1- احمدی، ی.، و مرادی، س. (1397). سرمایه اجتماعی (آنلاین و آفلاین) و فرهنگ شهروندی. فصلنامه علوم اجتماعی, -(81 ), 101-133.
2- آزاد، ن.، و محمدی پور، م.، و نقدی، ب. (1397). چالش های تجاری سازی محصولات دانش بنیان با تاکید بر بخش بازاریابی و مالی (مورد مطالعه: پارک فناوری دانشگاه تهران). اقتصاد مالی (اقتصاد مالی و توسعه), 12(44 ), 189-207.
3- اژدری، لیال؛ فرهنگی، علیاکبر؛ صالحی امیری، رضا و سلطانیفر، محمد (1396). مدل دیپلماسی فرهنگی جمهوری اسلامی ایران، فصلنامه مطالعات فرهنگ– ارتباطات، 18( 38 ،)صص67-102
4- آل شیخ، ر.، و عباسی، ب.، و گرجی، ع. (1398). بررسی حقوقی و اخلاقی چالش های ناشی از آزادی سینما. پژوهش های اخلاقی (انجمن معارف اسلامی), 9(4 ), 27-48
5- امینی, علیرضا, نکویی زاده, مریم. (1400). بازاریابی سینما: قصد رفتاری و فداکاری متأثر از کیفیت ادراکشده و رضایت تماشاگران. تحقیقات بازاریابی نوین, 11(2), 27-44. doi: 10.22108/nmrj.2021.124898.2232
6- بازرگان، ابوالفضل و پوراحمدی میبدی، حسین،1397،ابعاد سیاسی و امنیتی حمایت از سوریه در سیاست خارجی ج. ا. ایران (۲۰۱۷- ۲۰۱۱)
7- تابش، علیرضا ( 1396)ورود صنعت سینما به بخش تامین مالی بازار سرمایه، روزنامه اطلاعات، 8 اسفندماه،.
8- تابش، علیرضا؛ فرهنگی، علی اکبر؛ حسینی، سیدروح الله؛ شیری، طهورث ( 1399) الگوی بین المللی شدن فیلم و سینمای ایران درجهت کسب سهم از بازارهای منطقه ای و بین المللی. نشریه هنرهای زیبا - هنرهای نمایشی و موسیقی. دوره 26، شماره 1: 33 – 23.
9- توکلیان، سعید و رزم پا، فاطمه،1400،بررسی تاثیر جهت گیری تعامل بر قابلیت های بازاریابی در شرکت های کوچک و متوسط شیراز،چهارمین کنفرانس بین المللی سالانه تحولات نوین در مدیریت، اقتصاد و حسابداری،تهران
10- خالق پناه، ک.، و رحیمی، م. (1397). تجربه های فقیر در سینما: بازنمایی سینمایی تجربه جنگ در فیلم کوتاه کُردستان. مطالعات فرهنگی و ارتباطات, 14(53 ), 189-220.
11- خجسته، نازنین و چیرانی، ابراهیم و شبگو منصف، سید محمود و شاهرودی، کامبیز،1400،طراحی مدل بازاریابی اخلاقی رسانه های اجتماعی در شرکت های کوچک و متوسط
12- خسروی فردشیرازی، رضا،1400،بررسی شیوه های بازاریابی و تعهدات بازاریاب در برابر کالا و خدمات ارائه شده به مصرف کنندگان،نهمین کنفرانس بین المللی ترفندهای مدرن مدیریت، حسابداری، اقتصاد و بانکداری با رویکرد رشد کسب و کارها
13- دقیقی، رامین و صادقی، هادی،1394،طراحی سینما،کنگره بین المللی پایداری در معماری و شهرسازی معاصر خاورمیانه
14- دهدشتی شاهرخ، ز.، و ناطق، م.، و احسانی، ر. (1396). تبیین رابطه قابلیت های بازاریابی و عملکرد مالی سازمان. مدیریت بازرگانی, 9(1 ), 103-128.
15- دهقانپور، ح.، و مصلی، م. (1394). بررسی زنجیره ارزش فیلم و تاثیر آن در فروش. هنرهای نمایشی و موسیقی (هنرهای زیبا), 20(2), 17-26.
16- رحیم منفرد، جواد،1398،بررسی عوامل موثر بر بازاریابی و مصرف محصولات هنری (مورد مطالعه: صنعت فیلم و سینمای ایران)،دومین کنفرانس بین المللی مدیریت،حسابداری، اقتصاد و بانکداری در هزاره سوم،تهران
17- رستگار, یاسر, آقابابایی, احسان, راسخی, زهرا. (1398). بازنمایی مسائل اجتماعی در سینمای پس از انقلاب اسلامی ایران. پژوهش های راهبردی مسائل اجتماعی ایران, 8(4), 57-74. doi: 10.22108/srspi.2020.117130.1407
18- رستگار، وحید و محمودی، حمیرا و عزیزی، راضیه و سلطانی مقدم، افشین،1400،نقش ابزارهای تبلیغاتی در بازاریابی و جذب گردشگرمطالعه موردی استان فارس،سومین کنفرانس ملی ارتباطات ورزشی: سواد ارتباطی و سواد رسانه ای در ورزش،شیراز
19- رفیع، م.، و زارعی، ع.، و پویا، ع. (1396). کاربرد مدل ارتباطی ان ال پی در صنعت سینما. شباک, 3(1 (پیاپی 20)), 0-0.
20- روانشادنیا، س. (1398). شهر تهران در آثار سینمایی دهه ی 40 از منظر جامعه شناسی سینما با تاکید بر فیلم خشت و آینه. هویت شهر, 13(39 ), 79-90.
21- ستوده نژاد، سحر،1400،بررسی نقش بازاریابی عصبی در بهبود قابلیت های سایت های تجاری،اولین کنفرانس ملی مدیریت و تجارت الکترونیک،تهران
22- شکری زاده، ح.، و برزگری خانقاه، ج.، و صادقی، ح. (1398). طراحی و تدوین مدل تصمیم گیری رفتاری سرمایه گذاران با توجه نقش آمیخته بازاریابی مالی با استفاده از مدلسازی معادلات ساختاری. مدیریت فردا, 18(61 ), 35-62.
23- صباغیان، علی، ابراهیمی، عبدالحمید؛ فرهنگی، علی اکبر(1393). طراحی مدل استراتژیک آمیخته با بازاریابی در صنعت سینمای ایران. نشریه پژوهش های مدیریت راهبردی. دوره 20. شماره 55: 82 – 55.
24- صلواتیان, سیاوش, روحبخش, مهناز, درفشی, احمدرضا. (1397). عوامل مؤثر بر بازاریابی فیلمهای سینمایی ایرانی از طریق رسانههای اجتماعی. فصلنامه مطالعات فرهنگ - ارتباطات, 19(41), 151-175. doi: 10.22083/jccs.2018.99022.2262
25- صلواتیان، سیاوش؛ قنبری، سعید؛ نوری محب، صابر(1398) تأمین مالی جمعی تولیدات بلند سینمایی در ایران؛ موانع، ظرفیت ها و الزامات. فصلنامه علمی مطالعات فرهنگ ارتباطات/ سال بیستم/ شماره چهل و هفتم/ پاییز، 94- 65.
26- طهماسبی آقبلاغی، د.، و آقازاده، ه.، و سلیمان زاده، ا. (1398). اثر بازاریابی داخلی و کارآفرینی سازمانی بر عملکرد(بهره وری, مالی و توسعه کارکنان) بانک تجارت. مدیریت بهره وری (فراسوی مدیریت), 13(49 ), 69-91.
27- عسگرپور، ع.، و راه چمنی، ا. (1396). تاثیر بازاریابی رابطه مند بر کیفیت روابط مشتری – فروشنده و عملکرد مالی. مدیریت بازاریابی, 11(34 ), 111-132.
28- علوی پور، س. (1397). چالش های اجتماعی-سیاسی ظهور سینما در ایران. تحقیقات تاریخ اجتماعی, 8(1 ), 137-155
29- غلامپور، غلامرضا و نوبخت، الهه،1397،الویت بندی عوامل موثر بر تامین مالی در فعالیت پخش بین الملل فیلم با استفاده از روش تحلیل سلسله مراتبی،چهارمین سمپوزیوم بین المللی علوم مدیریت،تهران
30- غیاثی، ه.، و برزویی، م.، و رجبی، س. (1397). تحلیل بازنمایی فرهنگ اقتصادی در سینمای ایران؛ مورد مطالعه: پرفروش ترین فیلم های سال های 86 تا 96. مطالعات رسانه ای, 13(1 (پیاپی 40) ), 89-117.
31- فاطمی، فرزانه،1400،مقایسه قابلیتهای بازاریابی و تاثیر آن بر عملکرد شرکت،هفتمین همایش ملی مدیریت و حسابداری،جیرفت
32- فتحی، محمدرضا؛ ملکی، محمد حسن؛ مقدم، حسین(1397)، آینده پژوهی سرمایه گذاری و تامین مالی در صنعت حمل و نقل ریلی ایران ( بخش ماشین آلات و تجهیزات)، فصلنامه آینده پژوهی مدیریت، سال بیست و نهم/ شماره 113 / تابستان
33- کمالی سراجی، م.، و میرفخرالدینی، س.، و شریفی، س.، و امیدی، ا. (1400). پیش بینی فروش فیلم در گیشه ی سینمای ایران با رویکرد پویایی سیستم. مطالعات فرهنگ - ارتباطات, 22(55 (مسلسل 87) ), 293-316.
34- کیانی، رضا و جوکار، علی اکبر،1399،تاثیر استراتژی بازاریابی تحقق یافته بر عملکرد عملیاتی شرکت با نقش میانجی متغیر سیستم های اداری (مورد مطالعه: شرکت های دانش بنیان فناوری مالی در پارک علم و فناوری پردیس تهران)،چهارمین کنفرانس علمی دستاوردهای نوین در مطالعات علوم مدیریت، حسابداری و اقتصاد ایران،ایلام
35- گودرزی، حسین؛ جعفری هفتخوانی، نادر( 1397). درآمدی بر بازاریابی فیلم و سینما؛ یک مطالعة تطبیقی و تجربی. مجله رسانه. سال بیستم. شماره 2: 81- 53.
36- محمدی، م. (1396). نقش شواهد فیزیکی در ابعاد تسلسل وفاداری میهمانان در هتل های مقصد گردشگری رامسر. گردشگری و توسعه, 6(2 (پیاپی 11) ), 22-38
37- محمدیان, محمود, ندایی, امیرحسن, گیاهی, یاسمن. (1391). راهکارهای بهبود حضور در بازار بین المللی فیلم ایران. نشریه هنرهای زیبا- هنرهای نمایشی و موسیقی, 3(43), 33-40. doi: 10.22059/jfadram.2012.24775
38- محمدیان، م.، و دهقانان، ح.، و کامرانی، ب.، و گیاهی، ی. (1397). الگوی بازاریابی هنرهای تجسمی مدرن و معاصر در بستر نهادی: مطالعه داده بنیاد بازار ایران. مدیریت بازرگانی, 10(4 ), 713-742.
39- مدیرشانه چی، م. (1396). آرمان گرایی در شعر, واقع گرایی در سیاست سیری در اندیشه و عمل سیاسی بهار. پژوهش های راهبردی سیاست, 5(20 (پیاپی 50) ), 35-55.
40- مظفری، ی.، و مولودی، ا.، و خرمایی، ع. (1400). کاربست نظریه ی استعاره ی مفهومی در فیلم فروشنده: پژوهشی در نشانه شناسی شناختی سینما. رسانه, 32(3 ), 147-174.
41- معتمدی، ا. (1397). نظریه مانستربرگ: «ذهن» ماده خام سینما, یا سینما هنرِ«ذهن» به مثابه کنش ادراکی. رسانه های دیداری و شنیداری, 12(28 ), 179-198
42- ملکی، علی،1394،بازاریابی در سینما،دومین همایش ملی و دومین همایش بین المللی مدیریت و حسابداری ایران،همدان
43- موسایی، م.، و چنگیز، س.، و مرادیان دقیق، پ. (1399). مطالعه عوامل موثر بر تقاضای سینما در مشهد. مطالعات فرهنگ - ارتباطات, 21(52 (مسلسل 84) ), 201-221
44- موسایی، م.، و رحیمی، ع. (1398). برآورد تابع تقاضای سینما در ایران. مدیریت فرهنگی, 4(10), 79-98
45- موکدی، س.، و دهقان نژاد، م. (1397). تحلیل کارکرد اقتصادی سینما در عصر مشروطه ی ایران (1285-1305 ش/ 1906-1926 م). نامه هنرهای نمایشی و موسیقی, 8(16 ), 71-96
46- مولوی وردنجانی، آ.، و شرفی، س.، و ویسی، ا.، و شکرآمیز، م. (1398). تحلیل فشرده سازی در سینما در چارچوب نظریه آمیختگی مفهومی در فیلم سینمایی رقص در غبار. مطالعات زبان ها و گویش های غرب ایران, 7(24 ), 93-115.
47- میرفردی، ا.، و ولی نژاد، ع.، و خانمحمدی، ا. (1398). سبک مصرف سینما و رابطه آن با سواد سینمایی در بین دانشجویان دانشگاه ایلام. توسعه اجتماعی, 14(2 (پیاپی 54) ), 1-32
48- نادری، ا.، و فتحی، س.، و صنایعی، ع.، و انصاری طادی، آ. (1398). طراحی آمیخته ی بازاریابی ابزارهای مالی با تم. پژوهش های حسابداری مالی, 11(2 (پیاپی 40) ), 75-88.
49- نعمت بخش آبکنار، فرزین و علیقلی، منصوره و صفرزاده، حسین و نوربخش، سیدکامران،1401،تاثیر سینما و مکان های نمایش فیلم در بهبود بازار سینمای هنری و ارتقای فرهنگی فضاهای شهری (مورد مطالعه: منطقه ۶ تهران
50- نوربخش، سیدکامران و شفیعی، بهاره،1393،بررسی نقش اجزای آمیخته پیشبرد بر افزایش میزان فروش فیلم
51- نوروزی، حسین و کنعانی طهرانی، شایان و درویش، فاطمه،1400،تاثیر قابلیت نوآوری و ظرفیت بازاریابی سازمان بر عملکرد بازاریابی صادراتی
52- نوری محب، صابر(1397). امکان سنجی تأمین مالی جمعی تولیدات نمایشی سازمان صداوسیمای جمهوری اسلامی ایران. پایان نامه کارشناسی ارشد مدیریت رسانه، تهران: دانشگاه صد اوسیما
53- یاسمی، فاطمه ( 1396) تأمین مالی در تولید فیلمهای سینمایی( مطالعه تطبیقی روش های متعارف و نوین در سینمای ایران و هالیود). پژوهشگاه فرهنگ ، هنر و ارتباطات، وزارت فرهنگ و ارشاد اسلامی. چاپ اول.
