Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Keyword Index
A
  • Academic Research Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach [Volume 4, Issue 3, 2023, Pages 417-452]
  • Antifragile Supply Chain Analysis of Supply Chain Anti-fragility in the Textile Industry Using the Best-Worst Method and CoCoSo [Volume 4, Issue 3, 2023, Pages 112-125]
  • Anti-fragility theory Analysis of Supply Chain Anti-fragility in the Textile Industry Using the Best-Worst Method and CoCoSo [Volume 4, Issue 3, 2023, Pages 112-125]
  • Art marketing Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2023, Pages 82-111]
  • Association rules Investigating the Impact of Learning Orientation on Market Orientation Based on Data Mining and Association Rules [Volume 4, Issue 3, 2023, Pages 374-392]
  • Association rules Extract the patterns of customers buying behavior using a combination of clustering and association rules (Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
  • Audience Attraction Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2023, Pages 82-111]
B
  • Banking Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
  • Banking Industry Design and validation of sustainable banking model to achieve the goals of resistance economy [Volume 4, Issue 1, 2023, Pages 109-133]
  • Barriers Designing a model of obstacles to the optimal performance of the supply chain of SMEs [Volume 4, Issue 3, 2023, Pages 265-281]
  • Basel Committee Minimizing the credit risk of customers by using the detection of the amount of risk in banks [Volume 4, Issue 2, 2023, Pages 361-375]
  • Bibliometric Providing Sales force management framework in Refah Chain Stores utilizing the Bibliometric and Thematic Analysis methods [Volume 4, Issue 2, 2023, Pages 114-141]
  • Bibliometric analysis Money Matters in Social Innovation: Exploring Social Innovation Revenue Models through Bibliometric Analysis [Volume 4, Issue 3, 2023, Pages 21-48]
  • Blogger Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
  • Blogger Sales Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
  • Brand Awareness The Impact of Environmental Advertising on Consumer Ethnicity, Brand Awareness and Brand Reputation in Entrepreneurial Companies; The moderating role of perceived value and consumer citizenship behavior [Volume 4, Issue 1, 2023, Pages 263-279]
  • Brand Enactment Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2023, Pages 25-42]
  • Brand equity The impact of SMS marketing on consumer perception of brand equity [Volume 4, Issue 2, 2023, Pages 552-566]
  • Brand equity The Effect of Positioning Strategy on Brand Equity Through Customers' Perceived Experience (Case Study: Tehran Office Furniture Industry) [Volume 4, Issue 2, 2023, Pages 48-64]
  • Brand identity Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2023, Pages 25-42]
  • Brand identity Model of branding and ranking of effective branding factors in clothing industry [Volume 4, Issue 4, 2023, Pages 61-81]
  • Brand image The effect of brand strengthening on the attraction of international students of Mazandaran University with the mediation of brand loyalty , brand image and brand reputation [Volume 4, Issue 4, 2023, Pages 212-237]
  • Branding Model of branding and ranking of effective branding factors in clothing industry [Volume 4, Issue 4, 2023, Pages 61-81]
  • Brand Knowledge Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2023, Pages 25-42]
  • Brand strengthening The effect of brand strengthening on the attraction of international students of Mazandaran University with the mediation of brand loyalty , brand image and brand reputation [Volume 4, Issue 4, 2023, Pages 212-237]
  • BWM Analysis of Supply Chain Anti-fragility in the Textile Industry Using the Best-Worst Method and CoCoSo [Volume 4, Issue 3, 2023, Pages 112-125]
C
  • Chain of capabilities Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2023, Pages 43-60]
  • Cinema Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2023, Pages 82-111]
  • Cinema Industry Infrastructures and effective factors of successful cinema marketing [Volume 4, Issue 1, 2023, Pages 64-91]
  • Clustering Extract the patterns of customers buying behavior using a combination of clustering and association rules (Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
  • CoCoSo Analysis of Supply Chain Anti-fragility in the Textile Industry Using the Best-Worst Method and CoCoSo [Volume 4, Issue 3, 2023, Pages 112-125]
  • Co-creation Designing a homogeneous heterogeneous ecosystem model in the tourism industry [Volume 4, Issue 1, 2023, Pages 351-364]
  • Commercialization Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach [Volume 4, Issue 3, 2023, Pages 417-452]
