نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
Chemicals have the highest share in the country's export
basket with 50 % and are among the knowledge -based
industries due to the use of high -level technology and very
complex knowledge. Knowledge -based companies have
little difficulty in designing and developing technologies
because of their specialized force, but they have many
problems in marketing. On the other hand, manufacturers in
today's world are under pressure from their customers to
work in the community as a matter of course. The purpose of
this research is to select the knowledge management strategy
using the combined approach of the network analysis process
(ANP) and Dematel in responsible marketing chemicals. The
research method is descriptive -analytical in terms of purpose
and data collection. The statistical population of the study
includes expert management, managers and staff of basic
chemistry companies, and data collection has been done
using questionnaire tools. The three groups, including the
goals, criteria and strategies of knowledge management were
selected based on the research background. The collected
data were analyzed using Decision Super and SPSS software.
According to the results of the study group of 0.49 normal
weight liability targets, the criteria were the support of senior
managers weighing 0.23 and among the knowledge
management strategies of 0.35 weight composition strategy
were top priorities.
کلیدواژهها English