Journal of Advertising and Sales Management

Evaluating A Conceptual Model Of Strategic Agility In Bank Melli Iran

Pages 1-14

10.52547/JABM.2.3.1

Parastou Mohamad Karimi, Mir Ali Seyyed Naghavi, َAdel Salavati

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Designing A Marketing Model Based On Entrepreneurship And Innovation In Knowledge-Based Companies

Pages 15-29

10.52547/JABM.2.3.15

amir azadarmaki, arefeh davoodi, amirreza alizadehmajd

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• PDF 1.03 M

Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research

Pages 30-47

10.52547/JABM.2.3.30

Nima Eskandarinia

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• PDF 587.62 K

Strategy As Thoughts Multiplicity: The Innovative Participatory Learning Metaphor-Drama Research

Pages 48-64

10.52547/JABM.2.3.48

Mohammad Taghi Taghavifard,,, amir mohammad khani, Fatemeh Lotfi

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• PDF 868.98 K

Designing Mutual Influential Concepts Of Culture Of Excellence By Using Interpretative Structural Modeling

Pages 65-80

10.52547/JABM.2.3.65

Mohsen Moradi Moghadam, Hossein Safari, Bakhtiar Ostadi, heidar ahmadi

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Strategic Evaluation Of The Effects Of Banks' Foreign Exchange System And Exchange Rate Unification On The Performance Of Tejarat Bank

Pages 81-94

10.52547/JABM.2.3.81

hossein norouzi, Dariush Tahmasebi Aghbelaghi, khirollah jasembechari

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• PDF 515.6 K

Prerequisites For Employee Motivation

Pages 95-109

10.52547/JABM.2.3.95

alireza manzaritavakoli, Mohammadreza Bahramzadeh, sanjar salajegheh

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• PDF 1.06 M

Evaluating The Effect Of Customer Participation, Commitment And Trust On Customer Loyalty With The Mediating Role Of Customer Satisfaction (Case Study: Samsung Products

Pages 110-131

10.52547/JABM.2.3.110

Ahmad Fallaah, Orkideh Hamedi

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• PDF 1.12 M

The Effect of Employer Branding on Employee Willingness In Bank Mellat: Mediating Role of Job Attachment

Pages 132-152

10.52547/JABM.2.3.132

Ali Asghari Sarem, Hossein Panahinia, Mehdi Saeedi

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• PDF 1.18 M

Evaluation Of Distribution Justice Modification, Interactive Justice And Stability Of Allocation On Impact Of Brand Special Value On Intention Intention Intender (Case study: Customers Of Iran Khodro HAMADAN)

Pages 153-169

mehdi parsa sharif, alireza eslambolichi

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• PDF 1.08 M

Forecasting the changes in the currency market rate based on the behavioral finance approach and classical finance using the systemic dynamics approach

Pages 170-184

10.52547/JABM.3.2.367618

Marziyeh AbdiGolbaghi, Mostafa Hashemi Tilehnouei, Farshad Faezi Razi

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Designing and explaining the model of brand image in the curve of the life of electronic products based on the data theory of the foundation

Pages 185-195

JABM.3.2.15564.3569898

Vahid Hemati, Farshid Namamian

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• PDF 1.08 M

Explaining the role of brand promotion on customer loyalty with mediating role of level five leadership: A case study in Parsian bank

Pages 196-213

10.22034/asm.2021.699749

Parisa Gholami, Morteza Faraji, Alireza Rosta

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• PDF 930.97 K

Identifying dimensions and components of insurance technology acceptance with Grounded theory method

Pages 214-230

10.52547/JABM.3.2.2541545

Ali ParsaManesh, Hormoz Mehrani, shadan vahabzadeh, Narges Hasan moradi

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• PDF 1.04 M

A comparative study of the procedure governing bankruptcy in Iranian commercial law and English law

Pages 187-200

JABM.3.2.15564.35541

Hamid bazrpach

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• PDF 658.92 K

Investigating the impact of social maturity and practical skills on the development of managers' competence

Pages 185-196

10.52547/JABM.3.2.354378

monireh askarinejad

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• PDF 923.24 K