54- یاسمی، فاطمه(1396). مطالعه تطبیقی روش های متعارف و نوین تأمین مالی تولید فیلم های سینمایی در ایران و هالیوود. پایان نامه کارشناسی ارشد اقتصاد هنر. مشهد، دانشگاه بین المللی امام رضا ( ع).
55- یوسفی، ب.، و امیری، س.، و احمدی، ب.، و شعبانی مقدم، ک. (1394). الگوی همذات پنداری هوادار - ورزشکار با تصویر برند ورزشکار. مطالعات راهبردی ورزش و جوانان, 14(30 ), 0-0.
56- Abd Rahman, N., Dawam, Z. A. M., & Chan, J. K. L. (2019). The developing marketing strategy to promote film tourism in Malaysia. BIMP-EAGA Journal for Sustainable Tourism Development, 8(1), 1-16.
57- Abercrombie, K., & Chambers, J. (2021). Six years of School of Media: Exploring specialist pathways for film education throughout students’ experiences of Scottish secondary school. Film Education Journal.
58- Akser, M. (2018). Locating Turkish Cinema Between Populist Tendencies and Art Cinema. In The Palgrave Handbook of Asian Cinema (pp. 151-170). Palgrave Macmillan, London.
59- Alamu, O. (2018). Social Media Marketing in the Yorùbá Video Film Industry. Yoruba Studies Review, 2(2), 1-12.
60- Alavipour, S. M. (2018). Dawn of Cinema in Iran: Socio-political Challenges. Social History Studies, 8(1), 113-131.
61- Anantha Natarajan. V., SaiHarsha,. K., Santhosh Kumar, M.(2019). Box-Office Revenue Estimation For Telugu Movie Industry Using Predictive Analytic Techniques. International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-7, Issue-6, March 2019
62- Antoniazzi, L. (2021). Digital preservation and the sustainability of film heritage. Information, Communication & Society, 24(11), 1658-1673.
63- Asante, S., Sarpong, D., Bi, J., & Mordi, C. (2022). Collecting badges: Understanding the gold rush for business excellence awards. European Management Review.
64- Athwal, N., Wells, V. K., Carrigan, M., & Henninger, C. E. (2019). Sustainable luxury marketing: A synthesis and research agenda. International Journal of Management Reviews, 21(4), 405-426.
65- Audrezet, A., de Kerviler, G., & Moulard, J. G. (2020). Authenticity under threat: When social media influencers need to go beyond self-presentation. Journal of business research, 117, 557-569.
66- Aytekin, M., & Akar, D. (2019). Cinema and social media: Role of media in movie publicities in Turkish cinema industry. In Handbook of Research on Examining Cultural Policies Through Digital Communication (pp. 1-30). IGI Global.
67- Aytekin, P., & AYAZ, Y. Y. (2018). NOSTALGIA IN ADVERTISING: A SEMIOTICAL ANALYSIS OF NOSTALGIA-THEMED AND NONNOSTALGIA-THEMED PRINT ADS. Journal of International Social Research, 11(59).
68- Bachman, J. R., & Hull, J. S. (2022). Hardly homogenous: a multi-year analysis of attendees at the Vancouver Queer Film Festival. Journal of Policy Research in Tourism, Leisure and Events, 1-15.
69- Bachmann, A., & Zahn, M. (2018). Film education as a multiplicity of practices: A media-ecological perspective. Film Education Journal.
70- Bagdare, S. (2018). Marketing Communications for Sustainable Consumption: A Conceptual Framework. International Journal of Marketing & Business Communication, 7(4).
71- Baker, K. (2016). Social Media Marketing in the Film Industry: Using Social Media to Create a Successful Marketing Campaign for the Theatrical Release of a Film.
72- Barnwell, R. G. (2018). Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers. Routledge.
73- Bergström, C. F., & Strand, M. (Eds.). (2022). Legal accountability in EU markets for financial instruments: The dual role of investment firms. Oxford University Press.
74- Biancorosso, G. (2018). The Phantom of the Opera and the Performance of Cinema. The Opera Quarterly, 34(2-3), 153-167.
75- Boucaut, R. (2021). ‘Oscar’: An Institutional and contested persona reading of the Academy Awards. Persona Studies, 7(1), 6-19.
76- Buccheri, F. (2020). Film festivals in contemporary Italy: an investigation into their nature, roles and purposes (Doctoral dissertation, MA thesis. Bocconi University, Milan. http://dx. doi. org/10.13140/RG. 2.2. 17605.40166).
77- Bunk, P. (2019). Post-Islamism And Art Cinema In Indonesia: Questioning The Freedom After Revolution In Muslim Majority Countries. International Journal of Social Sciences, 4(3), 1198-1218.
78- Busch, P. (2020). LESBIAN, GAY, BISEXUAL, TRANSGENDER, QUEER,+ REPRESENTATION IN FILM TO PROMOTE INCLUSION IN EDUCATION (Doctoral dissertation, San Francisco State University).
79- Cabezas Vargas, A., & González de Canales Carcereny, J. (2018). Central American cinematographic aesthetics and their role in international film festivals. Studies in Spanish & Latin American Cinemas, 15(2), 163-186.
80- Carson, L. (2018). " The Moral of This Nazi Fairytale": A Qualitative Content Analysis of Invisible Adult Education in World War II-Era Film (Doctoral dissertation, The University of Southern Mississippi).
81- Cegnar, T. (2021). Compiling a virtual awards ceremony (No. EMS2021-418). Copernicus Meetings.
82- Cetin-Erus, Z., & Erus, B. (2020). The rise of domestic popular film production with new audience and changing industry structure: The case of popular cinema in Turkey. European Journal of Communication, 35(6), 565-579.
83- Chambers, J. (2018). Towards an open cinema: Revisiting Alain Bergala's The Cinema Hypothesis within a global field of film education. Film Education Journal.
84- Chan-Tien, L., Dan-Sheng, W., & Shun-Fa, H. (2019, June). The Conceptual Framework for Applying Digital Community Marketing and Marketing Practices into Educational Relationship Marketing Model of Private Technical High School in Taiwan. In Proceedings of the 2019 International Conference on Modern Educational Technology (pp. 14-19).
85- Chaudhuri, S. (2020). Cinema of Constraints: Continuity and Change in Contemporary Filmmaking from and about the Arab World and Iran.
86- Chen, Y. (2021, December). Research on Marketing Strategies of Different Movies and Film Market. In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (pp. 218-221). Atlantis Press.
87- Chen, Y., Liu, Y., & Zhang, J. (2012). When do third-party product reviews affect firm value and what can firms do? The case of media critics and professional movie reviews. Journal of Marketing, 76(2), 116-134.
88- Chiong-Rivero, H., Robers, M., Martinez, A., Manrique, C. P., Diaz, A., Polito, K., ... & ARHMS investigators. (2021). Effectiveness of film as a health communication tool to improve perceptions and attitudes in multiple sclerosis. Multiple Sclerosis Journal–Experimental, Translational and Clinical, 7(1), 2055217321995947.
89- Cohen, R. (2020). Exploring How Social Media Marketing Practices In Community College Academic Programs Shape Student Engagement (Doctoral dissertation, California State University, Northridge).
90- Cuadrado, M., Filimon, N., Kerrigan, F., & Rurale, A. (2013, October). Exploring Cinema Attendance Facilitators and Contraints, A Marketing Research Approach. In 5th Workshop on Cultural Economics and Management, Cadiz, Spain.
91- Cunningham, S., & Craig, D. (2019). Social media entertainment. In Social Media Entertainment. New York University Press.
92- Dalen, J. H. (2021). Communicating sustainability in marketing advertisements: the influence of visualisation and advertisement claims on Instagram advertisements of sustainable clothing brands (Bachelor's thesis, University of Twente).
93- Dankevych, A. P. (2019). The Ukrainian financial instruments markets in conditions of globalization. Збірник наукових праць Університету державної фіскальної служби України, (1), 33-44.
94- de Alba, F. F. (2022). Fashioning Spanish Cinema. Costume, Identity, and Stardom by Jorge Pérez. Hispanófila, 194(1), 170-172.
95- De Jesus, K., & Shapiro, M. (2020). Social Media Engagement and Film Box Office.
96- de Luca, T. (2022). Planetary Cinema: Film, Media and the Earth.
97- De Valck, M. (2014). Supporting art cinema at a time of commercialization: Principles and practices, the case of the International Film Festival Rotterdam. Poetics, 42, 40-59.
98- DEADLINE, E. (2020). Awards.
99- Del Vecchio, M., Kharlamov, A., Parry, G., & Pogrebna, G. (2021). Improving productivity in Hollywood with data science: Using emotional arcs of movies to drive product and service innovation in entertainment industries. Journal of the Operational Research Society, 72(5), 1110-1137.
100- Demir, K. D. (2018). Does Consumer Environmental Advocacy Matter for Sustainable Marketing?. Tüketici ve Tüketim Araştırmaları Dergisi= Journal of Consumer and Consumption Research, 10(2), 265-305.
101- Dewan, S., & Ramaprasad, J. (2014). Social media, traditional media, and music sales. Mis Quarterly, 38(1), 101-122.
102- Dhar, T., & Weinberg, C. B. (2016). Measurement of interactions in non-linear marketing models: The effect of critics' ratings and consumer sentiment on movie demand. International Journal of research in Marketing, 33(2), 392-408.
103- Dick, J., Turkelboom, F., Woods, H., Iniesta-Arandia, I., Primmer, E., Saarela, S. R., ... & Zulian, G. (2018). Stakeholders’ perspectives on the operationalisation of the ecosystem service concept: Results from 27 case studies. Ecosystem services, 29, 552-565.
104- DONASCIMIENTO, J. (2019). Art, cinema and society: sociological perspectives. Global Journal of Human Social Science: C Sociology & Culture, 19(5).
105- Dorney, J., Regan, J., & Salinsky, T. (2022). Best Pick: A Journey Through Film History and the Academy Awards. Rowman & Littlefield.
106- Dovey, L. (2020). African Film Festivals in Africa: Curating “African Audiences” for “African Films”. Black Camera, 12(1), 13-47.
107- Eagan, O. (2020). Film Festivals. In Oscar Buzz and the Influence of Word of Mouth on Movie Success (pp. 25-39). Palgrave Pivot, Cham.
108- Enns, A. (2021). Prosthetic Vision and Postmortem Cinema. Screen Bodies, 6(1), 103-118.
109- Evens, T., & Donders, K. (2018). Platform power and policy in transforming television markets. Cham: Palgrave Macmillan.
110- Fahle, O., & Linseisen, E. (2019). HD’s Invention of Continuity and SD’s Resistance? A Historiography of Cinema and Film to (Be) come and Formats to Overcome.
111- Firat, A. F. (2022). Marketing and market. Japan Marketing History Review, 1(1), 48-53..
112- Flynn, E. (2018). Discovering audience motivations behind movie theater attendance. Elon Journal of Undergraduate Research in Communications, 9(2), 94-103.
113- Frank, M. (2018). 25 Under 25 Film Fest.
114- Fuchs, C. (2015). Culture and economy in the age of social media. Routledge.
115- Furcic, M., & Pranic, L. (2021). WHAT THEY SAY AND WHAT THEY DO: COMPARING DESTINATION MARKETING ACTIVITIES RELATED TO MOVIE TOURISM IN CROATIA'S ZADAR COUNTY. Tourism in South East Europe..., 6, 283-302.
116- Gaddis, R. (2021). Ouachita celebrates student achievements in Academic Awards Ceremony.
117- Giraudy, A., Moncada, E., & Snyder, R. (Eds.). (2019). Inside countries: Subnational research in comparative politics. Cambridge University Press.
118- Gnann, T., Stephens, T. S., Lin, Z., Plötz, P., Liu, C., & Brokate, J. (2018). What drives the market for plug-in electric vehicles?-A review of international PEV market diffusion models. Renewable and Sustainable Energy Reviews, 93, 158-164.
119- Gordon, E. (2022). Stockholm syndrome: Terror builds at a literary awards ceremony. TLS. Times Literary Supplement, (6206), 16-17.
120- Grimm, F. (2021). The Asta Nielsen brand: advertising long feature star series in German local newspapers, 1911 to 1914. Early Popular Visual Culture, 19(2-3), 121-148.
121- Gunter, B. (2018). Do Awards Make a Difference?. In Predicting Movie Success at the Box Office (pp. 195-207). Palgrave Macmillan, Cham.
122- Harwood, T., Garry, T., & Belk, R. (2019). Convergence markets: virtual [corpo] reality. Markets, Globalization & Development Review, 3(3).
123- Hasan, M. (2019). Social marketing: an Islamic perspective. Journal of Islamic Marketing.
124- He, X., Luo, Z., & Zhang, J. (2022). The impact of air pollution on movie theater admissions. Journal of Environmental Economics and Management, 112, 102626.
125- Heath, T. (2018). Saving space: strategies of space reclamation at early women’s film festivals and queer film festivals today. StudieS in european Cinema, 15(1), 41-54.
126- Ho, C. Y., Rysman, M., & Wang, Y. (2020). Demand for performance goods: Import quotas in the chinese movie market. Unpublished manuscript, Boston University.
127- Högerle, E. F. (2020). Asian American Film Festivals. In Asian American Film Festivals. De Gruyter.
128- Holt, D. (2016). Branding in the age of social media. Harvard business review, 94(3), 40-50.
129- Hong, X., & Wu, Y. H. (2022). The use of AR to preserve and popularize traditional Chinese musical instruments as part of the formation of the tourist attractiveness of the national art of Guizhou province. Digital Scholarship in the Humanities, 37(2), 426-440.
130- Hou, M. (2019). Social media celebrity and the institutionalization of YouTube. Convergence, 25(3), 534-553.
131- Huang, R. (2019). Research on Audience Engagement in Film Marketing--Taking the film as the Case.
132- Hwang, S. K. (2013). Home movies in participatory research: children as movie-makers. International Journal of Social Research Methodology, 16(5), 445-456.
133- Inan, G. G., & Kop, A. E. (2018). Marketing Capability Development in Micro Manufacturing Enterprises. American Journal of Industrial and Business Management, 8(01), 1.
134- Jablonski, B. B., Sullins, M., & Thilmany McFadden, D. (2019). Community-supported agriculture marketing performance: Results from pilot market channel assessments in Colorado. Sustainability, 11(10), 2950.
135- Janes, S. (2015). 1-18-08—Viral Marketing Strategies in Hollywood Cinema. In Besides the Screen (pp. 87-104). Palgrave Macmillan, London.
136- Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence & Planning.
137- Joensuu-Salo, S. (2021, September). The Role of Digital Orientation and Market Orientation in Generating Marketing Capability in SMEs. In ECIE 2021 16th European Conference on Innovation and Entrepreneurship Vol 1 (p. 460). Academic Conferences limited.
138- Johnson, B. K., & Ranzini, G. (2018). Click here to look clever: Self-presentation via selective sharing of music and film on social media. Computers in Human Behavior, 82, 148-158.