  • Competency model Explaining the content of human resources managers' competencies based on the paradox with a Meta-Synthesis approach [Volume 4, Issue 1, 2023, Pages 340-360]
  • Competitive Strategy The mediating role of dynamic management capability and the moderating role of competition intensity on the effect of marketing capabilities on the dimensions of the desired competitive strategy (Case study: sample export companies) [Volume 4, Issue 1, 2023, Pages 251-262]
  • Confirmatory Factor Analysis Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2023, Pages 159-182]
  • Confirmatory factors analysis Designing consumer impulse buying behavior model via mixed method [Volume 4, Issue 3, 2023, Pages 349-373]
  • Consumer Behavior The Impact of Environmental Advertising on Consumer Ethnicity, Brand Awareness and Brand Reputation in Entrepreneurial Companies; The moderating role of perceived value and consumer citizenship behavior [Volume 4, Issue 1, 2023, Pages 263-279]
  • Consumer ethnicity The Impact of Environmental Advertising on Consumer Ethnicity, Brand Awareness and Brand Reputation in Entrepreneurial Companies; The moderating role of perceived value and consumer citizenship behavior [Volume 4, Issue 1, 2023, Pages 263-279]
  • Content Analysis Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
  • Corporate Social Responsibility Designing a model for promoting corporate social responsibility with an organizational transparency approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 328-348]
  • Country of Origin Pattern design of the antecedents and consequences of the country of origin on the process of Iranians consumers’ acceptation on oil goods [Volume 4, Issue 3, 2023, Pages 581-587]
  • Creative Industries Model of branding and ranking of effective branding factors in clothing industry [Volume 4, Issue 4, 2023, Pages 61-81]
  • Customer credit risk Minimizing the credit risk of customers by using the detection of the amount of risk in banks [Volume 4, Issue 2, 2023, Pages 361-375]
  • Customer experience management Presentation and validation of customer experience management model in real estate marketing [Volume 4, Issue 2, 2023, Pages 168-180]
  • Customer Loyalty Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
  • Customer Relationship Management (CRM) Extract the patterns of customers buying behavior using a combination of clustering and association rules (Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
  • Customer Satisfaction Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
  • Customer trust Presentation and validation of customer experience management model in real estate marketing [Volume 4, Issue 2, 2023, Pages 168-180]
  • Customs Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
D
  • Data Mining Investigating the Impact of Learning Orientation on Market Orientation Based on Data Mining and Association Rules [Volume 4, Issue 3, 2023, Pages 374-392]
  • Data Mining Extract the patterns of customers buying behavior using a combination of clustering and association rules (Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
  • Delphi technique Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
  • Digital entrepreneurship Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2023, Pages 159-182]
  • Digital Marketing Digital marketing model based on virtual gaming in electronic banking with structural equation approach [Volume 4, Issue 2, 2023, Pages 478-508]
  • Digital Marketing Presenting a digital marketing model based on virtual gaming in electronic banking [Volume 4, Issue 3, 2023, Pages 206-247]
  • Diversity Presenting a diversity-oriented human resource management model in Iran's government organizations using a mixed method [Volume 4, Issue 3, 2023, Pages 453-473]
E
  • Effective factor on impulsive buying Designing consumer impulse buying behavior model via mixed method [Volume 4, Issue 3, 2023, Pages 349-373]
  • Electronic Banking Digital marketing model based on virtual gaming in electronic banking with structural equation approach [Volume 4, Issue 2, 2023, Pages 478-508]
  • Employee motivation Developing a personal-business development model for the staff of the Arvand Free Zone Organization [Volume 4, Issue 1, 2023, Pages 38-49]
  • Entrepreneurial Marketing Presenting the entrepreneurial marketing model of start-up companies using metacombination method [Volume 4, Issue 2, 2023, Pages 181-197]
  • Entrepreneurship Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2023, Pages 159-182]
  • Exchange rate fluctuations Minimizing the credit risk of customers by using the detection of the amount of risk in banks [Volume 4, Issue 2, 2023, Pages 361-375]
  • Excitement Explaining the role of excitement on women's shopping experience by examining the motivation of shopping with a partner [Volume 4, Issue 3, 2023, Pages 493-522]
