Journal of Advertising and Sales Management - Articles List

Journal of Advertising and Sales Management

Volume & Issue: Volume 7, Issue 2 - Serial Number 26, Summer 2026

Number of Articles: 8

Developing a Framework for Branding, Advertising, and Knowledge Commercialization Strategies Based on Effective Educational Management Governance in the Digital Era

Pages 1-21

10.22034/asm.2026.2094557.3573

zeinab sadeghi

A Framework for the Application of Artificial Intelligence in Digital Marketing in E-commerce Industry Businesses

Pages 1-14

10.22034/asm.2026.2092813.3562

Mohammadreza Rezakhanlou, Fatemeh Khorasanchi, Shahram Khalilnejad azar

Understanding the Concept of Masstige in Branding: Presenting a Model of Antecedents and Consequences

Pages 1-19

10.22034/asm.2026.2092348.3559

Kobra Nakhshi Zadeh Borj, Roghayeh salehian fard

The Effect of Big Data Analytics Capability on Advertising Firms’ Performance: The Mediating Roles of Marketing Agility and Organizational Learning

Pages 1-23

10.22034/asm.2026.2092642.3563

Tahmores Hasangholipour yasoury, Mobina Rahmani Gohar, Rasoul Nosratpanah

Designing a model for cultivating strategic awareness of sales staff and its impact on sales performance

Pages 1-26

10.22034/asm.2026.2096620.3580

Obaid Al-Jubouri, Mohsen Alizadehsani, Bahareh Abedin, Meysam Shirkhodaie

مدل مفهومی روابط مصرف‌کننده و اینفلوئنسرهای مجازی: یک فراترکیب کیفی

Pages 1-25

10.22034/asm.2026.2096543.3579

داود فیض, محمد یوسفی

Identifying Contact Fatigue and Determining the Optimal Contact Threshold in Bank Telemarketing Campaigns Using Machine Learning and Model Interpretability

Pages 1-14

10.22034/asm.2026.2104812.3587

Peyman Dadras, Seyed Samad Hoseini

Developing a Strategic Management Framework for Boomerang Employees to Enhance Sales Efficiency in Technology-Driven Organizations

Pages 1-22

10.22034/asm.2026.2105280.3589

Mohamad Ramazani, ali akbar ahmadi, mehdi mohamadi

Journal of Advertising and Sales Management

Journal Archive

Volume 7 (2026)

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)