139- Johnson, R. J. (2019). The Ideology of Film Festivals: A Psychoanalysis of European A Festivals’ Representation of Italian Cinema, 2000-2017 (Doctoral dissertation, University of Leeds).
140- Jusry, V., & Cahyono, S. P. (2021). Translation Techniques in Translating Attitude Appraisal in a Movie “The Queen’s Gambit: Exchanges”: Appraisal Perspective. In PROCEEDING AISELT (Annual International Seminar on English Language Teaching) (Vol. 6, No. 1).
141- Juvvigunta, J., Dhanunjay, G. S., Kumarb, A., Padhyb, M. K., Kumarb, A., & Singhb, P. (2021). Role of Digital Marketing Data Analytics in Film Industry: Telugu Cinema into Pan India Magnum Opus.
142- Kamboj, S., & Rahman, Z. (2017). Market orientation, marketing capabilities and sustainable innovation: The mediating role of sustainable consumption and competitive advantage. Management Research Review.
143- Kaplan, A. M., & Haenlein, M. (2016). Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster. Business horizons, 59(4), 441-450.
144- Kaplan, J. J. (2013). Turning followers into dollars: The impact of social media on a movie’s financial performance. Undergraduate Economic Review, 9(1), 10.
145- KARAKARTAL, D. (2021). SOCIAL EFFECTS OF FILM AND TELEVISION. The Online Journal of New Horizons in Education-July, 11(3).
146- Karim, S. (2020). Scope and impact of cinema advertising in the era of VoD and online streaming.
147- Katona, Z., Painter, M., Patatoukas, P. N., & Zeng, J. (2018, July). On the capital market consequences of alternative data: Evidence from outer space. In 9th Miami Behavioral Finance Conference.
148- Kerrigan, F., & Hart, A. (2015). Ourselves on Film: Social Media for Social Self Reflection. In Annual Macromarketing Conference (p. 169).
149- Kerrigan, F., Luong, E. N., & Shannon, R. (2020). Entrepreneurship and marketing in the film industry. In Handbook of Entrepreneurship and Marketing. Edward Elgar Publishing.
150- Kiff, J. (2022). New Financial Instruments for Managing Longevity Risk. New Models for Managing Longevity Risk: Public-Private Partnerships, 207.
151- Kim, W. G., Lim, H., & Brymer, R. A. (2015). The effectiveness of managing social media on hotel performance. International Journal of Hospitality Management, 44, 165-171.
152- Klevtcov, V., & Zamlelyy, A. (2021). Internationalization of Financial Markets: World Financial Centres. In Financial Markets Evolution (pp. 65-75). Palgrave Macmillan, Cham.
153- Klimecka-Tatar, D., & Ingaldi, M. (2021). Service quality management in term of IHRM concept and the employee internationalization. International Journal for Quality Research, 15(3), 753.
154- Klimek, C. (2018). From Programmer to Curator: How Film Festivals Are Pushing the Boundaries of New Media and Expanded Cinema. Canadian Journal of Film Studies, 27(1), 73-87.
155- Kottary, T. (2018). Film Festivals and Digital Marketing Campaigns Using Social Media Platforms (Doctoral dissertation, Long Island University, The Brooklyn Center).
156- Kruhlov, A., & Pyroh, M. (2019). Analysis of problems of forecasting of financial instruments in stock markets. Technology audit and production reserves, 4(2 (48)), 10-15.
157- Kumaran, E., Doum, D., Keo, V., Sokha, L., Sam, B., Chan, V., ... & Hustedt, J. (2018). Dengue knowledge, attitudes and practices and their impact on community-based vector control in rural Cambodia. PLoS neglected tropical diseases, 12(2), e0006268.
158- Kupfer, A. K., Pähler vor der Holte, N., Kübler, R. V., & Hennig-Thurau, T. (2018). The role of the partner brand's social media power in brand alliances. Journal of Marketing, 82(3), 25-44.
159- Lahtinen, V., Dietrich, T., & Rundle-Thiele, S. (2020). Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context. Journal of Social Marketing.
160- Lam, J. S. L., & Li, K. X. (2019). Green port marketing for sustainable growth and development. Transport Policy, 84, 73-81.
161- Larke‐Walsh, G. S. (2018). The Godfather Legacy: Homage and Allusion in Transnational Cinema. A Companion to the Gangster Film, 446-462.
162- Sheremeta, B., Chukhray, N., & Karyy, O. (2019). Marketing tools as the competitiveness enhancer of the Ukrainian film distribution market entities. Innovative Marketing, 15(4), 88.
163- Kortam, W., & Gad, G. (2020). The Impact of Logic of Marketing Research on Marketing ROI: Theoretical Analysis and Empirical Investigation. Archives of Business Research (ABR), 8(1).
164- Laugier, S. (2021). Film as Moral Education. Journal of Philosophy of Education, 55(1), 263-281.
165- Lawrence, K. G. (2020). The sustainability of pink tourism businesses in Cape Town: transitions to the mainstream leisure market (Doctoral dissertation, Cape Peninsula University of Technology).
166- Lee, S. (2019). Reorienting Asian cinema in the age of the Chinese film market: Introduction. Screen, 60(2), 298-302.
167- Lee, S. Y., Qiu, L., & Whinston, A. (2018). Sentiment manipulation in online platforms: An analysis of movie tweets. Production and Operations Management, 27(3), 393-416.
168- Legowo, A. P. (2018). The influence of marketing communication, neutral information source, movie characteristic, content, and ease towards Jakarta High School students’ decision to choose a coming of age movie in theatres (Doctoral dissertation, Sekolah Tinggi Manajemen IPMI).
169- Leo, W. W. C., Laud, G., & Chou, C. Y. (2019). Service system well-being: conceptualising a holistic concept. Journal of Service Management.
170- Leung, X. Y., Sun, J., & Bai, B. (2019). Thematic framework of social media research: state of the art. Tourism Review.
171- Lev, P. (2021). 4. The Euro-American Art Film: History. In The Euro-American Cinema (pp. 38-66). University of Texas Press.
172- Liao, L., & Huang, T. (2021). The effect of different social media marketing channels and events on movie box office: An elaboration likelihood model perspective. Information & Management, 58(7), 103481.
173- Lim, C., & Maglio, P. P. (2019). Clarifying the concept of smart service system. Handbook of Service Science, Volume II, 349-376.
174- Limb, M. (2020). BMJ Awards 2020: NHS chief hails clinical leaders as winners are announced.
175- Lin, W., & Phillips, R. A. (2017). Success Factors and Barriers for Crowdfunding Campaigns for Arts-Based Projects in the UK. IUP Journal of Entrepreneurship Development, 14(3), 45-65.
176- Lomax, L. (2020). The World Screen: Japan's Cinematic Reinvention and International Film Festivals. Journal of Film and Video, 72(1-2), 46-57.
177- Lomteva, E., Vorobyeva, N., & Demidov, A. (2021). STUDENTS’MEDIA LITERACY CONCERNING THE DEVELOPMENT OF META-SUBJECT CONNECTIONS AS A KEY SOCIOLOGICAL ANALYSIS OF ATTITUDES PROVIDED BY FUTURE ELEMENTARY SCHOOL TEACHERS IN RELATION TO IMPLEMENTATION OF FILM EDUCATION IN THE CLASSROOM FORMAT. Медиаобразование, (4), 654-663.
178- Lougee, A. (2022). " Before the End" Short Film Marketing and Promotion.
179- Low, S., Ullah, F., Shirowzhan, S., Sepasgozar, S. M., & Lin Lee, C. (2020). Smart digital marketing capabilities for sustainable property development: A case of Malaysia. Sustainability, 12(13), 5402.
180- Luan, Y., & Kim, Y. J. (2022). An integrative model of new product evaluation: A systematic investigation of perceived novelty and product evaluation in the movie industry. Plos one, 17(3), e0265193.
181- Mackey, T., Kalyanam, J., Klugman, J., Kuzmenko, E., & Gupta, R. (2018). Solution to detect, classify, and report illicit online marketing and sales of controlled substances via twitter: using machine learning and web forensics to combat digital opioid access. Journal of medical Internet research, 20(4), e10029.
182- Mahalina, O. M., Mahalin, V. N., & Zaets, Y. Y. (2021). Digital Economy and Financial Marketing: Mutual Influence and Ways of Development. In Socio-economic Systems: Paradigms for the Future (pp. 1465-1473). Springer, Cham.
183- Malik, G., & Guptha, C. A. (2014). An Analytical Study of Tools and Techniques for Movie Marketing. The Asian Journal of Technology Management, 7(1), 31.
184- Maloča, I. (2018). MARKETING IN CROATIAN FEATURE FILM–EXPLORATIVE RESEARCH. International journal of multidisciplinarity in business and science, 4(5), 156-168.
185- Marketline. (2015b). MarketLine industry profile: Movies & entertainment in the United States. Reference Code: 0072-2108.
186- Mazierska, E. H. (2021). the aDDeD Value of oscars anD festiVal awarDs. Cultural Studies Annex, 587-602.
187- McCullough, H. (2021). Green slime and orange blimps: A linguistic analysis of Nickelodeon’s kids’ choice awards. Psychology of Aesthetics, Creativity, and the Arts.
188- Meyer, J., Song, R., & Ha, K. (2016). The effect of product placements on the evaluation of movies. European Journal of Marketing.
189- MICHALAKOPOULOS, A. P. (2020). VIEWS OF IRAN BY THE AMERICAN FILM INDUSTRY AND TELEVISION SERIES-FROM 2001 UNTIL THE PRESENT.
190- Miles, D. A., Garcia, J., Gerald, R., Goodnough, W., Mendez, L., Olagundoye, E., ... & Seay, E. L. (2019). Ethnic Consumer Markets and Movie Marketing: An Empirical Study on Marvel’s ‘Black Panther’and Predictive Analytics of Ethnic Consumer Behavior of Moviegoers. Journal of Economics and Business, 2(4).
191- Mistry, J. (2021). Decolonizing processes in film education. Film Education Journal, 4(1), 1-13.
192- Mitręga, M. (2019). Dynamic marketing capability–refining the concept and applying it to company innovations. Journal of Business & Industrial Marketing.
193- Moi, L., & Cabiddu, F. (2021). An agile marketing capability maturity framework. Tourism Management, 86, 104347.
194- Molchanova, N. P. (2018). Financing Cinema Production as a High-Risk Activity. Vestnik VGIK I Journal of Film Arts and Film Studies, 10(2), 108-121.
195- Yang, Z. (2020, May). Interpretation of Male Images in Almodóvar’s Film–Taking Bad Education as an Example. In 6th International Conference on Humanities and Social Science Research (ICHSSR 2020) (pp. 608-611). Atlantis Press.
196- Moon, S., Bayus, B. L., Yi, Y., & Kim, J. (2015). Local consumers’ reception of imported and domestic movies in the Korean movie market. Journal of Cultural Economics, 39(1), 99-121.
197- Morel, O. (2020). Towards a disarmed cinema. In Peacebuilding and the Arts (pp. 339-354). Palgrave Macmillan, Cham.
198- Mu, J., & Zhang, J. Z. (2021). Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms. Journal of the Academy of Marketing Science, 49(5), 994-1020.
199- Mus, S., Rozas, L., Barnoya, J., & Busse, P. (2021). Gender representation in food and beverage print ads found in corner stores around schools in Peru and Guatemala.
200- Muther, P. R., Reizbaum, M., Shende, V., Smith, J., Tautz, B., & Walton, A. Cinema Studies Minor. Bowdoin College Catalogue and Academic Handbook (2021-2022), 115.
201- Nath, P., & Siepong, A. (2022). Green marketing capability: A configuration approach towards sustainable development. Journal of Cleaner Production, 131727.
202- Nezamova, O. A., & Olentsova, J. A. (2020). Innovative marketing technologies in the markets of the Krasnoyarsk region. Азимут научных исследований: экономика и управление, 9(2), 247-250.
203- Nikbin, D., Iranmanesh, M., Ghobakhloo, M., & Foroughi, B. (2021). Marketing mix strategies during and after COVID-19 pandemic and recession: a systematic review. Asia-Pacific Journal of Business Administration.
204- Nornes, M. (2019). Filmless Festivals and Dragon Seals: Independent Cinema in China. Film Quarterly, 72(3), 78-86.
205- Nuswantara, A. S. (2021). Effect of Market Orientation, Marketing Capability, Product Innovation on Performance (No. 9fg8w). Center for Open Science.
206- Obednikovska, S., Sotiroski, K., & Mateska, E. (2019). Web Site–basic internet marketing strategy tool of digital companies. Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series,, (3/2019), 82-91.
207- O'Brien, J., & Siampos, A. (2021). Group role play case: Designing a multiple sting, digitally focussed, marketing communications campaign plan for Cirque du Soleil’s next London show. Journal of Applied Learning and Teaching, 4(1), 141-143.
208- Oh, C., Roumani, Y., Nwankpa, J. K., & Hu, H. F. (2017). Beyond likes and tweets: Consumer engagement behavior and movie box office in social media. Information & Management, 54(1), 25-37.
209- Ordanini, A., Miceli, L., Pizzetti, M., & Parasuraman, A. (2011). Crowd-funding: transforming customers into investors through innovative service platforms. Journal of service management, 22(4), 443-470.
210- Osemene, K. P., & Ihekoronye, R. M. (2019). Relationship marketing practices in community pharmacies in south-western Nigeria. East and Central African Journal of Pharmaceutical Sciences, 22(1), 13-19.
211- Pai, P. F., & Liu, C. H. (2018). Predicting vehicle sales by sentiment analysis of Twitter data and stock market values. IEEE Access, 6, 57655-57662.
212- Pallerols, G. R. (2013). The Role of Social Media in Successful Crowdfunding for Independent Film Projects: A Spanish and American Perspective. Valencia: the comunication audovisual documentation e historia de arte.
213- Peirano, M. P. (2020). Connecting and sharing experiences: Chilean documentary film professionals at the film festival circuit. In Documentary Film Festivals Vol. 2 (pp. 55-72). Palgrave Macmillan, Cham.
214- Petrychyn, J. R. (2019). Networks of Feeling: Affective Economies of Queer & Feminist Film Festivals on the Canadian Prairies.
215- Podoshen, J. S. (2020). Reconceptualizing David Cronenberg’s Videodrome in the age of social media. Quarterly Review of Film and Video, 37(3), 275-283.
216- Poe, J. (2021). DOLS Awards Ceremony and Lightning Talks Introduction. Journal of Library & Information Services in Distance Learning, 15(3), 218-218.
217- Pop, R. A., Săplăcan, Z., Dabija, D. C., & Alt, M. A. (2022). The impact of social media influencers on travel decisions: The role of trust in consumer decision journey. Current Issues in Tourism, 25(5), 823-843.
218- Prabakaran, V. (2018). Social Media and Film Promotions: Trends in Indian-Tamil Films. Research Journal of Humanities and Social Sciences, 9(1), 91-94.
