عنوان مقاله English
نویسندگان English
Today, due to the high benefits of healthy food, the
importance of their analysis has been proven more
than in the past to researchers, government men
and customers. For this reason, achieving the
sustainable growth of organic agriculture is one of
the basic and important issues faced by
governments and countries with low and medium
income levels. The increase in health issues and
diseases related to food products has caused
consumers to pay more attention to buying these
products. In the economic cycle, one of the
industries that has played a very important role in
recent years, both in terms of economic and
profitability issues and in terms of health, is the
organic products industry. Organic agricultural
products have more safety and quality than other
similar products. Considering the importance of the
mentioned issue, the current research has focused
on the design of the marketing model of organic
products in social networks, and since the review
and summarization of the findings of past studies,
an important step in drawing a comprehensive
picture of them, their metacomposition has been
considered. Therefore, in the first step, with a
comprehensive search of sources, 400 sources were
obtained, from which 50 articles related to the
qualitative research method were selected in a 3-
step refinement. Then the concepts were extracted
from the articles and by rereading the concepts,
categories were extracted from them and finally 5
dimensions and 45 themes were extracted and the
final model was compiled.
کلیدواژهها English