Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

A
  • Abbasian, Ezatollah Identifying the obstacles to the implementation of the health information system in Iran [Volume 4, Issue 1, 2023, Pages 148-167]
  • Abdoli, Shiirin Presenting a diversity-oriented human resource management model in Iran's government organizations using a mixed method [Volume 4, Issue 3, 2023, Pages 453-473]
  • Abtahi, Ataollah Optimizing Business Advertising Campaigns: Measuring Mixed Media, Purchase Intention and Brand Equity [Volume 4, Issue 4, 2024, Pages 288-307]
  • Aghajani, Hasanali Analyzing the consequences of toxic leadership in tourism organizations with a qualitative approach [Volume 4, Issue 3, 2023, Pages 303-327]
  • Ahmadi, Mohammad Evaluating the effects of individual-psychological factors on conspicuous consumption and its consequences [Volume 4, Issue 2, 2023, Pages 417-447]
  • Ahmadi chehre bargh, Siyavosh Explaining the pattern of customers' purchase intention in online shopping behavior by considering the variable of online brand trust [Volume 4, Issue 2, 2023, Pages 376-394]
  • Ahmadi Chehreh bargh, Siavosh Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
  • Akbari, Mahziyar Virtual reality (VR) tours and their impact on consumers' intention to visit the physical store [Volume 4, Issue 3, 2023, Pages 393-416]
  • Alipour Darvishi, Zahra Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]
  • Alizadeh Meshkani, Fataneh Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
  • Andervazh, leila Pattern design of the antecedents and consequences of the country of origin on the process of Iranians consumers’ acceptation on oil goods [Volume 4, Issue 3, 2023, Pages 581-587]
  • Andervazh, Leila Designing a social marketing model with the role of social responsibility and customers' attitude towards the brand with a data base theorizing approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 523-533]
  • Ansari, Manouchehr Money Matters in Social Innovation: Exploring Social Innovation Revenue Models through Bibliometric Analysis [Volume 4, Issue 3, 2023, Pages 21-48]
  • Asadi, Abas The Effect of Positioning Strategy on Brand Equity Through Customers' Perceived Experience (Case Study: Tehran Office Furniture Industry) [Volume 4, Issue 2, 2023, Pages 48-64]
  • Asghari Sarem, Ali Marketing modeling based on information technology in the insurance industry(Study: Iran Insurance Company) [Volume 4, Issue 3, 2023, Pages 141-178]
  • Asgharizadeh, Ezattollah Extract the patterns of customers buying behavior using a combination of clustering and association rules (Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
  • Ashrafi, Azadeh Conceptualization and design of the electronic brand model of social networks in the clothing industry (with grounded theory approach) [Volume 4, Issue 3, 2023, Pages 549-580]
  • Askarifar, Kazem Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2024, Pages 82-111]
  • Atayi Gharacheh, Masood Design and validation of sustainable banking model to achieve the goals of resistance economy [Volume 4, Issue 1, 2023, Pages 109-133]
  • Ayar, Shafih Presenting an evidence-based policy model in the field of digital banking [Volume 4, Issue 3, 2023, Pages 49-78]
  • Ayeneh, Masoumeh Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2024, Pages 159-182]
  • Azimi Yancheshme, mahdi Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2024, Pages 25-42]
B
  • Bagheri, Mehdi Designing a model of obstacles to the optimal performance of the supply chain of SMEs [Volume 4, Issue 3, 2023, Pages 265-281]
  • Bagheri, Mehidi Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
  • Bashardoust, Omid Extract the patterns of customers buying behavior using a combination of clustering and association rules (Case study: hygienic and detergent products) [Volume 4, Issue 2, 2023, Pages 14-40]
  • Budaghi khaje nobar, Hossin Designing consumer impulse buying behavior model via mixed method [Volume 4, Issue 3, 2023, Pages 349-373]
D
  • Davoodi, Sayyed Mohammad Reza Design and validation of sustainable banking model to achieve the goals of resistance economy [Volume 4, Issue 1, 2023, Pages 109-133]
  • Dehdashti, Zohreh Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2024, Pages 43-60]
  • Dehdashti shahrokh, zohreh Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]
  • Delafrooz, Narges Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach [Volume 4, Issue 3, 2023, Pages 417-452]
