This research presents the design of the game marketing model based on SOR. This research is practical in terms of approach. In terms of nature, it is included in mixed methods (exploratory-descriptive). Research data has been collected through five-choice Likert questions included in the research questionnaire. In this research, in order to analyze the data obtained from the questionnaire, according to the statistical needs, SPSS.V24 statistical software and pls.V3 structural equation software were used in the form of descriptive and inferential statistics in the form of linear and multiple regression. The collection tool in the qualitative part will be semi-structured interviews with specialists and experts. The statistical population of this research in the qualitative part includes 10 faculty members in the management field of Islamic Azad University, Qazvin branch, and experts. In the quantitative part, Cochran's formulas were used to select the sample size, which number is 384 people for the unlimited community of DigiKala customers. The statistical sample based on the snowball technique will advance to a certain extent until the data reaches the saturation limit, the research results showed. that the variables of game marketing stimuli on its organisms (0.599), game marketing organisms on its responses (0.241) have a significant effect on Digikala customers.