Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Keyword Index
A
  • Asian Productivity Organization Model The Effect Of Internal Marketing on Tourism Agencies : The role of Mediating Variables of Organizational Commitment and Citizenship behavior [Volume 1, Issue 2, 2020, Pages 94-106]
B
  • Bank Mellat Identifying and ranking the factors affecting customers' tendency to use internet and mobile banking in Bank Mellat, Zahedan [Volume 1, Issue 3, 2020]
  • Brand equity Exploring the effect of brand experience on brand attitude, brand reputation and brand equity [Volume 1, Issue 1, 2020, Pages 33-49]
  • Brand experience Exploring the effect of brand experience on brand attitude, brand reputation and brand equity [Volume 1, Issue 1, 2020, Pages 33-49]
  • Business intelligence Designing A Smart Model For Managing Iranian Chain Stores Based On Business Intelligence (Case Study Of Proma Chain Store) [Volume 1, Issue 4, 2020]
C
  • Capital Intensity Investigation the Impact of Board of Directors, Institutional Ownership and Capital Intensity on Tax Gap in Companies Listed in Tehran Stock Exchange [Volume 1, Issue 2, 2020, Pages 171-193]
  • Company performance The effect of entrepreneurial orientation, structural and human capital on the performance of entrepreneurial companies through the variable mediation of employee innovation [Volume 1, Issue 4, 2020]
  • Consumer Behavioral Intentions A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry [Volume 1, Issue 4, 2020]
  • Customer category Customer Segmentation In E-Commerce With An Application Approach To The Cash Business Model [Volume 1, Issue 3, 2020]
  • Customer incentives The Effect Of Customer Incentives And Costs On Green Supply Chain Management And Environmental Performance Of Companies Operating In The Steel Industry Of Guilan Province [Volume 1, Issue 4, 2020]
  • Customer Loyalty Investigating the effect of initial customer satisfaction on customer loyalty with the mediating roles of hedonism (Case study: Internet Tejarat Bank) [Volume 1, Issue 4, 2020, Pages 126-140]
  • Customer Satisfaction The Impact of Innovative Marketing on Brand Loyalty with the Mediating Role of Customer Satisfaction (Case study: Apple brand customers) [Volume 1, Issue 4, 2020]
D
  • Dairy products Investigating the effect of digital marketing on brand loyalty with the mediating role of product innovation (Case study: Manizan Dairy Products Company, Kermanshah) [Volume 1, Issue 4, 2020]
  • Decision making Examining the condition of participation in decision-making based on the majority of votes (border for being an expert) [Volume 1, Issue 1, 2020, Pages 107-117]
  • Digital Marketing Investigating the effect of digital marketing on brand loyalty with the mediating role of product innovation (Case study: Manizan Dairy Products Company, Kermanshah) [Volume 1, Issue 4, 2020]
E
  • Electronic Banking A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry [Volume 1, Issue 4, 2020]
  • Employee Behavior Investigating the effect of spatial planning on innovation in services [Volume 1, Issue 2, 2020, Pages 28-48]
  • Employee Engagement Analyzing the impact of transformational leadership on job performance by Leader–Member Exchange and Employee engagement [Volume 1, Issue 1, 2020, Pages 118-132]
  • Employee Performance Investigating The Effect Of Knowledge Management On Employee Performance(Case Study: Kaveh Methanol Petrochemical) [Volume 1, Issue 3, 2020, Pages 58-80]
  • Entrepreneurial Orientation The effect of entrepreneurial orientation, structural and human capital on the performance of entrepreneurial companies through the variable mediation of employee innovation [Volume 1, Issue 4, 2020]
  • Entrepreneurship Resistance economy in promoting productivity and entrepreneurship, domestic production and employment [Volume 1, Issue 1, 2020, Pages 7-23]
  • Entrepreneurship Identifying and prioritizing the factors affecting the sustainability of jobs created by entrepreneurs in Omid Entrepreneurship Fund of Guilan Province with emphasis on the role of insurance [Volume 1, Issue 4, 2020]
