics and health businesses using Grounded theory method [Volume 4, Issue 2, 2023, Pages 1-13]
Mahmudzadeh, Amir Presentation of the emergency evacuation model of the stadium (case example of Naqsh Jahan Stadium) [Volume 2, Issue 4, 2022, Pages 278-290]
Makizadeh, Vahid Compilation of the marketing model of cinematographic situations in Iran [Volume 3, Issue 4, 2022, Pages 191-219]
Makizadeh, Vahid Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
Makizadeh, Vahid Infrastructures and effective factors of successful cinema marketing [Volume 4, Issue 1, 2023, Pages 64-91]
Makizadeh, Vahid Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
Makizadeh, Vahid Development of entrepreneurial marketing model in startups [Volume 3, Issue 3, 2022, Pages 190-211]
Makizadeh, Vahid Designing a local model to strengthen the brand position [Volume 3, Issue 3, 2022, Pages 316-332]
Makizadeh, Vahid Digital marketing model based on virtual gaming in electronic banking with structural equation approach [(Articles in Press)]
Makizadeh, Vahid Compilation and explanation of the relational marketing model in Iran's banking industry [Volume 3, Issue 3, 2022]
Malek, Anahita Identifying the drivers of fundraising for environmental advertising in sports events: a qualitative research [Volume 5, Issue 2, 2024, Pages 69-81]
Maleki, Mohammad Hasan Identifying and Prioritizing Drivers Affecting the Future of Smart Marketing in the Banking Industry with a Focus on Blockchain Technology Using Fuzzy Delphi and Codas [(Articles in Press)]
Maleki, Mojtaba Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
Maleki, Mojtaba Compilation and explanation of the relational marketing model in Iran's banking industry [Volume 3, Issue 3, 2022]
Maleki Verki, Mehrdad Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2025, Pages 59-79]
Mashayekhi, Farzaneh The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr) [Volume 3, Issue 4, 2022, Pages 40-54]
Masoumi Rad, Reza Investigating the relationship between social trust and participation in elections and political marketing [(Articles in Press)]
Mazloumi Rahani, Alireza Obligations of foreign companies in Iran's legal system, its effects and performance guarantees compared to Iranian companies [Volume 3, Issue 3, 2022, Pages 333-347]
Mehdizadeh Ashrafi, Ali Designing an advanced performance evaluation model with a balanced scorecard approach
(Case study: Mostazafan Fundation) [(Articles in Press)]
Mehdizadeh Ashrafi, Ali Presenting the evaluation model of the ethics of small and medium industries using structural-interpretive modeling [Volume 2, Issue 2, 2021, Pages 151-164]
MEHRABAN, NAFISEH Investigating the effect of website search on online shopping intention [Volume 1, Issue 1, 2020]
Mehrani, Hormoz Identifying dimensions and components of insurance technology acceptance with Grounded theory method [Volume 2, Issue 3, 2021, Pages 214-230]
Mehrani, Hormoz Designing a paradigm model of customers' wandering in choosing a brand with a focus on the perceived value of services: application of the foundational data approach [(Articles in Press)]
Mehrani, Hormoz Designing a local model of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 2, Issue 4, 2022, Pages 165-179]
Mehrara, Asadalah Presenting the human resource development model according to the country's property and document registration organization [Volume 3, Issue 2, 2022, Pages 218-234]
Mehri, kamran Identifying the challenges of campaigning election candidates based on the nature of political marketing studied by the representatives of Kermanshah city [Volume 5, Issue 4, 2025, Pages 103-122]
Memarzadeh tehran, Gholamreza Presenting a diversity-oriented human resource management model in Iran's government organizations using a mixed method [Volume 4, Issue 3, 2023, Pages 453-473]
Mennati, Rezvan Presenting the model of affiliate marketing in the insurance industry with an interpretive structural research method [Volume 4, Issue 4, 2024, Pages 138-158]
Mesrian, Ali Explaining the presence of social media in domestic and foreign social networks [Volume 3, Issue 3, 2022, Pages 348-363]
Minaei, Mohammad Javad Presenting the economic model and transfer of advanced and new technology in the industrialization of the country's building by the method of structural equations [Volume 3, Issue 3, 2022, Pages 430-457]
Minbash Zargah, Mortezah Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
Mirabi, Vahidreza Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
Mirabi, Vahidreza Developing and explaining the model of customer satisfaction with the approach of intelligent system performance in customs [(Articles in Press)]
Mirabi, Vahid Reza Designing a model of obstacles to the optimal performance of the supply chain of SMEs [Volume 4, Issue 3, 2023, Pages 265-281]
Miri, Abdolreza Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank) [Volume 3, Issue 4, 2022, Pages 90-105]
Miri, Abdolreza The effectiveness of value creation model in Tejarat Bank with viral marketing approach [(Articles in Press)]
Miri, Abdoulreza Presenting a health tourism marketing model using a hybrid approach [Volume 4, Issue 3, 2023, Pages 534-548]
Mirshahvelayati, Farzane Identifying the drivers of digital banking in Refah Kargan Bank based on the cross-effects analysis method [Volume 5, Issue 4, 2025, Pages 80-102]
Mirtaghi, Seyyedeh Sara Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
Mirzaei, Parisa The Impact of Psychological Mechanisms on Brand Love and Information Technology Identity through Self-Referencing (Case Study: DJ Kala Online Store, Arak City) [Volume 2, Issue 4, 2022, Pages 15-31]
Mirzaei, Zahra Sadat Investigating the effect of in-store stimuli on emotional shopping with regard to the mediating role of immediate emotions and the moderating role of brand association [Volume 6, Issue 1, 2025, Pages 353-371]
Moazzami, Mojtaba The effect of organizational leadership style on employee effectiveness with the mediating role of organizational justice (Case study: Islamic Azad University, North Tehran Branch) [(Articles in Press)]
Modaressi, Meysam The Impact of Environmental Advertising on Consumer Ethnicity, Brand Awareness and Brand Reputation in Entrepreneurial Companies; The moderating role of perceived value and consumer citizenship behavior [Volume 4, Issue 1, 2023, Pages 263-279]
Modiri, Mahmoud A Novel Model for Marketing Dimensions of Dairy Markets [Volume 3, Issue 4, 2022, Pages 219-230]
Modiri, Mahmoud Interpretive-structural modeling for the commercialization of innovative products of knowledge-based companies in the chemical field [(Articles in Press)]
Modiri..., Mahmoud . Presenting an investment policy model for competitiveness in the steel industry with a mixed approach [Volume 2, Issue 4, 2022, Pages 201-220]
Moghaddam, Abolfazl Analyzing the export behavior of tea exporting companies [Volume 5, Issue 2, 2024, Pages 97-116]
Mohamadhosseini, nasrin Evaluating the impact of social media parameters on the variables of the AIEDA model in accepting mobile banking [Volume 5, Issue 1, 2024, Pages 224-247]
Mohamadian, Kamal Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
