The development of food and health industries in Iran, despite the vast capacities and capabilities in the country, faces many obstacles, the main of which is the lack of necessary infrastructure to implement the use of technology. The aim of the current research is to present a digital marketing model in the field of social networks, taking into account the variable of experience of successful applications (Snap Market) in the Iranian market using a hybrid approach. This research is applied in terms of purpose and causal in terms of descriptive-survey nature. The method of collecting library information and the required tool is phishing. The method of field data collection and the required tool is the use of digital marketing questionnaires (made by researchers). The statistical population of this research was all the users of the Snap application, and the statistical sample size was estimated to be 385 people using the J-Power method, and they were selected using a non-random and available sampling method. The data collection tool was a researcher-made questionnaire. Research hypotheses were tested using PLS3 and 25SPSS software with structural equation modeling method. The results showed that the causal conditions have a positive and significant effect on the central phenomenon, the central phenomenon has a positive and significant effect on the strategies, the background conditions and intervening conditions have a positive and significant effect on the strategies, and also the strategies have a positive and significant effect on the outcomes.