Journal of Advertising and Sales Management

Volume & Issue: Volume 6, Issue 4 - Serial Number 24, Autumn 2025

Number of Articles: 20

Designing a comprehensive relational sales model and its consequences in the fashion

Pages 1-20

marjan abbasi, ahmad roosta, Elham Faridchehr, Nader Gharibnavaz

Identifying Strategic Control Components at the Network Level: A Meta-Synthesis Approach

Pages 1-26

10.22034/asm.2025.2077205.3466

Hashem Aghazadeh, Pooyan Shahhosseini, Mohammadali Shahhoseini, Hannan Amoozad Mahdiraji

Anthropomorphism and the Evolution of Sensory Interactions in Virtual Reality Media: Creating Interactive Marketing Experiences

Pages 1-21

10.22034/asm.2025.2080141.3485

Mohsen Arman, davood Feiz, Karim Ebrahimi

Analyzing users' motivations for commenting in social business networks

Pages 1-18

10.22034/asm.2026.2037812.3282

Mohammad Ghaffari, dariush tahmasebi, h z, f n

Identifying factors affecting the acceptance of using intelligent voice assistants in purchasing products among Iraqi university students.

Pages 1-24

10.22034/asm.2026.2077740.3476

Makram Alsaedi, Mohammad Rahim Esfidani, Datis Khajeheian

Analyzing the Impact of Product Personalization on Customer Behavior with a Focus on Identity

Pages 1-21

10.22034/asm.2026.2080419.3486

mohammad voosogh tabrizi, fatane Yarahmadi

Explaining the Impact of Transformational Leadership on Sales Personnel's Performance with an Emphasis on the Mediating Role of Knowledge Sharing

Pages 1-14

10.22034/asm.2026.2082190.3490

seifallah andayesh

Cultural narrative in the leisure economy: The role of social media advertising in stimulating European tourists' experience and purchase intention of Iranian handmade carpets

Pages 1-24

10.22034/asm.2026.2082610.3491

Yazda Shirmohammad, mohammad alizadeh, Zeinab Hashemi Baghi, Mojtaba Ashrafi Soltan ahmadi

Explaining the role of export market orientation, entrepreneurial orientation, and marketing capabilities in export performance with the mediating role of market dynamics: A study in small and medium-sized export enterprises

Pages 1-32

10.22034/asm.2026.2083074.3492

Mohammad Safari, Aboalhasan Hosseini, Mohammad Hossein Majlesi

Analysis of the Role of Advertising and Revenue Reinvestment in Household Waste Management in Bushehr: A System Dynamics Approach

Pages 1-24

10.22034/asm.2026.2083477.3494

ahmad ghorbanpour, heidar ahmadi, hojat tangsir asl

Prioritizing the Factors Influencing the Sustainability of Strategic Alliances

Pages 1-18

10.22034/asm.2026.2084501.3497

Ata Harandi, Mahla Yasini

Investigating the Factors Affecting the Online Purchase Intention According to Moderating Role of Blood Group and Gender (Case Study: Mah 24 Perfume Store)

Pages 1-20

10.22034/asm.2026.2084828.3502

Hamid Salari Dogh Abadi, Abbasali Rastgar, Mahdieh Vishlaghi

Identification and Evaluation of Chinese Cars Customer Experience Management

Pages 1-25

10.22034/asm.2026.2085366.3506

Minoo Ali-Momen, Hamidreza Yazdani, Ehsan Abedi

The Role of Environmental Concerns in Improving Brand Loyalty Behavior with the Mediating Role of Green Trust and Green Brand Image (Case study: Customers of Iran Livan Company)

Pages 1-20

10.22034/asm.2026.2087283.3515

Amirarsalan Miri, Ehsan Khosravi, Negar Rezaei

The effect of message characteristics on the perception of influencer characteristics and attractiveness and audience interactive behavior

Pages 1-30

10.22034/asm.2026.2088281.3530

Amin Attari, Arash Hamedinejad, Soheila Mohammadzadeh Vanestan, Mohammad Ganji Barzegar

A Hybrid Neural Network–Genetic Algorithm Model for Customer Churn Prediction (Case Study: MCI)

Pages 1-16

10.22034/asm.2026.2087990.3523

Neda Paravian, Ameneh Khadivar

A causal investigation of the effect of influencer marketing on online shopping behavior: Analyzing the moderating role of extrinsic motivations in a quasi-experimental design

Pages 1-28

10.22034/asm.2026.2087052.3512

yasaman mousavi, negin sangari, nazila niakan lahigi

Designing a model for the formation of the mysterious consumption phenomenon in the food industry using the fuzzy TISM method

Pages 1-31

10.22034/asm.2026.2087464.3517

Fatemeh Hadadi delavar, Mohsen Arefnezhad, Ali Shariatnezhad

A Conceptual Review of Individuals' Reactions to Artificial Intelligence Identity Disclosure, Developing a Framework to Explain These Reactions in Advertising

Pages 1-35

10.22034/asm.2026.2087794.3521

Helia Alamdari, SeyedAlireza Mirbagheri

Examining the Impact of Users Psychological Motivations on Online Shopping Cart Use and Abandonment:The Mediating Role of Visiting Deal

Pages 1-20

10.22034/asm.2026.2087118.3529

ahmad alidadi, farnaz roozban, seyed nasser hossieni

Journal of Advertising and Sales Management

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)