ساعدی، عبداله؛ آهنگ، فرحناز و ایمانی، عبدالمجید (1400). تحلیل و ارزیابی ذهنیت مدیران در راستای شایسته گزینی منابع انسانی در عصر پساکرونا (مورد مطالعه: سازمان های دولتی استان لرستان)، پژوهشهای مدیریت منابع انسانی، 13(4)، 191-219.
شریعتنژاد، علی؛ موسوی، سیدنجمالدین و حسینی، مینا (1400). بررسی تاثیر برند رهبری بر شهرت سازمانی؛ تبیین نقش میانجی مشروعیت سازمانی. چشمانداز مدیریت بازرگانی. 20(46)، 142- 167.
فلاحی، محمدباقر؛ طباطبایی نسب، سیدمحمد و سبکرو، مهدی (1399). تأثیر رهبری برندگرا بر رفتار شهروندی برند در صنعت هتلداری، مطالعات اجتماعی گردشگری، 8(16)، 89- 112.
References
Anand J. (2014). A Study on the Relationship Between Internal Branding and Affectivecommitment of Customer Contact Employees in Multi-Brand Retail Stores, International Journal Of Business And Administration Research Review2 (7), 21-34.
Ayrom, Sh & Tumer, M (2020). Effects of internal branding and brand-oriented leadership on work-related outcomes, The Service Industries Journal,1-22. DOI: 10.1080/02642069.2020.1787992
Balmer, J. M.T.& Podnar, K (2021). Corporate brand orientation: Identity, internal images, and corporate identification matters, Journal of Business Research 134 (21), 729–737.
Brown, S. R., Baltrinic, E., & Jencius, M (2019), From concourse to Q sample to testing theory,Operant Subjectivity, 41, 1–17.
Bueno, E. V., Weber, T. B. B., Bomfim, E. L., & Kato, H. T. (2019). Measuring customer experience in service: A systematic review. The Service Industries Journal, 39(11–12), 779–798. https://doi.org/10.1080/02642069.2018.1561873
Christopher, A (2014). A STUDY ON THE RELATIONSHIP BETWEEN INTERNAL BRANDING AND AFFECTIVE COMMITMENT OF CUSTOMER CONTACT EMPLOYEES IN MULTI-BRAND RETAIL STORES IN BANGALORE, International Journal of Business and Administration Research Review, 11(7), 127- 136.
Dhiman, P & Arora, S (2020). A conceptual framework for identifying key employee branding dimensions: A study of hospitality industry,
Journal of Innovation & Knowledge, 5(3), 200-209. DOI:
10.1016/j.jik.2019.08.003
Gebert, D., Heinitz, K., & Buengeler, C. (2016). Leaders' charismatic leadership and followers'
commitment — The moderating dynamics of value erosion at the societal level. The
Leadership Quarterly, 27(1), 98-108.
Hanna, S., Rowley, J., & Keegan, B. (2021). Place and Destination Branding: a review and conceptual mapping of the domain, European Management Review, 18(2), 105-117. https://doi.org/10.1111/emre.12433
Hariandja, E.S & Sartika, L (2022). Effects of brand innovation and marketing dynamic capability on the performance of international hotels, Innovative Marketing , 18(1), 63-78. doi:10.21511/im.18(1).2022.06 .
Huang, Ch.Y & Lai, Ch.H (2021) Effects of internal branding management in a hospital context, The Service Industries Journal, 41(15-16), 985-1006, DOI:
10.1080/02642069.2018.1491969.
Iglesias, O., Landgraf, P., Ind, N., Markovic, S. & Koporcic, N.( 2019). Corporate brand identity co-creation in business-to-business context. Industrial Marketing Management, 85,32-43. DOI: https://doi.org/10.1016/j.indmarman.2019.09.008
Jeon, J-E (2017). The impact of brand concept on brand equity, Asia Pacific Journal of Innovation and Entrepreneurship, 11 ( 2), 233-245,
https://doi.org/10.1108/ APJIE-08-2017-030.
