افسریان، محدثه و حیدری، علیرضا. (۱۳۹۹). بررسی تأثیر اعتماد به برند بر ارزش ویژه برند با نقش میانجی شخصیت برند (مطالعه موردی: شرکت پگاه). نخستین همایش ملی رویکردهای نوین مدیریت در مطالعات میانرشتهای. گنبد کاووس.
بشردوست، زهرا. (۱۳۹۶). بررسی تأثیر بازاریابی رسانههای اجتماعی برقصد خرید و وفاداری به برند در نسل Y بر اساس مدل باراکریشنان در بانکها (مطالعه موردی بانک تجارت). پایاننامه کارشناسی ارشد. دانشگاه پیام نور ورامین.
تازیکه، مهیا و زینعلی تاجانی، فاطمه)1399). تاثیر بازاریابی رسانه های اجتماعی بر اعتماد به برند و وفاداری مشتریان (مورد مطالعه: بانک پارسیان)، چهارمین کنفرانس ملی پژوهش در حسابداری و مدیریت، تهران
حسینی، سید مهدی؛ نبوی، سید علی و نیلی، مهدی. (۱۳۹۲). سنجش قابلیت اعتماد برند شرکتهای بیمه بر تعهد وفاداری مشتریان. پژوهشگر (مدیریت)، ۱۰ (۲۹)، ۲۴-۱۳.
قاسمیان صاحبی، علی؛ مشبکی، اصغر و خداداد حسینی، سید حمید. (۱۳۹۷). بررسی وفاداری به برند، از طریق عجین شدن مشتری در جوامع برند آنلاین (موردمطالعه: کاربران اینستاگرام). مدیریت برند، ۵ (۱)، ۳۴-۱۳.
نظریان جشن آبادی، جواد و فرزام فر، صبا. (۱۳۹۹). تأثیر اعتماد به برند و وفاداری به برند بر ارزش ویژه برند (بیمارستان رضوی استان مشهد). اولین کنفرانس بینالمللی چالشها و راهکارهای نوین در مهندسی صنایع و مدیریت و حسابداری. ساری.
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