برادران  س رخابی،  زهرا؛ بابایی، محمدعلی   و حیدرزاده،  کامبیز بنیاد، فصلنامه مدیریت برند ، 5(16:)41-85. ). تبیین مش ارکت مش تری برای خلق ارزش در ص نعت بانکداری ایران بر 1401  ص مد. (، س ید محمد کامل؛  عالی ،حس ینی مبنای ارزش ادرا شده. اقتصاد مالی. 16(58:)153-172 . ). بررس  ی نحوه مش  ارکت مش  تری در همکاری در برندینگ در  1399 حامد. (،  س  عید؛ خلیلی ،  س  هیلا؛ جعفری نیا ،خدامی رسانههای اجتماعی مبتنی بر تئوری  و چارچوب UGT S-O-R. نشریه تحقیقات بازاریابی نوین . 10(4 :)55-80 ). مدل درگیری 1398( .  علیاصار ،  مس عود  و ساجدیفر ،  محمود؛  کیماس ی ،  زهره؛ محمدیان محمودی تبار ،دهدش تی ش اهرخ مش تریان با برند در رس انههای اجتماعی در ص نعت بانکداری. مطالعات مدیریت کس ب و کار هوش مند .8(29:)113- 142. ). نقش مش ارکت مش تریان در ایجاد ارزش اقتص ادی و اجتماعی در  1400زینب. (،  آرمان  و مولائی ، رض ا؛  احمدی زاد ،ش افعی  ، اکوس یس تم کس بوکار گردش گری مورد مطالعه: مش تریان ش رکتهای فعال حوزة گردش گری مجله گردش گری و توسعه .10(4 :)113-126  .   .)بررس ی تاثیر بازاریابی ش بکه های اجتماعی و اعتماد مش تری بر قص د 1400(.عارفی، امین و رض ازاده مقدم، ابوالفض ل خرید با نقش میانجی مش  ارکت مش  تری (مورد مطالعه:  نمایندگی های بیمه های عمر اس  تان قم )، دومین کنفرانو  بین المللی چ الش ه ا و راهک اره ای نوین در مهن دس   ی ص   ن ایع و م دیری ت و حس    اب داری ،    ،داما ان https://civilica.com/doc/1244799   .)  بررس ی روابط میان مش ارکت مش تری، ایجاد ارزش مش تری و چس بندگی 1399( مش هدیزاده محمد، س اعدی بهزاد. مشتری به شبکههای اجتماعی در نظام بانکی. نشریه اقتصاد و بانکداری اسلامی .9 (32: )173-147 1 ( الهوردی، زهرا، لندران اص فهانی، س عید.     .)بررس ی نقش فعالیت بازاریابی رس انههای اجتماعی و تجربه مش تری بر 401 قص د وفاداری  و قص د مش ارکت مش تری با در نظر گرفتن نقش میانجی کیفیت رابطه  (مورد  مطالعه: فروش گاه آنالین  آرایشی و بهداشتی بانیمد.) فصلنامه مطالعات مدیریت و توسعه پایدار .2(1:)65-90.   
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دیمن سی دنژاد و حسین بوداق ی خواجه و یعقوب علوی متین و مجتبی رمضانی :ارائه الگو ی مشارکت مشتری در رسانههای اجتماعی  : مطالعها ی در صنعت خدمات زیبایی با رویکرد  آمیخته  
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فصلنامه علمی مدیریت تبلیغات و فرو ش 140 بهار  ،)9، (پیاپی 1، شماره  3دوره 1  
Journal of Advertising and sales management Vol 3, No 1, Apr-May 2022   
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دیمن سی دنژاد و حسین بوداق ی خواجه و یعقوب علوی متین و مجتبی رمضانی :ارائه الگو ی مشارکت مشتری در رسانههای اجتماعی  : مطالعها ی در صنعت خدمات زیبایی با رویکرد  آمیخته  
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