مدیریت تبلیغات و فروش

مدیریت تبلیغات و فروش

بررسی علم سنجی ادبیات مدل‌های درآمدی نوآوری‌های اجتماعی

نویسندگان
1 دانشجوی دکترای مدیریت بازرگانی، پردیس البرز دانشگاه تهران
2 دانشیار گروه مدیریت بازرگانی ،دانشکده مدیریت، دانشگاه تهران ،تهران ،ایران، استاد مدعو، دانشگاه یورک، تورونتو، کانادا
3 دانشیار، گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران
JABM.3.2.15564.35008
چکیده
این مطالعه با هدف بررسی مدل‌های درآمدی در نوآوری اجتماعی، که نقش مهمی در تضمین پایداری مالی ایفا می‌کند، انجام شد. از طریق تجزیه و تحلیل کتاب سنجی ادبیات تحقیق در مورد این موضوع، این مطالعه با هدف شناسایی شکاف ها در دانش، مشارکت کنندگان قابل توجه، روندهای نوظهور و زمینه هایی برای تحقیقات آینده انجام شد. این روش شامل بررسی سیستماتیک ادبیات با استفاده از پایگاه داده وب آف ساینس و تکنیک‌های کتاب‌سنجی مانند استناد و تحلیل استنادی و تحلیل هم‌استنادی پویا بود. یافته‌های این مطالعه چهار حوزه موضوعی مهم را نشان داد، از جمله «مدل‌های کسب‌وکار برای نوآوری اجتماعی: رویکردهای مقرون‌به‌صرفه و پایدار»، «کاوش مدل‌های درآمدی نوآوری اجتماعی: استارت‌آپ‌های دایره‌ای»، «کاوش مدل‌های درآمدی و نوآوری مدل کسب‌وکار». در شرکت‌های اجتماعی و کارآفرینی پایدار، و «کاوش مدل‌های کسب‌وکار برای تأثیر اجتماعی و رفاه». این تجزیه و تحلیل همچنین شکاف های تحقیقاتی را در این موضوعات شناسایی کرد و راه های بالقوه ای را برای تحقیقات آینده پیشنهاد کرد. محدودیت‌های مطالعه تأیید شد، از آنجا که مطالعه فقط بر مقالات پایگاه داده وب آف ساینس متمرکز بود، این ممکن است بر نتایج تأثیر بگذارد. با این وجود، این مطالعه یک نقشه راه برای محققان آینده که علاقه مند به مطالعه ارزیابی تأثیر نوآوری اجتماعی هستند ارائه می دهد و به پیشرفت تحقیقات نوآوری اجتماعی کمک می کند. این یافته‌ها بینش‌های ارزشمندی را برای سیاست‌گذاران، شاغلین و محققان در توسعه و اجرای مدل‌های درآمدی که از پایداری مالی نوآوری اجتماعی حمایت می‌کنند، ارائه می‌کند.
کلیدواژه‌ها

عنوان مقاله English

Money Matters in Social Innovation: Exploring Social Innovation Revenue Models through Bibliometric Analysis

نویسندگان English

Iman Mostashar Nezami 1
Mohsen Nazari 2
Manouchehr Ansari 3
1 PhD candidate, University of Tehran,, Alborz campus
2 2. Associate Prof., Department of Business Management, Faculty of Management, University of Tehran, Visiting Professor , York University ،Toronto ,Canada
3 3. Associate Prof., Department of Business Management, Faculty of Management, University of Tehran
چکیده English

This study aimed to investigate revenue models in social innovation, which play a critical role in ensuring financial sustainability. Through a bibliometric analysis of the research literature on this topic, the study aimed to identify gaps in knowledge, significant contributors, emerging trends, and areas for future research. The methodology involved a systematic review of the literature using the Web of Science database and bibliometric techniques such as citation and co-citation analysis and dynamic co-citation analysis. The study's findings revealed four critical thematic areas, including "Business Models for Social Innovation: Frugal and Sustainable Approaches," "Exploring Revenue Models of Social Innovation: Insights from B Corps and Circular Start-ups," "Exploring Revenue Models and Business Model Innovation in Social Enterprises and Sustainable Entrepreneurship," and "Exploring Business Models for Social Impact and Well-being." The analysis also identified research gaps within these themes and proposed potential avenues for future research. This paper analyzed the literature on revenue models for social innovation using bibliometric methodology, identifying major contributors, influential articles, and key themes. Four thematic areas are identified, with research gaps and potential avenues for future research. The study provides a roadmap for future researchers interested in social innovation impact assessment and suggests incorporating articles from other databases to broaden the scope of the study.

کلیدواژه‌ها English

Social innovation revenue models
social business models
bibliometric analysis
social innovation
frugal innovation
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