Today, in order to create motivation and desirable behavior in employees, achieve organizational goals, increase human resource productivity and ultimately achieve organizational excellence, senior managers of organizations use new and effective strategies. One of these strategies to achieve organizational excellence is to create a desirable culture of excellence and create a strong culture based on the excellence that organizations face in the field of quality management. Using structural-interpretive modeling to first identify the effective and fundamental factors The culture of excellence is addressed and then, using a systematic procedure, the relationships between these factors are determined. The basic concepts affecting the culture of excellence are identified at five levels and then identified in order to recognize the importance and priority of organizational improvement activities in order to promote a culture of relationships between them. Although the basic concepts are mentioned in the models of excellence, but in most organizations, they are not used to promote a culture of organizational excellence and do not even know their impact on each other. In this research, in addition to addressing the importance of the issue, the relationships between them have also been determined.