Mohamadifar, Yosef Identifying and prioritizing operational solutions to improve the customer's enjoyable experience in electronic shopping: the application of the fuzzy Delphi mixed approach (case study: customers of virtual stores in the clothing industry) [Volume 6, Issue 1, 2025, Pages 113-131]
Mohamad Karimi, Parastou Evaluating A Conceptual Model Of Strategic Agility In
Bank Melli Iran [Volume 2, Issue 3, 2021, Pages 1-14]
Mohammadhashem, Sajjad Identifying factors affecting the entrepreneurial state: a mixed approach [Volume 3, Issue 3, 2022, Pages 281-306]
Mohammadi, Milad Interpretive-structural modeling for the commercialization of innovative products of knowledge-based companies in the chemical field [(Articles in Press)]
Mohammadi, Navid Analysis of digital marketing strategies for tourism platforms using a hybrid fuzzy multi-attribute approach [Volume 5, Issue 3, 2024, Pages 112-128]
Mohammadian, Ayoub Identifying the obstacles to the implementation of the health information system in Iran [Volume 4, Issue 1, 2023, Pages 148-167]
Mohammadian Amiri, Mehdi Jurisprudence and legal review of creating business documents with artificial intelligence [Volume 2, Issue 2, 2021, Pages 180-194]
Mohammadifar, yousef Proposing a Model for Creating Vale from Big Data with a Meta-synthesis Approach [Volume 4, Issue 2, 2023, Pages 83-113]
Mohammadipour, Rahmatullah Designing an innovative credit risk management model for Refah Bank with an artificial intelligence approach [(Articles in Press)]
Mohammadi Shirkolayi, Hossein Ali Identifying and Prioritizing Influential and Receptive Factors on Sales Success through Multi-channel Marketing Approach: A Qualitative Study [Volume 6, Issue 3, 2025, Pages 153-174]
Mohammadizadeh, Abdolkarim Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry) [Volume 6, Issue 3, 2025, Pages 120-138]
Mohammadizadeh, Changiz Designing a hybrid model of employee compensation in public sectors [Volume 3, Issue 3, 2022]
Mohammadrezaei, Mohsen Identifying the dimensions related to the marketing strategy in the country's electricity industry with an emphasis on the STPD marketing strategy model [(Articles in Press)]
Mohammad shahi, Sahel Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
Mohammadzadeh Vanestan, Sohaila Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
Mohebbi, Alireza Systematic review of tripartite communications; Dynamic capabilities, strategic foresight, and organizational learning using a bibliometric approach [Volume 5, Issue 2, 2024, Pages 22-36]
Mohebbi, Serajeddin Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
Mohebbi, Serajeddin Developing and explaining the model of customer satisfaction with the approach of intelligent system performance in customs [(Articles in Press)]
Mohebi, Majid Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers) [Volume 6, Issue 3, 2025, Pages 78-98]
Mohebi, Mehdi Designing and explaining the manager promotion model based on the statement of the second step of the Islamic revolution in the country's social security organization (headquarters) [Volume 3, Issue 3, 2022, Pages 525-549]
Mohtaram, Rahim The success of the company's social network marketing activities with an emphasis on the company's characteristics integrity and accountability [Volume 4, Issue 2, 2023, Pages 448-461]
Mohtaram, Rahim Presentation and validation of customer experience management model in real estate marketing [Volume 4, Issue 2, 2023, Pages 168-180]
Mojibi, Torag Presenting the evaluation model of the ethics of small and medium industries using structural-interpretive modeling [Volume 2, Issue 2, 2021, Pages 151-164]
Mokhtarpour, Mehrdad Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
Molazade Soraki, Mustafa Designing a hybrid model of employee compensation in public sectors [Volume 3, Issue 3, 2022]
Montazeri Sanij, Fatemeh identifying and Ranking Factors Affecting the Rate of Shopping on Online Social Networks Using a Comparative Approach of Fuzzy Topsis with the Kano Model [Volume 2, Issue 2, 2021, Pages 20-38]
Mootab, Mehdi Investigating the Impact of Customer Orientation on Brand Loyalty and Customer Purchase Decisions in Zafar steel company [Volume 6, Issue 2, 2025, Pages 239-259]
Moradanjadi, Homayun Designing a local model of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 2, Issue 4, 2022, Pages 165-179]
Moradanjadi, Homayun Explaining the local pattern of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces [Volume 3, Issue 2, 2022, Pages 182-199]
Moradi, Hadi Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
Moradi, Khadije Effects of epidemic on EPC contracts and its challenges [Volume 2, Issue 4, 2022, Pages 237-244]
Moradi, Khadijeh Challenges related to customs assurance compared to international conventions and parallel laws [Volume 4, Issue 2, 2023, Pages 142-151]
Moradi, Marzieh Storytelling for Sales: An Analysis of the Role of Social Media Narratives in Enhancing Cultural Tourism Revenue [Volume 5, Issue 4, 2025, Pages 123-139]
Moradi Moghadam, Mohsen Designing Mutual Influential Concepts Of Culture Of Excellence By Using Interpretative Structural Modeling [Volume 2, Issue 3, 2021, Pages 65-80]
Moradi Shahdadi, Naser Examining cash conversion cycle and financial performance and its impact on marketing [Volume 3, Issue 3, 2022, Pages 364-376]
MoradPour, Saeid Presenting A Personal Branding Model In Social Networks(case study: the field of Educational Services) [Volume 3, Issue 3, 2022, Pages 137-168]
Moshabaki Isfahani, Asghar Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
Mostashar Nezami, Iman Money Matters in Social Innovation: Exploring Social Innovation Revenue Models through Bibliometric Analysis [Volume 4, Issue 3, 2023, Pages 21-48]
Mousavi, Reyhaneh Sadat A Model for Effective Seller Presentation in Industrial Markets [Volume 5, Issue 1, 2024, Pages 202-223]
Mousavi, Reyhaneh Sadat Identifying factors Affecting The seller's Tendency To Corruption In The Sales Department [Volume 5, Issue 2, 2024, Pages 266-283]
Mousavi, Seyed Mohammad Javad Designing entrepreneurial marketing model of organic agricultural products [Volume 3, Issue 3, 2022, Pages 177-189]
Mousavi, Seyed Najmoudin Presenting the model of affiliate marketing in the insurance industry with an interpretive structural research method [Volume 4, Issue 4, 2024, Pages 138-158]
Mousavi, Seyed Najmoudin Identifying and Analyzing the Antecedents and Consequences of Brand Embarrassment in Consumers [Volume 5, Issue 1, 2024, Pages 295-308]
Mousavizadhe, Sayede Maryam Presenting the model of affiliate marketing in the insurance industry with an interpretive structural research method [Volume 4, Issue 4, 2024, Pages 138-158]
Mujibi Miklai, toraj Designing an advanced performance evaluation model with a balanced scorecard approach
(Case study: Mostazafan Fundation) [(Articles in Press)]
N
Naami, Abdullah Explaining the strategic model of marketing management with an emphasis on the attitude of consumers with conserding factors creating during the corona epidemic period: A case study in cosmetic products [Volume 2, Issue 1, 2021, Pages 164-182]
Naami, Abdullah Reconnoitering the Impact of Strategic Marketing on Competitive Advantage: Mediating Role of Customer Loyalty [(Articles in Press)]
