Journal of Advertising and Sales Management

The Impact of Entrepreneurial Psychological Capital on the Quality of Perceived Services with the Mediating Role of Consumer Purchasing Tendency(Case study: Narcissus flower production and distribution cooperatives in Darrehshahr city)

Pages 1-14

10.52547/JABM.2.4.1

zahra zeinivand, yasanollah Pourashraf, Zeinab Toulabi

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The Impact of Psychological Mechanisms on Brand Love and Information Technology Identity through Self-Referencing (Case Study: DJ Kala Online Store, Arak City)

Pages 15-31

10.52547/JABM.2.4.15

Parisa Mirzaei, reza najjari, mohamad javad hozoori

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Identify The Dimensions And Components Of Communication Technology In Order To Empower Women Entrepreneurs In Business

Pages 32-49

10.52547/JABM.2.4.49

sedigheh tootian, mhhmonir bayanaty, ali jalali

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Evaluating The Effectiveness Of Emotional And Logical Advertising Attractions In Attitudes Towards A Company Brand (Case Study Of Alis Company)

Pages 50-68

10.52547/JABM.2.4.50

Mahziyar Akbari, tohfeh ghobadi lamuki

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The Role Of Social Networks On The Performance Of Women Entrepreneurs (Case Study: Managers Of Women's Clothing Pages)

Pages 69-84

10.52547/JABM.2.4.69

yaser razavi nachouei

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Investigating The Effect Of Brand Identity On Brand Evaluation And Creating Customer Loyalty

Pages 85-112

10.52547/JABM.2.4.85

Mohammad Hossein Taheri, karim Hamdi

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The Effect Of Bilateral Investment Treatie On The Flow Foreign Direct Investment In Developing Countries

Pages 113-128

10.52547/JABM.2.4.113

mostafa heidari haratemeh

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Entrepreneurial Marketing Mix Model In The Life Stages Of E-Startups In Iran (Phenomenological Study)

Pages 129-148

10.52547/JABM.2.4.129

Behnood Choobineh, mohammad ali abdolvand, kambiz heidarzadeh

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• PDF 1.07 M

Investigating the factors of local indigenous sports in the development of sports tourism (Case study: Yazd province)

Pages 149-161

10.52547/JABM.2.4.149

sadegh jalali, fereshteh mohebi, sareh jafari

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The Effect Of Brand Signature Through The Variables Of Brand Attitude, Brand Awareness And Brand Reputation On Brand Performance

Pages 162-186

10.52547/JABM.2.4.162

Samaneh keldani, Abbas Ghaedamini Harouni, Mehrdad Sadeghi de cheshmeh

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• PDF 1.18 M

Investigating the impact of information and communication technology on the empowerment of women entrepreneurs with the mediating role of social capital and the moderating role of self-efficacy (case study: Baharan Information Technology Company)

Pages 187-200

JABM.3.2.15564.351253.2327

negar motamedi, faezeh rahmani

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Designing a local model of entrepreneurial marketing for medicinal and aromatic plants in Ilam, Kermanshah and Kurdistan provinces

Pages 165-179

10.52547/JABM.3.2.19014

Mohammad Jasemi, Hormoz Mehrani, Homayun Moradanjadi, Zahra AliPour Darvishi

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Presenting an investment policy model for competitiveness in the steel industry with a mixed approach

Pages 201-220

10.52547/JABM.2.4.2746265

Seyed Mohsen Abbasian Hosseini, Mahmoud . Modiri..., Kiyomarth Fathi Hafeshjani, Seyedah Mehbobeh Jafari

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Identifying the correct strategic marketing plan for exporting products using the ARAS-G method

Pages 201-209

10.52547/JABM.2.4.197

Mehdi Jahangiri, Ahmadvand Golbabaei

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• PDF 852.91 K

Effects of epidemic on EPC contracts and its challenges

Pages 237-244

payam ansarimoghadam, Saied Kheradmandi, Khadije Moradi

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• PDF 487 K

Applying ethical principles in unilateral purchase and sale obligations in commercial contracts

Pages 245-254

10.52547/JABM.3.2.354325

Soosan Asl sharhani, Mojtaba asgharian, bakhtiar abasloo

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Identifying and explaining the dimensions and components of competence of Farhangian University lecturers in Iran

Pages 264-277

10.52547/JABM.3.2.354324

Reza mirzakhah Khorshtami, Zohre Shakibaee, smaeil Kazempour

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• PDF 1.01 M

Analysis of maritime privilege trade rights in the payment of wages and rewards for marine rescue

Pages 278-293

10.52547/JABM.3.2.254125

Kobra Shahbazi, Saeid Kheradmandi, Javad PourKarami

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Designing and explaining the customer experience management model in order to improve the organizational efficiency of Iran Agricultural Bank

Nasser Jalalat Azar, Gholamreza Rahimi, Nasser Toure

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Providing A Customer Experience Model Based On The Experience Of Islamic Azad University Managers

Majid Seddiqhi, Fereshteh Lotfizadeh, Mohsen Torabian

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Investigating the impact of factors on the optimal model for innovation in mudaraba sukuk for importing goods

Pages 180-191

10.52547/JABM.3.2.188.478

mahmoodreza zakikhani, safyar amini, ataollah mohammadi

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• PDF 979.12 K

Presentation of the emergency evacuation model of the stadium (case example of Naqsh Jahan Stadium)

Pages 278-290

10.51137/JABM.3.2.8522

Amir Mahmudzadeh, Mohammad Mehdi Rashidi, Arash Zereh Tan Lehoni

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• PDF 790.88 K