Journal of Advertising and Sales Management

Volume & Issue: Volume 4, Issue 1 - Serial Number 10, Spring 2023

Number of Articles: 12

Explaining the content of human resources managers' competencies based on the paradox with a Meta-Synthesis approach

Pages 340-360

10.52547/JABM.3.2.198746

saeed sehhat, zohreh dehdashti shahrokh, mirali seyednaghavi, hamid nayebpoor

The Impact of Environmental Advertising on Consumer Ethnicity, Brand Awareness and Brand Reputation in Entrepreneurial Companies; The moderating role of perceived value and consumer citizenship behavior

Pages 263-279

10.52547/JABM.3.2.16889

seyed abbas ebrahimi, Iman Zafarnejadian, Meysam Modaressi

The mediating role of dynamic management capability and the moderating role of competition intensity on the effect of marketing capabilities on the dimensions of the desired competitive strategy (Case study: sample export companies)

Pages 251-262

10.52547/JABM.3.2.3688

Saeid Farjam, nasrin rasouli

Identifying the obstacles to the implementation of the health information system in Iran

Pages 148-167

10.52547/JABM.3.2.2544001

Mehrzad Kashi Zonozi, Ezatollah Abbasian, Ayoub Mohammadian

Excerpt from a doctoral dissertation

Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis

Pages 204-219

10.52547/JABM.3.2.2541669

Rahim Rostami, Payam Paslari, Vahid Makizadeh

Developing a personal-business development model for the staff of the Arvand Free Zone Organization

Pages 38-49

10.52547/JABM.3.2.15757

hajieh rajabi farjad, mona halvaei

Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal

Pages 289-315

10.52547/JABM.3.2.15648

Ahmad Shabtariani, Mojtaba Maleki, Vahid Makizadeh

Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory

Pages 316-350

10.52547/JABM.3.2.14725

Amirhossein Zarandouz, Zahra Alipour Darvishi, zohreh Dehdashti shahrokh, Mohammad Haghighi

Designing a homogeneous heterogeneous ecosystem model in the tourism industry

Pages 351-364

10.52547/JABM.3.2.367788

marzieh fouladchang, mirzahasan hosseini, Mohammad Mehdi Parhizgar, seyedeh maasoumeh Ghamkhari

Infrastructures and effective factors of successful cinema marketing

Pages 64-91

10.52547/JABM.3.2.2509

Galia Heydarian, Ismail Hasanpour Qoruqchi, Vahid Makizadeh, Mohammad Ghafornia

Design and validation of sustainable banking model to achieve the goals of resistance economy

Pages 109-133

10.52547/JABM.3.2.115145

Masood Atayi Gharacheh, Sayyed Mohammad Reza Davoodi, Amir Hortamani

Designing a green marketing model with foundational data theory method

Pages 334-350

10.52547/JABM.3.2.35667

Mehrdad Mokhtarpour, Fereshteh LotfiZadeh, Siavosh Ahmadi Chehreh bargh, Fariz Taherikia

Journal of Advertising and Sales Management

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