Keller, K.L, & Swaminathan, V. (2020). Strategic brand management: building, measuring, and managing brand equity. 5th ed. Harlow: Pearson.
Kim, S.H. & Lee, S.A. (2017). Promoting customers’ involvement with service brands: evidence from coffee shop customers. Journal of Services Marketing, 31(7),733-744. DOI:
https://doi.org/10.1108/JSM-03-2016-0133.
Liu, G., Chapleo, C., Ko, W. W., & Ngugi, I. K. (2013). The Role of Internal Branding in Nonprofit Brand Management. Nonprofit and Voluntary Sector Quarterly, 44(2), 319-339.
Mingione, M. (2015). Inquiry into corporate brand alignment: a dialectical analysis and directions for future research. Journal of Product and Brand Management, 24(5), 518-536. DOI:
https://doi.org/10.1108/JPBM-05-2014-0617.
Morhart, F. M., Herzog, W., & Tomczak, T. (2009). Brand-specific leadership: turning employees into brand champions. Journal of Marketing, 73(5), 122–142.
Olugbade, O. A., & Karatepe, O. M. (2019). Stressors, work engagement and their effects on hotel employee outcomes. The Service Industries Journal, 39(3–4), 279–298.
https://doi.org/10.1080/ 02642069.2018.1520842
Omar, N., Kassim, A.S., Shah, N.U., Alam, S.S & Wel, Ch (2020). The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analys, Iranian Journal of Management Studies, 13(2), 165-196. DOI: 10.22059/ijms.2019.280005.673611
Park, C.W., Eisingerich, A.B., Pol, G. and Park, J.W. (2013). The role of brand logos in firm
performance, Journal of Business Research, 66(2),180-187.
Piehler, R., Roessler, A & Burmann, Ch (2021). The role of leadership and communication in
internal city branding, Journal of Product & Brand Managemen, 30(6), 854-865. DOI 10.1108/JPBM-05-2020-2912.
Santini, F.D.O., Ladeira, W.J., Sampaio, C.H. & Pinto, D.C. (2018). The brand experience extended model: a meta-analysis. Journal of Brand Management, 25,519-535. DOI:
https://doi.org/10.1057/s41262-018-0104-6.
Simi, J (2019). Antecedents of Internal Branding-A Conceptual Study, Seventeenth AIMS International Conference on Management, 132-137.
Terglav, K., Ruzzier, M. K., & Kaše, R. (2016). Internal branding process: Exploring the role
of mediators in top management's leadership–commitment relationship. International Journal
of Hospitality Management, 54, 1-11.
Tibebe, G., Wale, B & Venugopal, K (2018). The Effects of Internal Branding on Employee Brand Commitment: In Case of University of Gondar, Ethiopia, International Journal of Innovative Research and Practices, 6(3), 12-32.
Ulrich, D, Smallwood, N, (2007), A Brand Named the Leadership of the Organization, translated by Mohammad Iman Atashi, Andisheh Gostar Saipa Monthly, First Eddition.
Ulrika, L (2021) What about context in internal brand management? Understanding employee brand commitment in the public sector, Journal of Marketing Management, 37(13-14), 1243-1266, DOI:
10.1080/0267257X.2021.1909106
West. J (2014), 5 Key Factors That Affect Your Employees’Productivity, National Business Research Institute,http://blog.doostang.com.
Wieseke, J., Ahearne, M., Lam, S. K., & Dick, R. V. (2009). The role of leaders in internal marketing. Journal of Marketing, 73(2), 123–145
Zhiwei, L (2021). Research on brand Positioning Validity in Xiaomi enterprise Management, E3S Web of Conferences 253, 1-6, https://doi.org/10.1051/e3sconf/202125303060.
Zwakala, K (2021). Identity-Based Brand Differentiation: brand identity prism application in South African banks, Journal of Contemporary Management, 18(1), 121-141. https://orcid.org/0000-0002-9575-1039.