Journal of Advertising and Sales Management

Volume & Issue: Volume 5, Issue 4 - Serial Number 20, Winter 2025

Number of Articles: 12

Pricing strategy for selling shares of petrochemical and refining companies subject to divestment

Pages 1-19

10.22034/asm.2024.2048320.3324

dariush tahmasebi, a b, alireza Asgari abiyaneh

A mixed approach to providing a customer experience management model in the electronic banking services industry

Pages 20-38

10.22034/asm.2024.2048246.3322

mostafa allahverdi, Sajad Khani Pordanjani

Investigating the Effects of Artificial Intelligence on the Optimization of Marketing Processes

Pages 39-58

10.22034/asm.2025.2047701.3320

Elahe Asadolahidehkordi, Mohammadtaha Esmaeilzadeh Ashini

Investigating the impact of psychological factors on the willingness to use artificial intelligence-based makeup software in cosmetics marketing

Pages 59-79

10.22034/asm.2025.2049478.3331

Behzad Sanjari Nader, Hossain Balochi, Mehrdad Maleki Verki

Identifying the drivers of digital banking in Refah Kargan Bank based on the cross-effects analysis method

Pages 80-102

10.22034/asm.2025.2048989.3328

Arash Khosravani, Farzane Mirshahvelayati, Alimohammad Ahmadvand

Identifying the challenges of campaigning election candidates based on the nature of political marketing studied by the representatives of Kermanshah city

Pages 103-122

10.22034/asm.2025.2041657.3312

mohamad Aidi, kamran Mehri

Storytelling for Sales: An Analysis of the Role of Social Media Narratives in Enhancing Cultural Tourism Revenue

Pages 123-139

10.22034/asm.2025.2050462.3335

Marzieh Moradi, Seyed Rasoul Hoseini Berneti, Mohammad Safari

Exploring Common Mistakes in Marketing Research Using Interpretive Structural Modeling (ISM)

Pages 140-156

10.22034/asm.2025.2050801.3337

Ali Akbar Bromideh, Tahmouresh Hassan Gholipour Yasory

The impact of customer inspiration on customer loyalty with the moderating role of guerrilla marketing

Pages 157-176

10.22034/asm.2025.2050612.3336

hossein norouzi, mohammad arsalan hassani sadr

Examining demarketing strategy to rationalize electricity consumption with the role of moderating consumer attitudes

Pages 177-196

10.22034/asm.2025.2045743.3313

amir Tarighat Khob, Ebrahim Zarepoor nasirabadi

The scientometric analysis of the application of artificial intelligence in advertising.

Pages 197-212

10.22034/asm.2025.2051318.3339

Seifallah Andayesh

Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh)

Pages 213-245

10.22034/asm.2025.2051743.3343

Najmeh Taheri

Journal of Advertising and Sales Management

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)