Naami, Abdullah Innovation and ranking of indicators related to the model of human resources management according to the resilience approach [Volume 3, Issue 4, 2022, Pages 246-264]
Naami, Abdullah Innovation and ranking of indicators related to the model of human resource management according to the resilience approach [Volume 3, Issue 3, 2022, Pages 235-258]
Naami, Abdullah A Novel Model for Marketing Dimensions of Dairy Markets [Volume 3, Issue 4, 2022, Pages 219-230]
Naami, Abdullah Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
Naami, Abdullah Providing a model for the adoption of CRM social systems by professional users using Web 2.0 technology [(Articles in Press)]
Naebi, Firozeh Interpretive structural modeling of choosing a financing strategy for the supply chain of petrochemical industries [Volume 3, Issue 3, 2022, Pages 230-245]
Naeiji, Mohammad Javad Identifying factors affecting the entrepreneurial state: a mixed approach [Volume 3, Issue 3, 2022, Pages 281-306]
Naghdi, Mehdi Identifying indicators of antecedents of brand aversion using a Meta - synthesis Approach [Volume 4, Issue 4, 2024, Pages 183-211]
Naibzadeh, Shahnaz Brand femininity model in Instagram clothing industry [(Articles in Press)]
NajafBeigi, Reza Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks [Volume 3, Issue 4, 2022, Pages 119-141]
Najafi, Mohammad Javad Investigating the relationship between social trust and participation in elections and political marketing [(Articles in Press)]
Najafi, Mohsen Presenting a conceptual model for the development of the market of organic food products in the Iranian market [(Articles in Press)]
Namamian, Farshid Identifiying, integration, weighting and Conceptual model presentation the Components Affecting e-taxation by Meta-synthesis-Shannon Entropy Method [(Articles in Press)]
Namamian, Farshid Identifying, Ranking and Conceptual model presentation the Components Affecting Tax evasion by Meta-synthesis-Shannon Entropy Method [(Articles in Press)]
Namamian, Farshid Designing and explaining the model of brand image in the curve of the life of electronic products based on the data theory of the foundation [Volume 2, Issue 3, 2021, Pages 185-195]
Namamian, Farshid Marketing modeling based on information technology in the insurance industry(Study: Iran Insurance Company) [Volume 4, Issue 3, 2023, Pages 141-178]
Nargesian, Abbas Presenting an evidence-based policy model in the field of digital banking [Volume 4, Issue 3, 2023, Pages 49-78]
Naseri, Naziasadat Designing a model for increasing the flexibility of human resources with a value creation approach Based on the qualitative method
(Case of study: education workers of the seven districts of Mashhad and Tabadakan) [(Articles in Press)]
Naserpour, Mehrdad The effect of brand coolness and brand advocacy on the brand equity of Esteghlal Sports Club with the mediating role of brand love [Volume 3, Issue 4, 2022, Pages 89-99]
Nasiran Najafabadi, Daud Civil liability of audio-visual media caused by false advertising [(Articles in Press)]
Nasiri, Ali Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs) [Volume 5, Issue 1, 2024, Pages 183-201]
Nasiri, Ali Modeling the Impact of AI-Driven Advertising Personalization on Customer Loyalty in Digital Brands [Volume 6, Issue 3, 2025, Pages 139-152]
Nasseri,, Sayed Qudratullah A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
Navabakhsh, Mehrdad Visual analysis of the effective components in creating brand loyalty in the conditions of disappointment of their customers [Volume 3, Issue 2, 2022, Pages 235-247]
Nayebzadeh, Shahnaz Identifying the dimensions related to the marketing strategy in the country's electricity industry with an emphasis on the STPD marketing strategy model [(Articles in Press)]
Nazari, Marzia Examining the impact of virtual reality technology on educational destination choice, considering the mediating role of educational destination image [Volume 6, Issue 1, 2025, Pages 255-275]
Nazari, Mohsen Fairness Perceptions of Price Increases in the Case of Currency Crisis Affecting Domestic and Foreign Brands [Volume 3, Issue 4, 2022, Pages 4-16]
Nazari, Mohsen Money Matters in Social Innovation: Exploring Social Innovation Revenue Models through Bibliometric Analysis [Volume 4, Issue 3, 2023, Pages 21-48]
Nazari, Nasim Identifying and Analyzing the Antecedents and Consequences of Brand Embarrassment in Consumers [Volume 5, Issue 1, 2024, Pages 295-308]
Nejad Haji Ali Irani, Farhad Pathology of human resources education and development system From a business perspective in Sepah Bank [Volume 1, Issue 1, 2020]
Nejad Haji Ali Irani, Farhad Pathology of human resources strategic planning system in education and providing optimal model. [(Articles in Press)]
Nejhad Hioseyni, Seyed Mohammad Conceptualization and design of the electronic brand model of social networks regarding electronic businesses in the clothing industry (with structural equations approach) [Volume 3, Issue 3, 2022, Pages 258-280]
Nejhad Hioseyni, Seyed Mohammad Conceptualization and design of the electronic brand model of social networks in the clothing industry (with grounded theory approach) [Volume 4, Issue 3, 2023, Pages 549-580]
Neshat Vahid, Seyed Hossein Identifying factors affecting the model of promissory notes suitable for financing housing in Iran [Volume 3, Issue 1, 2022, Pages 257-270]
Niazi, Eesa Investigating the effect of in-store stimuli on emotional shopping with regard to the mediating role of immediate emotions and the moderating role of brand association [Volume 6, Issue 1, 2025, Pages 353-371]
Niki, Hakime Designing and explaining the political marketing model with a competitor-oriented approach [(Articles in Press)]
Noornejadvanoush, Vahid Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2024, Pages 43-60]
Noroozi Mobrake, Ali Providing a model for the adoption of CRM social systems by professional users using Web 2.0 technology [(Articles in Press)]
Norouzi, Hossein Predicting purchase intention through brand experience: New challenges and opportunities in attracting and retaining customers with an emphasis on brand attitude, trust, and attachment [Volume 5, Issue 1, 2024, Pages 19-46]
Nosrat Abadi, Nader Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone) [Volume 4, Issue 2, 2023, Pages 287-305]
Nosratpanah, Rasoul Predicting purchase intention through brand experience: New challenges and opportunities in attracting and retaining customers with an emphasis on brand attitude, trust, and attachment [Volume 5, Issue 1, 2024, Pages 19-46]
Nosratpanah, Rasoul Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude [Volume 5, Issue 2, 2024, Pages 200-222]
O
Ohadi, Fereidoon The geometric pattern of drop motion improved in presenting the turbulence pattern of financial markets [(Articles in Press)]
Omidi, Afshin The Nature of Programmatic Advertising in the Platform Ecosystem: A Systematic Review [Volume 6, Issue 3, 2025, Pages 175-195]
Omidi, Jamshid Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 2, 2022, Pages 24-41]
Omidi, Jamshid Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province [Volume 3, Issue 3, 2022, Pages 1-18]
