The main purpose of this is to identify the dimensions related to the marketing strategy in the country's electricity industry with an emphasis on the STPD marketing strategy model. The statistical population considered by the researcher in the field of research data collection includes senior managers and specialists and experts working in the marketing department of the country's electricity industry in Tehran. Based on the purposeful sampling approach, the researcher continued to collect his data until reaching theoretical saturation. Thus, the statistical sample of the research was 11 experts because the researcher used the opinions of 11 experts in order to use them in the qualitative part of his research. In the current research, the interview tool (semi-structured) was used in the qualitative part in order to collect data. A semi-structured interview was used to identify local approaches and methods that shape the four dimensions of marketing strategy (in the form of STPD model) and as a central phenomenon as well as other components of the paradigm model of marketing strategy formulation in the electricity industry of the country. The experts present in the research have expressed their opinions and opinions in the form of a qualitative interview, using the theory coding approach based on the Grand Theory methodology (identification of open codes, categories and concepts) and using software MAXQDA was analyzed in order to establish the foundations of the research model in the field of forming elements to the paradigmatic model of developing marketing strategy in the electricity industry.