E
  • Ebrahimi, Abolghasem Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2024, Pages 82-111]
  • Ebrahimi, Mahdi Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2024, Pages 43-60]
  • Ebrahimi Qaleh Ghazi, Helen Designing a model of obstacles to the optimal performance of the supply chain of SMEs [Volume 4, Issue 3, 2023, Pages 265-281]
  • Esmaelpour, Hasan Explaining the pattern of customers' purchase intention in online shopping behavior by considering the variable of online brand trust [Volume 4, Issue 2, 2023, Pages 376-394]
  • Esmailpour, Hassan Designing a social marketing model with the role of social responsibility and customers' attitude towards the brand with a data base theorizing approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 523-533]
  • Estiri, Mehrdad Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2024, Pages 25-42]
F
  • Fani, Majid Conceptualization and design of the electronic brand model of social networks in the clothing industry (with grounded theory approach) [Volume 4, Issue 3, 2023, Pages 549-580]
  • Fani, Majid Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
  • Faridchehr, , Elham Evaluating the effects of individual-psychological factors on conspicuous consumption and its consequences [Volume 4, Issue 2, 2023, Pages 417-447]
  • Farjam, Saeid The mediating role of dynamic management capability and the moderating role of competition intensity on the effect of marketing capabilities on the dimensions of the desired competitive strategy (Case study: sample export companies) [Volume 4, Issue 1, 2023, Pages 251-262]
  • Farokhseresht, Behzad Analyzing the consequences of toxic leadership in tourism organizations with a qualitative approach [Volume 4, Issue 3, 2023, Pages 303-327]
  • Fatemi, Adel Ranking of effective factors on organizing human resources with a green approach using multi-criteria decision-making indicators in the General Tax Office of Ilam Province [Volume 4, Issue 2, 2023, Pages 65-82]
G
  • Gadami, Mohsen Optimizing Business Advertising Campaigns: Measuring Mixed Media, Purchase Intention and Brand Equity [Volume 4, Issue 4, 2024, Pages 288-307]
  • Gaeeni, Ahmad Minimizing the credit risk of customers by using the detection of the amount of risk in banks [Volume 4, Issue 2, 2023, Pages 361-375]
  • Ghafornia, Mohammad Infrastructures and effective factors of successful cinema marketing [Volume 4, Issue 1, 2023, Pages 64-91]
  • Ghamkhari, seyedeh maasoumeh Designing a homogeneous heterogeneous ecosystem model in the tourism industry [Volume 4, Issue 1, 2023, Pages 351-364]
  • GHARE BIGLOU, HOSSIN Designing consumer impulse buying behavior model via mixed method [Volume 4, Issue 3, 2023, Pages 349-373]
  • Gharibnavaz, Nader Evaluating the effects of individual-psychological factors on conspicuous consumption and its consequences [Volume 4, Issue 2, 2023, Pages 417-447]
  • Ghazi Mirsaeed, Seyed Pooya The impact of SMS marketing on consumer perception of brand equity [Volume 4, Issue 2, 2023, Pages 552-566]
  • Ghobadi Lamoki, Tohfa Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
  • Ghobadi lamuki, Tohfeh Marketing modeling based on information technology in the insurance industry(Study: Iran Insurance Company) [Volume 4, Issue 3, 2023, Pages 141-178]
  • Ghobadi Lamuki, Tohfeh Virtual reality (VR) tours and their impact on consumers' intention to visit the physical store [Volume 4, Issue 3, 2023, Pages 393-416]
  • Gholipour Fereydoni, Shahrabanoo Digital marketing model based on virtual gaming in electronic banking with structural equation approach [Volume 4, Issue 2, 2023, Pages 478-508]
  • Gholipour Fereydoni, Shahrabanoo Presenting a digital marketing model based on virtual gaming in electronic banking [Volume 4, Issue 3, 2023, Pages 206-247]
  • Gholipour Soleimani,, Ali Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach [Volume 4, Issue 3, 2023, Pages 417-452]
  • GoliSivonani, Heidar Marketing modeling based on information technology in the insurance industry(Study: Iran Insurance Company) [Volume 4, Issue 3, 2023, Pages 141-178]
H
  • Hadizadeh, Mohsen Analysis of Supply Chain Anti-fragility in the Textile Industry Using the Best-Worst Method and CoCoSo [Volume 4, Issue 3, 2023, Pages 112-125]
  • Haghighi, Mohammad Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]