Ostadi, Bakhtiar Designing Mutual Influential Concepts Of Culture Of Excellence By Using Interpretative Structural Modeling [Volume 2, Issue 3, 2021, Pages 65-80]
P
Panahi, Mahboob Challenges and obstacles of arbitration in international contracts of the automobile industry and its solutions [(Articles in Press)]
Panahinia, Hossein The Effect of Employer Branding on Employee Willingness In Bank Mellat: Mediating Role of Job Attachment [Volume 2, Issue 3, 2021, Pages 132-152]
Parhizgar, Mohammad Mehdi Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique [Volume 3, Issue 2, 2022, Pages 122-139]
Parhizgar, Mohammad Mehdi Designing a homogeneous heterogeneous ecosystem model in the tourism industry [Volume 4, Issue 1, 2023, Pages 351-364]
Parsaifard, Mostafa Willingness to pay extra with the approach of luxury and the mediating role of perceived quality and self-congruity
(case of study: customers of luxury restaurants) [Volume 3, Issue 4, 2022, Pages 55-69]
ParsaManesh, Ali Identifying dimensions and components of insurance technology acceptance with Grounded theory method [Volume 2, Issue 3, 2021, Pages 214-230]
Paslari, Payam Presenting A Personal Branding Model In Social Networks(case study: the field of Educational Services) [Volume 3, Issue 3, 2022, Pages 137-168]
Paslari, Payam Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
Paslari, Payam Designing a model of obstacles to the optimal performance of the supply chain of SMEs [Volume 4, Issue 3, 2023, Pages 265-281]
Pourang, Ali Presenting an interpretative structural model of factors affecting the success of social media in attracting customers and promoting sales [Volume 4, Issue 4, 2024, Pages 238-266]
PourAsadolahi, Khatereh Elucidating the Cognitive Phenomenon of Brand Authenticity in Online Purchasing Behavior with a Focus on Brand Attachment [Volume 3, Issue 4, 2022, Pages 285-305]
Pourashraf, yasanollah The Impact of Entrepreneurial Psychological Capital on the Quality of Perceived Services with the Mediating Role of Consumer Purchasing Tendency(Case study: Narcissus flower production and distribution cooperatives in Darrehshahr city) [Volume 2, Issue 4, 2022, Pages 1-14]
Pourezzat, AliAsghar Presenting an evidence-based policy model in the field of digital banking [Volume 4, Issue 3, 2023, Pages 49-78]
PourKarami, Javad Analysis of maritime privilege trade rights in the payment of wages and rewards for marine rescue [Volume 2, Issue 4, 2022, Pages 278-293]
R
Radfar, Reza Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision
making [Volume 3, Issue 2, 2022, Pages 200-218]
Rafieian Esfahan, Majid The Impact of Leadership and Management on the Development of Entrepreneurial Capacities and Innovation [Volume 3, Issue 2, 2022, Pages 95-103]
Rafieian Esfahan, Majid Evaluating the factors affecting the process of culture and art economics; with emphasis on Pierre Bourdieu and David Terasbi theories [Volume 2, Issue 1, 2021, Pages 135-144]
Rafieian Esfahan, Majid Providing competence management model for the country's art and culture managers using a comprehensive approach [Volume 3, Issue 1, 2022, Pages 148-164]
Rahchamani, Ahmad Investigating the Impact of Customer Behavioral Engagement on Purchase Intention with the Mediating Role of Customer Loyalty In Iranian Airlines [(Articles in Press)]
Rahimi, Gholamreza Designing and explaining the customer experience management model in order to improve the organizational efficiency of Iran Agricultural Bank [Volume 2, Issue 4, 2022]
Rahimi, Gholamreza Pathology of human resources strategic planning system in education and providing optimal model. [(Articles in Press)]
Rahimi, Saeedeh Providing a model for improving the competitiveness of foreign exchange services for customers in the banking industry [Volume 3, Issue 2, 2022, Pages 295-319]
Rahimi, Yadollah Ranking of effective factors on organizing human resources with a green approach using multi-criteria decision-making indicators in the General Tax Office of Ilam Province [Volume 4, Issue 2, 2023, Pages 65-82]
Rahimi, Zahra A Novel Model for Marketing Dimensions of Dairy Markets [Volume 3, Issue 4, 2022, Pages 219-230]
Rahimi madiseh, Sajad Investigating the use of Instagram in increasing sales of manufactured products [Volume 1, Issue 1, 2020, Pages 1-9]
Rahimpour, Amir Investigating smart marketing scenarios based on iot in the banking industry [Volume 3, Issue 1, 2022, Pages 227-240]
Rahmani, Hamed Presenting a diversity-oriented human resource management model in Iran's government organizations using a mixed method [Volume 4, Issue 3, 2023, Pages 453-473]
Rahmani Gohar, Mobina Predicting purchase intention through brand experience: New challenges and opportunities in attracting and retaining customers with an emphasis on brand attitude, trust, and attachment [Volume 5, Issue 1, 2024, Pages 19-46]
Rahmani Gohar, Mobina A Systematic Review of Scientific Networks and Research Trends on Brand Coolness with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 198-218]
Rajabi, Mojgan Explaining the role of excitement on women's shopping experience by examining the motivation of shopping with a partner [Volume 4, Issue 3, 2023, Pages 493-522]
Rajabpour, Ebrahim The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr) [Volume 3, Issue 4, 2022, Pages 40-54]
Ramezani, Mojtaba Pathology of human resources strategic planning system in education and providing optimal model. [(Articles in Press)]
Ramezani, Mojtaba Presenting the model of customer engagement in social media: a study in the beauty service industry with a mixed approach [Volume 3, Issue 1, 2022, Pages 271-290]
Rangriz, Hasan Ranking of effective factors on organizing human resources with a green approach using multi-criteria decision-making indicators in the General Tax Office of Ilam Province [Volume 4, Issue 2, 2023, Pages 65-82]
Ranjbar, Mohammad Hossein presentation the model of consumer purchase decision making components in recession conditions [(Articles in Press)]
Rashidi, Ehtesham Investigating the effect of marketing factors with the mediating role of communication skills and communication quality on the loyalty, performance and satisfaction of home movie network customers [(Articles in Press)]
Rashidi, Hassan Identifying the factors that create agility in Sepah Bank in Khuzestan province with a mixed approach [Volume 2, Issue 2, 2021, Pages 54-69]
Rashidi, Mohammad Mehdi Presentation of the emergency evacuation model of the stadium (case example of Naqsh Jahan Stadium) [Volume 2, Issue 4, 2022, Pages 278-290]
Rasoulpour, Asrin investigating the role of consumer behavior patterns on brand attachment with regard to the moderating role of brand heritage among Minoo brand consumers [Volume 6, Issue 3, 2025, Pages 292-306]
Rastgar, Abbasali The Impact of Business Intelligence on Performance with Emphasis on the mediating role of Innovation Ambidexterity and Dynamic Capabilities [Volume 6, Issue 1, 2025, Pages 276-297]
Rezaeerad, Mostafa Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
Rezaei, Negar Identifying and prioritizing operational solutions to improve the customer's enjoyable experience in electronic shopping: the application of the fuzzy Delphi mixed approach (case study: customers of virtual stores in the clothing industry) [Volume 6, Issue 1, 2025, Pages 113-131]