  • Evaluation The Effect Of Internal Marketing on Tourism Agencies : The role of Mediating Variables of Organizational Commitment and Citizenship behavior [Volume 1, Issue 2, 2020, Pages 94-106]
  • Expected Performance A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry [Volume 1, Issue 4, 2020]
F
  • Fuzzy hierarchical analysis Identifying and prioritizing the factors affecting the sustainability of jobs created by entrepreneurs in Omid Entrepreneurship Fund of Guilan Province with emphasis on the role of insurance [Volume 1, Issue 4, 2020]
G
  • Gas Company The Effect Of Internal Marketing on Tourism Agencies : The role of Mediating Variables of Organizational Commitment and Citizenship behavior [Volume 1, Issue 2, 2020, Pages 94-106]
  • Gross domestic product Resistance economy in promoting productivity and entrepreneurship, domestic production and employment [Volume 1, Issue 1, 2020, Pages 7-23]
I
  • Information Technology Investigating The Effective Components On The Use Of Banking Along With The Integrated Approach Of Integrated Theory Of Acceptance And Use Of Technology And Expectation Model [Volume 1, Issue 3, 2020, Pages 101-116]
  • Innovation Investigating The Impact Of Market Orientation And Entrepreneurship Trend On Export Performance Case Study: Small And Medium Companies Active In The Field Of International Exports [Volume 1, Issue 4, 2020]
  • Innovative Marketing The Impact of Innovative Marketing on Brand Loyalty with the Mediating Role of Customer Satisfaction (Case study: Apple brand customers) [Volume 1, Issue 4, 2020]
  • Institutional Ownership Investigation the Impact of Board of Directors, Institutional Ownership and Capital Intensity on Tax Gap in Companies Listed in Tehran Stock Exchange [Volume 1, Issue 2, 2020, Pages 171-193]
  • Intangible resources Investigating the effect of linking intangible resources and export performance with entrepreneurial approach and dynamic capabilities [Volume 1, Issue 1, 2020, Pages 132-156]
  • Integrated communication e-marketing The effect of integrated electronic marketing communications on the development of the imported car market in Iran (Case study of Modiran Khodro Company) [Volume 1, Issue 3, 2020, Pages 28-47]
  • International Business The Impact of Marketing Capabilities on the International Performance of the Economy in Iran Khodro Automotive Group [Volume 1, Issue 1, 2020, Pages 113-127]
  • Internet Advertising Measuring the impact of Internet advertising on the introduction of Internet businesses (Case study: Digi Manager's online training and education website [Volume 1, Issue 4, 2020]
  • Internet Banking Identifying and ranking the factors affecting customers' tendency to use internet and mobile banking in Bank Mellat, Zahedan [Volume 1, Issue 3, 2020]
  • Internet Business Measuring the impact of Internet advertising on the introduction of Internet businesses (Case study: Digi Manager's online training and education website [Volume 1, Issue 4, 2020]
  • Iran chain store management Designing A Smart Model For Managing Iranian Chain Stores Based On Business Intelligence (Case Study Of Proma Chain Store) [Volume 1, Issue 4, 2020]
  • Iran insurance Investigating the Impact of Economic and Social Factors on Life Insurance Demand (Case Study: Iran Insurance) [Volume 1, Issue 2, 2020, Pages 1-12]
J
  • Job performance Analyzing the impact of transformational leadership on job performance by Leader–Member Exchange and Employee engagement [Volume 1, Issue 1, 2020, Pages 118-132]
  • Job Satisfaction The effect of job satisfaction on organizational performance [Volume 1, Issue 1, 2020, Pages 178-200]
K
  • Knowledge Management Investigating The Effect Of Knowledge Management On Employee Performance(Case Study: Kaveh Methanol Petrochemical) [Volume 1, Issue 3, 2020, Pages 58-80]
  • Knowledge management maturity The Effect Of Internal Marketing on Tourism Agencies : The role of Mediating Variables of Organizational Commitment and Citizenship behavior [Volume 1, Issue 2, 2020, Pages 94-106]
