مدیریت تبلیغات و فروش

مدیریت تبلیغات و فروش

بررسی نظام‌مند ادبیات خلق ارزش بر مبنای نظریه ذی‌نفعان در صنعت هتلداری (تحلیل بیبلیومتریک)

نویسندگان
1 کاندیدای دکتری مدیریت راهبردی، دانشکده مدیریت کسب وکار، دانشکدگان مدیریت، دانشگاه تهران، تهران، ایران.
2 دانشیار گروه مدیریت رسانه و ارتباطات کسب و کار، دانشکده مدیریت کسب وکار، دانشکدگان مدیریت، دانشگاه تهران، تهران، ایران.
3 استاد گروه استراتژی و سیاست گذاری کسب و کار، دانشکده مدیریت کسب وکار، دانشکدگان مدیریت، دانشگاه تهران، تهران، ایران.
4 استادیار گروه استراتژی و سیاست گذاری کسب و کار، دانشکده مدیریت کسب وکار، دانشکدگان مدیریت، دانشگاه تهران، تهران، ایران.
چکیده
ادبیات خلق ارزش در دهه گذشته، رشد قابل‌توجهی در ارتباط با هتلداری را تجربه کرده است که این رشد به دلیل اهمیت مسائل خلق ارزش برای ذی‌نفعان مرتبط با فعالیت‌های هتلداری است که برای تأمین منافع و توسعه فعالیت‌ها حیاتی است. روابط بین خلق ارزش و نظریه ذی‌نفعان در ادبیات موردبررسی قرار گرفته است، با این‌حال مطالعات و بررسی‌های لازم و بنیادین در مورد این ادبیات وجود نداردبه‌منظور برطرف‌کردن این خلأ تحقیقاتی، در این مقاله به تجزیه‌وتحلیل کتاب‌سنجی ادبیات پرداخته شده است که به طورهم‌زمان پژوهش‌ها و متون علمی مرتبط با خلق ارزش و تئوری ذی‌نفعان در هتلداری را بررسی می‌کند.این مقاله به تجزیه‌وتحلیل کتاب‌سنجی ادبیات پرداخته و پژوهش‌های مرتبط با خلق ارزش و تئوری ذی‌نفعان در هتلداری را بررسی می‌کند. با جستجو و فیلتر اسناد، 6690 سند مربوط به بازه 2024-2005 از وب آو ساینس تحلیل و با نرم‌افزار ووس ویور مصورسازی داده‌ها و نقشه‌برداری از خوشه‌ها و نشان دادن روابط متنوع بین ادبیات استفاده شده است. نتایج این مقاله روند رشد و افول ادبیات، مقالات اصلی، نویسندگان، مجلات، مؤسسات و کشورهایی را که بر خلق ارزش بر مبنای تئوری ذینعان تمرکز داشته‌اند را مشخص نمود.هم رخدادی کلیدواژه‌ها نشان داد که «خلق ارزش»، «نوآوری»، «خلق مشترک ارزش»،«مدل کسب‌وکار»،«سرمایه فکری»،«کارآفرینی اجتماعی»،«نوآوری مدل کسب‌وکار»، «پایداری»،«کارآفرینی»، «منطق حاکم بر خدمات»،«ارزش»،«مسئولیت اجتماعی شرکت»، «نوآوری باز»، «هم‌آفرینی»،«جذب ارزش»، «مدیریت دانش»، «مدل‌های کسب‌وکار»، «ارزش مشتری»، «استراتژی»،«دیدگاه مبتنی بر منابع»،«عملکرد»، «قابلیت‌های پویا»،«سرمایه اجتماعی»، «مزیت رقابتی»، «تحول دیجیتال»، «عملکرد شرکت»،«دیجیتالی شدن»،«اکوسیستم‌ها»، «تخصیص ارزش «و «رقابت همکارانه» کلیدواژه های رایج در ارتباط با موضوع پژوهش بودند.
کلیدواژه‌ها

موضوعات


عنوان مقاله English

A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis)

نویسندگان English

Sayed Qudratullah Nasseri, 1
Manouchehr Ansari 2
Mohammad Ali Shahhoseini 3
Ata Harandi 4
1 PhD Candidate in Strategic Management, Faculty of Business Management, College of Management, University of Tehran, Tehran, Iran
2 Associate Professor, Department of Media Management and Business Communication, Faculty of Business Management, College of Management, University of Tehran, Tehran, Iran.
3 Prof, Department of Strategy and Business Policy, Faculty of Business Management, College of Management, University of Tehran, Tehran, Iran.
4 Assistant Professor, Department of Strategy and Business Policy, Faculty of Business Management, College of Management, University of Tehran, Tehran,
چکیده English

Over the past decade, the literature on value creation has experienced significant growth in relation to the hospitality industry. This growth is attributed to the increasing importance of value creation issues for stakeholders involved in hospitality activities, which are crucial for securing benefits and advancing operations. The relationship between value creation and stakeholder theory has been examined in the literature; however, there is a lack of comprehensive and foundational studies on this topic. To address this research gap, this paper conducts a bibliometric analysis of the literature, simultaneously examining research and scholarly texts related to value creation and stakeholder theory within the hospitality sector. After formulating a search strategy and applying filters to organize and manage documents, a total of 6,690 documents published in the Web of Science database from 2005 to 2024 were analyzed using co-authorship, co-occurrence, keyword, direct citation, and co-citation analyses. Additionally, VOSviewer software was used for data visualization, cluster mapping, and demonstrating the diverse relationships within the literature. The results of this paper identified trends in the rise and fall of the literature, key articles, authors, journals, institutions, and countries focusing on value creation based on stakeholder theory. Co-occurrence of keywords revealed that "value creation,""innovation,""co-creation of value,""business model,""intellectual capital," "social entrepreneurship," "business model innovation,""sustainability," "entrepreneurship," "service logic," "value," "corporate social responsibility,""open innovation," "co-creation,""value capture,""knowledge management,""business models,""customer value," "strategy," "resource-based view," "performance," "dynamic capabilities," "social capital," "competitive advantage," "digital transformation,""firm performance,""digitization,""ecosystems,""value allocation," and "co-opetition" were common keywords related to the research topic.

کلیدواژه‌ها English

Value Creation
Stakeholder Theory
Hospitality
Bibliometric
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