Journal of Advertising and Sales Management

Volume & Issue: Volume 6, Issue 2 - Serial Number 22, Summer 2025

Number of Articles: 19

Investigating the Negative Implications of Artificial Intelligence Usage in Digital Marketing

Pages 1-16

10.22034/asm.2025.2060795.3388

Mohammadtaha Esmaeilzadeh Ashini, Elahe Asadolahidehkordi

Analyzing Iranian Consumers' Buying Behavior in the Refurbished Electronics Market: A Focus on Smartphones

Pages 17-39

10.22034/asm.2025.2062194.3393

Ameneh Khadivar, marzieh soltani tajabadi

Investigating the factors affecting social media brand engagement and its impact on brand performance by considering the mediating role of brand equity and the moderating role of trust in social media

Pages 40-60

10.22034/asm.2025.2057568.3379

hossein norouzi, somayeh parvini

An Exploration of Key Antecedents of Brand Anxiety

Pages 61-76

10.22034/asm.2025.2056040.3367

Ghasem Zarei, Mahdi Abdolazimi Heris

The Role of Free Cash Flow in the Relationship Between Managerial Leadership Ability, Marketing and Sales Expenses, and Economic Growth of Companies

Pages 77-91

10.22034/asm.2025.2057213.3377

Seyed Kazem Ebrahimi, Mohammad Amri-Asrami, Milad Tozandehjani, Raza Haghdoust

Identification and Analysis of Electricity Generation Challenges in Gas Power Plants in Southern Iraq: A Pythagorean Fuzzy DEMATEL Approach

Pages 92-111

10.22034/asm.2025.2061182.3390

Kamil Yaseen Sharrad, Payam Shojaei, Aboalghasem Ebrahimi, Kazem Askarifar

Presenting a brand equity model based on sustainable competitive advantage, marketing strategy, and company image

Pages 112-132

10.22034/asm.2025.2063465.3404

farah jamshidi, hoshang asdolah, vahid reza mirabi, serajeddin mohebi

Vampire Effect: Explaining the Negative Consequences of Using Celebrity Endorsements in Advertising

Pages 133-152

10.22034/asm.2025.2064548.3412

Mohammadreza darvishinia, Gholamhossein Khorshidi, Fatemeh Zahra Shokuhian

The Impact of Total Quality Management and Visual Quality on Customer Satisfaction and Loyalty in the Apparel Industry: A Hybrid Approach Using PLS-SEM and SHAP

Pages 153-176

10.22034/asm.2025.2064300.3407

Amir Mohammad Khani, Arman Rezasoltani, Sahar Arjmandpour, Ahmad Jafarnjad, Sayedeh Hoda Hosseinian

Changing the Strategy of Information Technology Companies in the Context of Social Capital

Pages 177-194

10.22034/asm.2025.2065655.3420

kazem hasanzadeh, m s, h y, m r

Data-driven policymaking model in startup industries with a digital transformation approach

Pages 195-219

10.22034/asm.2025.2064659.3413

reza nekuooie, Seyyed Reza Seyyed Javadin, manouchehr ansari

Investigating the impact of imitating social media influencers on product purchase intention

Pages 220-238

10.22034/asm.2025.2067056.3426

Seyyedeh Sara Mirtaghi, Mohammad Anisseh, Shahriar Shirooyehpour

Investigating the Impact of Customer Orientation on Brand Loyalty and Customer Purchase Decisions in Zafar steel company

Pages 239-259

10.22034/asm.2025.2061293.3403

Seyed Hamed Vares, Sajad Khani Pordanjani, Mehdi Mootab

Investigating the impact of buyer behavior and customer-based innovation on competitive advantage with the mediating role of electronic customer relationship management success (Case study: Isfahan Steel Company

Pages 260-275

10.22034/asm.2025.2069264.3433

zahra shekarchizadeh isfahani, habib mirabadi

Investigating the impact of brand communication and service quality on brand image and its role in purchase intention, considering the mediating role of customer loyalty.

Pages 276-298

10.22034/asm.2025.2069084.3434

hossein norouzi

The Impact of Augmented Reality on Home Appliance Purchase Intention: The Mediating Roles of Cognitive and Behavioral Control

Pages 299-312

10.22034/asm.2025.2060939.3423

Kobra Bakhshi Zadeh Borj, hossein hajali, roghayeh salehian fard

Predicting Cinema Audience Repeat Behavior Using Decision Tree Models: A Customer Intelligence Approach

Pages 313-331

10.22034/asm.2025.2068377.3429

Mohammad Ali Siahsarani Kojuri

Designing a Process Model of Opportunity Belief Formation through Sensemaking in Family Businesses

Pages 332-352

10.22034/asm.2025.2070406.3440

Hamid Reza Tafaghodi

Identifying Key Dimensions and Functions of Gamification in Marketing: A Qualitative Approach Using Systematic Review and Thematic Analysis

Pages 353-375

10.22034/asm.2025.2071068.3444

Davood Feiz, abbasali rastgar, Mohammad Yousefi Akhijahani

Journal of Advertising and Sales Management

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)