  • Kurdistan Province The Effect Of Internal Marketing on Tourism Agencies : The role of Mediating Variables of Organizational Commitment and Citizenship behavior [Volume 1, Issue 2, 2020, Pages 94-106]
L
  • Leader–Member Exchange Analyzing the impact of transformational leadership on job performance by Leader–Member Exchange and Employee engagement [Volume 1, Issue 1, 2020, Pages 118-132]
  • Location factor Provide an effective operational model for attracting investment [Volume 1, Issue 4, 2020]
M
  • Managerial behavior Investigating the effect of spatial planning on innovation in services [Volume 1, Issue 2, 2020, Pages 28-48]
  • Managerial Supportive Behaviors Investigating the effect of managers' supportive behavior on participatory decision making with the role of mediation of work conscience in sports organizations [Volume 1, Issue 1, 2020, Pages 84-97]
  • Market entry strategy The Impact of Marketing Capabilities on the International Performance of the Economy in Iran Khodro Automotive Group [Volume 1, Issue 1, 2020, Pages 113-127]
  • Marketing The Impact of Marketing Capabilities on the International Performance of the Economy in Iran Khodro Automotive Group [Volume 1, Issue 1, 2020, Pages 113-127]
  • Marketing Management Measuring the impact of Internet advertising on the introduction of Internet businesses (Case study: Digi Manager's online training and education website [Volume 1, Issue 4, 2020]
  • Marketing Mix Measuring the impact of Internet advertising on the introduction of Internet businesses (Case study: Digi Manager's online training and education website [Volume 1, Issue 4, 2020]
  • Market orientation Investigating The Impact Of Market Orientation And Entrepreneurship Trend On Export Performance Case Study: Small And Medium Companies Active In The Field Of International Exports [Volume 1, Issue 4, 2020]
  • Mobile Banking Identifying and ranking the factors affecting customers' tendency to use internet and mobile banking in Bank Mellat, Zahedan [Volume 1, Issue 3, 2020]
O
  • Online Marketing Measuring the impact of Internet advertising on the introduction of Internet businesses (Case study: Digi Manager's online training and education website [Volume 1, Issue 4, 2020]
  • Organizational climate Investigating the effect of spatial planning on innovation in services [Volume 1, Issue 2, 2020, Pages 28-48]
  • Organizational Performance The effect of job satisfaction on organizational performance [Volume 1, Issue 1, 2020, Pages 178-200]
  • Organizational Performance Investigating the effect of strategic human resource management on organizational performance of employees (Case study: Persepolis Pars Assaluyeh Petrochemical [Volume 1, Issue 3, 2020, Pages 117-138]
P
  • Participatory decision making Investigating the effect of managers' supportive behavior on participatory decision making with the role of mediation of work conscience in sports organizations [Volume 1, Issue 1, 2020, Pages 84-97]
  • Participatory planning Lack Of Participatory Planning Structure; The Impact Of Participation In Municipal Planning [Volume 1, Issue 3, 2020, Pages 91-100]
  • Perceived Ease A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry [Volume 1, Issue 4, 2020]
  • Perceived Risk A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry [Volume 1, Issue 4, 2020]
  • Perceived Usefulness A Study on the Effect of Electronic Banking on the Behavioral Intentions of Consumers in Banking Industry [Volume 1, Issue 4, 2020]
  • Performance The effect of job satisfaction on organizational performance [Volume 1, Issue 1, 2020, Pages 178-200]
  • Product Innovation Investigating the effect of digital marketing on brand loyalty with the mediating role of product innovation (Case study: Manizan Dairy Products Company, Kermanshah) [Volume 1, Issue 4, 2020]
  • Production Jumps Investigating the use of Instagram in increasing sales of manufactured products [Volume 1, Issue 1, 2020, Pages 1-9]
  • Product Sales Investigating the use of Instagram in increasing sales of manufactured products [Volume 1, Issue 1, 2020, Pages 1-9]
