مدیریت تبلیغات و فروش

مدیریت تبلیغات و فروش

طراحی الگوی توسعه مدل تجاری کارآفرینی در سازمان‌های کوچک و متوسط

نویسندگان
علی نصیری 1
جواد شهلایی باقری 2
فرزاد غفوری 3
غلامرضا شعبانی بهار 3
1 دانشگاه علامه طباطبایی
2 دانشیار گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه علامه طباطبایی، تهران، ایران
3 دانشگاه علامه طباطبائی
10.22034/asm.2024.713469
چکیده
تحقیق حاضر با هدف طراحی الگوی توسعه مدل تجاری کارآفرینی در سازمان‌های کوچک و متوسط انجام شد. این تحقیق از نوع تحقیقات اکتشافی بوده و از نظر نحوه گردآوری اطلاعات و داده‌ها میدانی و توصیفی- پیمایشی است. جامعه آماری این پژوهش در بخش کیفی شامل خبرگان، اساتید مدیریت و دانشجویان با سابقه فعالیت در کارآفرینی و مدیران باشگاه‌های ورزشی به عنوان سازمان‌های کوچک و متوسط بودند. مشارکت کنندگان به‌صورت هدفمند انتخاب شدند. با توجه به اهداف پژوهش و اشباع نظری، 17 نفر در بخش کیفی و مصاحبه این پژوهش حضور داشتند. همچنین جامعه آماری در بخش کمی شامل اساتید مدیریت، کارآفرینان، مدیران باشگاه‌های ورزشی و دانشجویان مدیریت بودند. حجم نمونه آماری با استفاده از جدول مورگان 384 نفر تعیین شد که در نهایت 280 پرسشنامه صحیح جمع‌آوری شد. در بخش کیفی مصاحبه‌ها به‌طورکامل ضبط و به نوشتار تبدیل شدند، سپس محقق مصاحبه‌های انجام شده را بررسی و آن‌ها را کدگذاری کرد. نتایج حاصل از کدگذاری مصاحبه‌ها و تحلیل عاملی تائیدی نشان داد پنج عامل شامل برندسازی، شبکه اجتماعی، راهبردها، گردشگری و تفکر کارآفرینی بر توسعه کارآفرینی در سازمان‌های کوچک و متوسط تاثیرگذار است. همچنین مولفه برندسازی با ضریب مسیر(315/0)، بیشترین تاثیر را بر توسعه کارآفرینی داشت. نتایج پژوهش حاضر به مدیران باشگا‌های ورزشی کمک می‌کند تا با استفاده از ابزار کارآفرینی موجب موفقیت و ارتقا و نیز باقی ماندن در عرصه رقابت شده و خدمات خود را توسعه دهند.
کلیدواژه‌ها
سازمان‌های کوچک و متوسط
کارآفرینی
برندسازی

عنوان مقاله English

Designing the development model of entrepreneurial business model in small and medium-sized enterprises (SMEs)

نویسندگان English

Ali Nasiri 1
Javad Shahlaee bageri 2
Farzad Ghafouri 3
Gholamreza Shabanibahar 3
1 Allameh Tabataba'i University
2 Associate Prof, Faculty of Sport Management, Allameh tabatabai University, Tehran, Iran
3 Allameh Tabataba'i University
چکیده English

The present research was conducted with the aim of designing the development model of entrepreneurial business model in small and medium-sized enterprises. This research is an exploratory type of research and in terms of the method of collecting information and data; it is field and descriptive-survey. The statistical population of this research in the qualitative part included experts, management professors and students with experience in entrepreneurship and managers of sports clubs as small and medium-sized enterprises. Participants were selected purposefully. According to the research objectives and theoretical saturation, 17 people were present in the qualitative and interview part of this research. Also, the statistical population in a small part included management professors, entrepreneurs, sports club managers and management students. The size of the statistical sample was determined using Morgan's table of 384 people, and finally 280 correct questionnaires were collected. In the qualitative part, the interviews were completely recorded and converted into writing, and then the researcher reviewed the conducted interviews and coded them. The results of interview coding and confirmatory factor analysis showed that five factors including branding, social network, strategies, tourism and entrepreneurial thinking are effective on the development of entrepreneurship in small and medium-sized organizations. Also, the branding component with the path coefficient (0.315) had the greatest impact on the development of entrepreneurship. The results of the present research help the managers of sports clubs to develop their services by using entrepreneurial tools to promote success and remain in the competitive arena.

کلیدواژه‌ها English

Branding
Entrepreneurship
Small and medium-sized enterprises (SMEs)
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