Journal of Advertising and Sales Management

Volume & Issue: Volume 3, Issue 4 - Serial Number 12, Autumn 2022

Number of Articles: 18

Editor-in-Chief Lecture

Application of Modern Marketing Research in Today's Industries

Pages 1-3

10.52547/JABM.3.2.1888

Tahmores Hasangholipour yasory, Mohammad Amin Torabi

Original Article

Fairness Perceptions of Price Increases in the Case of Currency Crisis Affecting Domestic and Foreign Brands

Pages 4-16

10.52547/JABM.3.2.9015

Mohsen Nazari, Atefeh hesaraki

Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province

Pages 17-39

10.52547/JABM.3.2.1694

hossein norouzi, Soheila Khoddami, Haniye Bazrpour

Evaluation of the antecedents and consequences of the export of petroleum products and it s derivatives with the approach of resistance economy

Pages 37-53

10.52547/JABM.3.2.188.446

Hasan Bashi, Vahid Sanevi grosian, Ali Hosseinzadeh

The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr)

Pages 40-54

10.52547/JABM.3.2.2541

Farzaneh Mashayekhi, Ebrahim Rajabpour, Heidar Ahmadi, Majid Esmaeilpour

Willingness to pay extra with the approach of luxury and the mediating role of perceived quality and self-congruity (case of study: customers of luxury restaurants)

Pages 55-69

10.52547/JABM.3.2.2543

Somayeh Ahmadzadeh, Mostafa Parsaifard

Identifying the Challenges of the Business Model of Small and Medium Enterprises(SME) in the Path of Digital Transformation during the COVID-19 Epidemic

Pages 70-88

10.52547/JABM.3.2.2501

Mahsa Akbari, Fereshte Sadat Ahmadi

The effect of brand coolness and brand advocacy on the brand equity of Esteghlal Sports Club with the mediating role of brand love

Pages 89-99

10.52547/JABM.3.2.18846

Mohammad Bashokouh Ajirloo, Mehrdad Naserpour

Excerpt from a doctoral dissertation

Modeling the Process of Value Creation by Using Viral Marketing In Line With Branding In the Banking Industry (Case study: TejaratBank)

Pages 90-105

10.52547/JABM.3.2.1846

Gholamreza Amiri, Mehdi Zakipour, Abdolreza Miri, Mohsen Khoon Siavash

Original Article

Typology of Efficient TVC Elements with Neuromarketing Approach

Pages 106-118

10.52547/JABM.3.2.188496

Ali Ghorbani, Hooman Amiri, Mahshid Soleimani

Excerpt from a doctoral dissertation

Presenting a model for the development of systematic business-administrative ethics: the case study of Iranian banks

Pages 119-141

10.52547/JABM.3.2.1901469

Javad ShamsiPour, AbulHasan Faqihi, Reza NajafBeigi, MohammadJavad Kameli

Designing The Internet Advertising Model For The Brand Image Of Online Cosmetics And Health Businesses

Pages 120-138

10.52547/JABM.3.2.1901474

Hamed Khorsandi Noshahri, Mohammad Mahmoudi Maymand, Kambiz Shahroodi

Designing the Resilience Model of Electronic Corporate Banking in the Conditions of Economic Sanctions

Pages 139-190

10.52547/JABM.3.2.1901124

Hamidreza Jamshidi, Shadan Vahabzadeh Monshi, Leila Andervazh

Compilation of the marketing model of cinematographic situations in Iran

Pages 191-219

10.52547/JABM.3.2.19019013

Galia Heydarian, Ismail Hasanpour Qoruqchi, Vahid Makizadeh, Mohammad Ghafornia

A Novel Model for Marketing Dimensions of Dairy Markets

Pages 219-230

10.51137/JABM.3.2.8541

Zahra Rahimi, Naser Azad, Abdullah Naami, Mahmoud Modiri

Developing in-store brand strategies and relational expression through sales promotions

Pages 231-245

JABM.3.2.15564.352151

Sepideh Arabi

Innovation and ranking of indicators related to the model of human resources management according to the resilience approach

Pages 246-264

10.52547/JABM.3.2.2541333

Mohammadhossein Zeinalabedinzadeh Mashhadi, Mohammadreza Kashefy Neishabouri, Abdullah Naami, Alireza Rousta

Predicting sustainable competitive advantage with emphasis on the mediating role of human resources development

Pages 265-284

JABM.3.2.15564.3599777

kamran nazari, Rouhangiz Mahdikhani, ehsan elyasi sar zali

Elucidating the Cognitive Phenomenon of Brand Authenticity in Online Purchasing Behavior with a Focus on Brand Attachment

Pages 285-305

JABM.3.2.15564.351247422

Khatereh PourAsadolahi, Hamid reza Saeednia, Zahra Alipour Darvishi, masoud kimasi

Journal of Advertising and Sales Management

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