Some marketing managers have gained a deep knowledge of the market due to their years of implicit and explicit work experience in the field of marketing, and sometimes they can make decisions without reasoning and only based on guesswork and a kind of sixth sense or market intuition. Get the correctness completely on time. The purpose of this research is to examine the gaps in previous models and research gaps regarding intuitive marketing in the detergent industry. In this research, in order to extract a research gap among the studies, articles were searched in Persian databases including SID, Noormags, Magiran and foreign databases Scopus, Elsevier, Emerald and ScienceDirect. Key words such as intuitive marketing, experiential marketing, management Intuitive, experiential management, Intuitive marketing, experiential marketing, intuitive management, experiential management were checked in search engines. Among the 42 reviewed articles, the relationship of 138 concepts or variables with marketing or intuitive management has been investigated. In order to better understand the research gap, in terms of a visual perspective and a deeper understanding of the factors of the research gap, the galactic approach has been used (Torabi et al., 2001). In order to build a galactic research space and place the planets, the moon and the sun in its center, it is necessary to connect the moons to the planets.