219- Puzzutilo, F., & Venezia, E. (2018). Are catastrophe bonds effective financial instruments in the transport and infrastructure industries? Evidence from international financial markets. Business and Economic Horizons, 14(2), 256-267.
220- Rahimi, A., Salehi Amiri, S. R., & Azizabadi Farahani, F. (2021). Organizing Film Festivals and Its Effects in the Field of City and Urbanization. Urban Management Studies, 13(45), 1-10.
221- Rajesh, R. (2021). A study on Development and Scope of Product or Brand Placement as an Integral Part of Tamil Cinema Industry. Turkish Journal of Computer and Mathematics Education, 12(11), 1560-1566.
222- Ralitsa, A. (2019). Arte Urbana Collectif and Bulgarian film education: An interview with rural classroom teacher Daniel Simeonov. Film Education Journal, 2(2), 101-117.
223- Ramazanov, A. V. (2020). Financial Instruments of Stock and Banking Markets in Corruption Crimes and Their Legal Regulation. Bull. Kazan L. Inst. MIA Russ., 41, 308.
224- RAUPP, E. R. (2020). JOHN MILTON: ON HIS BLINDNESS AND HIS CONCEPT OF SERVICE. PHILOLOGICAL RESEARCHES, (I), 26-34.
225- Razlogova, E. (2020). World cinema at Soviet festivals: cultural diplomacy and personal ties. Studies in European Cinema, 17(2), 140-154.
226- Rekkas, T. (2021). FINANCIAL INSTRUMENTS AS A PUBLIC POLICY MECHANISM. Academia Letters, 2.
227- Rutherford, L., Bullen, E., & Urquhart, I. (2018). Cinema and the book: Intermediality in The Invention of Hugo Cabret. The Lion and the Unicorn, 42(1).
228- Ruwanpathirana, I. (2020). An Empirical Study on Film Marketing Practice in Sri Lanka.
229- Salvador, E., Castro Martínez, E., & Benghozi, P. J. (2019). What role, economic model and benefits for Festivals in the digital age? An international cross comparison analysis in the audiovisual and publishing industries.
230- SANTOSPAGNUOLO, E. (2019). The impact of MiFID II on European financial markets.
231- Saura, J. R., Palos-Sanchez, P., & Rodríguez Herráez, B. (2020). Digital marketing for sustainable growth: Business models and online campaigns using sustainable strategies.
232- Schiavone, F., & Simoni, M. (2019). Strategic marketing approaches for the diffusion of innovation in highly regulated industrial markets: the value of market access. Journal of Business & Industrial Marketing.
233- Schober, M. F., Pasek, J., Guggenheim, L., Lampe, C., & Conrad, F. G. (2016). Social media analyses for social measurement. Public opinion quarterly, 80(1), 180-211.
234- Schwele, A., Ordoudis, C., Pinson, P., & Kazempour, J. (2021). Coordination of power and natural gas markets via financial instruments. Computational Management Science, 18(4), 505-538.
235- Setiawan, B., Rachmadtullah, R., & Iasha, V. (2020). Problem-solving method: The effectiveness of the pre-service elementary education teacher activeness in the concept of physics content. Jurnal Basicedu, 4(4), 1074-1083.
236- Shaban, H. (2019). Digital advertising to surpass print and TV for the first time, report says. The Washington Post, 20.
237- Shackleton, L. (2020). Why China’s Cinemas Have Closed Again After Partially Reopening. Accessed at https://www. screendaily.com/news/why-chinas-cinemas-have-closed-agai n-after-partially-reopening/5148635.article [June 11, 2020]
238- Shao, J., Li, X., & Li, Z. (2012). Micro-film Marketing of Chinese Tourism Destinations via Social Media: The Case of Shaoxing. In 2012 IEEE 14th International Conference on Commerce and Enterprise Computing (pp. 159-165). IEEE.
239- Shao, J., Li, X., Morrison, A. M., & Wu, B. (2016). Social media micro-film marketing by Chinese destinations: The case of Shaoxing. Tourism Management, 54, 439-451.
240- Shao, L., Xi, W., Saleem, F., Bajaber, N., & Abdul-Samad, Z. (2022). The dynamic influence of inbound tourism and film and drama industry in promoting environmental sustainability in China: new evidence from bootstrap ARDL approach. Economic Research-Ekonomska Istraživanja, 1-16.
241- Sharf, Z. (2020). China Opens First Movie Theater Since Coronavirus Shut Down, but No One Shows Up. Indie Wire. Accessed at: https://www.indiewire.com/2020/03/china-opens-theater-coronavirus-moviegoers-1202218236/ [June 11, 2020]
242- Shen, H., Song, C., Li, M., & Jiang, Q. (2015). Shaping destination images through social networking sites: A case study of Singapore. In Advances in Hospitality and Leisure. Emerald Group Publishing Limited.
243- Sheremeta, B., Chukhray, N., & Karyy, O. (2019). Marketing tools as the competitiveness enhancer of the Ukrainian film distribution market entities. Innovative Marketing, 15(4), 88-101.
244- Shim, S., & Pourhomayoun, M. (2017, August). Predicting movie market revenue using social media data. In 2017 IEEE International Conference on Information Reuse and Integration (IRI) (pp. 478-484). IEEE.
245- Shi-yue, W. (2020). On the Path and Method of Campus Culture Construction in Colleges and Universities—Taking the College Student Film Festival as an Example. US-China Education Review, 10(1), 44-47.
246- Shoard, C. (2020). China Re-closes All Cinemas over Coronavirus Fears. The Guardian. Accessed at: https://www.theguardian. com/film/2020/mar/27/china-re-closes-all-cinemas-over-coro navirus-fears [June 11, 2020].
247- Sifaki, E., & Papadopoulou, M. (2022). Exploring film marketing in the new age digital era. Four cases of marketing European art house film productions. International Journal of Cultural Management, 1(1), 3-25.
248- Smith, L. K. M., Lynes, J. K., & Wolfe, S. E. (2019). Community-based social marketing—creating lasting, sustainable, environmental change: case study of a household stormwater management program in the region of Waterloo, Ontario. Social Marketing Quarterly, 25(4), 308-326
249- Smits, R. (2019). The Film Sales Process at the European Film Market. In Gatekeeping in the Evolving Business of Independent Film Distribution (pp. 57-77). Palgrave Macmillan, Cham.
250- Song, R., Meyer, J., & Ha, K. (2015). The relationship between product placement and the performance of movies. Journal of Advertising Research, 55(3), 322-338.
251- Stedman, A., & McNary, D. (2020). Morbius, Ghostbusters Sequel, and more Sony Movies Pushed Back to 2021. Variety. Accessed at: https://variety.com/2020/film/news/morbius-ghostbusters-afterlife-uncharted-pushed-back-2021-sony-1203549616/ [June 11, 2020].
252- Stenport, A. W. (2013). “We train auteurs”: Education, decentralization, regional funding, and niche marketing in the New Swedish cinema. In The Education of the Filmmaker in Europe, Australia, and Asia (pp. 85-104). Palgrave Macmillan, New York.
253- SUKMONO, F. G., BAJARI, A., MARYANI, E., & AGUSTIN, H. (2019). The Characteristics of Indonesian Multicultural Movie Audiences in Post-1998: A Study of the Yogyakarta Movie Community. Jurnal Komunikasi: Malaysian Journal of Communication, 35(3), 108-124.
254- Sultan, K., Ambusidi, K., & Waheed, Z. (2016). SOCIAL MEDIA TECHNOLOGIES AND THEIR IMPACT ON FILM MAKING FOR STUDENTS OF DIGITAL MEDIA SPECIALIZATION IN COLLEGE OF APPLIED SCIENCES, NIZWA. Gomal University Journal of Research, 32(1), 8-17.
255- Sumaila, U. R., Walsh, M., Hoareau, K., Cox, A., Teh, L., Abdallah, P., ... & Zhang, J. (2021). Financing a sustainable ocean economy. Nature communications, 12(1), 1-11.
256- Sun, L., Zhai, X., & Yang, H. (2020). Event marketing, movie consumers' willingness and box office revenue. Asia Pacific Journal of Marketing and Logistics.
257- Sun, Y. (2021). Shaping Hong Kong Cinema’s New Icon: Milkyway Image at International Film Festivals. In Milkyway Image (pp. 69-89). Springer, Singapore.
258- Tannady, H., Nurprihatin, F., & Hartono, H. (2018). Service quality analysis of two of the largest retail chains with minimart concept in Indonesia. Business: Theory and Practice, 19, 177-185.
259- Teichmann, R., & Murschetz, P. C. (2018). Exploring the “Ecosystem” and Principles of Austria’s Film Subsidy Schemes: Is Austria a “Best-Practice” Model for a Successful Film Policy?. In Handbook of State Aid for Film (pp. 251-271). Springer, Cham.
260- Tejada, K. (2015). Social Media Marketing in the Film Industry.
261- Teshome, Y. (2018). The story of a cultural seed sown in addis ababa: The ethiopian international Film Festival (eThioFFesT). Journal of African Media Studies, 10(3), 317-330.
262- Timani, H., Shah, P., & Joshi, M. (2019, March). Predicting success of a movie from youtube trailer comments using sentiment analysis. In 2019 6th International Conference on Computing for Sustainable Global Development (INDIACom) (pp. 584-586). IEEE.
263- Torres-León, C., Vicente, A. A., Flores-López, M. L., Rojas, R., Serna-Cock, L., Alvarez-Pérez, O. B., & Aguilar, C. N. (2018). Edible films and coatings based on mango (var. Ataulfo) by-products to improve gas transfer rate of peach. Lwt, 97, 624-631.
264- Turcotte, J., York, C., Irving, J., Scholl, R. M., & Pingree, R. J. (2015). News recommendations from social media opinion leaders: Effects on media trust and information seeking. Journal of computer-mediated communication, 20(5), 520-535.
265- Turkman, M., Hassanpour Ghoroghchi, E., & Mohebi, S. (2021). Presenting a Model of Film Marketing Process in Iran and Describing the Model (Case Study: Social Drama Genre). Journal of System Management, 7(4), 253-270.
266- Umukoro, O. E., Eluyela, F. D., Inua, O. I., & Babajide, S. (2020). Nollywood accounting and financial performance: Evidence from Nigerian cinemas. International Journal of Financial Research, 11(2), 271-280.
267- Vallejo, A., & Winton, E. (Eds.). (2020). Documentary Film Festivals Vol. 2: Changes, Challenges, Professional Perspectives. Springer Nature.
268- Valo, M. (2018). How film marketing has changed in the last decade.
269- Van de Peer, S. (2021). Arab documentary landscapes: Transnational flow of solidarity at festivals. In Documentary filmmaking in the Middle East and North Africa. American University in Cairo Press.
270- Vanhaelemeesch, J. (2021). Common Ground: Film Cultures and Film Festivals in Central America (Doctoral dissertation, University of Antwerp).
271- Venciūtė, D. (2018). Social media marketing–from tool to capability. Organizacijų vadyba: sisteminiai tyrimai, (79), 131-145.
272- Vieira, J. S., Araújo, C. A. C., & Sousa, B. B. (2022). Film-Induced Tourism and Selling Storytelling in Destination Marketing: The Legend of the Rooster of Barcelos (Portugal). In Sales Management for Improved Organizational Competitiveness and Performance (pp. 290-302). IGI Global.
273- Vinuales, G., & Sheinin, D. A. (2020). Comparing blogs with print ads for corporate branding. The role of source credibility. International Journal of Internet Marketing and Advertising, 14(2), 168-183.
274- Volberding, P. (2021). KfW and the Early Stages of Marketized Development Financial Instruments. In Leveraging Financial Markets for Development (pp. 113-153). Palgrave Macmillan, Cham.
275- Vulkan, N., Åstebro, T., & Sierra, M. F. (2016). Equity crowdfunding: A new phenomena. Journal of Business Venturing Insights, 5, 37-49.
276- Walls, W. D., & McKenzie, J. (2012). The changing role of Hollywood in the global movie market. Journal of Media Economics, 25(4), 198-219.
277- Walters, E. (2020). " Cinematic art in all its forms": Netflix and the film festival network (Doctoral dissertation, Boston University).
278- Wandhe, P. (2018). Green Marketing-A Boon for Sustainable Development. Available at SSRN 3298576.
279- Wang, Y., Wang, X., Li, Y., & Zhou, Y. (2019, May). The construction of movie marketing index based on factor analysis. In Proceedings of the ACM Turing Celebration Conference-China (pp. 1-7).
280- Watson IV, G. F., Weaven, S., Perkins, H., Sardana, D., & Palmatier, R. W. (2018). International market entry strategies: Relational, digital, and hybrid approaches. Journal of International Marketing, 26(1), 30-60.
281- Weinberg, C. B., Otten, C., Orbach, B., McKenzie, J., Gil, R., Chisholm, D. C., & Basuroy, S. (2021). Technological change and managerial challenges in the movie theater industry. Journal of Cultural Economics, 45(2), 239-262.
282- Williams, C. B. (2017). Introduction: Social media, political marketing and the 2016 US election.
283- Yap, H. E. (2022). The Impact of Subtitled Film on Language Learning among Students (Doctoral dissertation, Tunku Abdul Rahman University College).
284- Yee, W. F., Ng, S. I., Seng, K., Lim, X. J., & Rathakrishnan, T. (2022). How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. Journal of Marketing Analytics, 10(2), 114-130.
285- Yoon, Y., Deng, R., & Joo, J. (2022). The Effect of Marketing Activities on Web Search Volume: An Empirical Analysis of Chinese Film Industry Data. Applied Sciences, 12(4), 2143.
286- Zarka, O. M., & Shah, Z. J. (2016). Virtual Reality cinema: A study. International Journal of Research and Analytical Reviews (IJRA), 3(2), 62-66.
287- Zawisza, A. (2019). Characteristics of the Polish film press market in the academic literature: from the first film journals until 1939. Z Badań nad Książką i Księgozbiorami Historycznymi, 13(special), 445-460.
288- Zhang, G. (2020). A Study on the Application of the Film and television works about the law in Adult Legal Education. Barnard Education Review, 1(
1- احمدی، ی.، و مرادی، س. (1397). سرمایه اجتماعی (آنلاین و آفلاین) و فرهنگ شهروندی. فصلنامه علوم اجتماعی, -(81 ), 101-133.
2- آزاد، ن.، و محمدی پور، م.، و نقدی، ب. (1397). چالش های تجاری سازی محصولات دانش بنیان با تاکید بر بخش بازاریابی و مالی (مورد مطالعه: پارک فناوری دانشگاه تهران). اقتصاد مالی (اقتصاد مالی و توسعه), 12(44 ), 189-207.
