Political marketing is a growing science that was created from the combination of marketing management and political science. Gaining power has been one of the main concerns of people in social relations, and rulers have needed to use power more than other people to implement and achieve their goals. The method used in this research is a mixed method and both qualitative and quantitative methods will be used. In the first stage, metacomposite method will be used and in the second stage of the research, Delphi method will be used to check the validity of the model from the point of view of experts. In the current research, we intend to design a political marketing model with a competitor-oriented approach, first by using the meta-combination method, after reviewing all the published researches in the field of political marketing, we first design the initial model and then select a group of experts and professors in the field of marketing and political science. Conduct semi-structured interviews and verify its dimensions and components. In the current research, the set of components and indicators obtained from meta-combination has been re-examined by some experts in the field of marketing, and their corrective opinions are applied to revise and unify the conceptual model. This information will be collected from face-to-face visits and specialized meetings. The result of comments and obtained data will be analyzed in the form of statistical tests and included in the model.