Journal of Advertising and Sales Management - Articles List

Journal of Advertising and Sales Management

Volume & Issue: Volume 7, Issue 1 - Serial Number 25, Spring 2026

Number of Articles: 4

Identifying and Ranking Trust-Building Marketing Factors in a Crowdfunding Platform Using the Best-Worst Method (BWM)

Pages 1-25

10.22034/asm.2026.2086724.3511

dariush tahmasebi, yasin Chamaei Nejad, ali ramazani

Transformation of export performance with the adoption of artificial intelligence: Based on an analysis of the role of innovation capability and competitive intensity

Pages 1-23

10.22034/asm.2026.2083304.3493

Hashem Aghazadeh, Mobina Rahmani Gohar

Investigating the Antecedents and Consequences of Bank Customers Fintech Service Adoption by Bank Customers

Pages 1-25

10.22034/asm.2026.2087054.3513

Zahra Feiz, Azim Zarei, Abbasali Rastgar

The Impact of Big Data and Marketing Analytics on New Product Performance: Examining the Sequential Mediating Roles of Customer Relationship Management and Product Development Management, and the Role of Marketing Decision-Making

Pages 1-35

10.22034/asm.2026.2089055.3537

hossein norouzi, Mahdieh Haghighat

Journal of Advertising and Sales Management

Journal Archive

Volume 7 (2026)

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)