Rezaei balochi, Matin Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach [Volume 4, Issue 3, 2023, Pages 417-452]
Rezaian, Ali Identifying factors affecting the entrepreneurial state: a mixed approach [Volume 3, Issue 3, 2022, Pages 281-306]
Rezapoor, gholamali Identifying factors affecting the retention of creative employees in Iran's banking industry with emphasis on indicators of motivational factors and management and leadership [(Articles in Press)]
Rezasoltani, Arman The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP [Volume 6, Issue 2, 2025, Pages 153-176]
Rizvani, Ali Jurisprudence and legal review of creating business documents with artificial intelligence [Volume 2, Issue 2, 2021, Pages 180-194]
Roholamini, Mehdi Digital marketing model based on virtual gaming in electronic banking with structural equation approach [Volume 4, Issue 2, 2023, Pages 478-508]
Roholamini, Mehdi Examining and explaining the factors affecting consumers' purchase decisions at the point of purchase(case of study: chain stores of Mazandaran province)) [(Articles in Press)]
Roholamini, Mehdi Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
Roshanzadeh, Jamal Presentation of consumer time planning model (case study of National Bank of Iran) [(Articles in Press)]
Rosta, Alireza Explaining the role of brand promotion on customer loyalty
with mediating role of level five leadership: A case study in Parsian bank [Volume 2, Issue 3, 2021, Pages 196-213]
Rostami, Rahim Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
Rostami, vali Challenges of virtual businesses in Iran from the perspective of competition law with an emphasis on economic efficiency [Volume 3, Issue 2, 2022, Pages 263-276]
Rostamijaaz, Hamid Examining cash conversion cycle and financial performance and its impact on marketing [Volume 3, Issue 3, 2022, Pages 364-376]
Rouholamini, Mehdi Presenting a digital marketing model based on virtual gaming in electronic banking [Volume 4, Issue 3, 2023, Pages 206-247]
Rousta, Alireza Explain the role of smart e-marketing on purchasing intent with the mediating role of e-entrepreneurship [Volume 3, Issue 3, 2022, Pages 224-235]
Rousta, Alireza Explaining the strategic model of marketing management with an emphasis on the attitude of consumers with conserding factors creating during the corona epidemic period: A case study in cosmetic products [Volume 2, Issue 1, 2021, Pages 164-182]
Rousta, Alireza Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers) [Volume 6, Issue 3, 2025, Pages 78-98]
Rousta, Alireza Innovation and ranking of indicators related to the model of human resources management according to the resilience approach [Volume 3, Issue 4, 2022, Pages 246-264]
Roustaee Gholpaygani, Youssef Digital marketing model based on virtual gaming in electronic banking with structural equation approach [Volume 4, Issue 2, 2023, Pages 478-508]
Roustaee Gholpaygani, Youssef Presenting a digital marketing model based on virtual gaming in electronic banking [Volume 4, Issue 3, 2023, Pages 206-247]
S
Saberi, Sanaz Presenting a health tourism marketing model using a hybrid approach [Volume 4, Issue 3, 2023, Pages 534-548]
Sabzvari, Mohsen Designing a model of brand equity in fast fashion clothing based on foundational data theory [Volume 3, Issue 3, 2022, Pages 420-429]
Sadeghi de cheshmeh, Mehrdad The Effect Of Brand Signature Through The Variables Of Brand Attitude, Brand Awareness And Brand Reputation On Brand Performance [Volume 2, Issue 4, 2022, Pages 162-186]
Sadeghi de cheshmeh, Mehrdad Evaluation effectiveness of web cultural advertisement( Case : web site banners) [Volume 3, Issue 1, 2022, Pages 19-41]
Sadeghu, Farzad Investigating the impact of corruption prevention practices on tax avoidance considering the moderating role of company board characteristics [Volume 5, Issue 2, 2024, Pages 117-142]
Sadeghvaziri, Faraz A Systematic Review of Scientific Networks and Research Trends on Brand Coolness with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 198-218]
Sadeghzade, Zohre Designing a model for increasing the flexibility of human resources with a value creation approach Based on the qualitative method
(Case of study: education workers of the seven districts of Mashhad and Tabadakan) [(Articles in Press)]
Sadri, Leili Systematic review of tripartite communications; Dynamic capabilities, strategic foresight, and organizational learning using a bibliometric approach [Volume 5, Issue 2, 2024, Pages 22-36]
Saedi, Abdolah What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2024, Pages 267-287]
Saedi, Abdollah Explanation and psychological analysis of brand-oriented leadership in industrial organizations using Q [Volume 4, Issue 2, 2023, Pages 320-339]
Saeedi, Hamid Presentation and validation of customer experience management model in real estate marketing [Volume 4, Issue 2, 2023, Pages 168-180]
Saeedi, Hamid Providing a customer relationship management model with an emphasis on customer knowledge management in the banking industry [(Articles in Press)]
Saeedi, Hamid Pattern design of the antecedents and consequences of the country of origin on the process of Iranians consumers’ acceptation on oil goods [Volume 4, Issue 3, 2023, Pages 581-587]
Saeedi, Mehdi The Effect of Employer Branding on Employee Willingness In Bank Mellat: Mediating Role of Job Attachment [Volume 2, Issue 3, 2021, Pages 132-152]
Saeednia, Hamid reza Presentation and validation of customer experience management model in real estate marketing [Volume 4, Issue 2, 2023, Pages 168-180]
Saeednia, Hamid reza Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone) [Volume 4, Issue 2, 2023, Pages 287-305]
Saeednia, Hamid reza Presenting the development model of oil products export in the oil industry [Volume 4, Issue 2, 2023, Pages 395-416]
Saeednia, Hamid reza Elucidating the Cognitive Phenomenon of Brand Authenticity in Online Purchasing Behavior with a Focus on Brand Attachment [Volume 3, Issue 4, 2022, Pages 285-305]
Saeidnia, Hamidreza Designing and explaining the model of consumer betrayal of the brand and its effect on brand equity in electronic businesses [(Articles in Press)]
Saeidnia, Hamidreza Designing a paradigm model of customers' wandering in choosing a brand with a focus on the perceived value of services: application of the foundational data approach [(Articles in Press)]
Saeidnia, Hamidreza Customer experience management model in the field of innovation in the provision of car assistance services [Volume 4, Issue 3, 2023, Pages 474-492]
Safari, Hossein Designing Mutual Influential Concepts Of Culture Of Excellence By Using Interpretative Structural Modeling [Volume 2, Issue 3, 2021, Pages 65-80]
Safari, Mohammad Providing Sales force management framework in Refah Chain Stores utilizing the Bibliometric and Thematic Analysis methods [Volume 4, Issue 2, 2023, Pages 114-141]
Safari, Mohammad Presenting an interpretative structural model of factors affecting the success of social media in attracting customers and promoting sales [Volume 4, Issue 4, 2024, Pages 238-266]
Safari, Mohammad A framework of key success factors of customer relationship management in B2B companies: A study of pharmaceutical distribution companies [Volume 5, Issue 2, 2024, Pages 284-309]