3- اژدری، لیال؛ فرهنگی، علیاکبر؛ صالحی امیری، رضا و سلطانیفر، محمد (1396). مدل دیپلماسی فرهنگی جمهوری اسلامی ایران، فصلنامه مطالعات فرهنگ– ارتباطات، 18( 38 ،)صص67-102
4- آل شیخ، ر.، و عباسی، ب.، و گرجی، ع. (1398). بررسی حقوقی و اخلاقی چالش های ناشی از آزادی سینما. پژوهش های اخلاقی (انجمن معارف اسلامی), 9(4 ), 27-48
5- امینی, علیرضا, نکویی زاده, مریم. (1400). بازاریابی سینما: قصد رفتاری و فداکاری متأثر از کیفیت ادراکشده و رضایت تماشاگران. تحقیقات بازاریابی نوین, 11(2), 27-44. doi: 10.22108/nmrj.2021.124898.2232
6- بازرگان، ابوالفضل و پوراحمدی میبدی، حسین،1397،ابعاد سیاسی و امنیتی حمایت از سوریه در سیاست خارجی ج. ا. ایران (۲۰۱۷- ۲۰۱۱)
7- تابش، علیرضا ( 1396)ورود صنعت سینما به بخش تامین مالی بازار سرمایه، روزنامه اطلاعات، 8 اسفندماه،.
8- تابش، علیرضا؛ فرهنگی، علی اکبر؛ حسینی، سیدروح الله؛ شیری، طهورث ( 1399) الگوی بین المللی شدن فیلم و سینمای ایران درجهت کسب سهم از بازارهای منطقه ای و بین المللی. نشریه هنرهای زیبا - هنرهای نمایشی و موسیقی. دوره 26، شماره 1: 33 – 23.
9- توکلیان، سعید و رزم پا، فاطمه،1400،بررسی تاثیر جهت گیری تعامل بر قابلیت های بازاریابی در شرکت های کوچک و متوسط شیراز،چهارمین کنفرانس بین المللی سالانه تحولات نوین در مدیریت، اقتصاد و حسابداری،تهران
10- خالق پناه، ک.، و رحیمی، م. (1397). تجربه های فقیر در سینما: بازنمایی سینمایی تجربه جنگ در فیلم کوتاه کُردستان. مطالعات فرهنگی و ارتباطات, 14(53 ), 189-220.
11- خجسته، نازنین و چیرانی، ابراهیم و شبگو منصف، سید محمود و شاهرودی، کامبیز،1400،طراحی مدل بازاریابی اخلاقی رسانه های اجتماعی در شرکت های کوچک و متوسط
12- خسروی فردشیرازی، رضا،1400،بررسی شیوه های بازاریابی و تعهدات بازاریاب در برابر کالا و خدمات ارائه شده به مصرف کنندگان،نهمین کنفرانس بین المللی ترفندهای مدرن مدیریت، حسابداری، اقتصاد و بانکداری با رویکرد رشد کسب و کارها
13- دقیقی، رامین و صادقی، هادی،1394،طراحی سینما،کنگره بین المللی پایداری در معماری و شهرسازی معاصر خاورمیانه
14- دهدشتی شاهرخ، ز.، و ناطق، م.، و احسانی، ر. (1396). تبیین رابطه قابلیت های بازاریابی و عملکرد مالی سازمان. مدیریت بازرگانی, 9(1 ), 103-128.
15- دهقانپور، ح.، و مصلی، م. (1394). بررسی زنجیره ارزش فیلم و تاثیر آن در فروش. هنرهای نمایشی و موسیقی (هنرهای زیبا), 20(2), 17-26.
16- رحیم منفرد، جواد،1398،بررسی عوامل موثر بر بازاریابی و مصرف محصولات هنری (مورد مطالعه: صنعت فیلم و سینمای ایران)،دومین کنفرانس بین المللی مدیریت،حسابداری، اقتصاد و بانکداری در هزاره سوم،تهران
17- رستگار, یاسر, آقابابایی, احسان, راسخی, زهرا. (1398). بازنمایی مسائل اجتماعی در سینمای پس از انقلاب اسلامی ایران. پژوهش های راهبردی مسائل اجتماعی ایران, 8(4), 57-74. doi: 10.22108/srspi.2020.117130.1407
18- رستگار، وحید و محمودی، حمیرا و عزیزی، راضیه و سلطانی مقدم، افشین،1400،نقش ابزارهای تبلیغاتی در بازاریابی و جذب گردشگرمطالعه موردی استان فارس،سومین کنفرانس ملی ارتباطات ورزشی: سواد ارتباطی و سواد رسانه ای در ورزش،شیراز
19- رفیع، م.، و زارعی، ع.، و پویا، ع. (1396). کاربرد مدل ارتباطی ان ال پی در صنعت سینما. شباک, 3(1 (پیاپی 20)), 0-0.
20- روانشادنیا، س. (1398). شهر تهران در آثار سینمایی دهه ی 40 از منظر جامعه شناسی سینما با تاکید بر فیلم خشت و آینه. هویت شهر, 13(39 ), 79-90.
21- ستوده نژاد، سحر،1400،بررسی نقش بازاریابی عصبی در بهبود قابلیت های سایت های تجاری،اولین کنفرانس ملی مدیریت و تجارت الکترونیک،تهران
22- شکری زاده، ح.، و برزگری خانقاه، ج.، و صادقی، ح. (1398). طراحی و تدوین مدل تصمیم گیری رفتاری سرمایه گذاران با توجه نقش آمیخته بازاریابی مالی با استفاده از مدلسازی معادلات ساختاری. مدیریت فردا, 18(61 ), 35-62.
23- صباغیان، علی، ابراهیمی، عبدالحمید؛ فرهنگی، علی اکبر(1393). طراحی مدل استراتژیک آمیخته با بازاریابی در صنعت سینمای ایران. نشریه پژوهش های مدیریت راهبردی. دوره 20. شماره 55: 82 – 55.
24- صلواتیان, سیاوش, روحبخش, مهناز, درفشی, احمدرضا. (1397). عوامل مؤثر بر بازاریابی فیلمهای سینمایی ایرانی از طریق رسانههای اجتماعی. فصلنامه مطالعات فرهنگ - ارتباطات, 19(41), 151-175. doi: 10.22083/jccs.2018.99022.2262
25- صلواتیان، سیاوش؛ قنبری، سعید؛ نوری محب، صابر(1398) تأمین مالی جمعی تولیدات بلند سینمایی در ایران؛ موانع، ظرفیت ها و الزامات. فصلنامه علمی مطالعات فرهنگ ارتباطات/ سال بیستم/ شماره چهل و هفتم/ پاییز، 94- 65.
26- طهماسبی آقبلاغی، د.، و آقازاده، ه.، و سلیمان زاده، ا. (1398). اثر بازاریابی داخلی و کارآفرینی سازمانی بر عملکرد(بهره وری, مالی و توسعه کارکنان) بانک تجارت. مدیریت بهره وری (فراسوی مدیریت), 13(49 ), 69-91.
27- عسگرپور، ع.، و راه چمنی، ا. (1396). تاثیر بازاریابی رابطه مند بر کیفیت روابط مشتری – فروشنده و عملکرد مالی. مدیریت بازاریابی, 11(34 ), 111-132.
28- علوی پور، س. (1397). چالش های اجتماعی-سیاسی ظهور سینما در ایران. تحقیقات تاریخ اجتماعی, 8(1 ), 137-155
29- غلامپور، غلامرضا و نوبخت، الهه،1397،الویت بندی عوامل موثر بر تامین مالی در فعالیت پخش بین الملل فیلم با استفاده از روش تحلیل سلسله مراتبی،چهارمین سمپوزیوم بین المللی علوم مدیریت،تهران
30- غیاثی، ه.، و برزویی، م.، و رجبی، س. (1397). تحلیل بازنمایی فرهنگ اقتصادی در سینمای ایران؛ مورد مطالعه: پرفروش ترین فیلم های سال های 86 تا 96. مطالعات رسانه ای, 13(1 (پیاپی 40) ), 89-117.
31- فاطمی، فرزانه،1400،مقایسه قابلیتهای بازاریابی و تاثیر آن بر عملکرد شرکت،هفتمین همایش ملی مدیریت و حسابداری،جیرفت
32- فتحی، محمدرضا؛ ملکی، محمد حسن؛ مقدم، حسین(1397)، آینده پژوهی سرمایه گذاری و تامین مالی در صنعت حمل و نقل ریلی ایران ( بخش ماشین آلات و تجهیزات)، فصلنامه آینده پژوهی مدیریت، سال بیست و نهم/ شماره 113 / تابستان
33- کمالی سراجی، م.، و میرفخرالدینی، س.، و شریفی، س.، و امیدی، ا. (1400). پیش بینی فروش فیلم در گیشه ی سینمای ایران با رویکرد پویایی سیستم. مطالعات فرهنگ - ارتباطات, 22(55 (مسلسل 87) ), 293-316.
34- کیانی، رضا و جوکار، علی اکبر،1399،تاثیر استراتژی بازاریابی تحقق یافته بر عملکرد عملیاتی شرکت با نقش میانجی متغیر سیستم های اداری (مورد مطالعه: شرکت های دانش بنیان فناوری مالی در پارک علم و فناوری پردیس تهران)،چهارمین کنفرانس علمی دستاوردهای نوین در مطالعات علوم مدیریت، حسابداری و اقتصاد ایران،ایلام
35- گودرزی، حسین؛ جعفری هفتخوانی، نادر( 1397). درآمدی بر بازاریابی فیلم و سینما؛ یک مطالعة تطبیقی و تجربی. مجله رسانه. سال بیستم. شماره 2: 81- 53.
36- محمدی، م. (1396). نقش شواهد فیزیکی در ابعاد تسلسل وفاداری میهمانان در هتل های مقصد گردشگری رامسر. گردشگری و توسعه, 6(2 (پیاپی 11) ), 22-38
37- محمدیان, محمود, ندایی, امیرحسن, گیاهی, یاسمن. (1391). راهکارهای بهبود حضور در بازار بین المللی فیلم ایران. نشریه هنرهای زیبا- هنرهای نمایشی و موسیقی, 3(43), 33-40. doi: 10.22059/jfadram.2012.24775
38- محمدیان، م.، و دهقانان، ح.، و کامرانی، ب.، و گیاهی، ی. (1397). الگوی بازاریابی هنرهای تجسمی مدرن و معاصر در بستر نهادی: مطالعه داده بنیاد بازار ایران. مدیریت بازرگانی, 10(4 ), 713-742.
39- مدیرشانه چی، م. (1396). آرمان گرایی در شعر, واقع گرایی در سیاست سیری در اندیشه و عمل سیاسی بهار. پژوهش های راهبردی سیاست, 5(20 (پیاپی 50) ), 35-55.
40- مظفری، ی.، و مولودی، ا.، و خرمایی، ع. (1400). کاربست نظریه ی استعاره ی مفهومی در فیلم فروشنده: پژوهشی در نشانه شناسی شناختی سینما. رسانه, 32(3 ), 147-174.
41- معتمدی، ا. (1397). نظریه مانستربرگ: «ذهن» ماده خام سینما, یا سینما هنرِ«ذهن» به مثابه کنش ادراکی. رسانه های دیداری و شنیداری, 12(28 ), 179-198
42- ملکی، علی،1394،بازاریابی در سینما،دومین همایش ملی و دومین همایش بین المللی مدیریت و حسابداری ایران،همدان
43- موسایی، م.، و چنگیز، س.، و مرادیان دقیق، پ. (1399). مطالعه عوامل موثر بر تقاضای سینما در مشهد. مطالعات فرهنگ - ارتباطات, 21(52 (مسلسل 84) ), 201-221
44- موسایی، م.، و رحیمی، ع. (1398). برآورد تابع تقاضای سینما در ایران. مدیریت فرهنگی, 4(10), 79-98
45- موکدی، س.، و دهقان نژاد، م. (1397). تحلیل کارکرد اقتصادی سینما در عصر مشروطه ی ایران (1285-1305 ش/ 1906-1926 م). نامه هنرهای نمایشی و موسیقی, 8(16 ), 71-96
46- مولوی وردنجانی، آ.، و شرفی، س.، و ویسی، ا.، و شکرآمیز، م. (1398). تحلیل فشرده سازی در سینما در چارچوب نظریه آمیختگی مفهومی در فیلم سینمایی رقص در غبار. مطالعات زبان ها و گویش های غرب ایران, 7(24 ), 93-115.
47- میرفردی، ا.، و ولی نژاد، ع.، و خانمحمدی، ا. (1398). سبک مصرف سینما و رابطه آن با سواد سینمایی در بین دانشجویان دانشگاه ایلام. توسعه اجتماعی, 14(2 (پیاپی 54) ), 1-32
48- نادری، ا.، و فتحی، س.، و صنایعی، ع.، و انصاری طادی، آ. (1398). طراحی آمیخته ی بازاریابی ابزارهای مالی با تم. پژوهش های حسابداری مالی, 11(2 (پیاپی 40) ), 75-88.
49- نعمت بخش آبکنار، فرزین و علیقلی، منصوره و صفرزاده، حسین و نوربخش، سیدکامران،1401،تاثیر سینما و مکان های نمایش فیلم در بهبود بازار سینمای هنری و ارتقای فرهنگی فضاهای شهری (مورد مطالعه: منطقه ۶ تهران
50- نوربخش، سیدکامران و شفیعی، بهاره،1393،بررسی نقش اجزای آمیخته پیشبرد بر افزایش میزان فروش فیلم
51- نوروزی، حسین و کنعانی طهرانی، شایان و درویش، فاطمه،1400،تاثیر قابلیت نوآوری و ظرفیت بازاریابی سازمان بر عملکرد بازاریابی صادراتی
52- نوری محب، صابر(1397). امکان سنجی تأمین مالی جمعی تولیدات نمایشی سازمان صداوسیمای جمهوری اسلامی ایران. پایان نامه کارشناسی ارشد مدیریت رسانه، تهران: دانشگاه صد اوسیما
53- یاسمی، فاطمه ( 1396) تأمین مالی در تولید فیلمهای سینمایی( مطالعه تطبیقی روش های متعارف و نوین در سینمای ایران و هالیود). پژوهشگاه فرهنگ ، هنر و ارتباطات، وزارت فرهنگ و ارشاد اسلامی. چاپ اول.
54- یاسمی، فاطمه(1396). مطالعه تطبیقی روش های متعارف و نوین تأمین مالی تولید فیلم های سینمایی در ایران و هالیوود. پایان نامه کارشناسی ارشد اقتصاد هنر. مشهد، دانشگاه بین المللی امام رضا ( ع).
55- یوسفی، ب.، و امیری، س.، و احمدی، ب.، و شعبانی مقدم، ک. (1394). الگوی همذات پنداری هوادار - ورزشکار با تصویر برند ورزشکار. مطالعات راهبردی ورزش و جوانان, 14(30 ), 0-0.
56- Abd Rahman, N., Dawam, Z. A. M., & Chan, J. K. L. (2019). The developing marketing strategy to promote film tourism in Malaysia. BIMP-EAGA Journal for Sustainable Tourism Development, 8(1), 1-16.
