the present research was conducted with the aim of providing a conceptual model for the development of the organic food products market in the Iranian market. The research method is based on the fundamental-applied goal in terms of qualitative data type and in terms of research strategy based on content analysis approach. The statistical community included experts, professors and elites of the scientific community and university specialists in the field of marketing, as well as people who are experts in the field of organic products production, using the principle of theoretical saturation and the snowball sampling method, the number of 12 people as a sample size. were selected and used to collect data using semi-structured interviews. Based on the views of the participants in the research, the findings indicate the identification of 6 categories and 26 components for the development of the organic food market. The results showed that one of the most important factors in the development of the market of organic food products in the Iranian market includes the following categories: Consumer needs, mixed marketing, social media marketing, eco-tourism marketing, social marketing, and sensory marketing are these categories that are presented in the form of a conceptual model of organic food products market development in the Iranian market.