Safari, Mohammad Storytelling for Sales: An Analysis of the Role of Social Media Narratives in Enhancing Cultural Tourism Revenue [Volume 5, Issue 4, 2025, Pages 123-139]
Safari Ahmadvand, Zeinab Scaning the impact of human resource Brand-Building Behaviors (BBB) on brand mental image with mediator role of customer mental involvement (acase study of lorestan province irankhodro company Agencies) [Volume 5, Issue 2, 2024, Pages 239-265]
Saidi, Mehdi Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
Saidi, Mehdi Developing and explaining the model of customer satisfaction with the approach of intelligent system performance in customs [(Articles in Press)]
Saketi, Parviz Designing a pattern of business management indicators in Meli Bank [Volume 2, Issue 1, 2021]
Salamati, Mehdi Minimizing the credit risk of customers by using the detection of the amount of risk in banks [Volume 4, Issue 2, 2023, Pages 361-375]
Salari, Behzad Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry [Volume 6, Issue 3, 2025, Pages 245-268]
Salavati, ŮAdel Evaluating A Conceptual Model Of Strategic Agility In
Bank Melli Iran [Volume 2, Issue 3, 2021, Pages 1-14]
Salehzadeh, Reza Investigating the Effect of Interaction with Smart Voice Assistant and Perceived Risk and Brand Authenticity on Brand Loyalty: The Mediating Role of Trust [Volume 5, Issue 1, 2024, Pages 121-147]
Salimi, Sadegh Challenges related to customs assurance compared to international conventions and parallel laws [Volume 4, Issue 2, 2023, Pages 142-151]
Sanaee, Kambiz Explaining the pattern of customers' purchase intention in online shopping behavior by considering the variable of online brand trust [Volume 4, Issue 2, 2023, Pages 376-394]
Sanavi, Masoume The effect of cause-related marketing on brand purchase intention and brand word of mouth
Case study: Ehsan brand (belongs to the Imam Khomeini Relief Committee (RA)) [Volume 5, Issue 3, 2024, Pages 129-143]
Sanavifard, Rasoul Investigating the Impact of Customer Behavioral Engagement on Purchase Intention with the Mediating Role of Customer Loyalty In Iranian Airlines [(Articles in Press)]
Sanavi grosian, Vahid Designing an export-oriented model of petroleum products and its derivatives with a resistance economy approach [Volume 3, Issue 3, 2022, Pages 33-48]
Sanevi grosian, Vahid Evaluation of the antecedents and consequences of the export of petroleum products and it s derivatives with the approach of resistance economy [Volume 3, Issue 4, 2022, Pages 37-53]
Sanjari Nader, Behzad Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing [Volume 5, Issue 4, 2025, Pages 59-79]
Sarafnejad, Reyhane The geometric pattern of drop motion improved in presenting the turbulence pattern of financial markets [(Articles in Press)]
Sarlak, Ahmad Investigating the Shallenges and Strategies for the Development of the Air Transport Industry [Volume 3, Issue 1, 2022, Pages 131-147]
Saroughi, Zahra Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
Sartipzade, Soheil The Impact of Business Intelligence on Performance with Emphasis on the mediating role of Innovation Ambidexterity and Dynamic Capabilities [Volume 6, Issue 1, 2025, Pages 276-297]
Sasanian Asl, Zahra Designing and explaining the model of consumer betrayal of the brand and its effect on brand equity in electronic businesses [(Articles in Press)]
Seddighi, Roohollah The Model of Financial Competence of Insurance Companies Using the Metacombination Method [Volume 5, Issue 1, 2024, Pages 95-120]
Seddiqhi, Majid Providing A Customer Experience Model Based On The Experience Of Islamic Azad University Managers [Volume 2, Issue 4, 2022]
Seifi, Sohrab Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
Sepehri, Petro Independent Auditing Profession Research Futures Study with Emphsis the Evolution of E-Commerce (Evidence Quality and Assurance Challenge) [Volume 3, Issue 3, 2022, Pages 377-402]
Sepehri, Petros Investigating Individual Differences and Auditorâs Cognitive-Behavioral Abilities on Auditing Risk Acceptance and Presenting an Optimal Model [Volume 3, Issue 2, 2022, Pages 248-262]
SeyedJavadin, SeyedReza Providing a conceptual model of business strategies of investment holdings with Grounded Theory analysis [Volume 4, Issue 3, 2023, Pages 1-20]
SeyedJavadin, SeyedReza Identifying the factors that influence customer attention in digital advertising with an emphasis on visual and verbal stimuli: A meta-synthesis approach [Volume 6, Issue 3, 2025, Pages 17-38]
Seyyed Javadin, Seyyed Reza Data-driven policymaking model in startup industries with a digital transformation approach [Volume 6, Issue 2, 2025, Pages 195-219]
Seyyed Naghavi, Mir Ali Evaluating A Conceptual Model Of Strategic Agility In
Bank Melli Iran [Volume 2, Issue 3, 2021, Pages 1-14]
Shaaban Niamansour, Mehdi Challenges of virtual businesses in Iran from the perspective of competition law with an emphasis on economic efficiency [Volume 3, Issue 2, 2022, Pages 263-276]
Shabanibahar, Gholamreza Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs) [Volume 5, Issue 1, 2024, Pages 183-201]
Shabtariani, Ahmad Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
Shabtariani, Ahmad Compilation and explanation of the relational marketing model in Iran's banking industry [Volume 3, Issue 3, 2022]
Shad, Zahra Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
Shadnoush, Nosratollah Designing a model of commercial innovation capabilities in Iran's military industries using the data base paradigm [(Articles in Press)]
Shafee, Kourosh Presenting a green human resource management model with an environmental sustainability approach (case study of the country's social security organization) [Volume 2, Issue 1, 2021, Pages 145-163]
Shafieian, Golchin Evaluating the effects of individual-psychological factors on conspicuous consumption and its consequences [Volume 4, Issue 2, 2023, Pages 417-447]
Shahbazi, Kobra Analysis of maritime privilege trade rights in the payment of wages and rewards for marine rescue [Volume 2, Issue 4, 2022, Pages 278-293]
Shahbazi, Muzaffaruddin Investigating the relationship between social trust and participation in elections and political marketing [(Articles in Press)]
Shahhoseini, Mohammadali Identifying Strategic Control Components at the Network Level: A Meta-Synthesis Approach [(Articles in Press)]
Shahhoseini, Mohammad Ali A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis) [Volume 5, Issue 3, 2024, Pages 37-67]
Shahhosseini, Pooyan Identifying Strategic Control Components at the Network Level: A Meta-Synthesis Approach [(Articles in Press)]
Shahinpour, Ali Presentation of consumer time planning model (case study of National Bank of Iran) [(Articles in Press)]
Shahlaee bageri, Javad Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs) [Volume 5, Issue 1, 2024, Pages 183-201]
Shahmirzalu, Neda Compilation and validation of the customer trust model for electronic services in the insurance industry; A research on the consequences of the Corona crisis [Volume 4, Issue 2, 2023, Pages 340-360]
Shahnazari Dorcheh, Ali Designing entrepreneurial marketing model of organic agricultural products [Volume 3, Issue 3, 2022, Pages 177-189]