57- Abercrombie, K., & Chambers, J. (2021). Six years of School of Media: Exploring specialist pathways for film education throughout students’ experiences of Scottish secondary school. Film Education Journal.
58- Akser, M. (2018). Locating Turkish Cinema Between Populist Tendencies and Art Cinema. In The Palgrave Handbook of Asian Cinema (pp. 151-170). Palgrave Macmillan, London.
59- Alamu, O. (2018). Social Media Marketing in the Yorùbá Video Film Industry. Yoruba Studies Review, 2(2), 1-12.
60- Alavipour, S. M. (2018). Dawn of Cinema in Iran: Socio-political Challenges. Social History Studies, 8(1), 113-131.
61- Anantha Natarajan. V., SaiHarsha,. K., Santhosh Kumar, M.(2019). Box-Office Revenue Estimation For Telugu Movie Industry Using Predictive Analytic Techniques. International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-7, Issue-6, March 2019
62- Antoniazzi, L. (2021). Digital preservation and the sustainability of film heritage. Information, Communication & Society, 24(11), 1658-1673.
63- Asante, S., Sarpong, D., Bi, J., & Mordi, C. (2022). Collecting badges: Understanding the gold rush for business excellence awards. European Management Review.
64- Athwal, N., Wells, V. K., Carrigan, M., & Henninger, C. E. (2019). Sustainable luxury marketing: A synthesis and research agenda. International Journal of Management Reviews, 21(4), 405-426.
65- Audrezet, A., de Kerviler, G., & Moulard, J. G. (2020). Authenticity under threat: When social media influencers need to go beyond self-presentation. Journal of business research, 117, 557-569.
66- Aytekin, M., & Akar, D. (2019). Cinema and social media: Role of media in movie publicities in Turkish cinema industry. In Handbook of Research on Examining Cultural Policies Through Digital Communication (pp. 1-30). IGI Global.
67- Aytekin, P., & AYAZ, Y. Y. (2018). NOSTALGIA IN ADVERTISING: A SEMIOTICAL ANALYSIS OF NOSTALGIA-THEMED AND NONNOSTALGIA-THEMED PRINT ADS. Journal of International Social Research, 11(59).
68- Bachman, J. R., & Hull, J. S. (2022). Hardly homogenous: a multi-year analysis of attendees at the Vancouver Queer Film Festival. Journal of Policy Research in Tourism, Leisure and Events, 1-15.
69- Bachmann, A., & Zahn, M. (2018). Film education as a multiplicity of practices: A media-ecological perspective. Film Education Journal.
70- Bagdare, S. (2018). Marketing Communications for Sustainable Consumption: A Conceptual Framework. International Journal of Marketing & Business Communication, 7(4).
71- Baker, K. (2016). Social Media Marketing in the Film Industry: Using Social Media to Create a Successful Marketing Campaign for the Theatrical Release of a Film.
72- Barnwell, R. G. (2018). Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers. Routledge.
73- Bergström, C. F., & Strand, M. (Eds.). (2022). Legal accountability in EU markets for financial instruments: The dual role of investment firms. Oxford University Press.
74- Biancorosso, G. (2018). The Phantom of the Opera and the Performance of Cinema. The Opera Quarterly, 34(2-3), 153-167.
75- Boucaut, R. (2021). ‘Oscar’: An Institutional and contested persona reading of the Academy Awards. Persona Studies, 7(1), 6-19.
76- Buccheri, F. (2020). Film festivals in contemporary Italy: an investigation into their nature, roles and purposes (Doctoral dissertation, MA thesis. Bocconi University, Milan. http://dx. doi. org/10.13140/RG. 2.2. 17605.40166).
77- Bunk, P. (2019). Post-Islamism And Art Cinema In Indonesia: Questioning The Freedom After Revolution In Muslim Majority Countries. International Journal of Social Sciences, 4(3), 1198-1218.
78- Busch, P. (2020). LESBIAN, GAY, BISEXUAL, TRANSGENDER, QUEER,+ REPRESENTATION IN FILM TO PROMOTE INCLUSION IN EDUCATION (Doctoral dissertation, San Francisco State University).
79- Cabezas Vargas, A., & González de Canales Carcereny, J. (2018). Central American cinematographic aesthetics and their role in international film festivals. Studies in Spanish & Latin American Cinemas, 15(2), 163-186.
80- Carson, L. (2018). " The Moral of This Nazi Fairytale": A Qualitative Content Analysis of Invisible Adult Education in World War II-Era Film (Doctoral dissertation, The University of Southern Mississippi).
81- Cegnar, T. (2021). Compiling a virtual awards ceremony (No. EMS2021-418). Copernicus Meetings.
82- Cetin-Erus, Z., & Erus, B. (2020). The rise of domestic popular film production with new audience and changing industry structure: The case of popular cinema in Turkey. European Journal of Communication, 35(6), 565-579.
83- Chambers, J. (2018). Towards an open cinema: Revisiting Alain Bergala's The Cinema Hypothesis within a global field of film education. Film Education Journal.
84- Chan-Tien, L., Dan-Sheng, W., & Shun-Fa, H. (2019, June). The Conceptual Framework for Applying Digital Community Marketing and Marketing Practices into Educational Relationship Marketing Model of Private Technical High School in Taiwan. In Proceedings of the 2019 International Conference on Modern Educational Technology (pp. 14-19).
85- Chaudhuri, S. (2020). Cinema of Constraints: Continuity and Change in Contemporary Filmmaking from and about the Arab World and Iran.
86- Chen, Y. (2021, December). Research on Marketing Strategies of Different Movies and Film Market. In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (pp. 218-221). Atlantis Press.
87- Chen, Y., Liu, Y., & Zhang, J. (2012). When do third-party product reviews affect firm value and what can firms do? The case of media critics and professional movie reviews. Journal of Marketing, 76(2), 116-134.
88- Chiong-Rivero, H., Robers, M., Martinez, A., Manrique, C. P., Diaz, A., Polito, K., ... & ARHMS investigators. (2021). Effectiveness of film as a health communication tool to improve perceptions and attitudes in multiple sclerosis. Multiple Sclerosis Journal–Experimental, Translational and Clinical, 7(1), 2055217321995947.
89- Cohen, R. (2020). Exploring How Social Media Marketing Practices In Community College Academic Programs Shape Student Engagement (Doctoral dissertation, California State University, Northridge).
90- Cuadrado, M., Filimon, N., Kerrigan, F., & Rurale, A. (2013, October). Exploring Cinema Attendance Facilitators and Contraints, A Marketing Research Approach. In 5th Workshop on Cultural Economics and Management, Cadiz, Spain.
91- Cunningham, S., & Craig, D. (2019). Social media entertainment. In Social Media Entertainment. New York University Press.
92- Dalen, J. H. (2021). Communicating sustainability in marketing advertisements: the influence of visualisation and advertisement claims on Instagram advertisements of sustainable clothing brands (Bachelor's thesis, University of Twente).
93- Dankevych, A. P. (2019). The Ukrainian financial instruments markets in conditions of globalization. Збірник наукових праць Університету державної фіскальної служби України, (1), 33-44.
94- de Alba, F. F. (2022). Fashioning Spanish Cinema. Costume, Identity, and Stardom by Jorge Pérez. Hispanófila, 194(1), 170-172.
95- De Jesus, K., & Shapiro, M. (2020). Social Media Engagement and Film Box Office.
96- de Luca, T. (2022). Planetary Cinema: Film, Media and the Earth.
97- De Valck, M. (2014). Supporting art cinema at a time of commercialization: Principles and practices, the case of the International Film Festival Rotterdam. Poetics, 42, 40-59.
98- DEADLINE, E. (2020). Awards.
99- Del Vecchio, M., Kharlamov, A., Parry, G., & Pogrebna, G. (2021). Improving productivity in Hollywood with data science: Using emotional arcs of movies to drive product and service innovation in entertainment industries. Journal of the Operational Research Society, 72(5), 1110-1137.
100- Demir, K. D. (2018). Does Consumer Environmental Advocacy Matter for Sustainable Marketing?. Tüketici ve Tüketim Araştırmaları Dergisi= Journal of Consumer and Consumption Research, 10(2), 265-305.
101- Dewan, S., & Ramaprasad, J. (2014). Social media, traditional media, and music sales. Mis Quarterly, 38(1), 101-122.
102- Dhar, T., & Weinberg, C. B. (2016). Measurement of interactions in non-linear marketing models: The effect of critics' ratings and consumer sentiment on movie demand. International Journal of research in Marketing, 33(2), 392-408.
103- Dick, J., Turkelboom, F., Woods, H., Iniesta-Arandia, I., Primmer, E., Saarela, S. R., ... & Zulian, G. (2018). Stakeholders’ perspectives on the operationalisation of the ecosystem service concept: Results from 27 case studies. Ecosystem services, 29, 552-565.
104- DONASCIMIENTO, J. (2019). Art, cinema and society: sociological perspectives. Global Journal of Human Social Science: C Sociology & Culture, 19(5).
105- Dorney, J., Regan, J., & Salinsky, T. (2022). Best Pick: A Journey Through Film History and the Academy Awards. Rowman & Littlefield.
106- Dovey, L. (2020). African Film Festivals in Africa: Curating “African Audiences” for “African Films”. Black Camera, 12(1), 13-47.
107- Eagan, O. (2020). Film Festivals. In Oscar Buzz and the Influence of Word of Mouth on Movie Success (pp. 25-39). Palgrave Pivot, Cham.
108- Enns, A. (2021). Prosthetic Vision and Postmortem Cinema. Screen Bodies, 6(1), 103-118.
109- Evens, T., & Donders, K. (2018). Platform power and policy in transforming television markets. Cham: Palgrave Macmillan.
110- Fahle, O., & Linseisen, E. (2019). HD’s Invention of Continuity and SD’s Resistance? A Historiography of Cinema and Film to (Be) come and Formats to Overcome.
111- Firat, A. F. (2022). Marketing and market. Japan Marketing History Review, 1(1), 48-53..
112- Flynn, E. (2018). Discovering audience motivations behind movie theater attendance. Elon Journal of Undergraduate Research in Communications, 9(2), 94-103.
113- Frank, M. (2018). 25 Under 25 Film Fest.
114- Fuchs, C. (2015). Culture and economy in the age of social media. Routledge.
115- Furcic, M., & Pranic, L. (2021). WHAT THEY SAY AND WHAT THEY DO: COMPARING DESTINATION MARKETING ACTIVITIES RELATED TO MOVIE TOURISM IN CROATIA'S ZADAR COUNTY. Tourism in South East Europe..., 6, 283-302.
116- Gaddis, R. (2021). Ouachita celebrates student achievements in Academic Awards Ceremony.
117- Giraudy, A., Moncada, E., & Snyder, R. (Eds.). (2019). Inside countries: Subnational research in comparative politics. Cambridge University Press.
118- Gnann, T., Stephens, T. S., Lin, Z., Plötz, P., Liu, C., & Brokate, J. (2018). What drives the market for plug-in electric vehicles?-A review of international PEV market diffusion models. Renewable and Sustainable Energy Reviews, 93, 158-164.
119- Gordon, E. (2022). Stockholm syndrome: Terror builds at a literary awards ceremony. TLS. Times Literary Supplement, (6206), 16-17.
120- Grimm, F. (2021). The Asta Nielsen brand: advertising long feature star series in German local newspapers, 1911 to 1914. Early Popular Visual Culture, 19(2-3), 121-148.
121- Gunter, B. (2018). Do Awards Make a Difference?. In Predicting Movie Success at the Box Office (pp. 195-207). Palgrave Macmillan, Cham.
122- Harwood, T., Garry, T., & Belk, R. (2019). Convergence markets: virtual [corpo] reality. Markets, Globalization & Development Review, 3(3).
123- Hasan, M. (2019). Social marketing: an Islamic perspective. Journal of Islamic Marketing.
124- He, X., Luo, Z., & Zhang, J. (2022). The impact of air pollution on movie theater admissions. Journal of Environmental Economics and Management, 112, 102626.
125- Heath, T. (2018). Saving space: strategies of space reclamation at early women’s film festivals and queer film festivals today. StudieS in european Cinema, 15(1), 41-54.
126- Ho, C. Y., Rysman, M., & Wang, Y. (2020). Demand for performance goods: Import quotas in the chinese movie market. Unpublished manuscript, Boston University.
127- Högerle, E. F. (2020). Asian American Film Festivals. In Asian American Film Festivals. De Gruyter.
128- Holt, D. (2016). Branding in the age of social media. Harvard business review, 94(3), 40-50.
129- Hong, X., & Wu, Y. H. (2022). The use of AR to preserve and popularize traditional Chinese musical instruments as part of the formation of the tourist attractiveness of the national art of Guizhou province. Digital Scholarship in the Humanities, 37(2), 426-440.
130- Hou, M. (2019). Social media celebrity and the institutionalization of YouTube. Convergence, 25(3), 534-553.
131- Huang, R. (2019). Research on Audience Engagement in Film Marketing--Taking the film as the Case.
132- Hwang, S. K. (2013). Home movies in participatory research: children as movie-makers. International Journal of Social Research Methodology, 16(5), 445-456.
133- Inan, G. G., & Kop, A. E. (2018). Marketing Capability Development in Micro Manufacturing Enterprises. American Journal of Industrial and Business Management, 8(01), 1.
134- Jablonski, B. B., Sullins, M., & Thilmany McFadden, D. (2019). Community-supported agriculture marketing performance: Results from pilot market channel assessments in Colorado. Sustainability, 11(10), 2950.
135- Janes, S. (2015). 1-18-08—Viral Marketing Strategies in Hollywood Cinema. In Besides the Screen (pp. 87-104). Palgrave Macmillan, London.
136- Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence & Planning.
137- Joensuu-Salo, S. (2021, September). The Role of Digital Orientation and Market Orientation in Generating Marketing Capability in SMEs. In ECIE 2021 16th European Conference on Innovation and Entrepreneurship Vol 1 (p. 460). Academic Conferences limited.
138- Johnson, B. K., & Ranzini, G. (2018). Click here to look clever: Self-presentation via selective sharing of music and film on social media. Computers in Human Behavior, 82, 148-158.
139- Johnson, R. J. (2019). The Ideology of Film Festivals: A Psychoanalysis of European A Festivals’ Representation of Italian Cinema, 2000-2017 (Doctoral dissertation, University of Leeds).
140- Jusry, V., & Cahyono, S. P. (2021). Translation Techniques in Translating Attitude Appraisal in a Movie “The Queen’s Gambit: Exchanges”: Appraisal Perspective. In PROCEEDING AISELT (Annual International Seminar on English Language Teaching) (Vol. 6, No. 1).
141- Juvvigunta, J., Dhanunjay, G. S., Kumarb, A., Padhyb, M. K., Kumarb, A., & Singhb, P. (2021). Role of Digital Marketing Data Analytics in Film Industry: Telugu Cinema into Pan India Magnum Opus.