  • Hamidi, Aslan Pattern design of the antecedents and consequences of the country of origin on the process of Iranians consumers’ acceptation on oil goods [Volume 4, Issue 3, 2023, Pages 581-587]
  • Hamidi, Kambiz Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
  • Hasangholipour yasory, Tahmores Providing a conceptual model of business strategies of investment holdings with Grounded Theory analysis [Volume 4, Issue 3, 2023, Pages 1-20]
  • Hasani, Farnood Optimizing Business Advertising Campaigns: Measuring Mixed Media, Purchase Intention and Brand Equity [Volume 4, Issue 4, 2024, Pages 288-307]
  • Hasanpour Qoruqchi, Ismail Infrastructures and effective factors of successful cinema marketing [Volume 4, Issue 1, 2023, Pages 64-91]
  • Heidarzadeh Hanzaee, kambiz Explaining the role of excitement on women's shopping experience by examining the motivation of shopping with a partner [Volume 4, Issue 3, 2023, Pages 493-522]
  • Heidarzadeh Hanzaee, kambiz Presenting the development model of oil products export in the oil industry [Volume 4, Issue 2, 2023, Pages 395-416]
  • Heydarian, Galia Infrastructures and effective factors of successful cinema marketing [Volume 4, Issue 1, 2023, Pages 64-91]
  • Hezarkhani, Sharareh Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
  • Hortamani, Amir Design and validation of sustainable banking model to achieve the goals of resistance economy [Volume 4, Issue 1, 2023, Pages 109-133]
  • Hoseini, Mina What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2024, Pages 267-287]
  • Hoseini, Mina Explanation and psychological analysis of brand-oriented leadership in industrial organizations using Q [Volume 4, Issue 2, 2023, Pages 320-339]
  • Hoseini Dana, Hamid Reza Optimizing Business Advertising Campaigns: Measuring Mixed Media, Purchase Intention and Brand Equity [Volume 4, Issue 4, 2024, Pages 288-307]
  • Hosseinpour, Mahdi Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2024, Pages 159-182]
I
  • Islambolchi, Alireza Marketing modeling based on information technology in the insurance industry(Study: Iran Insurance Company) [Volume 4, Issue 3, 2023, Pages 141-178]
J
  • Jafari, Hamid Reza Presenting the development model of oil products export in the oil industry [Volume 4, Issue 2, 2023, Pages 395-416]
  • Jami Pour, Mona Designing the model of social media strategic marketing using Interpretive Structural Modeling (ISM) [Volume 4, Issue 4, 2024, Pages 112-137]
  • Jamshidi, saba Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2024, Pages 159-182]
K
  • Kashi Zonozi, Mehrzad Identifying the obstacles to the implementation of the health information system in Iran [Volume 4, Issue 1, 2023, Pages 148-167]
  • Khalidi, Mehrshad Designing and explaining the expansion model of digital entrepreneurship in private companies in Kermanshah [Volume 4, Issue 4, 2024, Pages 159-182]
  • Khanlari, amir Identifying the effective mechanisms of internal market orientation practices on the organization brand [Volume 4, Issue 4, 2024, Pages 25-42]
  • Khashei Varnamkhasti, Vahid Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2024, Pages 43-60]
  • Khazaiezadeh, Hamid The success of the company's social network marketing activities with an emphasis on the company's characteristics integrity and accountability [Volume 4, Issue 2, 2023, Pages 448-461]
  • Kheradmandi, Saeid Challenges related to customs assurance compared to international conventions and parallel laws [Volume 4, Issue 2, 2023, Pages 142-151]
  • Khorsandi Noshahri, Hamed Designing an internet advertising model for the brand image of online cosmetics and health businesses using Grounded theory method [Volume 4, Issue 2, 2023, Pages 1-13]
  • Khosravi, Salimeh sadat Proposing a Model for Creating Vale from Big Data with a Meta-synthesis Approach [Volume 4, Issue 2, 2023, Pages 83-113]
  • Kiani, Mohammad saeid Examining the managerial barriers to the development of sports facilities and facilities with an emphasis on resistance economy [Volume 4, Issue 2, 2023, Pages 41-47]
L
  • LotfiZadeh, Fereshteh The success of the company's social network marketing activities with an emphasis on the company's characteristics integrity and accountability [Volume 4, Issue 2, 2023, Pages 448-461]
  • LotfiZadeh, Fereshteh Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
  • LotfiZadeh, Fereshteh Pattern design of the antecedents and consequences of the country of origin on the process of Iranians consumers’ acceptation on oil goods [Volume 4, Issue 3, 2023, Pages 581-587]
