Journal of Advertising and Sales Management

Volume & Issue: Volume 6, Issue 3 - Serial Number 23, Autumn 2025

Number of Articles: 15

Evaluating the Efficiency of Providing Chain Financing Products to Customers on Liquidity and Risk Management of Commercial Banks

Pages 1-16

10.22034/asm.2025.2064700.3415

dariush tahmasebi

Identifying the factors that influence customer attention in digital advertising with an emphasis on visual and verbal stimuli: A meta-synthesis approach

Pages 17-38

10.22034/asm.2025.2071369.3446

kobra kolahkaj, SeyedReza SeyedJavadin, Mohammad Rahim Esfidani

Soft structuring of the role of artificial intelligence technology in the marketing and sales of pharmaceutical products in Bushehr province

Pages 39-57

10.22034/asm.2025.2071304.3445

fatemeh abadi, GHolamreza Jamali, Ahmad GHorbanpour

Exploring the role of virtual streamers in customer loyalty in digital marketing

Pages 58-77

10.22034/asm.2025.2072513.3451

davood Feiz, Meisam modarresi, محسن آرمان

Model design and evaluation in emotional marketing (case study: Kish Island restaurant customers)

Pages 78-98

10.52547/JABM.3.2.14544

Majid Mohebi, Dariush Jamshidi, Alireza Rousta

Implementation strategies to improve the efficiency of banking product sales

Pages 99-119

10.22034/asm.2025.2064417.3411

dariush tahmasebi, e a

Designing and Validating the Sales Optimization Model by Implementing Enterprise Resource Planning based on the Organization Life Cycle (Petrochemical Industry)

Pages 120-138

10.22034/asm.2025.2075969.3461

Abdolkarim Mohammadizadeh, Mortezah Minbash Zargah, Ozhan Karimi

Modeling the Impact of AI-Driven Advertising Personalization on Customer Loyalty in Digital Brands

Pages 139-152

10.22034/asm.2025.2076565.3462

Ali Nasiri, Hamid Amni, Yasaman Khosravian Champiri

Identifying and Prioritizing Influential and Receptive Factors on Sales Success through Multi-channel Marketing Approach: A Qualitative Study

Pages 153-174

10.22034/asm.2025.2075970.3460

Hossein Ali Mohammadi Shirkolayi, seyed abbas ebrahimi

The Nature of Programmatic Advertising in the Platform Ecosystem: A Systematic Review

Pages 175-195

10.22034/asm.2025.2075822.3459

Amir Garousi, Afshin Omidi, mahmood jamali

Design and Validation of a Competency Model for SEO Specialists in the Digital Marketing Ecosystem of Online Businesses

Pages 196-223

10.22034/asm.2025.2078125.3471

Saeid Zamanpour, Aryan Gholipour, Hashem Aghazadeh

Exploring the Role of Generative Artificial Intelligence in Marketing: A Qualitative Study Using Thematic Analysis

Pages 224-244

10.22034/asm.2025.2078592.3474

azim zarei, davood feiz, meysam modarresi, Mohammad Yousefi Akhijahani

Identification and Prioritization of Key Success Factors for Neobanks Using the Best–Worst Method (BWM): A Case Study of the National Banking Industry

Pages 245-268

10.22034/asm.2025.2078006.3470

Yasin Chamanezhad, Sajad Khani Pordanjani, Behzad Salari

Formulating a strategy to enhance youth trust in social services of Tabriz municipality with a social marketing approach

Pages 269-291

10.22034/asm.2025.2077992.3475

sima nazari, tahmoures hasangholipour yasouri, Mohammad Rahim Esfidani

investigating the role of consumer behavior patterns on brand attachment with regard to the moderating role of brand heritage among Minoo brand consumers

Pages 292-306

10.22034/asm.2025.2079320.3483

Asrin Rasoulpour, Ramin Bashirkhodaparasti, , Hooshmand Bagheri Garbollagh, , Bagher Asgarnezhad Nouri

Journal of Advertising and Sales Management

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)