Journal of Advertising and Sales Management

Develop a recession marketing model using the data-based technique (Case study of Pakshoo Industrial Group)

Pages 1-18

10.52547/JABM.3.1.1

farzad asayesh, morteza jafari zare

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Evaluation effectiveness of web cultural advertisement( Case : web site banners)

Pages 19-41

10.52547/JABM.3.1.19

Abbas Ghaedamini Harouni, reza Ebrahimzadeh Dastjerdi, Ferozeh pour Ghasemi, Mehrdad Sadeghi de cheshmeh

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Clustering Customers in the Field of Electronic Banking Using Electronic Transactions and Demographic Information (Case Study of Welfare Bank)

Pages 42-56

10.52547/JABM.3.1.42

Mohammad Taghi Taghavifard,,, amir mohammad khani, Fatemeh Lotfi

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Innovative Job Performance: The Role of Knowledge and Social Capital Sharing Background (Case Study of West Mazandaran Electricity Offices)

Pages 57-69

10.52547/JABM.3.1.57

Mohammad Hadi Asgari, mahdi khodaparast, ali einy

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• PDF 805.15 K

Identify and evaluate the strategic position of the energy sector in Iran

Pages 70-92

10.52547/JABM.3.1.70

tohid firoozan, hamid khojasteh, dariush tahmasebi

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• PDF 1.06 M

Investigating the Impact of Electronic Service Quality on Customer Satisfaction and trust in Online Shopping (Case Study: Digikala Online Store)

Pages 93-111

10.52547/JABM.3.1.93

tohfeh ghobadi lamuki, Mahdi Khani,

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Designing a model big data-based customer relationship management Abstract

Pages 112-130

10.52547/JABM.3.1.112

foad kouhzadi, hossein ghare beiglo, hossein boudaghi khaje nouber, yaghoub alavi matin

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Investigating the Shallenges and Strategies for the Development of the Air Transport Industry

Pages 131-147

10.52547/JABM.3.2.3

Mahdi niknejad, Kambiz Hojabr Kiani, Ahmad Sarlak, Maryam Khoshnevis

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Providing competence management model for the country's art and culture managers using a comprehensive approach

Pages 148-164

Majid Rafieian Esfahan

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Urban management and brand definition with thematic focus on the city of Mashhad

Pages 192-208

Razieh falahati, Hadi Bastami, Hadi Taherpoor kalantari

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• PDF 938.23 K

The nature and function of self-regulation institutions and improving their structure in Iran's capital market

Pages 187-200

10.52547/JABM.3.2.188.410

yunes shahsavari, Haneh farkish, ebad ruhi

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Examining the dissolution of electronic contracts with a view to electronic sales (buying and selling goods) in Iranian law

Pages 209-226

10.52547/JABM.3.1.452

Hassan AmirGhasemi, Ahmad Yousefi Sadeghlou, Mojtaba asgharian

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Investigating smart marketing scenarios based on iot in the banking industry

Pages 227-240

10.52547/JABM.3.2.188.409

Seyed Mohammad Sadegh Shuaei Astaneh, Amir Rahimpour, Ali Hosseinzadeh

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Earning sustainable income for municipalities with the participation of the private sector using the Delphi method

Pages 242-256

10.52547/JABM.3.2.4.411

Davood Habibi, Shahla Sohrabi, Mohmood ahmadi sharif, Kianoush Fathi Vajargah

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• PDF 918.87 K

Identifying factors affecting the model of promissory notes suitable for financing housing in Iran

Pages 257-270

JABM.3.2.15564.35554

Seyed Hossein Neshat Vahid, Safyar Amini, ataollah mohamadi molgharni

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Presenting the model of customer engagement in social media: a study in the beauty service industry with a mixed approach

Pages 271-290

Diman seyyednejad, Hoseyn Bodagikhaje, Yagoob Alavimatin, Mojtaba Ramezani

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• PDF 1.6 M