Journal of Advertising and Sales Management

Strategy As Pragmatic Habituation: An Innovative Pragmatic Deconstruction-Unsimulacra Research

Pages 1-23

10.52547/JABM.3.2.1

Nima Eskandarinia

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Prioritizing the Home-Based Business Marketing obstacles: A Case Study of Markazi Province

Pages 24-41

10.52547/JABM.3.2.24

Kaveh Derakhshani Darabi, Jamshid Omidi, Reza Hasannehad, Negin Barati

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The Impact of Entrepreneurial Marketing on the Performance of Small and Medium-Sized Technology-Based Companies with Emphasize on Moderating Role of environmental factors

Pages 42-55

10.52547/JABM.3.2.42

hamidreza shamkhali, somaye ARABI, manochehr niknam

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Investigating corporate social responsibility and employee Task performance; Explain the mediating role of green behavior and green human resource management (employees of active petrochemical companies in South Pars region)

Pages 56-76

10.52547/JABM.3.2.56

elham tangestani, hamidreza nematollahi, Mani Arman

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Providing a paradigm model of digital marketing in knowledge-based companies

Pages 77-94

10.52547/JABM.3.2.77

hossein rahimi koloor, marzie azarbayejani

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The Impact of Leadership and Management on the Development of Entrepreneurial Capacities and Innovation

Pages 95-103

10.52547/JABM.3.2.95

Majid Rafieian Esfahan

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A model of innovative marketing opportunities for entrepreneurs in the field of halal tourism in Arvand Free Zone

Pages 104-121

10.52547/JABM.3.2.104

leila andarvazh, Hedieh yaAhoo

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Designing a market-oriented strategic positioning model in the clothing industry using the Delphi technique

Pages 122-139

10.52547/JABM.3.2.109

Mohammad Mehdi Parhizgar, Tohid Alizadeh HosseinHajlou, MohamamdTaghi Amini, seyedeh maasoumeh Ghamkhari

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Discovering factors related to customer sensitivity in the agility of supply chains

Pages 140-150

10.52547/JABM.3.2.110

Majid Golbabaei, Ali Mohammad Ahmadvand

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Identifying The Effective Factors On The Capacity Of Tax Revenues Arising From Intellectual Property Rights Using Multifaceted Foundation Data Theory

Pages 151-167

mehdi azmodeh, arash hadiadeh, amir mohammadzadeh

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The effect of cognitive assessment of social distance on the intensity of social media use with the mediating role of e-shopping tendency: during the COVID‐19 pandemic

Pages 168-181

elham faridchehr, morteza jafari zare

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Explaining the local pattern of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces

Pages 182-199

Mohammad Jasemi, hormoz mehrani, Homayun Moradanjadi, Zahra AliPour Darvishi

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Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision making

Pages 200-218

10.52547/JABM.3.2.3799

MohammadHosein Zehtabchian, Reza Radfar, Kambiz Heidarzadeh hanzaei, Taghi Torabi

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Presenting the human resource development model according to the country's property and document registration organization

Pages 218-234

Mohammad Ghanbari, Asadalah Mehrara, Mohammad Reza Bagherzadeh

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Evaluating the relationship between digital marketing and customer participation in retail industry innovation with an emphasis on post-corona

Pages 234-252

10.22034/asm.2022.704798

Ziba Hoseyni, alireza rousta, farzad asayesh, Nader Gharibnavaz

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Designing a strategic model for pricing industrial products with a costing approach based on fuzzy activity (Case study: products of Khuzestan Steel Company)

Pages 235-252

JABM.3.2.15564.358951.00999

Mehran Gholami, Mohammad Hakkak

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Visual analysis of the effective components in creating brand loyalty in the conditions of disappointment of their customers

Pages 235-247

10.52511/JABM.3.1.452

Mohammad Kashani, Karim Hamdi, Mehrdad Navabakhsh

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Investigating Individual Differences and Auditor’s Cognitive-Behavioral Abilities on Auditing Risk Acceptance and Presenting an Optimal Model

Pages 248-262

JABM.3.2.15564.350277

yousef azizi, Petros Sepehri, Peyman Imanzadeh

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Challenges of virtual businesses in Iran from the perspective of competition law with an emphasis on economic efficiency

Pages 263-276

JABM.3.2.15564.350659

Morteza Abbasi, vali Rostami, Mehdi Shaaban Niamansour, Eisa Amini

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Designing a comprehensive governance model in the Iranian football clubs

Pages 277-294

JABM.3.2.1556402842984

Mojtaba Almiri

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Providing a model for improving the competitiveness of foreign exchange services for customers in the banking industry

Pages 295-319

JABM.3.2.15564.352325

Saeedeh Rahimi, alireza rousta, farzad asayesh

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Providing Social Media Based Marketing Model In Life Insurance

Pages 320-340

JABM.3.2.15564.3512578.565047

Alireza Kasraeian, Mehdi ZakiPour

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• PDF 979.38 K