The current research seeks to identify and prioritize the drivers affecting the future of smart marketing in the banking industry with a focus on blockchain technology.The current study is applied-developmental in terms of orientation and is based on the paradigm of pragmatism due to the use of qualitative and quantitative techniques together.The theoretical population of the research was experts in banking marketing and digital financial technologies, especially blockchain, and the sampling method was done in a judgmental way.The sample size in this study was equal to 15 people. For data analysis, meta synthesis, fuzzy Delphi and CODAS methods were used.The data collection tool in this research was a questionnaire. To evaluate the validity of the research drivers, Lawshe's content coefficient was used.47 drivers were obtained from meta synthesis and these drivers were categorized into nine main drivers. The drivers of the research were screened in two stages using the theoretical screen and fuzzy Delphi, and eight drivers were considered for prioritization using the CODAS technique. The selected drivers were evaluated using CODAS method and experts' opinion. The findings showed that the drivers of marketing researchers' interest in digital financial technologies and blockchain, the development of decentralized banking and the cost of transferring blockchain technology had the highest priority. The growth of interdisciplinary research on marketing and digital technologies, especially blockchain, in research centers and leading journals of the field, fair regulation and cooperation of banks in research and development projects are among the most important practical proposals of the research.