M
  • Mahmoudi Maymand, Mohammad Designing an internet advertising model for the brand image of online cosmetics and health businesses using Grounded theory method [Volume 4, Issue 2, 2023, Pages 1-13]
  • Makizadeh, Vahid Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
  • Makizadeh, Vahid Infrastructures and effective factors of successful cinema marketing [Volume 4, Issue 1, 2023, Pages 64-91]
  • Makizadeh, Vahid Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
  • Maleki, Mojtaba Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
  • Memarzadeh tehran, Gholamreza Presenting a diversity-oriented human resource management model in Iran's government organizations using a mixed method [Volume 4, Issue 3, 2023, Pages 453-473]
  • Mennati, Rezvan Presenting the model of affiliate marketing in the insurance industry with an interpretive structural research method [Volume 4, Issue 4, 2024, Pages 138-158]
  • Mirabi, Vahidreza Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
  • Mirabi, Vahid Reza Designing a model of obstacles to the optimal performance of the supply chain of SMEs [Volume 4, Issue 3, 2023, Pages 265-281]
  • Miri, Abdoulreza Presenting a health tourism marketing model using a hybrid approach [Volume 4, Issue 3, 2023, Pages 534-548]
  • Modaressi, Meysam The Impact of Environmental Advertising on Consumer Ethnicity, Brand Awareness and Brand Reputation in Entrepreneurial Companies; The moderating role of perceived value and consumer citizenship behavior [Volume 4, Issue 1, 2023, Pages 263-279]
  • Mohamadian, Kamal Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
  • Mohammadian, Ayoub Identifying the obstacles to the implementation of the health information system in Iran [Volume 4, Issue 1, 2023, Pages 148-167]
  • Mohammadifar, yousef Proposing a Model for Creating Vale from Big Data with a Meta-synthesis Approach [Volume 4, Issue 2, 2023, Pages 83-113]
  • Mohebbi, Serajeddin Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
  • Mohtaram, Rahim The success of the company's social network marketing activities with an emphasis on the company's characteristics integrity and accountability [Volume 4, Issue 2, 2023, Pages 448-461]
  • Mohtaram, Rahim Presentation and validation of customer experience management model in real estate marketing [Volume 4, Issue 2, 2023, Pages 168-180]
  • Mokhtarpour, Mehrdad Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
  • Moradi, Khadijeh Challenges related to customs assurance compared to international conventions and parallel laws [Volume 4, Issue 2, 2023, Pages 142-151]
  • Moshabaki Isfahani, Asghar Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
  • Mostashar Nezami, Iman Money Matters in Social Innovation: Exploring Social Innovation Revenue Models through Bibliometric Analysis [Volume 4, Issue 3, 2023, Pages 21-48]
  • Mousavi, Seyed Najmoudin Presenting the model of affiliate marketing in the insurance industry with an interpretive structural research method [Volume 4, Issue 4, 2024, Pages 138-158]
  • Mousavizadhe, Sayede Maryam Presenting the model of affiliate marketing in the insurance industry with an interpretive structural research method [Volume 4, Issue 4, 2024, Pages 138-158]
N
  • Naami, Abdullah Designing a mixed marketing model of organic products with a value-oriented approach [Volume 4, Issue 3, 2023, Pages 282-302]
  • Naghdi, Mehdi Identifying indicators of antecedents of brand aversion using a Meta - synthesis Approach [Volume 4, Issue 4, 2024, Pages 183-211]
  • Namamian, Farshid Marketing modeling based on information technology in the insurance industry(Study: Iran Insurance Company) [Volume 4, Issue 3, 2023, Pages 141-178]
  • Nargesian, Abbas Presenting an evidence-based policy model in the field of digital banking [Volume 4, Issue 3, 2023, Pages 49-78]
  • Nazari, Mohsen Money Matters in Social Innovation: Exploring Social Innovation Revenue Models through Bibliometric Analysis [Volume 4, Issue 3, 2023, Pages 21-48]
  • Nejhad Hioseyni, Seyed Mohammad Conceptualization and design of the electronic brand model of social networks in the clothing industry (with grounded theory approach) [Volume 4, Issue 3, 2023, Pages 549-580]
  • Noornejadvanoush, Vahid Examining the concept of marketing dynamic capability based on the meta-synthesis approach [Volume 4, Issue 4, 2024, Pages 43-60]
