Journal of Advertising and Sales Management

Volume & Issue: Volume 6, Issue 1 - Serial Number 21, Spring 2025

Number of Articles: 20

Evaluating the effects of display window layout on consumer purchasing behavior.

Pages 1-15

10.22034/asm.2025.2049324.3329

m l, dariush tahmasebi, h s, s k

Examining the Impact of Anthropomorphism in AI-Generated Advertising Content on Trust and Attitudes in Digital Advertising: The Mediating Role of Social Presence

Pages 17-37

10.22034/asm.2025.2052523.3347

Helia Alamdari, Arash Khalili Nasr, Ali Baghbannezhad

Identifying the Effective Factors of Seller's Backstabbing in Sales Department

Pages 38-55

10.22034/asm.2025.2053679.3354

reyhaneh sadat mousavi, hossein moeini, zahra zadhoosh

Investigate the effect of Social Media and Online Advertising on implementing Social Bundling with the mediating role of Perceived Value

Pages 56-75

10.22034/asm.2025.2053458.3352

yousef pashazadeh, kosar nouri

Designing a crowdfunding model in the context of marketing and sales platforms with a dynamic systems analysis approach

Pages 76-96

10.22034/asm.2025.2047269.3319

Bahareh Joshani, Aliakbar Hasani

Investigating the Success Factors of Marketing in Small and Medium Enterprises During Economic Recession: A Mixed Method Approach

Pages 97-112

10.22034/asm.2025.2052666.3348

seyed mehdi mirmehdi, ali tavakoli saleh

Identifying and prioritizing operational solutions to improve the customer's enjoyable experience in electronic shopping: the application of the fuzzy Delphi mixed approach (case study: customers of virtual stores in the clothing industry)

Pages 113-131

10.22034/asm.2025.2053704.3355

Negar Rezaei, Yosef Mohamadifar, Seyyed Farhad Hosseini, Ehsan Khosravi

The effect of signature and brand knowledge on brand equity with the mediating role of attitude and brand reputation among home appliance consumers

Pages 132-151

10.22034/asm.2025.2054586.3360

marzieh soltani tajabadi, Ameneh Khadivar

Investigating the Effect of Awareness and Perceived Value on Ethical Purchasing Behavior by Mediating Ethical Purchasing Intention and Attitude Towards Green Marketing

Pages 152-166

10.22034/asm.2025.2048819.3326

Ebrahim Zarepoor nasirabadi, Maryam Behzadi, Neda Ghamari poor

The Effect of Nostalgic Advertising on Consumer Purchase Purchase Intention: Examining the Mediating Role of Emotion, Perception, Self-Congruence, and Brand Attitude (Case Study: Delpazir Products)

Pages 167-197

10.22034/asm.2025.2055461.3363

hossein norouzi, shiva barzgar

A Systematic Review of Scientific Networks and Research Trends on Brand Coolness with a Bibliometric Approach

Pages 198-218

10.22034/asm.2025.2056212.3369

Faraz Sadeghvaziri, Mobina Rahmani Gohar

Analysis of the Internet of Things on entrepreneurial performance with the mediating role of green supply chain management and the moderation of circular economy entrepreneurship in knowledge-based companies

Pages 219-234

10.22034/asm.2025.2055773.3365

Zahra Heydarzadeh, Ramin Bashirkhodaparasti, hooshmand bagheri garbollagh, Bagher Asghnezhad Nouri

Export Performance of Medical Equipment to Gulf Cooperation Council (GCC) Countries: Key Determinants and Market Analysis

Pages 235-254

10.22034/asm.2025.2055943.3366

Ata Harandi, Mohammad Daemi

Examining the impact of virtual reality technology on educational destination choice, considering the mediating role of educational destination image

Pages 255-275

10.22034/asm.2025.2055144.3362

Marzia Nazari

The Impact of Business Intelligence on Performance with Emphasis on the mediating role of Innovation Ambidexterity and Dynamic Capabilities

Pages 276-297

10.22034/asm.2025.2056753.3372

Soheil Sartipzade, Abbasali Rastgar, mahdieh vishlaghi

Identifying Digital Customer Journey Trends and Insights with a Bibliometric Approach

Pages 298-322

10.22034/asm.2025.2057056.3376

Hadi Moradi, Davood Feiz, Azim Zarei, Adel Azar

Investigating the Impact of Iconicity, Consumption Values, and Self-Congruity on Meme Virality

Pages 323-340

10.22034/asm.2025.2056793.3373

Mohammad Rahim Esfidani, Hesan Anjedani

A causal model of the relationship between attitude toward online shopping and electronic word-of-mouth advertising on the purchase of school educational aids from Instagram (behavior), with the mediating role of online purchase intention.

Pages 341-352

10.22034/asm.2025.2056909.3374

Fatemeh mohamadpour, saeed talebi

Investigating the effect of in-store stimuli on emotional shopping with regard to the mediating role of immediate emotions and the moderating role of brand association

Pages 353-371

10.22034/asm.2025.2056424.3370

Eesa Niazi, Ramin Bagheri, Zahra Sadat Mirzaei

Developing a framework for evaluating the performance of sales and marketing processes in small and medium-sized enterprises

Pages 372-392

10.22034/asm.2025.2056021.3368

Gholamreza Tavakkoli, Hassan Torabi, Ali kermani, Zahra Saroughi, Zahra Jahanian, Sahel Mohammad shahi

Journal of Advertising and Sales Management

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)