Journal of Advertising and Sales Management

Volume & Issue: Volume 7, Issue 1 - Serial Number 25, Spring 2026

Number of Articles: 16

Identifying and Ranking Trust-Building Marketing Factors in a Crowdfunding Platform Using the Best-Worst Method (BWM)

Pages 1-25

10.22034/asm.2026.2086724.3511

dariush tahmasebi, yasin Chamaei Nejad, ali ramazani

Transformation of export performance with the adoption of artificial intelligence: Based on an analysis of the role of innovation capability and competitive intensity

Pages 1-23

10.22034/asm.2026.2083304.3493

Hashem Aghazadeh, Mobina Rahmani Gohar

Investigating the Antecedents and Consequences of Bank Customers Fintech Service Adoption by Bank Customers

Pages 1-25

10.22034/asm.2026.2087054.3513

Zahra Feiz, Azim Zarei, Abbasali Rastgar

The Impact of Big Data and Marketing Analytics on New Product Performance: Examining the Sequential Mediating Roles of Customer Relationship Management and Product Development Management, and the Role of Marketing Decision-Making

Pages 1-35

10.22034/asm.2026.2089055.3537

hossein norouzi, Mahdieh Haghighat

Application of the Extended Theory of Planned Behavior to Predict Organic Food Purchase Behavior

Pages 1-17

10.22034/asm.2026.2090150.3545

Kuomars Rangin, Ehsan Khosravi, Marzieh Moradi

The influence of Country of Origin (COO) and Word-of-Mouth (WOM) on customer Purchase Intention in the medical equipment industry, considering the mediating role of Brand image and Attitude toward brand

Pages 1-20

10.22034/asm.2026.2089980.3543

Kobra Bakhshizadeh Borj, Mohammad Amin Afrakhteh

Investigating the Impact of Moral Judgments on Gender Stereotypical Advertisements on Consumer Purchase Intention

Pages 1-30

10.22034/asm.2026.2089254.3539

Maryam Shirani Lepary, Somayeh Salehi

Investigating the moderating effect of demographic variables on the relationship between perceived behavioral control and green consumption behavior: A comparative study in Iran and Malaysia

Pages 1-19

10.22034/asm.2026.2087438.3531

Bahareh Ahadi Dowlatsara, Mohammad Safari

Identifying and Prioritizing Customer Expectations of Luxury Brands in Women’s Perfumes and Fragrances through Analysis of Digikala User Reviews

Pages 1-22

10.22034/asm.2026.2091002.3549

Amirmasoud Rafiee, Abolghasem Ebrahimi, Kazem Askarifar

Designing a Customer Credit Risk Management Policy through Investigating Risk Contagion Mechanisms among Islamic Financing Contracts in Banks' Credit Portfolios

Pages 1-20

10.22034/asm.2026.2091049.3546

gholamreza talebian, mohsen seighali, mir feiz fallah

Design and validation of a data-driven marketing model in online retail

Pages 1-23

10.22034/asm.2026.2091604.3551

mohammad masoum, Mohammad Ghaffari, Seyed Mohammad bagher jafari,

Identifying and Analyzing the Antecedents and Consequences of Brand Coolness

Pages 1-20

10.22034/asm.2026.2091113.3547

Shiva Roostarafiee, Faraz Sadeghvaziri, Elham Ebrahimi

A Paradigmatic Model for Developing the Entrepreneurial Ecosystem of Sports Startups with an Emphasis on Sports Branding and Advertising in Kermanshah Province

Pages 1-24

10.22034/asm.2026.2092232.3557

shariar abasiyan, zeinab akbarian

From Mobile‑Based Customer Relationship Management to Customer Relationship Performance: The Chain Mediating Role of Sales Collaboration and Sales Process Capabilities (Case Study: Golrang Industrial Group)

Pages 1-19

10.22034/asm.2026.2092567.3560

Farzad Bahrami, Ali Ehsani

Identification and Evaluation of Nudges for Increasing Healthy Food Consumption: A Meta-Synthesis Approach

Pages 1-24

10.22034/asm.2026.2093656.3566

mohsen nazari, zeinab zarepour

Developing a Framework for Branding, Advertising, and Knowledge Commercialization Strategies Based on Effective Educational Management Governance in the Digital Era

Pages 1-21

10.22034/asm.2026.2094557.3573

zeinab sadeghi

Journal of Advertising and Sales Management

Journal Archive

Volume 7 (2026)

Issue 1

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)