  • Nosrat Abadi, Nader Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone) [Volume 4, Issue 2, 2023, Pages 287-305]
P
  • Parhizgar, Mohammad Mehdi Designing a homogeneous heterogeneous ecosystem model in the tourism industry [Volume 4, Issue 1, 2023, Pages 351-364]
  • Paslari, Payam Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
  • Paslari, Payam Designing a model of obstacles to the optimal performance of the supply chain of SMEs [Volume 4, Issue 3, 2023, Pages 265-281]
  • Pourang, Ali Presenting an interpretative structural model of factors affecting the success of social media in attracting customers and promoting sales [Volume 4, Issue 4, 2024, Pages 238-266]
  • Pourezzat, AliAsghar Presenting an evidence-based policy model in the field of digital banking [Volume 4, Issue 3, 2023, Pages 49-78]
R
  • Rahimi, Yadollah Ranking of effective factors on organizing human resources with a green approach using multi-criteria decision-making indicators in the General Tax Office of Ilam Province [Volume 4, Issue 2, 2023, Pages 65-82]
  • Rahmani, Hamed Presenting a diversity-oriented human resource management model in Iran's government organizations using a mixed method [Volume 4, Issue 3, 2023, Pages 453-473]
  • Rajabi, Mojgan Explaining the role of excitement on women's shopping experience by examining the motivation of shopping with a partner [Volume 4, Issue 3, 2023, Pages 493-522]
  • Rangriz, Hasan Ranking of effective factors on organizing human resources with a green approach using multi-criteria decision-making indicators in the General Tax Office of Ilam Province [Volume 4, Issue 2, 2023, Pages 65-82]
  • Rezaeerad, Mostafa Compilation of Iran's saffron export marketing model [Volume 4, Issue 3, 2023, Pages 248-264]
  • Rezaei balochi, Matin Measuring the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach [Volume 4, Issue 3, 2023, Pages 417-452]
  • Roholamini, Mehdi Digital marketing model based on virtual gaming in electronic banking with structural equation approach [Volume 4, Issue 2, 2023, Pages 478-508]
  • Roholamini, Mehdi Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
  • Rostami, Rahim Investigating factors affecting value creation in the tourism industry of Ilam province using Delphi technique and content analysis [Volume 4, Issue 1, 2023, Pages 204-219]
  • Rouholamini, Mehdi Presenting a digital marketing model based on virtual gaming in electronic banking [Volume 4, Issue 3, 2023, Pages 206-247]
  • Roustaee Gholpaygani, Youssef Digital marketing model based on virtual gaming in electronic banking with structural equation approach [Volume 4, Issue 2, 2023, Pages 478-508]
  • Roustaee Gholpaygani, Youssef Presenting a digital marketing model based on virtual gaming in electronic banking [Volume 4, Issue 3, 2023, Pages 206-247]
S
  • Saberi, Sanaz Presenting a health tourism marketing model using a hybrid approach [Volume 4, Issue 3, 2023, Pages 534-548]
  • Saedi, Abdolah What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2024, Pages 267-287]
  • Saedi, Abdollah Explanation and psychological analysis of brand-oriented leadership in industrial organizations using Q [Volume 4, Issue 2, 2023, Pages 320-339]
  • Saeedi, Hamid Presentation and validation of customer experience management model in real estate marketing [Volume 4, Issue 2, 2023, Pages 168-180]
  • Saeedi, Hamid Pattern design of the antecedents and consequences of the country of origin on the process of Iranians consumers’ acceptation on oil goods [Volume 4, Issue 3, 2023, Pages 581-587]
  • Saeednia, Hamid reza Presentation and validation of customer experience management model in real estate marketing [Volume 4, Issue 2, 2023, Pages 168-180]
  • Saeednia, Hamid reza Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone) [Volume 4, Issue 2, 2023, Pages 287-305]
  • Saeednia, Hamid reza Presenting the development model of oil products export in the oil industry [Volume 4, Issue 2, 2023, Pages 395-416]
  • Saeidnia, Hamidreza Customer experience management model in the field of innovation in the provision of car assistance services [Volume 4, Issue 3, 2023, Pages 474-492]
  • Safari, Mohammad Providing Sales force management framework in Refah Chain Stores utilizing the Bibliometric and Thematic Analysis methods [Volume 4, Issue 2, 2023, Pages 114-141]
  • Safari, Mohammad Presenting an interpretative structural model of factors affecting the success of social media in attracting customers and promoting sales [Volume 4, Issue 4, 2024, Pages 238-266]