  • Export Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
  • Exports Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone) [Volume 4, Issue 2, 2023, Pages 287-305]
F
  • Fuzzy DEMATEL What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2023, Pages 267-287]
G
  • Gamification Presenting a digital marketing model based on virtual gaming in electronic banking [Volume 4, Issue 3, 2023, Pages 206-247]
  • Green Economy Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
  • Green marketing Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
H
  • Hierarchy of capabilities Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2023, Pages 43-60]
  • Humanitie Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach [Volume 4, Issue 3, 2023, Pages 417-452]
  • Human resource organization Ranking of effective factors on organizing human resources with a green approach using multi-criteria decision-making indicators in the General Tax Office of Ilam Province [Volume 4, Issue 2, 2023, Pages 65-82]
  • Hybrid Approach Presenting a health tourism marketing model using a hybrid approach [Volume 4, Issue 3, 2023, Pages 534-548]
  • Hybrid Approach Customer experience management model in the field of innovation in the provision of car assistance services [Volume 4, Issue 3, 2023, Pages 474-492]
  • Hybrid Approach Presenting the development model of oil products export in the oil industry [Volume 4, Issue 2, 2023, Pages 395-416]
I
  • ILAM Province Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
  • Impulsive buying features Designing consumer impulse buying behavior model via mixed method [Volume 4, Issue 3, 2023, Pages 349-373]
  • Industrial Organizations Explanation and psychological analysis of brand-oriented leadership in industrial organizations using Q [Volume 4, Issue 2, 2023, Pages 320-339]
  • Influencer Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
  • Information sharing Compilation and validation of the customer trust model for electronic services in the insurance industry; A research on the consequences of the Corona crisis [Volume 4, Issue 2, 2023, Pages 340-360]
  • Insurance Industry Compilation and validation of the customer trust model for electronic services in the insurance industry; A research on the consequences of the Corona crisis [Volume 4, Issue 2, 2023, Pages 340-360]
  • Insurance Industry Presenting the model of affiliate marketing in the insurance industry with an interpretive structural research method [Volume 4, Issue 4, 2023, Pages 138-158]
  • Internal Market Orientation Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2023, Pages 25-42]
  • Internet Advertising Designing an internet advertising model for the brand image of online cosmetics and health businesses using Grounded theory method [Volume 4, Issue 2, 2023, Pages 1-13]
  • Interpretive Structural Modeling Identifying the obstacles to the implementation of the health information system in Iran [Volume 4, Issue 1, 2023, Pages 148-167]
  • Iran Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
J
  • Job Satisfaction Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2023, Pages 25-42]
K
  • Keywords: Big data Proposing a Model for Creating Vale from Big Data with a Meta-synthesis Approach [Volume 4, Issue 2, 2023, Pages 83-113]
L
  • Luxury Goods Evaluating the effects of individual-psychological factors on conspicuous consumption and its consequences [Volume 4, Issue 2, 2023, Pages 417-447]
M
  • Marketing Presenting the entrepreneurial marketing model of start-up companies using metacombination method [Volume 4, Issue 2, 2023, Pages 181-197]
  • Marketing Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone) [Volume 4, Issue 2, 2023, Pages 287-305]
  • Marketing Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
  • Marketing Presenting a health tourism marketing model using a hybrid approach [Volume 4, Issue 3, 2023, Pages 534-548]
  • Marketing Digital marketing model based on virtual gaming in electronic banking with structural equation approach [Volume 4, Issue 2, 2023, Pages 478-508]
  • Marketing Presenting the model of affiliate marketing in the insurance industry with an interpretive structural research method [Volume 4, Issue 4, 2023, Pages 138-158]
  • Marketing Activities The success of the company's social network marketing activities with an emphasis on the company's characteristics integrity and accountability [Volume 4, Issue 2, 2023, Pages 448-461]
  • Marketing Capabilities The mediating role of dynamic management capability and the moderating role of competition intensity on the effect of marketing capabilities on the dimensions of the desired competitive strategy (Case study: sample export companies) [Volume 4, Issue 1, 2023, Pages 251-262]