142- Kamboj, S., & Rahman, Z. (2017). Market orientation, marketing capabilities and sustainable innovation: The mediating role of sustainable consumption and competitive advantage. Management Research Review.
143- Kaplan, A. M., & Haenlein, M. (2016). Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster. Business horizons, 59(4), 441-450.
144- Kaplan, J. J. (2013). Turning followers into dollars: The impact of social media on a movie’s financial performance. Undergraduate Economic Review, 9(1), 10.
145- KARAKARTAL, D. (2021). SOCIAL EFFECTS OF FILM AND TELEVISION. The Online Journal of New Horizons in Education-July, 11(3).
146- Karim, S. (2020). Scope and impact of cinema advertising in the era of VoD and online streaming.
147- Katona, Z., Painter, M., Patatoukas, P. N., & Zeng, J. (2018, July). On the capital market consequences of alternative data: Evidence from outer space. In 9th Miami Behavioral Finance Conference.
148- Kerrigan, F., & Hart, A. (2015). Ourselves on Film: Social Media for Social Self Reflection. In Annual Macromarketing Conference (p. 169).
149- Kerrigan, F., Luong, E. N., & Shannon, R. (2020). Entrepreneurship and marketing in the film industry. In Handbook of Entrepreneurship and Marketing. Edward Elgar Publishing.
150- Kiff, J. (2022). New Financial Instruments for Managing Longevity Risk. New Models for Managing Longevity Risk: Public-Private Partnerships, 207.
151- Kim, W. G., Lim, H., & Brymer, R. A. (2015). The effectiveness of managing social media on hotel performance. International Journal of Hospitality Management, 44, 165-171.
152- Klevtcov, V., & Zamlelyy, A. (2021). Internationalization of Financial Markets: World Financial Centres. In Financial Markets Evolution (pp. 65-75). Palgrave Macmillan, Cham.
153- Klimecka-Tatar, D., & Ingaldi, M. (2021). Service quality management in term of IHRM concept and the employee internationalization. International Journal for Quality Research, 15(3), 753.
154- Klimek, C. (2018). From Programmer to Curator: How Film Festivals Are Pushing the Boundaries of New Media and Expanded Cinema. Canadian Journal of Film Studies, 27(1), 73-87.
155- Kottary, T. (2018). Film Festivals and Digital Marketing Campaigns Using Social Media Platforms (Doctoral dissertation, Long Island University, The Brooklyn Center).
156- Kruhlov, A., & Pyroh, M. (2019). Analysis of problems of forecasting of financial instruments in stock markets. Technology audit and production reserves, 4(2 (48)), 10-15.
157- Kumaran, E., Doum, D., Keo, V., Sokha, L., Sam, B., Chan, V., ... & Hustedt, J. (2018). Dengue knowledge, attitudes and practices and their impact on community-based vector control in rural Cambodia. PLoS neglected tropical diseases, 12(2), e0006268.
158- Kupfer, A. K., Pähler vor der Holte, N., Kübler, R. V., & Hennig-Thurau, T. (2018). The role of the partner brand's social media power in brand alliances. Journal of Marketing, 82(3), 25-44.
159- Lahtinen, V., Dietrich, T., & Rundle-Thiele, S. (2020). Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context. Journal of Social Marketing.
160- Lam, J. S. L., & Li, K. X. (2019). Green port marketing for sustainable growth and development. Transport Policy, 84, 73-81.
161- Larke‐Walsh, G. S. (2018). The Godfather Legacy: Homage and Allusion in Transnational Cinema. A Companion to the Gangster Film, 446-462.
162- Sheremeta, B., Chukhray, N., & Karyy, O. (2019). Marketing tools as the competitiveness enhancer of the Ukrainian film distribution market entities. Innovative Marketing, 15(4), 88.
163- Kortam, W., & Gad, G. (2020). The Impact of Logic of Marketing Research on Marketing ROI: Theoretical Analysis and Empirical Investigation. Archives of Business Research (ABR), 8(1).
164- Laugier, S. (2021). Film as Moral Education. Journal of Philosophy of Education, 55(1), 263-281.
165- Lawrence, K. G. (2020). The sustainability of pink tourism businesses in Cape Town: transitions to the mainstream leisure market (Doctoral dissertation, Cape Peninsula University of Technology).
166- Lee, S. (2019). Reorienting Asian cinema in the age of the Chinese film market: Introduction. Screen, 60(2), 298-302.
167- Lee, S. Y., Qiu, L., & Whinston, A. (2018). Sentiment manipulation in online platforms: An analysis of movie tweets. Production and Operations Management, 27(3), 393-416.
168- Legowo, A. P. (2018). The influence of marketing communication, neutral information source, movie characteristic, content, and ease towards Jakarta High School students’ decision to choose a coming of age movie in theatres (Doctoral dissertation, Sekolah Tinggi Manajemen IPMI).
169- Leo, W. W. C., Laud, G., & Chou, C. Y. (2019). Service system well-being: conceptualising a holistic concept. Journal of Service Management.
170- Leung, X. Y., Sun, J., & Bai, B. (2019). Thematic framework of social media research: state of the art. Tourism Review.
171- Lev, P. (2021). 4. The Euro-American Art Film: History. In The Euro-American Cinema (pp. 38-66). University of Texas Press.
172- Liao, L., & Huang, T. (2021). The effect of different social media marketing channels and events on movie box office: An elaboration likelihood model perspective. Information & Management, 58(7), 103481.
173- Lim, C., & Maglio, P. P. (2019). Clarifying the concept of smart service system. Handbook of Service Science, Volume II, 349-376.
174- Limb, M. (2020). BMJ Awards 2020: NHS chief hails clinical leaders as winners are announced.
175- Lin, W., & Phillips, R. A. (2017). Success Factors and Barriers for Crowdfunding Campaigns for Arts-Based Projects in the UK. IUP Journal of Entrepreneurship Development, 14(3), 45-65.
176- Lomax, L. (2020). The World Screen: Japan's Cinematic Reinvention and International Film Festivals. Journal of Film and Video, 72(1-2), 46-57.
177- Lomteva, E., Vorobyeva, N., & Demidov, A. (2021). STUDENTS’MEDIA LITERACY CONCERNING THE DEVELOPMENT OF META-SUBJECT CONNECTIONS AS A KEY SOCIOLOGICAL ANALYSIS OF ATTITUDES PROVIDED BY FUTURE ELEMENTARY SCHOOL TEACHERS IN RELATION TO IMPLEMENTATION OF FILM EDUCATION IN THE CLASSROOM FORMAT. Медиаобразование, (4), 654-663.
178- Lougee, A. (2022). " Before the End" Short Film Marketing and Promotion.
179- Low, S., Ullah, F., Shirowzhan, S., Sepasgozar, S. M., & Lin Lee, C. (2020). Smart digital marketing capabilities for sustainable property development: A case of Malaysia. Sustainability, 12(13), 5402.
180- Luan, Y., & Kim, Y. J. (2022). An integrative model of new product evaluation: A systematic investigation of perceived novelty and product evaluation in the movie industry. Plos one, 17(3), e0265193.
181- Mackey, T., Kalyanam, J., Klugman, J., Kuzmenko, E., & Gupta, R. (2018). Solution to detect, classify, and report illicit online marketing and sales of controlled substances via twitter: using machine learning and web forensics to combat digital opioid access. Journal of medical Internet research, 20(4), e10029.
182- Mahalina, O. M., Mahalin, V. N., & Zaets, Y. Y. (2021). Digital Economy and Financial Marketing: Mutual Influence and Ways of Development. In Socio-economic Systems: Paradigms for the Future (pp. 1465-1473). Springer, Cham.
183- Malik, G., & Guptha, C. A. (2014). An Analytical Study of Tools and Techniques for Movie Marketing. The Asian Journal of Technology Management, 7(1), 31.
184- Maloča, I. (2018). MARKETING IN CROATIAN FEATURE FILM–EXPLORATIVE RESEARCH. International journal of multidisciplinarity in business and science, 4(5), 156-168.
185- Marketline. (2015b). MarketLine industry profile: Movies & entertainment in the United States. Reference Code: 0072-2108.
186- Mazierska, E. H. (2021). the aDDeD Value of oscars anD festiVal awarDs. Cultural Studies Annex, 587-602.
187- McCullough, H. (2021). Green slime and orange blimps: A linguistic analysis of Nickelodeon’s kids’ choice awards. Psychology of Aesthetics, Creativity, and the Arts.
188- Meyer, J., Song, R., & Ha, K. (2016). The effect of product placements on the evaluation of movies. European Journal of Marketing.
189- MICHALAKOPOULOS, A. P. (2020). VIEWS OF IRAN BY THE AMERICAN FILM INDUSTRY AND TELEVISION SERIES-FROM 2001 UNTIL THE PRESENT.
190- Miles, D. A., Garcia, J., Gerald, R., Goodnough, W., Mendez, L., Olagundoye, E., ... & Seay, E. L. (2019). Ethnic Consumer Markets and Movie Marketing: An Empirical Study on Marvel’s ‘Black Panther’and Predictive Analytics of Ethnic Consumer Behavior of Moviegoers. Journal of Economics and Business, 2(4).
191- Mistry, J. (2021). Decolonizing processes in film education. Film Education Journal, 4(1), 1-13.
192- Mitręga, M. (2019). Dynamic marketing capability–refining the concept and applying it to company innovations. Journal of Business & Industrial Marketing.
193- Moi, L., & Cabiddu, F. (2021). An agile marketing capability maturity framework. Tourism Management, 86, 104347.
194- Molchanova, N. P. (2018). Financing Cinema Production as a High-Risk Activity. Vestnik VGIK I Journal of Film Arts and Film Studies, 10(2), 108-121.
195- Yang, Z. (2020, May). Interpretation of Male Images in Almodóvar’s Film–Taking Bad Education as an Example. In 6th International Conference on Humanities and Social Science Research (ICHSSR 2020) (pp. 608-611). Atlantis Press.
196- Moon, S., Bayus, B. L., Yi, Y., & Kim, J. (2015). Local consumers’ reception of imported and domestic movies in the Korean movie market. Journal of Cultural Economics, 39(1), 99-121.
197- Morel, O. (2020). Towards a disarmed cinema. In Peacebuilding and the Arts (pp. 339-354). Palgrave Macmillan, Cham.
198- Mu, J., & Zhang, J. Z. (2021). Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms. Journal of the Academy of Marketing Science, 49(5), 994-1020.
199- Mus, S., Rozas, L., Barnoya, J., & Busse, P. (2021). Gender representation in food and beverage print ads found in corner stores around schools in Peru and Guatemala.
200- Muther, P. R., Reizbaum, M., Shende, V., Smith, J., Tautz, B., & Walton, A. Cinema Studies Minor. Bowdoin College Catalogue and Academic Handbook (2021-2022), 115.
201- Nath, P., & Siepong, A. (2022). Green marketing capability: A configuration approach towards sustainable development. Journal of Cleaner Production, 131727.
202- Nezamova, O. A., & Olentsova, J. A. (2020). Innovative marketing technologies in the markets of the Krasnoyarsk region. Азимут научных исследований: экономика и управление, 9(2), 247-250.
203- Nikbin, D., Iranmanesh, M., Ghobakhloo, M., & Foroughi, B. (2021). Marketing mix strategies during and after COVID-19 pandemic and recession: a systematic review. Asia-Pacific Journal of Business Administration.
204- Nornes, M. (2019). Filmless Festivals and Dragon Seals: Independent Cinema in China. Film Quarterly, 72(3), 78-86.
205- Nuswantara, A. S. (2021). Effect of Market Orientation, Marketing Capability, Product Innovation on Performance (No. 9fg8w). Center for Open Science.
206- Obednikovska, S., Sotiroski, K., & Mateska, E. (2019). Web Site–basic internet marketing strategy tool of digital companies. Annals of the „Constantin Brâncuşi” University of Târgu Jiu, Economy Series,, (3/2019), 82-91.
207- O'Brien, J., & Siampos, A. (2021). Group role play case: Designing a multiple sting, digitally focussed, marketing communications campaign plan for Cirque du Soleil’s next London show. Journal of Applied Learning and Teaching, 4(1), 141-143.
208- Oh, C., Roumani, Y., Nwankpa, J. K., & Hu, H. F. (2017). Beyond likes and tweets: Consumer engagement behavior and movie box office in social media. Information & Management, 54(1), 25-37.
209- Ordanini, A., Miceli, L., Pizzetti, M., & Parasuraman, A. (2011). Crowd-funding: transforming customers into investors through innovative service platforms. Journal of service management, 22(4), 443-470.
210- Osemene, K. P., & Ihekoronye, R. M. (2019). Relationship marketing practices in community pharmacies in south-western Nigeria. East and Central African Journal of Pharmaceutical Sciences, 22(1), 13-19.
211- Pai, P. F., & Liu, C. H. (2018). Predicting vehicle sales by sentiment analysis of Twitter data and stock market values. IEEE Access, 6, 57655-57662.
212- Pallerols, G. R. (2013). The Role of Social Media in Successful Crowdfunding for Independent Film Projects: A Spanish and American Perspective. Valencia: the comunication audovisual documentation e historia de arte.
213- Peirano, M. P. (2020). Connecting and sharing experiences: Chilean documentary film professionals at the film festival circuit. In Documentary Film Festivals Vol. 2 (pp. 55-72). Palgrave Macmillan, Cham.
214- Petrychyn, J. R. (2019). Networks of Feeling: Affective Economies of Queer & Feminist Film Festivals on the Canadian Prairies.
215- Podoshen, J. S. (2020). Reconceptualizing David Cronenberg’s Videodrome in the age of social media. Quarterly Review of Film and Video, 37(3), 275-283.
216- Poe, J. (2021). DOLS Awards Ceremony and Lightning Talks Introduction. Journal of Library & Information Services in Distance Learning, 15(3), 218-218.
217- Pop, R. A., Săplăcan, Z., Dabija, D. C., & Alt, M. A. (2022). The impact of social media influencers on travel decisions: The role of trust in consumer decision journey. Current Issues in Tourism, 25(5), 823-843.
218- Prabakaran, V. (2018). Social Media and Film Promotions: Trends in Indian-Tamil Films. Research Journal of Humanities and Social Sciences, 9(1), 91-94.
219- Puzzutilo, F., & Venezia, E. (2018). Are catastrophe bonds effective financial instruments in the transport and infrastructure industries? Evidence from international financial markets. Business and Economic Horizons, 14(2), 256-267.
220- Rahimi, A., Salehi Amiri, S. R., & Azizabadi Farahani, F. (2021). Organizing Film Festivals and Its Effects in the Field of City and Urbanization. Urban Management Studies, 13(45), 1-10.
221- Rajesh, R. (2021). A study on Development and Scope of Product or Brand Placement as an Integral Part of Tamil Cinema Industry. Turkish Journal of Computer and Mathematics Education, 12(11), 1560-1566.
