Today, the importance of human resources as knowledgeable and talented employees is not hidden from anyone. This issue has become especially important in service organizations, such as banks. Attracting and maintaining these important resources is considered vital for the organization. The purpose of the present study is to identify the factors affecting the retention of creative employees in Iran's banking industry with emphasis on the indicators of motivational factors and management and leadership. For this purpose, a combined research approach (qualitative-quantitative) of sequential-exploratory type was used. The statistical community in the qualitative section includes experts (managers of Refah Bank branches and faculty members in the management field). In the quantitative part, the statistical population includes all managers, assistants and employees of Refah Bank branches in Kohgiluyeh and Boyer Ahmed provinces. To analyze the qualitative data of the research, the content analysis method will be used, and to analyze the quantitative data of the research, Spss and pls software were used at two levels of descriptive and inferential statistics. The results of the current research show that there are 67 important indicators that should be taken into account in order to maintain ethical employees in the banking industry, these 67 indicators are divided into 13 components and these 13 components are divided into 4 categories of general factors, management and leadership factors, and motivational factors. organizational and individual have taken place. In this research, management, leadership and motivational factors were investigated. Also, in the ranking of the factors.