Journal of Advertising and Sales Management

Volume & Issue: Volume 4, Issue 2 - Serial Number 14, Summer 2023

Number of Articles: 22

Excerpt from a doctoral dissertation

Designing an internet advertising model for the brand image of online cosmetics and health businesses using Grounded theory method

Pages 1-13

10.52547/JABM.3.2.354151

Hamed Khorsandi Noshahri, Mohammad Mahmoudi Maymand, Kambiz Shahroodi

Extract the patterns of customers buying behavior using a combination of clustering and association rules (Case study: hygienic and detergent products)

Pages 14-40

10.22034/asm.2023.706598

Omid Bashardoust, Ezattollah Asgharizadeh

Examining the managerial barriers to the development of sports facilities and facilities with an emphasis on resistance economy

Pages 41-47

10.52547/JABM.3.2.4664

Mohammad saeid Kiani, Zakia omidi

The Effect of Positioning Strategy on Brand Equity Through Customers' Perceived Experience (Case Study: Tehran Office Furniture Industry)

Pages 48-64

JABM.3.2.15564.3543.808

helia esmaili, Abas Asadi, kambiz heidarzadeh hanzaei

Ranking of effective factors on organizing human resources with a green approach using multi-criteria decision-making indicators in the General Tax Office of Ilam Province

Pages 65-82

10.52547/JABM.3.2.156433

Yadollah Rahimi, Hasan Rangriz, Adel Fatemi

Proposing a Model for Creating Vale from Big Data with a Meta-synthesis Approach

Pages 83-113

10.52547/JABM.3.2.4.435

yousef Mohammadifar, Salimeh sadat Khosravi

Providing Sales force management framework in Refah Chain Stores utilizing the Bibliometric and Thematic Analysis methods

Pages 114-141

10.52547/JABM.3.27483i.1

Mohammad Safari, Maryam goudini

Challenges related to customs assurance compared to international conventions and parallel laws

Pages 142-151

10.52547/JABM.3.538832.1

Sadegh Salimi, Saeid Kheradmandi, Khadijeh Moradi

Presentation and validation of customer experience management model in real estate marketing

Pages 168-180

10.52547/JABM.3.747382.1

Reza kochakpour nesfi, Hamid reza Saeednia, Hamid Saeedi, Rahim Mohtaram

Presenting the entrepreneurial marketing model of start-up companies using metacombination method

Pages 181-197

10.52547/JABM.3.2.13432

parastoo bafghi, Mohmood ahmadi sharif, sina nematizadeh

Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone)

Pages 287-305

10.52547/JABM.374839.2.1

Nader Nosrat Abadi, Hossein Vazifehdoost, Hamid reza Saeednia

Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs

Pages 306-319

10.52547/JABM.3.2.1884.56

Mehdi Saidi, Vahidreza Mirabi, Serajeddin Mohebbi, Mehidi Bagheri

Original Article

Explanation and psychological analysis of brand-oriented leadership in industrial organizations using Q

Pages 320-339

10.22034/asm.2023.712668

Abdollah Saedi, Mina Hoseini

Compilation and validation of the customer trust model for electronic services in the insurance industry; A research on the consequences of the Corona crisis

Pages 340-360

10.52547/JABM.3.2.14344

Fazel saydi, Neda Shahmirzalu, Behrouz ghlichlee

Minimizing the credit risk of customers by using the detection of the amount of risk in banks

Pages 361-375

JABM.3.2.15564.358898

Mehdi Salamati, Ahmad Gaeeni

Explaining the pattern of customers' purchase intention in online shopping behavior by considering the variable of online brand trust

Pages 376-394

JABM.3.2.15564.35808

Kambiz Sanaee, asgar moshabaki, Hasan Esmaelpour, Siyavosh Ahmadi chehre bargh

Presenting the development model of oil products export in the oil industry

Pages 395-416

JABM.3.2.15564.358124

Hamid Reza Jafari, Hossein Vazifehdoost, Hamid reza Saeednia, kambiz Heidarzadeh Hanzaee

Evaluating the effects of individual-psychological factors on conspicuous consumption and its consequences

Pages 417-447

10.52547/JABM.3648.2.1

Golchin Shafieian, , Elham Faridchehr, Nader Gharibnavaz, Mohammad Ahmadi

The success of the company's social network marketing activities with an emphasis on the company's characteristics integrity and accountability

Pages 448-461

10.52547/JABM.3.2.156335

Hamid Khazaiezadeh, Fereshteh LotfiZadeh, mohammad ali abdolvand, Rahim Mohtaram

Digital marketing model based on virtual gaming in electronic banking with structural equation approach

Pages 478-508

JABM.3.2.15564.3505488

Youssef Roustaee Gholpaygani, Shahrabanoo Gholipour Fereydoni, Mehdi Roholamini

Designing and implementing the blogging model of sales in social media with a grounded theory approach

Pages 509-551

JABM.3.2.155.641.351.25

Sohrab Seifi, Majid Fani, Mehdi Roholamini

The impact of SMS marketing on consumer perception of brand equity

Pages 552-566

JABM.3.2.15564.350210

Seyed Pooya Ghazi Mirsaeed, davood moazen

Journal of Advertising and Sales Management

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