  • Marketing Dynamic capabilities Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2023, Pages 43-60]
  • Marketing Pattern Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
  • Market orientation Investigating the Impact of Learning Orientation on Market Orientation Based on Data Mining and Association Rules [Volume 4, Issue 3, 2023, Pages 374-392]
  • Market research Proposing a Model for Creating Vale from Big Data with a Meta-synthesis Approach [Volume 4, Issue 2, 2023, Pages 83-113]
  • Media Mix Optimizing Business Advertising Campaigns: Measuring Mixed Media, Purchase Intention and Brand Equity [Volume 4, Issue 4, 2023, Pages 288-307]
  • Meta-capabilities Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2023, Pages 43-60]
  • Meta-synthesis Explaining the content of human resources managers' competencies based on the paradox with a Meta-Synthesis approach [Volume 4, Issue 1, 2023, Pages 340-360]
  • Minerals Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone) [Volume 4, Issue 2, 2023, Pages 287-305]
  • Mixed Model Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
  • Motivational Factors Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2023, Pages 82-111]
  • Multi Grounded Theory (MGT) Model of branding and ranking of effective branding factors in clothing industry [Volume 4, Issue 4, 2023, Pages 61-81]
O
  • Online Dysfunctional Behavior Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]
  • Organic Products Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
  • Organizational Commitment Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2023, Pages 25-42]
  • Organizational destructive behaviors Designing a model for managing destructive organizational and administrative behaviors [Volume 4, Issue 3, 2023, Pages 179-205]
  • Organizational Transparency Designing a model for promoting corporate social responsibility with an organizational transparency approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 328-348]
P
  • Paradox Explaining the content of human resources managers' competencies based on the paradox with a Meta-Synthesis approach [Volume 4, Issue 1, 2023, Pages 340-360]
  • Perceived Value Proposing a Model for Creating Vale from Big Data with a Meta-synthesis Approach [Volume 4, Issue 2, 2023, Pages 83-113]
  • Perceived Value The Impact of Environmental Advertising on Consumer Ethnicity, Brand Awareness and Brand Reputation in Entrepreneurial Companies; The moderating role of perceived value and consumer citizenship behavior [Volume 4, Issue 1, 2023, Pages 263-279]
  • Performance Improvement Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
  • Personal branding Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]
  • Personal-business development of employees Developing a personal-business development model for the staff of the Arvand Free Zone Organization [Volume 4, Issue 1, 2023, Pages 38-49]
  • Petroleum Products Presenting the development model of oil products export in the oil industry [Volume 4, Issue 2, 2023, Pages 395-416]
  • Policy Presenting an evidence-based policy model in the field of digital banking [Volume 4, Issue 3, 2023, Pages 49-78]
  • Positioning strategy The Effect of Positioning Strategy on Brand Equity Through Customers' Perceived Experience (Case Study: Tehran Office Furniture Industry) [Volume 4, Issue 2, 2023, Pages 48-64]
  • Pragmatic What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2023, Pages 267-287]
  • Pragmatic Marketing What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2023, Pages 267-287]
  • Pragmatism What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2023, Pages 267-287]
  • Private companies Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2023, Pages 159-182]
  • Purchase Intention Optimizing Business Advertising Campaigns: Measuring Mixed Media, Purchase Intention and Brand Equity [Volume 4, Issue 4, 2023, Pages 288-307]
Q
  • Q approach Explanation and psychological analysis of brand-oriented leadership in industrial organizations using Q [Volume 4, Issue 2, 2023, Pages 320-339]
  • Qualitative Approach Analyzing the consequences of toxic leadership in tourism organizations with a qualitative approach [Volume 4, Issue 3, 2023, Pages 303-327]
  • Quality of Services Compilation and validation of the customer trust model for electronic services in the insurance industry; A research on the consequences of the Corona crisis [Volume 4, Issue 2, 2023, Pages 340-360]
R
  • Realism What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2023, Pages 267-287]
  • Relationship Marketing Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
  • Resilience Economy Design and validation of sustainable banking model to achieve the goals of resistance economy [Volume 4, Issue 1, 2023, Pages 109-133]
