Journal of Advertising and Sales Management

Investigating the effect of digital marketing on brand loyalty with the mediating role of product innovation (Case study: Manizan Dairy Products Company, Kermanshah)

seyed reza mousavi fard

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Investigating the effect of initial customer satisfaction on customer loyalty with the mediating roles of hedonism (Case study: Internet Tejarat Bank)

Pages 126-140

10.52547/JABM.2.2.39

majid fani

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• PDF 1.08 M

Designing A Smart Model For Managing Iranian Chain Stores Based On Business Intelligence (Case Study Of Proma Chain Store)

abotaleb habibi machani, mohammad taghipour, yaser foladi talari, mahmoud savar rakhsh

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Investigating The Impact Of Market Orientation And Entrepreneurship Trend On Export Performance Case Study: Small And Medium Companies Active In The Field Of International Exports

shahram hashemi nia, nilofar mirsepasi, aisan maleki

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• PDF 946.2 K

Measuring the impact of Internet advertising on the introduction of Internet businesses (Case study: Digi Manager's online training and education website

hamed khorsandi, kambiz shahrodi, mohammad hosein porshal

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• PDF 643.07 K

The Effect Of Customer Incentives And Costs On Green Supply Chain Management And Environmental Performance Of Companies Operating In The Steel Industry Of Guilan Province

mohammad shabgo monsef, ebrahim abedinpour

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• PDF 1.17 M

A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry

ebrahim javaherizade, rasoul sani fard, afsaneh azadeh del

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• PDF 926.87 K

Provide an effective operational model for attracting investment

mirmehdi hosseini, yadollah jamali

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• PDF 860.78 K

Identifying and prioritizing the factors affecting the sustainability of jobs created by entrepreneurs in Omid Entrepreneurship Fund of Guilan Province with emphasis on the role of insurance

mohammad taleghani, adel hasan zadeh, elham farzanfar

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• PDF 971.98 K

The effect of entrepreneurial orientation, structural and human capital on the performance of entrepreneurial companies through the variable mediation of employee innovation

reza nateghi, hamed keshavarz khorshidi

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• PDF 919.35 K

The Impact of Innovative Marketing on Brand Loyalty with the Mediating Role of Customer Satisfaction (Case study: Apple brand customers)

hassan gharibi, homa robab esmaeili

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• PDF 1.27 M

supply chain resilience pattern design in the retail industry

vahid nasehifar, hamed lotfi

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• PDF 1023.5 K