  • Saidi, Mehdi Identifying and compiling the factors and components of the customer satisfaction model by implementing the improvement of the performance of the intelligent system in customs [Volume 4, Issue 2, 2023, Pages 306-319]
  • Salamati, Mehdi Minimizing the credit risk of customers by using the detection of the amount of risk in banks [Volume 4, Issue 2, 2023, Pages 361-375]
  • Salimi, Sadegh Challenges related to customs assurance compared to international conventions and parallel laws [Volume 4, Issue 2, 2023, Pages 142-151]
  • Sanaee, Kambiz Explaining the pattern of customers' purchase intention in online shopping behavior by considering the variable of online brand trust [Volume 4, Issue 2, 2023, Pages 376-394]
  • Seifi, Sohrab Designing and implementing the blogging model of sales in social media with a grounded theory approach [Volume 4, Issue 2, 2023, Pages 509-551]
  • SeyedJavadin, SeyedReza Providing a conceptual model of business strategies of investment holdings with Grounded Theory analysis [Volume 4, Issue 3, 2023, Pages 1-20]
  • Shabtariani, Ahmad Development of relational marketing model in Iran's banking industry with the approach of building trust and making customers loyal [Volume 4, Issue 1, 2023, Pages 289-315]
  • Shafieian, Golchin Evaluating the effects of individual-psychological factors on conspicuous consumption and its consequences [Volume 4, Issue 2, 2023, Pages 417-447]
  • Shahmirzalu, Neda Compilation and validation of the customer trust model for electronic services in the insurance industry; A research on the consequences of the Corona crisis [Volume 4, Issue 2, 2023, Pages 340-360]
  • Shahroodi, Kambiz Designing an internet advertising model for the brand image of online cosmetics and health businesses using Grounded theory method [Volume 4, Issue 2, 2023, Pages 1-13]
  • Shariat Nejad, Ali What is the pragmatic marketing style; analyzing of antecedent and consequential factors of pragmatic marketing with Fuzzy Dematel method [Volume 4, Issue 4, 2024, Pages 267-287]
  • Shoshtarian, Milad Identifying motivational factors on attracting different audiences segments to movie cinema (Case study: citizens of Shiraz) [Volume 4, Issue 4, 2024, Pages 82-111]
  • Sohrabi, Shahla Designing a model for managing destructive organizational and administrative behaviors [Volume 4, Issue 3, 2023, Pages 179-205]
  • Soltani Far, Mohammad Optimizing Business Advertising Campaigns: Measuring Mixed Media, Purchase Intention and Brand Equity [Volume 4, Issue 4, 2024, Pages 288-307]
T
  • Taghipourian, Mohammad Javad Analyzing the consequences of toxic leadership in tourism organizations with a qualitative approach [Volume 4, Issue 3, 2023, Pages 303-327]
  • Taherikia, Fariz Designing a green marketing model with foundational data theory method [Volume 4, Issue 1, 2023, Pages 334-350]
  • Taheri Kia, Fariz Designing a social marketing model with the role of social responsibility and customers' attitude towards the brand with a data base theorizing approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 523-533]
  • Tirom, Hadiseh Designing the model of social media strategic marketing using Interpretive Structural Modeling (ISM) [Volume 4, Issue 4, 2024, Pages 112-137]
  • Tizfahmefard, Gholamreza Designing a social marketing model with the role of social responsibility and customers' attitude towards the brand with a data base theorizing approach (case study: Social Security Organization) [Volume 4, Issue 3, 2023, Pages 523-533]
V
  • Vazifehdoost, Hossein Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone) [Volume 4, Issue 2, 2023, Pages 287-305]
  • Vazifehdoost, Hossein Presenting the development model of oil products export in the oil industry [Volume 4, Issue 2, 2023, Pages 395-416]
Z
  • Zafarnejadian, Iman The Impact of Environmental Advertising on Consumer Ethnicity, Brand Awareness and Brand Reputation in Entrepreneurial Companies; The moderating role of perceived value and consumer citizenship behavior [Volume 4, Issue 1, 2023, Pages 263-279]
  • Zakipour, Mehdi Presenting a health tourism marketing model using a hybrid approach [Volume 4, Issue 3, 2023, Pages 534-548]
  • Zarandouz, Amirhossein Designing a Model of Online Dysfunctional Behavior and its Role in Personal Branding Based on the Grounded Theory [Volume 4, Issue 1, 2023, Pages 316-350]