Journal of Advertising and Sales Management

Journal of Advertising and Sales Management

Investigating smart marketing scenarios based on iot in the banking industry

Document Type : Excerpt from a doctoral dissertation

Authors
Seyed Mohammad Sadegh Shuaei Astaneh 1
Amir Rahimpour 2
Ali Hosseinzadeh 3
1 Department of Management,Torbate Heydarieh Branch, Islamic Azad University, Torbate Heydarieh,Iran.
2 Department of Managment,Bojnord Branch, Islamic Azad University, Bojnord, Iran (Corresponding Author)
3 Department of Management,Torbat-e- Heydarieh Branch, Islamic Azad University, Torbat-e- Heydarieh,Iran
10.52547/JABM.3.2.188.409
Abstract
One of the useful technologies for future banking is a concept called Internet of Things. The Internet of Things is a network of physical devices that communicate with each other through the Internet. These devices use sensors to collect and exchange data from their environment with other devices over the Internet. These devices can be smartphones, laptops, tablets, computers, smart TVs, vehicles, smart appliances, etc. The purpose of the research is to investigate smart marketing scenarios based on iot in the banking industry. The current type of research is applied in terms of purpose and descriptive in terms of data collection, and since it is in the form of scenario writing, it is in the field of exploratory research. The collection of information has been done in two ways, document-library. Since the current research is expert-oriented, the statistical population of the research is experts in banking, Internet of Things and smart marketing, and the size of the statistical sample was determined by the theoretical sampling method. This research is in the field of marketing management. The geographical area of this research is Bank Aindeh in Mashhad. Finally, the collected data was analyzed by the Scenario Wizard software, and according to the results of the research, the scenarios were categorized into 4 groups, which were analyzed in causal factors, contextual factors, intervening factors, and consequences.
Keywords
scenario
marketing
smart
iot
banking industry

Subjects

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Journal of Advertising and Sales Management
Volume 3, Issue 1 - Serial Number 9
Spring 2022
Pages 227-240