Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Earning sustainable income for municipalities with the participation of the private sector using the Delphi method

Document Type : Excerpt from a doctoral dissertation

Authors
1 PhD Student in Marketing, Islamic Azad University, Shahr-e-Qods Branch, Tehran, Iran
2 Assistant Professor, Department of Management, Faculty of Management, Islamic Azad University, Central Tehran Branch, Tehran, Iran
3 Assistant Professor, Department of Business Management, Islamic Azad University, Shahr-e-Qods Branch, Tehran, Iran
4 Associate Professor of Statistics Department, Islamic Azad University, North Tehran Branch, Tehran, Iran
10.52547/JABM.3.2.4.411
Abstract
The purpose of this research is to investigate the impact of sustainable income of municipalities with the participation of the private sector using the Delphi method. The results of the fuzzy Delphi method showed that the criteria of sustainability, adequacy,desirability, principle of justice, efficiency, transparency, local independence, operationality, flexibility and productivity have a role in earning sustainable income of municipalities with the participation of the private sector. five urban housing sectors; comfort, entertainment, commercial; waste and urban garbage; City day and night parking lots and urban transportation and traffic were investigated. Then, with the help of the Fuzzy Dimetal method, the effectiveness and effectiveness ofthe criteria were investigated. The results showed that the "principle of justice" criterion has the most influence among the criteria and has the most interaction with other studied factors. On the other hand, the effectiveness of the "efficiency" criterion is more than others. In the next step, the fuzzy network analysis method was used. The results showed that the criterion of sustainability with a weight of 0.3412 ranked first, the criterion of operationality with a weight of 0.1051 ranked second and the criterion of local independence with a weight of 0.0983 ranked third. Also, in the prioritization of the sectors, the urban housing sector with a weight of 0.5219 has won the first place, the waste and urban garbage sector with a weight of 0.1542 has won the second place, and the welfare, entertainment, commercial sector has won the third place with a weight of 0.1471.
Keywords

Subjects


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