  • Proma chain store Designing A Smart Model For Managing Iranian Chain Stores Based On Business Intelligence (Case Study Of Proma Chain Store) [Volume 1, Issue 4, 2020]
  • Promotion Measuring the impact of Internet advertising on the introduction of Internet businesses (Case study: Digi Manager's online training and education website [Volume 1, Issue 4, 2020]
R
  • Relationship Marketing Investigating the Impact of Customers 'Assets on Bank Customers' Loyalty Loyalty by Considering Emotional Mediator Variables (Case Study: Noor Credit Institution) [Volume 1, Issue 2, 2020, Pages 62-78]
  • Resistance Economics Resistance economy in promoting productivity and entrepreneurship, domestic production and employment [Volume 1, Issue 1, 2020, Pages 7-23]
  • Retail supply chain resilience pattern design in the retail industry [Volume 1, Issue 4, 2020]
S
  • Sales Increase Investigating the use of Instagram in increasing sales of manufactured products [Volume 1, Issue 1, 2020, Pages 1-9]
  • Sales On Instagram Investigating the use of Instagram in increasing sales of manufactured products [Volume 1, Issue 1, 2020, Pages 1-9]
  • Satisfaction Evaluating the Experience of Isfahan Mobarakeh Steel Customers [Volume 1, Issue 2, 2020, Pages 151-170]
  • Small Business Identifying and prioritizing the factors affecting the sustainability of jobs created by entrepreneurs in Omid Entrepreneurship Fund of Guilan Province with emphasis on the role of insurance [Volume 1, Issue 4, 2020]
  • Smart model design Designing A Smart Model For Managing Iranian Chain Stores Based On Business Intelligence (Case Study Of Proma Chain Store) [Volume 1, Issue 4, 2020]
  • Social networks Investigating the barriers to the generalization of the use of cultural networks (telegrams) in internal affairs (From the perspective of universities and graduates of communication sciences in Tehran) [Volume 1, Issue 2, 2020, Pages 107-118]
  • Strategic Human Resource Management Investigating the effect of strategic human resource management on organizational performance of employees (Case study: Persepolis Pars Assaluyeh Petrochemical [Volume 1, Issue 3, 2020, Pages 117-138]
  • Supply chain resilience supply chain resilience pattern design in the retail industry [Volume 1, Issue 4, 2020]
T
  • Tax Gap Investigation the Impact of Board of Directors, Institutional Ownership and Capital Intensity on Tax Gap in Companies Listed in Tehran Stock Exchange [Volume 1, Issue 2, 2020, Pages 171-193]
  • Tejarat Bank Internet Investigating the effect of initial customer satisfaction on customer loyalty with the mediating roles of hedonism (Case study: Internet Tejarat Bank) [Volume 1, Issue 4, 2020, Pages 126-140]
  • Tendency to entrepreneurship Investigating The Impact Of Market Orientation And Entrepreneurship Trend On Export Performance Case Study: Small And Medium Companies Active In The Field Of International Exports [Volume 1, Issue 4, 2020]
  • Transformational Leadership Analyzing the impact of transformational leadership on job performance by Leader–Member Exchange and Employee engagement [Volume 1, Issue 1, 2020, Pages 118-132]
U
  • Urban Planning Lack Of Participatory Planning Structure; The Impact Of Participation In Municipal Planning [Volume 1, Issue 3, 2020, Pages 91-100]
  • Utilitarian attitude Investigating the effect of initial customer satisfaction on customer loyalty with the mediating roles of hedonism (Case study: Internet Tejarat Bank) [Volume 1, Issue 4, 2020, Pages 126-140]
W
  • Website atmosphere Investigating the effect of website search on online shopping intention [Volume 1, Issue 1, 2020]
  • Work Conscience Investigating the effect of managers' supportive behavior on participatory decision making with the role of mediation of work conscience in sports organizations [Volume 1, Issue 1, 2020, Pages 84-97]
Z
  • Zahedan Identifying and ranking the factors affecting customers' tendency to use internet and mobile banking in Bank Mellat, Zahedan [Volume 1, Issue 3, 2020]