222- Ralitsa, A. (2019). Arte Urbana Collectif and Bulgarian film education: An interview with rural classroom teacher Daniel Simeonov. Film Education Journal, 2(2), 101-117.
223- Ramazanov, A. V. (2020). Financial Instruments of Stock and Banking Markets in Corruption Crimes and Their Legal Regulation. Bull. Kazan L. Inst. MIA Russ., 41, 308.
224- RAUPP, E. R. (2020). JOHN MILTON: ON HIS BLINDNESS AND HIS CONCEPT OF SERVICE. PHILOLOGICAL RESEARCHES, (I), 26-34.
225- Razlogova, E. (2020). World cinema at Soviet festivals: cultural diplomacy and personal ties. Studies in European Cinema, 17(2), 140-154.
226- Rekkas, T. (2021). FINANCIAL INSTRUMENTS AS A PUBLIC POLICY MECHANISM. Academia Letters, 2.
227- Rutherford, L., Bullen, E., & Urquhart, I. (2018). Cinema and the book: Intermediality in The Invention of Hugo Cabret. The Lion and the Unicorn, 42(1).
228- Ruwanpathirana, I. (2020). An Empirical Study on Film Marketing Practice in Sri Lanka.
229- Salvador, E., Castro Martínez, E., & Benghozi, P. J. (2019). What role, economic model and benefits for Festivals in the digital age? An international cross comparison analysis in the audiovisual and publishing industries.
230- SANTOSPAGNUOLO, E. (2019). The impact of MiFID II on European financial markets.
231- Saura, J. R., Palos-Sanchez, P., & Rodríguez Herráez, B. (2020). Digital marketing for sustainable growth: Business models and online campaigns using sustainable strategies.
232- Schiavone, F., & Simoni, M. (2019). Strategic marketing approaches for the diffusion of innovation in highly regulated industrial markets: the value of market access. Journal of Business & Industrial Marketing.
233- Schober, M. F., Pasek, J., Guggenheim, L., Lampe, C., & Conrad, F. G. (2016). Social media analyses for social measurement. Public opinion quarterly, 80(1), 180-211.
234- Schwele, A., Ordoudis, C., Pinson, P., & Kazempour, J. (2021). Coordination of power and natural gas markets via financial instruments. Computational Management Science, 18(4), 505-538.
235- Setiawan, B., Rachmadtullah, R., & Iasha, V. (2020). Problem-solving method: The effectiveness of the pre-service elementary education teacher activeness in the concept of physics content. Jurnal Basicedu, 4(4), 1074-1083.
236- Shaban, H. (2019). Digital advertising to surpass print and TV for the first time, report says. The Washington Post, 20.
237- Shackleton, L. (2020). Why China’s Cinemas Have Closed Again After Partially Reopening. Accessed at https://www. screendaily.com/news/why-chinas-cinemas-have-closed-agai n-after-partially-reopening/5148635.article [June 11, 2020]
238- Shao, J., Li, X., & Li, Z. (2012). Micro-film Marketing of Chinese Tourism Destinations via Social Media: The Case of Shaoxing. In 2012 IEEE 14th International Conference on Commerce and Enterprise Computing (pp. 159-165). IEEE.
239- Shao, J., Li, X., Morrison, A. M., & Wu, B. (2016). Social media micro-film marketing by Chinese destinations: The case of Shaoxing. Tourism Management, 54, 439-451.
240- Shao, L., Xi, W., Saleem, F., Bajaber, N., & Abdul-Samad, Z. (2022). The dynamic influence of inbound tourism and film and drama industry in promoting environmental sustainability in China: new evidence from bootstrap ARDL approach. Economic Research-Ekonomska Istraživanja, 1-16.
241- Sharf, Z. (2020). China Opens First Movie Theater Since Coronavirus Shut Down, but No One Shows Up. Indie Wire. Accessed at: https://www.indiewire.com/2020/03/china-opens-theater-coronavirus-moviegoers-1202218236/ [June 11, 2020]
242- Shen, H., Song, C., Li, M., & Jiang, Q. (2015). Shaping destination images through social networking sites: A case study of Singapore. In Advances in Hospitality and Leisure. Emerald Group Publishing Limited.
243- Sheremeta, B., Chukhray, N., & Karyy, O. (2019). Marketing tools as the competitiveness enhancer of the Ukrainian film distribution market entities. Innovative Marketing, 15(4), 88-101.
244- Shim, S., & Pourhomayoun, M. (2017, August). Predicting movie market revenue using social media data. In 2017 IEEE International Conference on Information Reuse and Integration (IRI) (pp. 478-484). IEEE.
245- Shi-yue, W. (2020). On the Path and Method of Campus Culture Construction in Colleges and Universities—Taking the College Student Film Festival as an Example. US-China Education Review, 10(1), 44-47.
246- Shoard, C. (2020). China Re-closes All Cinemas over Coronavirus Fears. The Guardian. Accessed at: https://www.theguardian. com/film/2020/mar/27/china-re-closes-all-cinemas-over-coro navirus-fears [June 11, 2020].
247- Sifaki, E., & Papadopoulou, M. (2022). Exploring film marketing in the new age digital era. Four cases of marketing European art house film productions. International Journal of Cultural Management, 1(1), 3-25.
248- Smith, L. K. M., Lynes, J. K., & Wolfe, S. E. (2019). Community-based social marketing—creating lasting, sustainable, environmental change: case study of a household stormwater management program in the region of Waterloo, Ontario. Social Marketing Quarterly, 25(4), 308-326
249- Smits, R. (2019). The Film Sales Process at the European Film Market. In Gatekeeping in the Evolving Business of Independent Film Distribution (pp. 57-77). Palgrave Macmillan, Cham.
250- Song, R., Meyer, J., & Ha, K. (2015). The relationship between product placement and the performance of movies. Journal of Advertising Research, 55(3), 322-338.
251- Stedman, A., & McNary, D. (2020). Morbius, Ghostbusters Sequel, and more Sony Movies Pushed Back to 2021. Variety. Accessed at: https://variety.com/2020/film/news/morbius-ghostbusters-afterlife-uncharted-pushed-back-2021-sony-1203549616/ [June 11, 2020].
252- Stenport, A. W. (2013). “We train auteurs”: Education, decentralization, regional funding, and niche marketing in the New Swedish cinema. In The Education of the Filmmaker in Europe, Australia, and Asia (pp. 85-104). Palgrave Macmillan, New York.
253- SUKMONO, F. G., BAJARI, A., MARYANI, E., & AGUSTIN, H. (2019). The Characteristics of Indonesian Multicultural Movie Audiences in Post-1998: A Study of the Yogyakarta Movie Community. Jurnal Komunikasi: Malaysian Journal of Communication, 35(3), 108-124.
254- Sultan, K., Ambusidi, K., & Waheed, Z. (2016). SOCIAL MEDIA TECHNOLOGIES AND THEIR IMPACT ON FILM MAKING FOR STUDENTS OF DIGITAL MEDIA SPECIALIZATION IN COLLEGE OF APPLIED SCIENCES, NIZWA. Gomal University Journal of Research, 32(1), 8-17.
255- Sumaila, U. R., Walsh, M., Hoareau, K., Cox, A., Teh, L., Abdallah, P., ... & Zhang, J. (2021). Financing a sustainable ocean economy. Nature communications, 12(1), 1-11.
256- Sun, L., Zhai, X., & Yang, H. (2020). Event marketing, movie consumers' willingness and box office revenue. Asia Pacific Journal of Marketing and Logistics.
257- Sun, Y. (2021). Shaping Hong Kong Cinema’s New Icon: Milkyway Image at International Film Festivals. In Milkyway Image (pp. 69-89). Springer, Singapore.
258- Tannady, H., Nurprihatin, F., & Hartono, H. (2018). Service quality analysis of two of the largest retail chains with minimart concept in Indonesia. Business: Theory and Practice, 19, 177-185.
259- Teichmann, R., & Murschetz, P. C. (2018). Exploring the “Ecosystem” and Principles of Austria’s Film Subsidy Schemes: Is Austria a “Best-Practice” Model for a Successful Film Policy?. In Handbook of State Aid for Film (pp. 251-271). Springer, Cham.
260- Tejada, K. (2015). Social Media Marketing in the Film Industry.
261- Teshome, Y. (2018). The story of a cultural seed sown in addis ababa: The ethiopian international Film Festival (eThioFFesT). Journal of African Media Studies, 10(3), 317-330.
262- Timani, H., Shah, P., & Joshi, M. (2019, March). Predicting success of a movie from youtube trailer comments using sentiment analysis. In 2019 6th International Conference on Computing for Sustainable Global Development (INDIACom) (pp. 584-586). IEEE.
263- Torres-León, C., Vicente, A. A., Flores-López, M. L., Rojas, R., Serna-Cock, L., Alvarez-Pérez, O. B., & Aguilar, C. N. (2018). Edible films and coatings based on mango (var. Ataulfo) by-products to improve gas transfer rate of peach. Lwt, 97, 624-631.
264- Turcotte, J., York, C., Irving, J., Scholl, R. M., & Pingree, R. J. (2015). News recommendations from social media opinion leaders: Effects on media trust and information seeking. Journal of computer-mediated communication, 20(5), 520-535.
265- Turkman, M., Hassanpour Ghoroghchi, E., & Mohebi, S. (2021). Presenting a Model of Film Marketing Process in Iran and Describing the Model (Case Study: Social Drama Genre). Journal of System Management, 7(4), 253-270.
266- Umukoro, O. E., Eluyela, F. D., Inua, O. I., & Babajide, S. (2020). Nollywood accounting and financial performance: Evidence from Nigerian cinemas. International Journal of Financial Research, 11(2), 271-280.
267- Vallejo, A., & Winton, E. (Eds.). (2020). Documentary Film Festivals Vol. 2: Changes, Challenges, Professional Perspectives. Springer Nature.
268- Valo, M. (2018). How film marketing has changed in the last decade.
269- Van de Peer, S. (2021). Arab documentary landscapes: Transnational flow of solidarity at festivals. In Documentary filmmaking in the Middle East and North Africa. American University in Cairo Press.
270- Vanhaelemeesch, J. (2021). Common Ground: Film Cultures and Film Festivals in Central America (Doctoral dissertation, University of Antwerp).
271- Venciūtė, D. (2018). Social media marketing–from tool to capability. Organizacijų vadyba: sisteminiai tyrimai, (79), 131-145.
272- Vieira, J. S., Araújo, C. A. C., & Sousa, B. B. (2022). Film-Induced Tourism and Selling Storytelling in Destination Marketing: The Legend of the Rooster of Barcelos (Portugal). In Sales Management for Improved Organizational Competitiveness and Performance (pp. 290-302). IGI Global.
273- Vinuales, G., & Sheinin, D. A. (2020). Comparing blogs with print ads for corporate branding. The role of source credibility. International Journal of Internet Marketing and Advertising, 14(2), 168-183.
274- Volberding, P. (2021). KfW and the Early Stages of Marketized Development Financial Instruments. In Leveraging Financial Markets for Development (pp. 113-153). Palgrave Macmillan, Cham.
275- Vulkan, N., Åstebro, T., & Sierra, M. F. (2016). Equity crowdfunding: A new phenomena. Journal of Business Venturing Insights, 5, 37-49.
276- Walls, W. D., & McKenzie, J. (2012). The changing role of Hollywood in the global movie market. Journal of Media Economics, 25(4), 198-219.
277- Walters, E. (2020). " Cinematic art in all its forms": Netflix and the film festival network (Doctoral dissertation, Boston University).
278- Wandhe, P. (2018). Green Marketing-A Boon for Sustainable Development. Available at SSRN 3298576.
279- Wang, Y., Wang, X., Li, Y., & Zhou, Y. (2019, May). The construction of movie marketing index based on factor analysis. In Proceedings of the ACM Turing Celebration Conference-China (pp. 1-7).
280- Watson IV, G. F., Weaven, S., Perkins, H., Sardana, D., & Palmatier, R. W. (2018). International market entry strategies: Relational, digital, and hybrid approaches. Journal of International Marketing, 26(1), 30-60.
281- Weinberg, C. B., Otten, C., Orbach, B., McKenzie, J., Gil, R., Chisholm, D. C., & Basuroy, S. (2021). Technological change and managerial challenges in the movie theater industry. Journal of Cultural Economics, 45(2), 239-262.
282- Williams, C. B. (2017). Introduction: Social media, political marketing and the 2016 US election.
283- Yap, H. E. (2022). The Impact of Subtitled Film on Language Learning among Students (Doctoral dissertation, Tunku Abdul Rahman University College).
284- Yee, W. F., Ng, S. I., Seng, K., Lim, X. J., & Rathakrishnan, T. (2022). How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context. Journal of Marketing Analytics, 10(2), 114-130.
285- Yoon, Y., Deng, R., & Joo, J. (2022). The Effect of Marketing Activities on Web Search Volume: An Empirical Analysis of Chinese Film Industry Data. Applied Sciences, 12(4), 2143.
286- Zarka, O. M., & Shah, Z. J. (2016). Virtual Reality cinema: A study. International Journal of Research and Analytical Reviews (IJRA), 3(2), 62-66.
287- Zawisza, A. (2019). Characteristics of the Polish film press market in the academic literature: from the first film journals until 1939. Z Badań nad Książką i Księgozbiorami Historycznymi, 13(special), 445-460.
288- Zhang, G. (2020). A Study on the Application of the Film and television works about the law in Adult Legal Education. Barnard Education Review, 1(1), 50-57.
289- Zhang, J. Z., & Watson IV, G. F. (2020). Marketing ecosystem: An outside-in view for sustainable advantage. Industrial Marketing Management, 88, 287-304.
290- Zhang, L., Babb, S., Johns, M., Mann, N., Thompson, J., Shaikh, A., ... & Malarcher, A. (2018). Impact of US antismoking TV ads on Spanish-language quitline calls. American Journal of Preventive Medicine, 55(4), 480-487.
291- Zluhan, C. L., Godinho, L. F., Petroll, M. D. L. M., & Scussel, F. B. C. (2021). When Brands Lead the Scene: A Longitudinal Analysis of Product Placement in the Transformers Movies Franchise. Revista Ciências Administrativas, 27(1).
1), 50-57.
289- Zhang, J. Z., & Watson IV, G. F. (2020). Marketing ecosystem: An outside-in view for sustainable advantage. Industrial Marketing Management, 88, 287-304.
290- Zhang, L., Babb, S., Johns, M., Mann, N., Thompson, J., Shaikh, A., ... & Malarcher, A. (2018). Impact of US antismoking TV ads on Spanish-language quitline calls. American Journal of Preventive Medicine, 55(4), 480-487.
291- Zluhan, C. L., Godinho, L. F., Petroll, M. D. L. M., & Scussel, F. B. C. (2021). When Brands Lead the Scene: A Longitudinal Analysis of Product Placement in the Transformers Movies Franchise. Revista Ciências Administrativas, 27(1).