Shahroodi, Kambiz Designing The Internet Advertising Model For The Brand Image Of Online Cosmetics And Health Businesses [Volume 3, Issue 4, 2022, Pages 120-138]
Shahroodi, Kambiz Designing an internet advertising model for the brand image of online cosmetics and health businesses using Grounded theory method [Volume 4, Issue 2, 2023, Pages 1-13]
Shakerinia, Iraj The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]
Shakibaee, Zohre Identifying and explaining the dimensions and components of competence of Farhangian University lecturers in Iran [Volume 2, Issue 4, 2022, Pages 264-277]
ShamsiPour, Javad Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks [Volume 3, Issue 4, 2022, Pages 119-141]
Shariat nejad, Ali Identifying and prioritizing programs and consequences of persuasive knowledge management with the FCM approach (case study: cosmetics industry) [Volume 5, Issue 2, 2024, Pages 172-190]
Shariat nejad, Ali Analyzing the causes and consequences of the phenomenon of consumer xenocentrism in the household appliance industry with the FCM method [Volume 5, Issue 2, 2024, Pages 223-238]
Shariat Nejad, Ali What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2024, Pages 267-287]
Shekarkhah, Javad The Model of Financial Competence of Insurance Companies Using the Metacombination Method [Volume 5, Issue 1, 2024, Pages 95-120]
Shima Karanjam, Seyede The effect of online brand experience and brand personality on resilience against negative information with an emphasis on attitude and online recommendation advertising (case study of Day Bank customers) [Volume 5, Issue 2, 2024, Pages 37-54]
Shirani, Masoud Civil liability of audio-visual media caused by false advertising [(Articles in Press)]
Shirooyehpour, Shahriar Investigating the impact of social media marketing activities on brand equity [Volume 5, Issue 1, 2024, Pages 309-331]
Shirooyehpour, Shahriar Investigating the impact of imitating social media influencers on product purchase intention [Volume 6, Issue 2, 2025, Pages 220-238]
Shojaei, Payam Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
Shojaei Baghini, Golnar Designing a pattern for attracting and retaining loyal customers based on social responsibility in the clothing industry(A case study of Hakopian stores) [Volume 2, Issue 2, 2021, Pages 1-19]
Shokuhian, Fatemeh Zahra Vampire Effect: Explaining the Negative Consequences of Using Celebrity Endorsements in Advertising [Volume 6, Issue 2, 2025, Pages 133-152]
Shoshtarian, Milad Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2024, Pages 82-111]
Shrifiyan, Esmaeil qualitative model of content marketing promotion; Identification and screening of the most important indicators with the Delphi technique (case study: Iranian sports goods) [Volume 3, Issue 3, 2022, Pages 52-68]
Shuaei Astaneh, Seyed Mohammad Sadegh Investigating smart marketing scenarios based on iot in the banking industry [Volume 3, Issue 1, 2022, Pages 227-240]
Siahsarani Kojuri, Mohammad Ali Predicting Cinema Audience Repeat Behavior Using Decision Tree Models: A Customer Intelligence Approach [Volume 6, Issue 2, 2025, Pages 313-331]
Siyavooshi, Malihe The effect of cause-related marketing on brand purchase intention and brand word of mouth
Case study: Ehsan brand (belongs to the Imam Khomeini Relief Committee (RA)) [Volume 5, Issue 3, 2024, Pages 129-143]
Skini, Rabia Obligations of foreign companies in Iran's legal system, its effects and performance guarantees compared to Iranian companies [Volume 3, Issue 3, 2022, Pages 333-347]
Sohrabi, Shahla Earning sustainable income for municipalities with the participation of the private sector using the Delphi method [Volume 3, Issue 1, 2022, Pages 242-256]
Sohrabi, Shahla Designing a model for managing destructive organizational and administrative behaviors [Volume 4, Issue 3, 2023, Pages 179-205]
Solati, Hasan Investigating the role of special economic zones in employment rate and welfare level [Volume 2, Issue 2, 2021, Pages 70-81]
Soleimani, Mahshid Typology of Efficient TVC Elements with Neuromarketing Approach [Volume 3, Issue 4, 2022, Pages 106-118]
Soltanifar, Ehsan Analysis of digital marketing strategies for tourism platforms using a hybrid fuzzy multi-attribute approach [Volume 5, Issue 3, 2024, Pages 112-128]
Soltani Far, Mohammad Optimizing Business Advertising Campaigns: Measuring Mixed Media, Purchase Intention and Brand Equity [Volume 4, Issue 4, 2024, Pages 288-307]
Soltanizadeh, Samira Presenting and evaluating a conceptual model based on neural marketing in order to investigate the purchase intention of customers from supermarket goods [Volume 3, Issue 3, 2022]
T
Tabaei zadeh Feshaharaki, Hamid Models in the operating budget of foreign oil companies and their localization in the National Iranian Oil Company [(Articles in Press)]
Tafaghodi, Hamid Reza Designing a Process Model of Opportunity Belief Formation through Sensemaking in Family Businesses [Volume 6, Issue 2, 2025, Pages 332-352]
Taghavifard,,, Mohammad Taghi Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research [Volume 2, Issue 3, 2021, Pages 48-64]
Taghavifard,,, Mohammad Taghi Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank) [Volume 3, Issue 1, 2022, Pages 42-56]
Taghipourian, Mohammad Javad Analyzing the consequences of toxic leadership in tourism organizations with a qualitative approach [Volume 4, Issue 3, 2023, Pages 303-327]
Taheri, Mohammad Hossein Investigating The Effect Of Brand Identity On Brand Evaluation And Creating Customer Loyalty [Volume 2, Issue 4, 2022, Pages 85-112]
Taheri, Najmeh Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh) [Volume 5, Issue 4, 2025, Pages 213-245]
Taherikia, Fariz Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
Taheri Kia, Fariz Designing a social marketing model with the role of social responsibility and customers' attitude towards the brand with a data base theorizing approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 523-533]
TaheriKia, Fariz Measurement of digital marketing in obtaining the support of donors from non-profit organizations [(Articles in Press)]
Taherpoor kalantari, Hadi Urban management and brand definition with thematic focus on the city of Mashhad [Volume 3, Issue 1, 2022, Pages 192-208]
Tahmasebi Aghbelaghi, Dariush Strategic Evaluation Of The Effects Of Banks' Foreign Exchange System And Exchange Rate Unification On The Performance Of Tejarat Bank [Volume 2, Issue 3, 2021, Pages 81-94]
Tarighat Khob, amir Examining demarketing strategy to rationalize electricity consumption with the role of moderating consumer attitudes [Volume 5, Issue 4, 2025, Pages 177-196]
Tavakkoli, Gholamreza Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
Tehrani, Reza Interpretive structural modeling of choosing a financing strategy for the supply chain of petrochemical industries [Volume 3, Issue 3, 2022, Pages 230-245]
Tirom, Hadiseh Designing the model of social media strategic marketing using Interpretive Structural Modeling (ISM) [Volume 4, Issue 4, 2024, Pages 112-137]
Tizfahmefard, Gholamreza Designing a social marketing model with the role of social responsibility and customers' attitude towards the brand with a data base theorizing approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 523-533]
