Journal of Advertising and Sales Management

Volume & Issue: Volume 5, Issue 2 - Serial Number 18, Summer 2024

Number of Articles: 16

Investigating the impact of the characteristics of influential people and their pages on the behavioral intentions and purchase intentions of followers in social media

Pages 1-21

10.22034/asm.2024.715959

mahdi rezayee, Ebrahim Zarepoor nasirabadi

Systematic review of tripartite communications; Dynamic capabilities, strategic foresight, and organizational learning using a bibliometric approach

Pages 22-36

10.22034/asm.2024.715960

Ata Harandi, Leili Sadri, Alireza Mohebbi

The effect of online brand experience and brand personality on resilience against negative information with an emphasis on attitude and online recommendation advertising (case study of Day Bank customers)

Pages 37-54

10.22034/asm.2024.714460

Ebrahim Zarepoor nasirabadi, Shahrzad Abtahi, Seyede Shima Karanjam, Alireza Valibeygi

Designing a Conceptual Framework for Brand Advocacy Formation: Emphasizing the Role of Brand Attachment and Brand Love

Pages 55-68

10.22034/asm.2024.715741

Kobra Bakhshi Zadeh Borj, Roghayeh salehian fard, Faezeh shokri

Identifying the drivers of fundraising for environmental advertising in sports events: a qualitative research

Pages 69-81

10.22034/asm.2024.715644

shahoo zamani dadaneh, shirin zardoshtiyan, Anahita Malek

Design and validation of repurchase intention model in B2C e-commerce

Pages 81-96

10.22034/asm.2024.714504

Elahe asadolahidehkordi, Tahmores Hasangholipour yasory, Ali navidi

Analyzing the export behavior of tea exporting companies

Pages 97-116

10.22034/asm.2024.715048

Mehrdad Hasangholipour Yasouri, Fereshteh LotfiZadeh, Firouze Haji Aliakbari, Abolfazl Moghaddam

Investigating the impact of corruption prevention practices on tax avoidance considering the moderating role of company board characteristics

Pages 117-142

10.22034/asm.2024.715050

Farzad Sadeghu, Sakineh Baranilaghab, Ali navidi, Vida Hasanpoor

investigating the effect of perceived internet risk, customer self-efficacy and platform trust on the intention to purchase continuously online with the mediating role of privacy stress and trust in the brand (case study: customers of online shops)

Pages 143-171

10.22034/asm.2024.715049

mostafa taheri, AUOB GARAVAND

Identifying and prioritizing programs and consequences of persuasive knowledge management with the FCM approach (case study: cosmetics industry)

Pages 172-190

10.22034/asm.2024.714397

Ali Shariat nejad, farnaz mehdikhani, saeid mir

Analysis of the effects of motivational variables on users' purchase intention (The case of :Instagram social network users)

Pages 191-199

10.22034/asm.2024.715062

Mohammad Hasan Bilondi, Alireza Hadadian, Mohammad Ghasemi

Passing the Selling Concept and changing the attitude towards life insurance as an Unsought product: A purchase decision model based on consumers' insurance literacy, trust, perception and attitude

Pages 200-222

10.22034/asm.2024.715374

Tahmores Hasangholipour yasory, Rasoul Nosratpanah, Sohaila Mohammadzadeh Vanestan

Analyzing the causes and consequences of the phenomenon of consumer xenocentrism in the household appliance industry with the FCM method

Pages 223-238

10.22034/asm.2024.715375

Ali Shariat nejad, Yasin Derikvandi

Scaning the impact of human resource Brand-Building Behaviors (BBB) on brand mental image with mediator role of customer mental involvement (acase study of lorestan province irankhodro company Agencies)

Pages 239-265

10.22034/asm.2024.715740

Zeinab Safari Ahmadvand, Reza sepahvand, Hojatullah vahdati

Identifying factors Affecting The seller's Tendency To Corruption In The Sales Department

Pages 266-283

10.22034/asm.2024.715958

hossein moeini, somayeh Biglarian Gouchan Atigh, Rasoul Abbasi, Reyhaneh Sadat Mousavi

A framework of key success factors of customer relationship management in B2B companies: A study of pharmaceutical distribution companies

Pages 284-309

10.22034/asm.2024.714396

Mohammad Safari, Seyedeh Mahsa Hoseini

Journal of Advertising and Sales Management

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