اعظمی ، محسن؛ آینه، معصومه(1399)تاثیرفعالیت های بازاریابی رسانه های اجتماعی بر ارزش ویژه برند با نقش میانجی گری درک مصرف کننده(مطالعه موردی: شرکت های تامین قطعات خودرو استان کرمانشاه)، رسانه ،31(4 ،) ۷1-۸۸.
)13۹4امیرتاش، عبدالرضا؛ ملکی، سولماز؛ افشاریان، جواد؛ ( طراحی مدل ارتباطی بازاریابی رابطه مند و وفاداری مشتریان استخرهای دولتی شهر تهران، مطالعات مدیریت رفتار سازمانی در ورزش ،۸ ،10۹-116
بنار، نوشین؛ براخاص، حسین؛ کریمخان، فرزانه؛ مرادی، محمد؛ ) اثر بازاریابی حسی بر نیات رفتاری مشتریان از 13۹۷(
طریق لذت جویی، دلبستگی به مکان و اعتماد،
دوفصلنامه مطالعات رفتار مصرف کننده ،1 ،21-35. ) بررسی رابطه 13۹2
جلالی گرگان، محمد تقی؛ مهرانی، هرمز؛ ( روش های بازاریابی رابطه مند و رفتار خرید مجدد در فروشگاه های زنجیره ای خرده فروشی گرگان، فصلنامه مدیریت ،30 ،5۷-۷3. )13۸۷
ساروخانی،باقر؛ توسلی، غلامعباس؛ عربی نژاد، عزیزه ( تاثیر فضاهای مجازی برکنش اجتماعی جوانان دانشجوی دختر با تاکید براینترنت، پژوهش نامه علوم اجتماعی ،2(1 ،) 131-152.
قاضی زاده، مصطفی؛ صفری، سعید؛ محمدی، ابراهیم؛ سمیع ) مقایسه رتبه بندی شرکت های 13۹5زاده، مهدی؛ ( کارگزاری بر اساس شاخص های بازاریابی رابطه مند و رتبه بندی سازمان بورس، مجله مهندسی مالی و مدیریت اوراق بهادار ،2۹ ،45-65.
ملکی مین بازش زرگاه، مرتضی؛ زارعی، عظیم؛ اسدزاده، ) تاثیر تبلیغات پیامکی بر ارزش ویژه برند و 13۹6محبوبه( قصد خرید، مدیریت توسعه و تحول ( ،۹6 ،)24۹-25۷. )
13۹5وظیفه دوست، حسین؛ قلی پورمیرزا، بهروز؛ عباسی، حامد( بررسی تاثیر ارزش ویژه برند برجذب مشتریان جدید و حفظ مشتریان موجود (مورد مطالعه فرآورده های غذایی کاله)، مدیریت بازاریابی ،10(30 ،)1۹-30. ) بررسی پدیده اعتیاد 13۹1
هزارجریبی،جعفر؛ صفری شالی، رضا( مجازی در بین نوجوانا و جوانان استان قم، فصلنامه علوم اجتماعی ،5۷ ،1-35.
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Elhai, J. D., & Contractor, A. A. (2018). Examining latent classes of smartphone users: Relations with psychopathology and problematic smartphone use. Computers in Human Behavior, 82, 159-166.
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Narayan, J. J., Naidu, S., & Greig, T. (2022). Do Age and Gender Matter in SMS Marketing in Fiji?. The Journal of Pacific Studies, 42(1), 6-59.
Otto, S., Strenger, M., Maier-Nöth, A., & Schmid, M. (2021). Food packaging and sustainability–Consumer perception vs. correlated scientific facts: A review. Journal of Cleaner Production, 298, 126733.
Pandiangan, K., Masiyono, M., & Atmogo, Y. D. (2021). Faktor-Faktor Yang Mempengaruhi Brand Equity: Brand Trust, Brand Image, Perceived Quality, & Brand Loyalty. Jurnal Ilmu Manajemen Terapan, 2(4), 471-484. Park, C. I., &
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Parris, D. L., & Guzmán, F. (2023). Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward. Journal of
Product & Brand Management, 32(2), 191-234.
Pina, R., & Dias, Á. (2021). The influence of brand experiences on consumer- based brand equity. Journal of brand Management, 28, 99-115.
Ren, Y., Choe, Y., & Song, H. (2023). Antecedents and consequences of brand equity: Evidence from Starbucks coffee brand. International Journal of Hospitality Management, 108, 103351.
Saleem, M., & Mustafa, M. B. (2020). The role of unsolicited SMS marketing in driving consumers’ buying behavior through consumer perception. Academic Journal of Social Sciences (AJSS), 4(3), 724-740.
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