Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Providing an effective model based on the role of good governance in facilitating Iran's business models

Document Type : Excerpt from a doctoral dissertation

Authors
1 1Ph.D. student of public administration, human resource management, Islamic Azad University, Roudehen, Iran.
2 Assistant Professor, Department of Public Administration, Islamic Azad University, Yadgar Imam Khomeini Unit, Tehran, Iran (Responsible Author)
3 Assistant Professor, Department of Mathematical Statistics, Faculty of Technical Engineering, Islamic Azad University, Roudehen Branch, Tehran, Iran.
JABM.3.2.15564.35318
Abstract
The purpose of this research was to present an effective model based on the role of good governance in facilitating Iran's business models. This qualitative study was conducted in Tehran and 15 professors and experts were selected by snowball sampling method. A semi-structured individual interview was used to collect data. In order to analyze the data, the method of qualitative content analysis with a conventional approach was used. The present research method is descriptive-analytical of the content analysis type. The indicators evaluated in this research based on the opinion of experts include the components of the right to express opinions, political stability and avoidance of violence, government effectiveness, quality of laws, rule of law and corruption control. The results obtained from the collected data according to the analyzes conducted on the interviews using Spss and Smart PLS version 2 software and show that most of the hypotheses have been confirmed based on the results obtained. In the first model, the greatest impact on the facilitation of the business environment is related to the component of the right to express opinions, and the least impact is related to the rule of law component, and in the second model, the greatest impact is related to the quality of laws and the effectiveness of the government, and the least impact is related to the rule of law. , corruption control and political stability and avoiding violence.
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