Journal of Advertising and Sales Management

Volume & Issue: Volume 4, Issue 3 - Serial Number 15, Spring 2023

Number of Articles: 26

Providing a conceptual model of business strategies of investment holdings with Grounded Theory analysis

Pages 1-20

10.22034/asm.2023.709658

asghar ghadamzan jalali, Tahmores Hasangholipour yasory, Mohammad hassan gholizadeh, SeyedReza SeyedJavadin

Money Matters in Social Innovation: Exploring Social Innovation Revenue Models through Bibliometric Analysis

Pages 21-48

JABM.3.2.15564.35008

Iman Mostashar Nezami, Mohsen Nazari, Manouchehr Ansari

Presenting an evidence-based policy model in the field of digital banking

Pages 49-78

JABM.3.2.15564.3569874

Abbas Nargesian, AliAsghar Pourezzat, Shafih Ayar

Investigating the Impact of Relational Marketing Foundations on Consumer Loyalty in Iran with a Meta-Analysis Approach

Pages 79-90

JABM.3.2.15564.350125

mahboubeh rashidi, jafar abbaspour

Why brands die; Presenting a fuzzy mapping of the factors determining brand death with the FCM method

Pages 91-111

JABM.3.2.15564.57423

ali shariatnejad, سمانه ghahremani

Analysis of Supply Chain Anti-fragility in the Textile Industry Using the Best-Worst Method and CoCoSo

Pages 112-125

JABM.3.2.15564.0954

peiman khodaparast, Mohsen Hadizadeh, ahmadreza ghasemi, muhammad bagher fakhrzad

The effect of niche marketing on sales performance: The mediating role of customer intimacy

Pages 126-140

JABM.3.2.15564.3588628914

vahid sharafi, hossein moeini, ellahe zeraatkar

Marketing modeling based on information technology in the insurance industry(Study: Iran Insurance Company)

Pages 141-178

JABM.3.2.15564.351256.3257

Heidar GoliSivonani, Farshid Namamian, Tohfeh Ghobadi lamuki, Ali Asghari Sarem, Alireza Islambolchi

Designing a model for managing destructive organizational and administrative behaviors

Pages 179-205

JABM.3.2.15564.3588787908

mohsen shahbazi, Shahla Sohrabi, esmaeil asadi

Presenting a digital marketing model based on virtual gaming in electronic banking

Pages 206-247

10.52547/JABM.3.2.1.3658

Youssef Roustaee Gholpaygani, Shahrabanoo Gholipour Fereydoni, Mehdi Rouholamini

Compilation of Iran's saffron export marketing model

Pages 248-264

JABM.3.2.15564.354159

Kamal Mohamadian, reza shafei, Mostafa Rezaeerad, Tohfa Ghobadi Lamoki, Kambiz Hamidi

Designing a model of obstacles to the optimal performance of the supply chain of SMEs

Pages 265-281

JABM.3.2.15564.3505582

Helen Ebrahimi Qaleh Ghazi, Mehdi Bagheri, Payam Paslari, Vahid Reza Mirabi

Designing a mixed marketing model of organic products with a value-oriented approach

Pages 282-302

JABM.3.2.15564.359975345.77

Sharareh Hezarkhani, Asghar Moshabaki Isfahani, Fataneh Alizadeh Meshkani, Abdullah Naami

Analyzing the consequences of toxic leadership in tourism organizations with a qualitative approach

Pages 303-327

JABM.3.2.15564.35805125618

maryam mohammadalizade, Mohammad Javad Taghipourian, Behzad Farokhseresht, Hasanali Aghajani

Original Article

Designing a model for promoting corporate social responsibility with an organizational transparency approach (case study: Social Security Organization)

Pages 328-348

JABM.3.2.15564.3501206502658

saeed esmaeyli, mehdi bagheri, karam lah daneshfard

Designing consumer impulse buying behavior model via mixed method

Pages 349-373

JABM.3.2.15564.35843534544

maedeh farhat, HOSSIN GHARE BIGLOU, Hossin Budaghi khaje nobar, yaghoub alavi matin

Investigating the Impact of Learning Orientation on Market Orientation Based on Data Mining and Association Rules

Pages 374-392

JABM.3.2.15564.3512565047

seyed mehdi mirmehdi, reza salehzadeh

Virtual reality (VR) tours and their impact on consumers' intention to visit the physical store

Pages 393-416

JABM.3.2.15564.481205

hossein hajibabaei, Tohfeh Ghobadi Lamuki, Mahziyar Akbari

Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach

Pages 417-452

JABM.3.2.15564.354128

Matin Rezaei balochi, Narges Delafrooz, Ali Gholipour Soleimani,

Presenting a diversity-oriented human resource management model in Iran's government organizations using a mixed method

Pages 453-473

JABM.3.2.15564.35125654343

Shiirin Abdoli, Hamed Rahmani, Gholamreza Memarzadeh tehran

Customer experience management model in the field of innovation in the provision of car assistance services

Pages 474-492

JABM.3.2.15564.3588

mahmoud eghbali, hamid saeedi, Hamidreza Saeidnia, Fariz taheri kia

Explaining the role of excitement on women's shopping experience by examining the motivation of shopping with a partner

Pages 493-522

JABM.3.2.15564.98521

Mojgan Rajabi, Mohammad Ali abdolvand, kambiz Heidarzadeh Hanzaee

Designing a social marketing model with the role of social responsibility and customers' attitude towards the brand with a data base theorizing approach (case study: Social Security Organization)

Pages 523-533

JABM.3.2.15564.300214

Gholamreza Tizfahmefard, Hassan Esmailpour, Fariz Taheri Kia, Leila Andervazh

Presenting a health tourism marketing model using a hybrid approach

Pages 534-548

JABM.3.2.15564.980251521

Sanaz Saberi, Abdoulreza Miri, Mehdi Zakipour

Conceptualization and design of the electronic brand model of social networks in the clothing industry (with grounded theory approach)

Pages 549-580

10.52547/JABM.3.2.19014986558452

Seyed Mohammad Nejhad Hioseyni, shadan vahabzadeh, Majid Fani, Azadeh Ashrafi

Pattern design of the antecedents and consequences of the country of origin on the process of Iranians consumers’ acceptation on oil goods

Pages 581-587

10.52547/JABM.3.2.19014986

Aslan Hamidi, Fereshteh LotfiZadeh, leila Andervazh, Hamid Saeedi

Journal of Advertising and Sales Management

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