  • Retail Stores Providing Sales force management framework in Refah Chain Stores utilizing the Bibliometric and Thematic Analysis methods [Volume 4, Issue 2, 2023, Pages 114-141]
  • Revised Kyoto Convention Challenges related to customs assurance compared to international conventions and parallel laws [Volume 4, Issue 2, 2023, Pages 142-151]
S
  • Saffron Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
  • Sales Force Management Providing Sales force management framework in Refah Chain Stores utilizing the Bibliometric and Thematic Analysis methods [Volume 4, Issue 2, 2023, Pages 114-141]
  • Sales Performance The effect of niche marketing on sales performance: The mediating role of customer intimacy [Volume 4, Issue 3, 2023, Pages 126-140]
  • Silhouette index Extract the patterns of customers buying behavior using a combination of clustering and association rules (Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
  • Smart system Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
  • SMS marketing The impact of SMS marketing on consumer perception of brand equity [Volume 4, Issue 2, 2023, Pages 552-566]
  • Social innovation revenue models Money Matters in Social Innovation: Exploring Social Innovation Revenue Models through Bibliometric Analysis [Volume 4, Issue 3, 2023, Pages 21-48]
  • Social Marketing Designing a social marketing model with the role of social responsibility and customers' attitude towards the brand with a data base theorizing approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 523-533]
  • Social Media Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]
  • Social Media Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
  • Social Media Designing the model of social media strategic marketing using Interpretive Structural Modeling (ISM) [Volume 4, Issue 4, 2023, Pages 112-137]
  • Social Media Marketing Designing the model of social media strategic marketing using Interpretive Structural Modeling (ISM) [Volume 4, Issue 4, 2023, Pages 112-137]
  • Social networks The success of the company's social network marketing activities with an emphasis on the company's characteristics integrity and accountability [Volume 4, Issue 2, 2023, Pages 448-461]
  • Social networks Conceptualization and design of the electronic brand model of social networks in the clothing industry (with grounded theory approach) [Volume 4, Issue 3, 2023, Pages 549-580]
  • Social Responsibility Designing a social marketing model with the role of social responsibility and customers' attitude towards the brand with a data base theorizing approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 523-533]
  • Strategic Marketing Designing the model of social media strategic marketing using Interpretive Structural Modeling (ISM) [Volume 4, Issue 4, 2023, Pages 112-137]
T
  • Textile industry Analysis of Supply Chain Anti-fragility in the Textile Industry Using the Best-Worst Method and CoCoSo [Volume 4, Issue 3, 2023, Pages 112-125]
  • Tire Convention Challenges related to customs assurance compared to international conventions and parallel laws [Volume 4, Issue 2, 2023, Pages 142-151]
  • TOPSIS technique Ranking of effective factors on organizing human resources with a green approach using multi-criteria decision-making indicators in the General Tax Office of Ilam Province [Volume 4, Issue 2, 2023, Pages 65-82]
  • Tourism Analyzing the consequences of toxic leadership in tourism organizations with a qualitative approach [Volume 4, Issue 3, 2023, Pages 303-327]
  • Tourism Industry Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
  • Tourism Industry Designing a homogeneous heterogeneous ecosystem model in the tourism industry [Volume 4, Issue 1, 2023, Pages 351-364]
  • Toxic leadership Analyzing the consequences of toxic leadership in tourism organizations with a qualitative approach [Volume 4, Issue 3, 2023, Pages 303-327]
  • Trust Building Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
  • Trust in electronic services Compilation and validation of the customer trust model for electronic services in the insurance industry; A research on the consequences of the Corona crisis [Volume 4, Issue 2, 2023, Pages 340-360]
V
  • Value creation Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
  • Value creation Proposing a Model for Creating Vale from Big Data with a Meta-synthesis Approach [Volume 4, Issue 2, 2023, Pages 83-113]
  • Value Oriented Approach Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
  • Virtual Reality Tour Virtual reality (VR) tours and their impact on consumers' intention to visit the physical store [Volume 4, Issue 3, 2023, Pages 393-416]
  • VR Virtual reality (VR) tours and their impact on consumers' intention to visit the physical store [Volume 4, Issue 3, 2023, Pages 393-416]