Journal of Advertising and Sales Management

Volume & Issue: Volume 5, Issue 3 - Serial Number 19, Autumn 2024

Number of Articles: 10

Trend analysis and mapping issues related to management in the VUCA environment using the bibliometric method

Pages 1-13

10.22034/asm.2024.2043761.3305

Ali Heidari, Mohammad Asarian, Hashem Aghazadeh

A Meta- Analysis of the Antecedents and Consequences of Customer- Based Brand Equity

Pages 14-36

10.22034/asm.2024.2040022.3296

hossein norouzi, Hamed khamehchi, farzaneh azmayeshfard

A Systematic Review of Value Creation Based on Stakeholder Theory in the Hotel Industry (Bibliometric Analysis)

Pages 37-67

10.22034/asm.2024.2041367.3294

Sayed Qudratullah Nasseri,, Manouchehr Ansari, Mohammad Ali Shahhoseini, Ata Harandi

Presenting a model to explain the antecedents and consequences of brand hatred from the point of view of the customers of state banks

Pages 68-91

10.22034/asm.2024.712026

Mohammad Ghaffari, hadi rahimi, dariush tahmasebi

Designing a comprehensive relational sales model and its consequences in the fashion and clothing industry

Pages 92-111

10.22034/asm.2024.715742

marjan abbasi, ahmad roosta, elham faridchehr, nader gharibnavaz

Original Article

Analysis of digital marketing strategies for tourism platforms using a hybrid fuzzy multi-attribute approach

Pages 112-128

10.22034/asm.2024.2044851.3308

Navid Mohammadi, Ehsan Soltanifar

The effect of cause-related marketing on brand purchase intention and brand word of mouth Case study: Ehsan brand (belongs to the Imam Khomeini Relief Committee (RA))

Pages 129-143

10.22034/asm.2024.2044784.3307

Malihe Siyavooshi, Masoume Sanavi

Examining the role of lifestyle and life period in relation to social media marketing and purchase intention (case study of consumers of Dorsa leather products)

Pages 144-160

10.22034/asm.2024.2045367.3311

Fatemeh Ghasemzadeh, Vahideh Alipur, mohammad Ashuri, maryam mohammadi

The effect of social media marketing on purchase intention, considering the mediating role of customer Engagement, brand image, and brand awareness

Pages 161-186

10.22034/asm.2024.2046935.3317

hossein norouzi, Niloofar abaspoor, Shiva barzegar

Investigating the role of green human resource management on green marketing with the mediating role of environmental accounting (case study of employees of Shiraz Petrochemical Company)

Pages 187-208

10.22034/asm.2025.2049466.3330

Mehdi rezaei, Alireza Asgari Abyaneh

Journal of Advertising and Sales Management

Journal Archive

Volume 6 (2025)

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)