Toloui Ashlaghi, Abbas Presenting the economic model and transfer of advanced and new technology in the industrialization of the country's building by the method of structural equations [Volume 3, Issue 3, 2022, Pages 430-457]
Torabi, Hassan Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises [Volume 6, Issue 1, 2025, Pages 372-392]
Torabi, Mohammad Amin Application of Modern Marketing Research in Today's Industries [Volume 3, Issue 4, 2022, Pages 1-3]
Torabi, Taghi Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision
making [Volume 3, Issue 2, 2022, Pages 200-218]
Torabian, Mohsen Providing A Customer Experience Model Based On The Experience Of Islamic Azad University Managers [Volume 2, Issue 4, 2022]
Toulabi, Zeinab The Impact of Entrepreneurial Psychological Capital on the Quality of Perceived Services with the Mediating Role of Consumer Purchasing Tendency(Case study: Narcissus flower production and distribution cooperatives in Darrehshahr city) [Volume 2, Issue 4, 2022, Pages 1-14]
Toure, Nasser Designing and explaining the customer experience management model in order to improve the organizational efficiency of Iran Agricultural Bank [Volume 2, Issue 4, 2022]
Tozandehjani, Milad The Role of Free Cash Flow in the Relationship Between Managerial Leadership Ability, Marketing and Sales Expenses, and Economic Growth of Companies [Volume 6, Issue 2, 2025, Pages 77-91]
V
Vahabzadeh Monshi, Shadan Designing the Resilience Model of Electronic Corporate Banking in the Conditions of Economic Sanctions [Volume 3, Issue 4, 2022, Pages 139-190]
Vakil Alroaia, Younos Designing and Explaining the Model of Business Dynamics of Commercial Companies in Iran's Capital Market with Emphasis on Economic Developments and Innovations [(Articles in Press)]
Valibeygi, Alireza The effect of online brand experience and brand personality on resilience against negative information with an emphasis on attitude and online recommendation advertising (case study of Day Bank customers) [Volume 5, Issue 2, 2024, Pages 37-54]
Vares, Seyed Hamed Investigating the Impact of Customer Orientation on Brand Loyalty and Customer Purchase Decisions in Zafar steel company [Volume 6, Issue 2, 2025, Pages 239-259]
Vazifehdoost, Hossein Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone) [Volume 4, Issue 2, 2023, Pages 287-305]
Vazifehdoost, Hossein Presenting the development model of oil products export in the oil industry [Volume 4, Issue 2, 2023, Pages 395-416]
Vazifehdoost, Hossein Identifying factors affecting the entrepreneurial state: a mixed approach [Volume 3, Issue 3, 2022, Pages 281-306]
Y
Yaseen Sharrad, Kamil Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach [Volume 6, Issue 2, 2025, Pages 92-111]
Yousefi Akhijahani, Mohammad Identifying Key Dimensions and Functions of Gamification in Marketing: A Qualitative Approach Using Systematic Review and Thematic Analysis [Volume 6, Issue 2, 2025, Pages 353-375]
Yousefi Akhijahani, Mohammad Exploring the Role of Generative Artificial Intelligence in Marketing: A Qualitative Study Using Thematic Analysis [Volume 6, Issue 3, 2025, Pages 224-244]
Yousefi Sadeghlou, Ahmad Examining the dissolution of electronic contracts with a view to electronic sales (buying and selling goods) in Iranian law [Volume 3, Issue 1, 2022, Pages 209-226]
Z
Zafarnejadian, Iman The Impact of Environmental Advertising on Consumer Ethnicity, Brand Awareness and Brand Reputation in Entrepreneurial Companies; The moderating role of perceived value and consumer citizenship behavior [Volume 4, Issue 1, 2023, Pages 263-279]
Zakeri, Alireza Designing a strategic model of outsourcing in Iran's pharmaceutical industry based on the foundational data theory [Volume 3, Issue 3, 2022, Pages 403-419]
Zakipour, Mehdi Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank) [Volume 3, Issue 4, 2022, Pages 90-105]
Zakipour, Mehdi Presenting a health tourism marketing model using a hybrid approach [Volume 4, Issue 3, 2023, Pages 534-548]
Zakipour, Mehdi Designing a SOR-based gamification marketing model with a structural equation approach [Volume 3, Issue 3, 2022, Pages 488-524]
ZakiPour, Mehdi The effectiveness of value creation model in Tejarat Bank with viral marketing approach [(Articles in Press)]
ZakiPour, Mehdi Providing Social Media Based Marketing Model In Life Insurance [Volume 3, Issue 2, 2022, Pages 320-340]
Zamanpour, Saeid Design and Validation of a Competency Model for SEO Specialists in the Digital Marketing Ecosystem of Online Businesses [Volume 6, Issue 3, 2025, Pages 196-223]
Zamen, Shirin A Sustainable Supply Chain Model with an Economic Approach in the Tire Industry [(Articles in Press)]
Zarandouz, Amirhossein Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]
Zarei, Azim Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach [Volume 6, Issue 1, 2025, Pages 298-322]
Zarei, Ghasem An Exploration of Key Antecedents of Brand Anxiety [Volume 6, Issue 2, 2025, Pages 61-76]
Zarepoor nasirabadi, Ebrahim Evaluating the impact of social media parameters on the variables of the AIEDA model in accepting mobile banking [Volume 5, Issue 1, 2024, Pages 224-247]
Zarepoor nasirabadi, Ebrahim The effect of online brand experience and brand personality on resilience against negative information with an emphasis on attitude and online recommendation advertising (case study of Day Bank customers) [Volume 5, Issue 2, 2024, Pages 37-54]
Zarepoor nasirabadi, Ebrahim Investigating the impact of the characteristics of influential people and their pages on the behavioral intentions and purchase intentions of followers in social media [Volume 5, Issue 2, 2024, Pages 1-21]
Zarepoor nasirabadi, Ebrahim Examining demarketing strategy to rationalize electricity consumption with the role of moderating consumer attitudes [Volume 5, Issue 4, 2025, Pages 177-196]
Zarepoor nasirabadi, Ebrahim Investigating the Effect of Awareness and Perceived Value on Ethical Purchasing Behavior by Mediating Ethical Purchasing Intention and Attitude Towards Green Marketing [Volume 6, Issue 1, 2025, Pages 152-166]
Zehtabchian, MohammadHosein Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision
making [Volume 3, Issue 2, 2022, Pages 200-218]
Zeinalabedinzadeh Mashhadi, Mohammadhossein Innovation and ranking of indicators related to the model of human resources management according to the resilience approach [Volume 3, Issue 4, 2022, Pages 246-264]
Zeinalabedinzadeh Mashhadi, Mohammadhossein Innovation and ranking of indicators related to the model of human resource management according to the resilience approach [Volume 3, Issue 3, 2022, Pages 235-258]
Zeinali, Ahad Pathology of human resources education and development system From a business perspective in Sepah Bank [Volume 1, Issue 1, 2020]
Zereh Tan Lehoni, Arash Presentation of the emergency evacuation model of the stadium (case example of Naqsh Jahan Stadium) [Volume 2, Issue 4, 2022, Pages 278-290]
Zidehsaraei, Maryam The role of psychological factors in customers' purchase intention and willingness to pay for home energy management system [Volume 3, Issue 3, 2022, Pages 118-136]
