The current research has been used to investigate the effect of marketing factors with the mediating role of communication skills and communication quality on the loyalty, performance and satisfaction of customers of the home movie network. This research is a descriptive survey method, the statistical population of the research is the managers and experts of the home television network, considering that the size of the statistical population is limited and specific, 104 people were selected as a sample from the census method, in the current research for the total A standard questionnaire was used to collect information, structural equation modeling method and PLS software were used to test hypotheses and analyze data. The findings of the research showed that the amount of advertising has an effect on the communication skills and the quality of communication of the home television network, the amount of marketing has an effect on the communication skill and the quality of communication of the home television network, the amount of innovation and creativity has an effect on the communication skill and the quality of communication of the television network. The level of communication skills and the level of communication quality affect the loyalty, performance and satisfaction of home television networks. As a general result, it should be said that marketing factors with the mediating role of communication skills and communication quality have an effect on the loyalty, performance and satisfaction of home movie network customers.